The Cambridge Marketing Podcast

Епизоди

• The Marketers' Toolkit - 'N' 21.07.2026 11мин

  This week on The Marketers' Toolkit, we break down neuromarketing, Net Promoter Score, and New Product Development.
• Digital Product Management for Small Businesses 17.07.2026 27мин

  In this episode, Laurie Warren, founder of Canvas Consultancy, sits down to chat about what it really takes to manage digital products, especially when helping charities and community hubs. She breaks down why user empathy, great communication, and smart data handling are so essential, while sharing some eye-opening insights into the carbon footprint of our digital worlds and how AI fits into the mix.
• Opinionated Marketers on: SUMMER READING 14.07.2026 7мин

  As McKinsey and Company release their recommended reading list, our Opinionated Marketers discuss the titles that have caught their eye.
• How to Optimise Content for AI Bots & GEO 10.07.2026 23мин

  In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driven by AI. She highlights why deep cultural research and meticulous localisation are critical for international marketing success, warning businesses to carefully adapt client profiles and legal compliance for each unique regional market.
• The Marketers' Toolkit - 'M' 08.07.2026 13мин

  This week we discuss Marketing Myopia, Mintzberg, Maslow and Marshal McLuhan on the Marketers' Toolkit for M.
• The Psychology of Consumer Choice 03.07.2026 31мин

  In this episode Chris Lukehurst, Director of Research at The Marketing Clinic, explains why traditional market research often misses what really drives buying decisions. He explores the emotional journey behind products, how sensory experiences shape consumer behaviour, and why brands should focus less on what people say they want and more on how products make consumers feel.
• The Marketers' Toolkit - 'K and L' 01.07.2026 11мин

  In this episode, we cover key accounts, KPIs, lifecycles, and learning curves.
• Fashion Communication: From Catwalks to TikTok 27.06.2026 26мин

  Fashion has become more accessible than ever, but at what cost? Lou Rogers, founder of Trendlistr and fashion communication lecturer at Northumbria University, explores how social media, influencers and second-hand fashion have reshaped the industry. From sustainability to storytelling, discover why great fashion marketing is about more than the latest trends.
• Growing a Marketing Agency 19.06.2026 28мин

  In this episode Nick Tyldsley, Managing Director of Superfly Marketing, shares the realities of growing a digital marketing agency over 14 years. From cashflow challenges and recruitment decisions to client relationships and company culture, he explains why long-term thinking is essential for success. The conversation also explores apprenticeships, AI in marketing, leadership lessons and balancing creativity with measurable business results.
• Why SEO Isn’t Enough: AEO and GEO Explained Simply 12.06.2026 18мин

  In this episode, Rachel Sterling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO and GEO, what marketers can do to make sure AI surfaces their content, and why building trust online matters more than ever.
• The Marketers' Toolkit - 'J' 09.06.2026 15мин

  This week, Kiran Kapur and Charles Nixon discuss Junk Mail, Just-in-Time, and Joint Ventures in our Marketers' Toolkit.
• How Businesses Can Create Real Social Value 05.06.2026 24мин

  ESG is often talked about but rarely explained. Rachel Hales, founder of Get Synergised, joins me to discuss Environmental, Social and Governance, with a particular focus on the social element. We explore how businesses and charities can build meaningful partnerships, why community engagement should be part of everyday business, and the benefits of taking a more purposeful, long-term approach.
• Tutor Conference 2026 29.05.2026 12мин

  Madingley Hall in Cambridge hosted our Tutor Conference 2026.  A great opportunity to speak with some of our tutors to find out what's exciting them about marketing at the moment.
• The Smarter Way to Fix a Marketing Campaign 21.05.2026 19мин

  What makes a marketing campaign actually fail? Most importantly, how do you fix it? In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing.  The idea is that campaigns are never finished, only improved. A practical conversation on testing, data, remarketing, landing pages, and fixing what’s actually not working.
• The Marketers' Toolkit - 'I' 20.05.2026 11мин

  This week on the Marketers' Toolkit it's everything from Instagram to Infographics.
• The Science of High-Performing Video Content 15.05.2026 24мин

  In this episode, Martin Watters from Brief Media joins us to explore what makes video content actually work. From audience retention and storytelling to video strategy, data and social media performance, we discuss how brands can use video to build trust, drive action and stand out in an increasingly crowded digital world.
• The Hidden Psychology of Customer Behaviour 14.05.2026 41мин

  In this episode, Si Elliott joins us to explore the psychology behind great customer experience; from behavioural science and customer journeys to friction, trust and loyalty. We discuss how brands can better understand human behaviour to create meaningful interactions that keep customers coming back. Featuring insights from Si’s book Customer Experience Thinking.
• The Marketers' Toolkit - 'H' 06.05.2026 10мин

  This week we cover Heuristics, Hypothesis Testing and the Gartner Hype Cycle on the Marketers Toolkit. (Further reading on the Hype Cycle' can be found here https://www.gartner.com/en/research/methodologies/gartner-hype-cycle) 
• The Marketers' Toolkit - 'G' 28.04.2026 11мин

  In this episode of the Marketers' Toolkit we discuss Gamification, Geodemographics and much more.
• Dynamic Pricing: It’s Been Here All Along 26.04.2026 24мин

  You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it, how it affects customers, and when it actually works best. Marco is Professor of Marketing at Esade, a global business school based in Barcelona.