Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Епизоди

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  Is Consistency for the Birds? Eradicating the hobgoblins 18.08.2026 20мин

  Text Emily! Is Consistency for the Birds? We often treat "consistency" as one of the 10 Commandments of Business. Like changing your mind or backing away is a character flaw. In this episode, I make the case that, at least 50% of the time... it's the other way around, and walking away is being consistent with the truth of YOU. There's smart consistency: Showing up reliably and staying true to your values. And fooolish consistency: Clinging to a decision, a product, or...
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  Are You Accidentally Turning Your Community OFF? 11.08.2026 32мин

  Text Emily! No one wants to be the bad guy in their own story, of course… but it can go a little too far sometimes. I see it on website after website. Not villains who are posing as saints, but innocent, well-meaning service providers and practitioners who accidentally make themselves the hero of a story that’s supposed to be about their clients! In this episode, we get into what it means to make your clients, customers, readers, and listeners the hero of the story without ...
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  Keys to Building Something Sustainable & Meaningful with Alex Sanfilippo 04.08.2026 32мин

  Text Emily! I've raved about PodMatch on this show more times than I can count, so when PodMatch founder, Alex Sanfilippo, said YES to being in my guest seat, suffice it to say, I was over the moon! But we didn't just talk podcasting. Alex took us to the lower points behind the highlight reel and a failure he experienced that propelled him to where he is today. From selling used golf balls at age ten to building a company that’s forged endless podcast connections, this episode is part ...
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  Should You Put Pricing on Your Website? 5 Service Providers Weigh In 31.07.2026 18мин

  Text Emily! To put pricing on your website or not to put pricing on your website... that is the question! Turns out the answer is more interesting than a simple yes or no! In this special bonus episode, I bring in five expert service providers who share their take and the why behind it. The Quick Decision Rule Selling something standalone and the same price for everyone, like a session or a workshop? Put the number on the page.Doing custom, value-priced work? You don't owe an exa...
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  What If There's Nothing to Prove? 28.07.2026 23мин

  Text Emily! The performing to earn our worth, our rates, our friends, our place at the table, our right to take up space... here's the lesson I keep learning: All that proving doesn't get us the thing. In fact, it usually blocks it. In this episode, we get into the invisible engine of proving and how it can run so much of our striving and doing. I'm sharing candid stories and honest takeaways from letting go of the need to PROVE plus some practices you can put into place right away!&nb...
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  Receiving Cash & Compliments 21.07.2026 40мин

  Text Emily! We spend a whole lot of energy trying to make more, attract more, and sell more, but very little on learning how to actually receive what's already trying to reach us. This week, I'm talking about the unglamorous missing link in so many "abundance" conversations: Building (slowly) the capacity for the receiving. We get into why receiving is so hard, what it's costing us, and a toolkit of small reps for letting more of the good stuff land. Don't worry, this one isn't going t...
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  What Does it Mean to Charge Your "Worth"? with Karen Kenney 14.07.2026 47мин

  Text Emily! "Charge your worth." You have heard it a million times, I've heard it a milliona nd one. And, between you and me...I'm tired of it! It's that it's wrong or bad advice, but no one every takes time to stop and ask the question underneath it... What is "worth"? How do I know what my worth is to charge it?! And can it really come down to a number we slap on a website or a proposal? To help unpack my many questions, I brought in my good friend and constant collaborator Kar...
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  AI "Tells" & What They're Costing Us 07.07.2026 26мин

  Text Emily! "It's not X, it's Y", the rhetorical "honestly?" and oh, the em-dashes! The overt tells and... the little gut feelings when you suspect AI... what are they costing us? When our readers and listeners' spidey senses go up, when their AI radar is activated, it can quietly cost you their trust. Which means it can also cost you business. In this episode, I walk through 10 AI "Tells" and why they matter. I also give you permission NOT to overthink and scrape your copy clean of all...
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  Leave It or Live It? Permission to Quit and the Power to Persist 30.06.2026 20мин

  Text Emily! I learned two very simple and polar opposite lessons in June: Quit what you hateKeep going on what mattersThe key is mastering the art of discernment to determine which is which! Lesson #1: Leave It - If you don't like it, quit! If something in life or business is coming up with more "cons" than "pros", you don't need to try to convince yourself it's a good fit. You can quit! If it's causing you harm, if you just don't like it anymore, if you've outgrown it, you...
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  Stuff They Don't Say: The Business Owner Roller Coaster w/Kristy Ouellette 23.06.2026 33мин

  Text Emily! Since 2014, Kristy's been pivoting, innovating, and doing things differently as she stays visible in a highly competitive industry. In this episode, I sit down for a candid conversation with Kristy Ouellette, founder and owner of Mickey Guru Travel Company. We get into all the twists, turns, speed bumps, roller coaster rides, and magic of entrepreneurship: How Kristy and I met (the power of showing up) Travel agent myths and misconceptions, busted!How Kristy's st...
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  Being Intentional Where You Show Up - Both Online & Off! 16.06.2026 25мин

  Text Emily! With limited bandwidth and a desire to reduce digital distraction, all while INFINITE options tug at you... How do you decide where to actually put your time, energy, and efforts? Is social media for the birds at this point? How do you make time for more showing up in real life? How do you choose things that won’t make you completely exhausted? In this episode, we’re going to answer all of those questions (and then some) as we walk through where to s...
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  5 Ways to Connect & Be Seen: How Who You Know Increases Your Visibility 09.06.2026 34мин

  Text Emily! In last week's episode, we talked about how the next person you meet could change your life. Today, we're talking about what happens after you meet them, and more importantly, how other people can help you be MORE VISIBLE. In this special compilation episode, I bring together FOUR guests whom I know, like, love, and trust to share five out-of-the-box ways to increase your visibility. We talk about the power of collaboration, creativity, cohesion, community, and consistency ...
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  The Next Person You Meet Could Change Your Life 02.06.2026 28мин

  Text Emily! The best advice I ever got was just six words: "Get out there and meet people!" A former business advisor nudged me out of my retail shop and into the community over eight years ago. Her words changed my entire life. And today, I hope they change yours too! No matter what you're seeking: growth, clarity, connection, new friends, next steps, the answer is almost always in the people you meet. We're all just walking ripple effects, creating more ripple effects. In this episod...
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  Offering "Value" Isn't What it Seems: 5 Unexpected Ways to Deliver Value 26.05.2026 16мин

  Text Emily! "I can't post unless I'm adding value." Sound familiar? We've all said it (or thought it) at least once or twice. "Delivering value" has become a silent gatekeeper for our content, and the idea of what "value" means can stop us cold. We hold off on emailing our list, posting on social, or pitching that podcast until we have the perfect freebie, tip, how-to... something valuable to offer before we're allowed to show up. Value isn't only found in a commodity. It's not always ...
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  Is Authenticity Dead? Bringing Fresh Life to Overused Buzzwords 19.05.2026 24мин

  Text Emily! "Authenticity" used to be one of my favorite words of all time! It meant something real, genuine, original, of the utmost quality. It offered permission to show up as yourself, not perform or pretend! Then... #internet. Suddenly, everyone was "stepping into their authentic self." From every coach, in every caption, selling every course, the word was everywhere. And when a word is everywhere, it becomes a bit generic and loses its intended depth. In this episode, I'm questio...
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  Going 100% in on YOU: How "all-in" changes everything 12.05.2026 28мин

  Text Emily! 3 Years ago, when I started this podcast, I decided to go 100% in on myself. The first of many times I would show up for ME. I’ve learned since that when you take a bet on yourself, when you’re willing to go “all in”, you end up showing up even more fully for others. Today, to celebrate the 3-Year Podiversary of Small Business Casual (previously named “Content with Character”) and my 40th bday, I’m pulling back the curtain and sharing behind-the-scenes truths, learnin...
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  What if You Just Tried It? The Power of Experimentation 05.05.2026 32мин

  Text Emily! Instead of overthinking, what if you experimented about it instead!? “Don’t get stuck with where you have not succeeded. Go on to something else. You don’t know what will unfold.” - Natalie Goldberg In this episode, we get into where experimentation and "just trying it" fits into life and business, and how a try-before-you buy mentality can end up being a winning strategy for success and happiness. In the episode: What does experimentation look like in business?...
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  When to Throw in the Towel (and When to Push Through) 28.04.2026 25мин

  Text Emily! When to hold em’ and when to fold em’... THAT is the question. And in creative ventures and businesses, it’s one of the hardest things to answer when it comes up. When do you quit, stop pushing, throw in the towel, and when do you keep going? While there’s no clear answer, magical checklist, or formula, there are some questions you can ask yourself and some gut checks that can help give you a lot of clarity on whether or not to keep going and when to throw in the towel on t...
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  Too Many Cooks in the Kitchen: When Serial Help Becomes a Recipe for Disaster 21.04.2026 25мин

  Text Emily! Have you ever seen a business owner pay for help and then get all a gazillion different opinions from Mary, Larry, Harry, Tom, Billy, and Sally? Maybe it's been YOU seeking helper after helper whose help isn't "working"? It can be really frustrating and entirely unhelpful when we poll everyone and anyone for help on how to move forward and proceed. Too many cooks in the kitchen can cause you to be forever catching up. It can create chaos, endless pivots and updates, and unw...
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  Leaving the Casino: Building a Business that Actually Works for YOU with Jessica Lackey 14.04.2026 42мин

  Text Emily! Have you been burned by bro marketing? Exhausted by all the social media hacks? Underwhelmed with the "just manifest it" advice? If so, you're going to LOVE the wisdom of my guest, Jessica Lackey. Jessica reminds us that when you play by their rules, the house always wins in the entrepreneurial casino. We discuss how to stop betting on tactics and build a business that actually works for YOU as we tackle some of the bigger, better questions. In our convers...