The Ad Podcast
Dylan Conroy
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The Ad Podcast is a show where host Dylan Conroy interviews C-suite executives from media companies, agencies, brands, and thought leaders. The podcast focuses on Conroy's quest to build the world's greatest sales culture. Episodes cover insights and strategies from industry leaders in advertising and sales.
Епизоди
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Erik Huberman - Founder and CEO - Hawke Media 23.09.2026 29минErik Huberman, Founder and CEO of Hawke Media—one of the fastest-growing digital marketing consultancies in North America. Erik is a serial e-commerce entrepreneur who built and sold two companies by the age of 26 before founding Hawke Media to solve a fundamental industry problem: how brands access top-tier marketing talent without getting locked into rigid, expensive traditional agency contracts. Through his signature 'Outsourced CMO' framework, Erik has helped scale over 5,000 brands—from high-growth startups to household names like Red Bull, Casamigos Tequila, and Crocs, Inc. He’s also a venture capitalist, host of the HawkeTalk podcast, and author of the bestselling book, The Hawke Method. Today, we’re diving into the death of traditional search, building media models that survive platform changes, and why competing on price is a losing game -
Robb Fahrion - Co-Founder & Partner - Flying V Group 22.09.2026 50минRobb Fahrion is an e-commerce growth strategist, performance marketing executive, and the Co-Founder & Partner at Flying V Group, a digital marketing and advertising agency headquartered in Irvine, California.Fahrion holds a B.S. in Business Administration with a focus on Marketing and Finance from Chapman University. Before co-founding Flying V Group alongside his brother Tyler, he gained corporate business strategy experience in financial services and commercial management. At Flying V Group, he specializes in scaling direct-to-consumer (DTC) e-commerce brands, high-ticket B2B service companies, and enterprise clients through full-funnel digital strategy, paid acquisition (Meta and Google Ads), search engine optimization (SEO), and conversion rate optimization (CRO). He is also a frequent contributor to marketing industry publications and a speaker on agency operations and digital revenue growth. -
Jeffrey Matisoff - CEO & Managing Partner, North America - The Brandtech Group 20.09.2026 41минJeff Matisoff is a global media executive, growth strategist, and the CEO & Managing Partner, North America at The Brandtech Group.With over two decades of leadership in digital advertising, media transformation, and marketing technology, Matisoff previously served as a Partner at Jellyfish and held senior executive roles across Omnicom and WPP—including serving as Global President of WPP's EightBar, leading an 800-person organization dedicated to IBM's integrated creative and media. At The Brandtech Group, he leads regional growth across marketing, creative production, and generative AI, helping enterprise brands like Morgan Stanley, Workday, and Target integrate AI platforms, agentic workflows, and modern marketing strategy. -
Ali Ugarte-Martinez - Co-Founder and COO - Foodie Tribe 17.09.2026 36минAli Ugarte-Martinez, Co-Founder and COO of Foodie Tribe and Camino Collective. Ali is an agency leader and creator economy expert who built a multi-million-dollar influencer network connecting over 3,000 food and beverage creators with global brands across the US and Europe. From negotiating six-figure single-post brand deals to managing full-funnel social strategy for CPG giants and restaurant groups, Ali sits right at the intersection of niche vertical marketing, creator representation, and campaign operations. Today, we’re diving into navigating strict F&B brand guidelines, building high-converting niche creator networks, and how talent strategy is changing in the creator economy. -
Dan Kabakov - Founder - Online Labs 17.09.2026 50минDan Kabakov is an e-commerce growth strategist, certified Google Partner, and the Founder & Lead Google Ads Specialist at Online Labs.With over a decade of experience managing paid search and Performance Max campaigns for 50+ e-commerce brands, Kabakov specializes in scaling direct-to-consumer (DTC) storefronts through data-driven optimization and systematic account frameworks. He is the creator of "The E-commerce Ads System" and the author of "Fix Then Scale: Google Ads for Ecommerce," focusing on high-ticket retail accounts, attribution tracking, and leveraging custom AI tooling alongside human strategic judgment.Fix Then Scale: https://www.amazon.com/dp/B0HF9HWFZ7Free Google Ads audit: https://onlinelabs.io/free-google-ads-audit/LinkedIn: https://www.linkedin.com/in/deniskabakov/ -
Libby Morgan - Chief Executive Officer - NOVUS Media LLC 15.09.2026 44минLibby Morgan is an executive leader and the Chief Executive Officer at NOVUS Media LLC. She brings extensive international experience building and leading cross-disciplinary teams across North America, Europe, and the Middle East, driving omnichannel growth and media strategy for tier-one global brands like Nestlé. -
Scott Spencer - CEO and Co-founder - Rewarded Interest 14.09.2026 45минScott Spencer is the CEO and Co-founder of Rewarded Interest, a privacy-first identity platform and browser extension designed to eliminate cookie consent fatigue and restore consumer control over digital tracking.Before founding Rewarded Interest, Spencer spent over 25 years shaping the programmatic advertising landscape. At DoubleClick, LLC, he developed the industry's initial ad exchange before its acquisition by Google. During his 15-year tenure at Google, he served as Vice President of Product Management for Ads Privacy & Safety, where he built global anti-fraud systems, created the Coalition for Better Ads, and spearheaded initiatives to align ad targeting with user trust. -
James Donner - Founder & CEO - Adology 10.09.2026 54минJames Donner is a performance marketing executive, adtech strategist, and the Founder & CEO of Adology (getadology.com).Prior to founding Adology, Donner spent over a decade leading media investment and digital strategy at enterprise agencies. He served as a senior media investment lead at Media.Monks and played a pivotal role in scaling Decoded Advertising into a 200-person performance marketing agency. Originally starting his career in IT support and open-source infrastructure before transitioning to growth marketing, he specializes in combining technical data systems with creative analytics.At Adology, Donner leads an AI-driven marketing intelligence and creative analytics platform designed to analyze competitor ad performance, consumer sentiment, and creative white space for high-growth brands and agencies. -
Blake DeCola - EVP Performance Media - Merge 10.09.2026 1ч 1минBlake DeCola is a digital media executive, precision marketing strategist, and the EVP of Performance Media at Merge.With over 15 years of experience across digital advertising, adtech, and precision marketing—including key strategic roles at enterprise platforms like Publicis' Epsilon, Rubicon Project, and Undertone—DeCola leads digital activation and growth media frameworks for major healthcare, B2B, and enterprise brands. At Brado, he focuses on leveraging zero-party data, AI-driven search experiences, and conversational engagement platforms to build human-centric digital strategies. A published contributor to outlets like Fast Company, DeCola specializes in transforming high-stakes, regulated digital media campaigns into measurable customer acquisition engines. -
Arda Genç - Co-Founder and CEO - LIVAD Technologies 09.09.2026 46минArda Genç, Co-Founder and CEO of LIVAD Technologies. Arda is a tech entrepreneur and product strategist who studied Computer Science at Northwestern before founding LIVAD to solve one of the hardest problems in modern media: how to monetize live streaming without ruining the user experience. LIVAD’s adtech platform enables live-streamers and creators across platforms like Twitch, Kick, and YouTube to run non-intrusive, interactive overlay ads and live brand integrations in real time. Having executed massive campaigns for global brands like The Walt Disney Company, McDonald’s, Adidas, and Vodafone, Arda sits right at the intersection of streaming adtech, Gen Z media habits, and the creator economy. -
Alex Lloro- Founder & Managing Director - All Marketing Services 09.09.2026 50минAlex Lloro is a digital marketing consultant, growth strategist, and the Founder & Managing Director of All Marketing Services.With over 25 years of experience bridging software engineering, IT, and performance marketing, Lloro specializes in full-funnel digital advertising, conversion rate optimization (CRO), and paid acquisition strategies for startups and mid-market enterprises. He began his career in IT consulting at firms like Accenture and Reuters before shifting into growth marketing and founding three distinct digital agencies. Lloro holds a BS in Business Information Systems from Cardiff Metropolitan University (UWIC), an Executive MBA from IE Business School, and completed executive training in Advanced Marketing Management at Georgetown University. -
Douglas "Doug" Zarkin - Marketing Leader & Author of Moving Your Brand Out Of The Friend Zone 04.09.2026 56минDouglas "Doug" Zarkin is an award-winning brand architect, executive marketing leader, speaker, and author. He was most recently the Chief Marketing Officer at Take 5 Oil Change (under Driven Brands), overseeing brand strategy, customer experience, and retail growth across hundreds of franchise locations.Prior to his role at Take 5, Zarkin spent over a decade as the Chief Marketing Officer at Pearle Vision (EssilorLuxottica), where he spearheaded an iconic brand turnaround, earned multiple Clio Awards, and transformed the healthcare franchise into a customer-centric retail power. He spent seven years at Grey Advertising and has worked with with global brands like Avon, Victoria's Secret, and Warner Bros. Zarkin is also the author of Moving Your Brand out of the Friend Zone, a practical guide for marketers on driving emotional connection and commercial growth. -
Chip Malt - Co-Founder & CEO - Made In Cookware 03.09.2026 1ч 2минChip Malt (Bradford "Chip" Malt) is an e-commerce entrepreneur, growth strategist, and the Co-Founder & CEO of Made In Cookware.Before founding Made In, Malt built his career in software engineering, data analytics, and performance marketing, leading digital strategy and customer acquisition efforts at companies like WeSpire and Culinary Concepts.In 2017, he teamed up with childhood friend Jake Kalick—whose family had over 100 years of experience in restaurant supply—to launch Made In Cookware. Combining Kalick's culinary supply network with Malt's data-driven growth background, they built Made In into one of the fastest-growing direct-to-consumer (DTC) kitchenware brands. Made In partners directly with historic family-owned factories in the US and Europe to manufacture professional-grade stainless clad, carbon steel, and copper cookware, supplying both home cooks and Michelin-starred restaurants globally. -
Shlomi Ron - Co-Founder & CMO - Decision Advantage AI 03.09.2026 56минShlomi Ron is an author, keynote speaker, and visual storytelling executive who operates at the intersection of brand narrative, cognitive AI, and strategic decision-making. He is the Co-Founder & CMO at Decision Advantage AI as well as the CEO & Founder of the Visual Storytelling Institute (VSI).At Decision Advantage AI, Ron leads brand strategy and go-to-market messaging for advanced AI and decision-science platforms, translating complex cognitive computing and defense-tech capabilities into high-stakes market positioning. Through the Visual Storytelling Institute, he advises executive teams and brands on humanizing complex messaging through visual narratives. Ron is the author of Total Acuity: How to Ignite Your Brand with Visual Storytelling, host of the Visual Storytelling Today podcast, and a professor of digital marketing and Brand Storytelling at the University of Miami Business School -
Raymond 'Reigns' Tembo - Digital Marketing Executive - Simply Black Media 03.09.2026 46минRaymond 'Reigns' Tembo, Digital Marketing Specalist, Simply Black Media—one of the premier independent media, data, and communications networks operating across sub-Saharan Africa. Raymond is a pan-African media leader who has spent over 15 years building integrated, data-driven advertising infrastructure across emerging markets. From navigating fragmented local media ecosystems to executing high-impact programmatic campaigns for major telecoms, financial institutions, and global consumer brands, Raymond sits at the absolute forefront of African ad tech and media buying. Today, we’re diving into the reality of scaling pan-African ad campaigns, building programmatic infrastructure in mobile-first markets, and what global brands constantly get wrong when entering the continent. -
Bill Harper - CEO and Chief Creative Officer - BrandBossHQ 31.08.2026 1ч 3минBill Harper, CEO and Chief Creative Officer at BrandBossHQ—a strategic branding and storytelling agency that has generated over $2.5 billion in net new revenue for more than 300 brands. Bill is a serial entrepreneur who has founded and built four successful agencies, winning over 100 industry awards for his work with category heavyweights like Denny’s, Carfax, Ryobi, Bosch, Michelin, and Delsey Luggage. Known for helping 'challenger brands' transition from stagnant plateaus to category dominance through what he calls Strategic Storytelling, Bill also hosts the popular podcast Branducation™. Today, we’re diving into why most brands fail at positioning, the myth of product differentiation, and how to stop selling specs so you can start selling transformation. -
Jason Mitchell - Co-Founder & CEO - Movement Strategy 28.08.2026 46минJason Mitchell is a social media strategy pioneer, agency executive, and the Co-Founder & CEO of Movement Strategy. Starting the agency from a college dorm room, he has scaled Movement Strategy into a premier 150+ person social-first marketing agency with major hubs in New York, Denver, and Los Angeles.Under his leadership, Movement Strategy crafts breakout social campaigns and community-first strategies for global brands, including Netflix, Amazon, Warner Bros. Discovery, Nike, and Klarna. Recognized as an industry thought leader, Mitchell frequently writes for publications like Adweek, Ad Age, and Inc. on topics ranging from generative AI in creative workflows to cultural marketing and social-centric business models. -
Jason Rhoads - CEO & Owner - Rhoads Creative 28.08.2026 43минJason Rhoads is a digital marketing executive, AI innovator, and the CEO & Owner of Rhoads Creative, a full-service digital agency focused on high-performance strategy for homebuilders, remodelers, and construction brands.Taking over the business originally founded by his parents nearly 35 years ago, Rhoads leveraged his academic background in statistics and financial analytics to transition the firm into a data-first, digital-only agency. He is the creator of the Digital Marketing Ladder® (a step-by-step ROI optimization framework for builders) and advocates for Everywhere Search Optimization (ESO) to help consumer brands maintain visibility across search engines, social platforms, and AI systems. He also serves on the OpenAI Small Business Advisory Committee and has been recognized as an NAHB Silver Award winner for Sales & Marketing Professional of the Year. -
Edwin Choi - Founder & CEO - Jetfuel Agency 27.08.2026 50минEdwin Choi is an e-commerce growth strategist, entrepreneur, and the Founder & CEO of Jetfuel Agency (jetfuel.agency). Founded in 2017 after years of working in-house as a DTC operator, Choi built Jetfuel to eliminate the inefficiency, wasted ad spend, and surface-level tactics common in traditional agency models.Under his leadership, Jetfuel Agency operates as a performance and growth engine for fast-growing direct-to-consumer (DTC), CPG, and omnichannel brands—including high-profile accounts like Perfect Bar and Drunk Elephant. His framework combines paid media (paid search, paid social), conversion rate optimization (CRO), and retention marketing (email/SMS) into a single, cohesive revenue system focused on sustainable, long-term ROI.Background: Over 15 years of digital marketing and operator experience across paid acquisition, lifecycle marketing, and brand strategy. -
Zero-Party Data, Tech Stack Audits & Ending Data Bloat | Emily Proctor, Managing Director at OMD 26.08.2026 15минAs corporate data storage costs soar and cookie deprecation reshapes digital media, enterprise brands must shift from hoarding volume-based data to activating decision-led zero-party data.Dylan Conroy sits down with Emily Proctor, Managing Director of Technology & Data Solutions at OMD, to break down how top global agencies audit clients' technology stacks and eliminate ad-targeting waste.Curing Enterprise Data Bloat: Shifting from "what can we collect?" to "what SHOULD we collect?" to eliminate unnecessary storage overhead.First-Party vs. Zero-Party Data: Differentiating observable behavioral tracking from volunteered customer preferences.Preference Centers as Products: Turning regulatory consent management tools into high-value engagement engines with immediate customer incentives.Decision-Led Data Architecture: Reversing traditional strategies so that data gathering strictly follows predefined marketing decisions.Avoiding Single-Signal Targeting Waste: Real-world examples of why relying on single data points or demographic proxies burns media budgets.Emily Proctor is the Managing Director of Technology & Data Solutions at OMD (Omnicom Media Group), where she leads tech stack audits, vendor vetting, and data activation roadmaps for enterprise clients.Connect & Resources:Connect with Guest Emily Proctor: https://www.linkedin.com/in/emilyhproctor/Visit OMD: https://www.omd.comFollow Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/Scaled Performance Automation by Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/
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