AdTech Women Power by Blasto
Polina Smoliar, CMO at Blasto
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AdTech Women Power by Blasto is a podcast and interview series dedicated to the voices, ideas, and leadership of women shaping the future of advertising technology. Hosted by Polina Smoliar and the team at Blasto, it explores programmatic advertising, data infrastructure, AI-powered media buying, connected TV, retail media, and privacy-first advertising. The show goes beyond surface-level discussions to examine the real mechanics of the industry: how companies grow, how technology evolves, and how leadership decisions are made.
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AdTech Woman Power by Blasto: Manal Saho on Programmatic Performance, AI & Leadership | Preciso 08.07.2026 16минAnother AdTech Woman Power episode is here 🎙️This time, we speak with Manal Saho, Regional Sales Director at Preciso.And this conversation goes straight into the questions that matter in programmatic today:🔸 Why automation does not equal efficiency by default🔸 Where the industry still confuses activity with impact🔸 How AI is changing bidding, targeting, and optimization🔸 Why human judgment still matters in campaign strategy🔸 What it takes to grow into leadership in AdTech salesOne of my favorite points from Manal:automation without strategy can simply scale inefficiency.Thank you, Manal, for sharing such a practical and honest perspective on performance, AI, transparency, and leadership in AdTech!#AdTechWomanPower #AdTech #ProgrammaticAdvertising #WomenInAdTech #Preciso #Blasto #AIinAdvertising #DigitalAdvertising
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