Tour Operator Growth Podcast

Епизоди

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  How One Client Grew Revenue 80% With Less Traffic 15.09.2026 33мин

  Everyone thinks they need more traffic. Most operators actually have a conversion problem, and fixing it is the cheapest growth you can get. In this episode, Nikki and Greg pull back the curtain on two of ResmarkWeb's newest programs: our Conversion Engine (CRO) and our Coaching program. We break down real client results (including a $700K increase in online sales and an 80% jump in revenue, both on less traffic), explain what conversion rate optimization actually is (and what it isn't), and...
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  AI That Actually Knows Your Tour Business with Kelsey Tonner 01.09.2026 56мин

  Most tour operators using AI are getting generic, mediocre results, and the fix isn't a better prompt. It's better context. In this episode of the Tour Operator Growth Podcast, Nikki sits down with Kelsey Tonner, founder of Guest Focus, who has coached thousands of tour operators since 2015. Kelsey breaks down the levels of AI use he sees across the industry, from uploading files into a single chat, to projects built around a business profile and ideal guest avatar, to a full "AI brain" that...
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  How to Choose Booking Software That Fits How You Actually Operate, with Devin Spann 18.08.2026 31мин

  Every booking platform looks great in the demo, so how do you find the one that won't fall apart at real volume? In this episode of the Tour Operator Growth Podcast, Nikki and Greg sit down with Devin Spann, who spent years on Resmark's product side turning operator feedback into features. This isn't a product demo or a pitch to switch. It's a framework for pressure testing any booking platform against what your operation actually requires, because the right system doesn't just take bo...
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  How Travelers Actually Compare Tour Companies 04.08.2026 24мин

  Would you rather book the tour with 219 reviews at 4.7 stars, or the one with 12 reviews at a perfect 5.0? In this episode of the Tour Operator Growth Podcast, Nikki and Greg play a round of "would you rather" with real booking scenarios, then pull back the curtain on the buyer psychology behind every choice. It's a fun, honest look at how two very different travelers actually decide who gets their money. What you'll learn: - Why more reviews at a slightly lower rating often beats a p...
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  When Should I Start Planning My Exit, and What Will I Get for My Outfit? with Pat Tabor 28.07.2026 28мин

  Almost nobody in this industry plans for it until it's too late: how to step back from, hand off, or sell the business you've spent your life building. In this episode of the Tour Operator Growth Podcast, Nikki and Greg sit down with Pat Tabor, founder of Swan Mountain Outfitters and Swan Mountain Consulting Group. Pat spent nearly 30 years at consulting firm RSM, where he led their national transition and advisory practice and completed close to 500 business valuations, then bo...
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  How Tour Operators Should Optimize Their Google Business Profile 20.07.2026 25мин

  Most operators use only about 30% of what Google gives them, and your Google Business Profile is often the first thing a traveler sees before they book. In this episode of the Tour Operator Growth Podcast, Nikki and Greg break down how to turn your profile from a static directory listing into a mini landing page that actually drives bookings, plus the features almost nobody is using. What you'll learn: - The foundation that matters most: NAP consistency, the right categories, services...
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  Why Most Tour Operators Get GA4 Wrong 14.07.2026 23мин

  Do you actually know what's driving your bookings? Not "traffic is up," but which channel, which page, which campaign? In this episode of the Tour Operator Growth Podcast, Nikki and Greg dig into Google Analytics 4 and why having it installed is not the same as having it set up right. They cover what GA4 should really be telling you, the events worth tracking, and the simple setup steps that connect a single visit straight through to a booking. What you'll learn: - Why default GA4 (page view...
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  Should Tour Operators Still Blog in the Age of AI? 07.07.2026 35мин

  If AI is handing travelers the answers before they ever reach your website, why would any tour operator still bother blogging? In this episode of the Tour Operator Growth Podcast, Nikki and Greg make the case that content matters more now than ever. They break down where blogging fits in the dreaming and planning stages of the Resmark Growth Engine, why AI and Google both reward firsthand expertise, and how to build a content engine that's actually sustainable instead of writing five posts an...
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  The Lifetime-Value Playbook: Repeat Bookings, Referrals, Merch & UGC 30.06.2026 28мин

  A happy guest who walks away with just a memory is a marketing opportunity that didn't compound. The operators winning right now turn one trip into repeat bookings, referrals, walking billboards, and content that sells future trips. In this episode of the Tour Operator Growth Podcast, Nikki and Greg close out the Sharing stage of the Resmark Growth Engine with a deep dive into lifetime value. Using the Savannah Bananas and their fan-first mindset as a model, they make the case that any operat...
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  How to Build a Review Engine Guests Actually Want to Use 23.06.2026 34мин

  90% of travelers read reviews before booking, yet most great trips never turn into a single review. Why? Timing. In this episode of the Tour Operator Growth Podcast, Nikki and Greg open the Sharing stage of the Resmark Growth Engine and break down how to build a review system guests actually want to use. They dig into the 24 to 72 hour window when guest excitement peaks, how to set up an automated SMS and email review sequence that feels personal, where to send guests to leave reviews, and ho...
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  When Guests Show Up: The Trip Experience That Sells Itself 16.06.2026 26мин

  What actually makes a guest remember a tour for years after it ends? In this episode of the Tour Operator Growth Podcast, we break down the part of the customer journey that matters most: the actual experience itself. From guides who create unforgettable moments to small details that turn guests into lifelong fans, we explore why the best operators do not leave great experiences to chance. They build systems around them. Greg and Nikki share real stories from rafting expeditions, Kilimanjar...
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  Between Booking and Trip Day — The Pre-Trip Experience That Wins Reviews 09.06.2026 30мин

  Did you know that most guest satisfaction is shaped before the trip even begins? In this episode of the Tour Operator Growth Podcast, we break down the often-overlooked part of the customer journey that happens between booking day and trip day. This is the window where guests either become more excited and confident about their purchase… or start second-guessing whether they made the right decision. Greg and Nikki unpack how confirmation emails, post-purchase communication, real-time update...
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  Building an Adventure Tour Company People Come Back To for 20 Years with Dan Oberlatz of Alaska Alpine Adventures 02.06.2026 39мин

  What makes a tour feel truly transformational? And how do you build an experience guests never stop talking about? In this episode, Nikki sits down with Dan Oberlatz, founder of Alaska Alpine Adventures, to talk about building one of Alaska’s most respected wilderness adventure companies over the last 28 years. Dan shares how Alaska Alpine grew from a single guest and a Backpacker Magazine ad into a thriving adventure travel business serving more than 400 guests a year. They dive into attra...
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  Build a Checkout Flow That Actually Closes the Sale 26.05.2026 49мин

  You did the hard work — they clicked Book Now. So why are so many of them dropping off before they finish? In Part 2 of the Booking Stage, Nikki, Greg, and Brandon Lake dig into what happens after the click: the checkout flow, mobile experience, upsells, and the small friction points quietly costing tour operators bookings every day. We talk through how many steps your booking process should really have, the calendar and form mistakes that send visitors to a competitor, why mobile-first matte...
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  3 Tour Page Fixes That Drive More Bookings 19.05.2026 40мин

  Your tour pages are the 15-second preview that decides whether a visitor becomes a booking or bounces. In this episode, Nikki and Greg are joined by returning guest Brandon Lake to kick off the Booking Stage of the Resmark Growth Engine, starting with the product page itself. We break down why most tour operator sites convert at just 1–3%, the trust markers and copy that need to live above the fold, and how to write tour descriptions that speak to your ideal customer instead of yourself. Plus...
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  Why Tour Operators Lose Bookings Without Clarity 12.05.2026 38мин

  What actually makes someone choose your tour over everyone else? In this episode, we bring on Katja from the Resmark team, who works hands-on with tour operators every day, to break down what’s really happening in the Planning stage. We get into why so many potential guests open multiple tabs, feel overwhelmed, and leave, and how a lack of clarity is usually the reason. From a traveler’s perspective and real client experience, we talk about what builds trust, what makes your experienc...
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  Why the Best Tour Marketing Feels Like a Conversation 05.05.2026 32мин

  Most tour operators focus on looking professional. But that’s not always what makes you stand out when every option looks good. In this episode, we sit down with Stephanie from Sunny Cove Kayaking, an operator with nearly two decades of experience in Alaska, to break down what actually makes guests choose one tour over another. Her approach is simple but powerful. She writes her website like she’s talking to a friend. Her emails feel like real updates, not promotions. And that personal ton...
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  How Retargeting Ads Bring Tour Guests Back to Book 28.04.2026 27мин

  You’re already getting traffic to your website. The problem is most of those visitors leave and never come back. In this episode, we break down how retargeting ads help tour operators stay in front of those potential guests and turn missed opportunities into actual bookings. Most people do not book on their first visit, and without a follow up system, they are gone. You’ll learn: What remarketing ads are and how they workWho you should be retargeting first What to say in your ads t...
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  Lead Nurturing & Ongoing Emails: How Tour Operators Turn Leads Into Bookings 21.04.2026 28мин

  You’re already getting leads. People are visiting your website, downloading your guides, and checking availability. But most of them never book because there is no real follow-up system in place. In this episode, we break down how to turn those warm leads into actual bookings using simple, automated email nurturing. This is one of the highest impact systems you can build to stay top of mind, build trust, and guide people toward booking. You’ll learn: - What to send after someone downloads a...
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  How Lead Magnets Turn Traffic Into Bookings 14.04.2026 39мин

  Most travelers don’t book the first time they visit your website. So what happens when they leave? In this episode, we break down how tour operators can capture leads, stay top of mind, and turn lost traffic into future bookings using powerful lead magnets. You’ll learn how to create high-value offers that people actually want, where to place them on your website, and how to follow up with email sequences that drive conversions over time. If you’re getting traffic but not capturing it, this e...