Craft of Coaching Podcast
Kate Swoboda
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This podcast focuses on developing the skills needed to become a successful life coach. Hosted by Kate Swoboda, director of training for the ICF-accredited Credentialed Life Coach Collective, it explores the craft of coaching. Each episode offers practical advice and insights from her extensive experience in coach training. Listeners interested in pursuing a coaching career can learn about the program and its resources.
Епизоди
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Ep 121 - The Time Management System That Saved My Business When Life Fell Apart 26.07.2026 29минMost time management advice for coaches assumes your life stays predictable. --> It doesn't. In this episode, we're breaking down the time management strategies for busy life coaches that actually hold up when things go sideways — not the productivity hacks that work fine until they don't. Let's go through 4 practical systems that aren't about doing more, but instead builds a coaching business that can flex when your life does—because it will. If you've ever felt like y... -
Ep 120 - "Where do I start?" How to come back to your coaching business after a break 06.07.2026 19минIt's exceedingly common for coaches to finish coach training, go all-in on building a business, and then...something happens. A loss, a partner's unexpected layoff, an illness, or burnout from trying to hard to make the business happen. The coach takes a step back, thinking it's just a pause--and then it's longer. The thought of returning feels awkward. So how do you come back to your coaching business after a break? That's exactly what we're exploring in today's episode, where we talk about... -
Ep 119 - Supporting Coaching Clients Through Grief + Loss 23.06.2026 27минAt some point, we all face loss--which means that at some point, you'll have coaching clients who are facing grief and loss. Because grief and loss experiences can vary so significantly from person to person, it's important that life coaches understand the terrain that their clients are walking through and best practices to help clients navigate grief and loss while the coach maintains an ethical stance within the scope of coaching. That's exactly what we're getting into in today's episode--w... -
Ep 118 - Your Client Lost Their Job. Now What? How to Coach Your Clients Through Career Transitions When the Market Is Brutal 15.06.2026 23минCoaching clients through career transitions is always complex work — but right now, when the job market is genuinely difficult and economic uncertainty is running high, it requires a particular set of skills that most coach training doesn't fully address. When a client has done everything right and the market still isn't responding, standard coaching moves can land as tone-deaf. And when a client's identity is wrapped up in work they've lost or are losing, the coaching goes deeper than strate... -
Ep 117- How to Keep Believing in Your Coaching Business In an Uncertain Economy 01.06.2026 33минGrowing a coaching business in a difficult economy tests something most business advice doesn't prepare you for — not your strategy, but your belief. When inquiries slow down, the silence has a way of becoming evidence. Evidence that you're not good enough, that you waited too long, that the market has moved on. None of that is necessarily true. But it feels true, and that feeling drives decisions. In this episode, we're breaking down what's actually happening when a coaching business goes qu... -
Ep 116: You're Not Too Expensive: How to Stop Discounting Your Coaching Rates In an Uncertain Economy 26.05.2026 34минCoaching business pricing during economic uncertainty is where a lot of coaches quietly come undone. Not publicly — there's no announcement, no decision point. It happens in small moments. A potential client mentions money is tight and you immediately offer a discount. Someone ghosts after hearing your rate and you spend three days wondering if you should lower it. You start pre-emptively apologizing for your prices before anyone has even asked. In this episode, we're breaking down what's act... -
Ep 115: Creating Coaching Packages That Actually Work—for You and Your Clients 18.05.2026 36минMost coaches create their offers by copying what they see others doing—but that leads to packages that don’t actually work. In this Craft of Coaching episode, we dive into how to structure coaching packages that support real transformation for your clients and sustainable income and energy for you. You’ll learn how to align your offers with the actual arc of change, why underpriced or overpromised packages undermine both the coach and the client, and how to map your packages around integrat... -
Ep 114 - How to Truly Start Embracing Imperfection (In Your Coaching, With Your Clients, and in Your Life) 11.05.2026 30минThis episode gets into why naming imperfection — genuinely, not as false modesty — is foundational to coaching well, leading well, and building community that's actually real. We talk about assumed role power, the guru model that's quietly everywhere in the coaching industry, and what it costs coaches who are still performing perfection when a client brings them something messy. We also get into the flip side: owning imperfection means owning the cleanup. The repair. The willingness to stay i... -
Ep 113 - Why You (And Your Clients) Can't Do It Alone - The Role of Nervous System Regulation and Relationships 04.05.2026 20минMost coaches finish coach training--and then they're on their own. Most clients are trying to make life changes on their own, and only find success once they start coaching with you. And that's not an accident. You've heard the advice to regulate your nervous system. What you're hearing less often is that it might not be fully possible to do that alone — and the science backs this up. This episode gets into what actually gets in the way of nervous system regulation and relationships working t... -
Ep 112: Launching a Group Coaching Program? Here's How to Build Community 27.04.2026 34минIf you're a coach considering a group program, you need to know how to build a community. Building real community isn't about luck or personality — it's about understanding what actually creates belonging, and developing the skills to sustain it. Most of us were never taught how to build community in any deliberate way, and the gap that leaves is real: connection that feels hollow, groups that don't stick, and a low-grade hunger for something more solid. We break down the difference bet... -
Ep 111: When can you call yourself a coach? 13.04.2026 20минWe’ve absorbed a quiet rule in the coaching industry: you’re not legitimate until your calendar is packed. If you’re not fully booked, you’re still “trying.” Still “building.” Still “not quite there.” Let’s challenge that. A fully booked client roster is a business metric — not a measure of your identity. When we tie our legitimacy to calendar saturation, we hand our confidence to algorithms, economic cycles, and comparison. And that’s a fragile place to build from. In this episode, we unpack... -
Ep 110: Stop the Comparison Spiral: Coaches Comparing Themselves to Other Coaches 06.04.2026 20минEver catch yourself scrolling and wondering, Why am I not there yet? You’re not alone. In this episode of the Craft of Coaching, we’re naming the comparison spiral that so many coaches fall into—especially in a world where highlight reels dominate. We break down exactly how comparison derails your intuition, your business decisions, and your confidence—and what experienced coaches do differently to stop it in its tracks. You’ll hear practical, grounded strategies for staying focused on ... -
Ep 109: Coaching Clients Through Workplace Conflict: Melody Wilding on Managing Up, Communication Styles, and the Conversations That Change Everything at Work 30.03.2026 30минWhen a client says "my manager is the problem," what do you do with that? In this episode, we're joined by Melody Wilding — executive coach, speaker, and author of Managing Up — to talk about one of the most common and least discussed challenges in coaching: helping clients navigate difficult relationships with the people above them at work. Melody breaks down why coaching clients through workplace conflict starts not with confrontation, but with two deceptively simple conversations: ali... -
Ep 109: Live Like You Give a Damn with Andrea Owen 23.03.2026 35минWhat does it really take to get honest and face hard things — in your coaching practice, and in your life? In this episode, we're joined by Andrea Owen, author of Live Like You Give a Damn: 25 Bold Moves to Get Honest and Face the Hard Stuff, for a conversation that goes well beyond coaching technique. We’re digging into how the coaching industry has shifted from "good vibes only" toward doing real, deep transformative work — and what that shift has demanded of coaches personally. We explore ... -
Ep 107: Coaching vs. Mentoring vs. Therapy: What's the difference? 16.03.2026 24минThere’s a line—and every coach needs to know where it is. When a client starts unraveling childhood trauma, asking for advice, or bringing deep grief into the session… are you coaching, mentoring, or sliding into therapy without meaning to? This episode is for the coach who cares deeply—and doesn’t want to cause harm. We’re digging into the ethical gray zones where even experienced coaches can lose footing. What do you say (or not say) when a client wants emotional healing you’re not trained ... -
Ep 106: Real Talk: Is the Coaching Market too Saturated? 24.02.2026 25минFeeling invisible in a crowded coaching market? You’re not alone. In this episode of the Craft of Coaching podcast, we're giving you the real talk on the state of the coaching industry, including whether the coaching market is too saturated, and talk about what to DO about that. Learn how to shift from trying to stand out in a "crowded"market-- to building trust, resonance, and relationships that lead to sustainable business growth. Coaching + Courage + Community = CLCC.&n... -
Ep 105: Struck a Nerve With Your Client? That's "Identity Threat" in Coaching 17.02.2026 16минEver have a client push back hard on a reflection—not because the reflection was wrong, but because it hit a nerve? That’s "identity threat" in action. In this episode of the Craft of Coaching podcast, we dive into what’s really going on when a client rejects your insight because it challenges the version of themselves they’ve needed to survive. We’ll explore the psychology behind identity defense, how to spot it in session, and what to do when a client becomes emotionally dysregulated or shu... -
Ep 104: Why You Can't Rush Client Readiness (Even if You Want to) 10.02.2026 22минAs coaches, we’ve all been there—you see what your client needs. You both know the actions that would help them break through. But they’re stuck. They hesitate. They say they want change, but their actions don’t follow. And suddenly, you’re caught between wanting to help… and pushing too hard. In this episode of the Craft of Coaching podcast, we unpack what’s really happening when a client isn’t ready—and why your urgency can’t override their agency. You’ll learn why resistance is often ... -
Ep 103: Stop Over-Focusing on 'Clarity' and Help People With This, Instead 03.02.2026 17минIf "clarity" is the main outcome you're selling on your sales pages and in your "getting to know you" calls, it might be time to stop over-focusing there. In this episode of The Craft of Coaching, we explore why selling clarity can create false expectations—and we're talking about what clients actually need instead. While clarity sounds like a powerful promise, it can unintentionally trap clients in a perfectionist loop of waiting for the “right” answer. The truth? Real coaching happens when ... -
Ep 102: Challenging a Client Without Losing the Relationship 27.01.2026 21минHow do you challenge a client without damaging the coaching relationship? In this episode of The Craft of Coaching, we explore how skilled coaches use challenge—not as confrontation, but as transformation. If you’ve ever held back from asking a hard question or reflecting a client’s pattern because you were afraid they’d walk away, this episode is for you. We break down what it really means to challenge someone in a coaching conversation and how to do it in a way that builds trust, not breaks...
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