The B2B Marketing Gap Podcast

Епизоди

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  67. The Right Number of Marketing Strategies (It's Not What You Think) 09.07.2026 21мин

  B2B Breakthrough Academy (doors close 15th July): ⁠https://b2bjade.com/breakthrough-academy⁠If you're a B2B marketer running ten different strategies at once and wondering why nothing's working, this one's for you. I'm breaking down the exact number of marketing strategies you should be focusing on, the difference between strategy and tactics, and why doing less almost always gets you better results.New here? I'm Jade 👋 I've worked in B2B marketing for 20 years and I've built B2B Breakthrough Academy to help marketers stop drowning in tasks and start thinking strategically. Subscribe if you're tired of feeling stuck on the marketing task wheel.B2B Breakthrough Academy (doors close 15th July): https://b2bjade.com/breakthrough-academyFree resources & templates: https://b2bjade.com/resourcesMore from me:My podcast: The B2B Marketing GapTikTok: https://www.tiktok.com/@b2bjade
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  66. Do this and be happy at work 06.06.2026 19мин

  Learn more at www.b2bjade.com/links
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  65. Stop building marketing strategies to impress your leaders 16.04.2026 32мин

  Did you build your marketing strategy to impress leadership in a meeting, or to actually use it?Deep breath. Be honest.Most marketers rush through building their strategy, cramming in everything leadership asks for so they look good in the presentation. Then it gets filed away, never referenced again, and you're back on the task wheel wondering why nothing's working.📚 Get the Strategic Marketer Kit mentioned in this episode: https://b2bjade.myflodesk.com/wlihflj5vm Join the FREE Live Strategy Clinic - Thursday 30th April: https://b2bjade.myflodesk.com/strategyclinicB2B Breakthrough Academy doors open 28th April (closes 7th May, we start 11th May): b2bjade.com/breakthrough-academyIn this episode, I'm walking you through my Strategic Marketer Prep Kit - the exact workbook every student completes before starting B2B Breakthrough Academy.Why prep before building your strategy?Think of it like clearing the ground before you build a house. You need to understand where you actually are right now, where you want to be, and what's really going on with your business and leaders before you can build something solid.Part 1: Get honest with yourself (the uncomfortable bit)Write down words to describe where you are as a marketer right now - overwhelmed? scattered? invisible?What does a typical day actually look like?How do you respond when leadership asks for something?Can you explain your current strategy in 2-3 sentences without looking at the document?When was the last time you actually used your strategy to guide your activity?The big one: Did you build this strategy to impress leadership or to actually use it?When you look at your strategy document, what do you feel? (Excited? Overwhelmed? Confused? Like burning it?)Part 2: The leadership conversation (I've written it out for you)Schedule 30-45 minutes with your leadership team and ask:Where is the business trying to get to in the next 3-5 years?What's currently standing in the way of hitting these goals?Who is our best customer? (The one who's easy to service, profitable, and you'd clone 100 times)What does strategic marketing mean to you?If marketing could solve one problem for the business this year, what would it be?Part 3: Complete the workbook using their insightsWhat's working, what's not, who your ideal clients actually are, who your competitors are.Why this process matters:You can't build a strategy leadership will back if you haven't taken them on the journey with you. After this one conversation, many leaders already start seeing you as more strategic - because you're being proactive, not just pushing back or firefighting.Also in this episode:I'm introducing AI Jade - she's been fully trained on my brain, the B2B Breakthrough Academy framework, and hours of my consulting calls. Unlike ChatGPT which pulls from millions of different approaches and might send you off course, AI Jade only knows my specific framework for building simple B2B strategies that get leadership buy-in.Students tell me this programme is better than their degree and any course they've taken combined. Not because I'm amazing, but because I built what was missing - simple strategy with no jargon that leaders can understand and you can actually deliver.The plan:Spend April getting honest with this workbook. Join me 30th April for the Live Strategy Clinic to reflect on what you've discovered. Then if you're ready, doors open 28th April to build your complete strategy with me starting 11th May.Stop building strategies to impress. Start building strategies you'll actually use.Jade x#b2bmarketing #marketingstrategy #strategicmarketing #leadershipbuyin
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  64. The best (and worst) way to write a b2b marketing strategy in 2026 with AI 09.04.2026 26мин

  Marketing strategy in 2026 isn't just about adding AI to your toolkit - it's about stripping back everything that's stopped working first.🔗 Join the waitlist for the May cohort (doors open 28th April): https://b2bjade.myflodesk.com/x1ac1s40a3 📘 Grab the Strategic Marketer Kit: https://b2bjade.myflodesk.com/wlihflj5vmExplore The Academy: https://b2bjade.com/breakthrough-academy In this episode I'm talking about why so many marketers are heading into boardrooms with AI-generated strategies they can't defend, and how to avoid becoming one of them. I cover the declutter-first approach, why your strategies and tactics need to be properly separated (and connected), and how AI Jade - the framework-trained mentor inside B2B Breakthrough Academy - is cutting strategy build time from 12 weeks down to six.If you're a B2B marketing manager who's overwhelmed, reactive, or quietly unsure whether your strategy actually holds up, this one's for you.
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  63. Why your marketing strategy isn’t working 01.04.2026 31мин

  Join the waitlist for B2B Breakthrough Academy [11th May Start] > https://b2bjade.myflodesk.com/x1ac1s40a3Get the Webinar Replay and Strategic Marketer Kit > https://b2bjade.myflodesk.com/wlihflj5vm
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  62. Why most b2b marketers feel stuck (and how to become strategic) 19.03.2026 30мин

  You're working hard, but leadership doesn't listen. Priorities keep changing, and when someone asks what marketing should be doing, you freeze. I call this challenge the b2b marketing gap and in this video I'll break down exactly how to overcome it.Join the free live class: https://luma.com/mdkyvh01 Join the waitlist for B2B Breakthrough Academy April cohort: https://b2bjade.myflodesk.com/x1ac1s40a3In this episode, I'm reading through my six-page document about where you are right now as a B2B marketer, why you're stuck, and what's really happening behind the scenes.What's covered:Why you feel stuck even though you know marketingWhat the B2B Marketing Gap actually isWhy your current b2b "marketing strategy" isn't workingWhat needs to happen to close the gapHow to stop internalising everything and start consulting internallyThis isn't polished or scripted, it's just me, thinking out loud about what you're going through and how to fix it.Next steps:Join me for the free live class on Thursday 26th March at 11am UK where we'll work through this together. You'll do exercises, identify the real business problem your company is trying to solve, and see the path from scattered to strategic.Over 780 marketers have registered so far! I'd love to see you there.FIND ME HERE:📧 Email: mailto:[email protected] (I reply to every email)🎙️ B2B Marketing Gap Podcast: https://b2bjade.com/resources#podcast-banner💼 LinkedIn: https://www.linkedin.com/in/b2bjade/📱 TikTok: https://www.tiktok.com/@b2bjadeSUBSCRIBE for weekly B2B marketing strategy, honest business talk, and no-nonsense marketing advice#b2bmarketing #marketingstrategy #customerexperience #marketingdefinition
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  61. Strategic Marketer vs Marketing Manager | Lauren's story 12.03.2026 37мин

  When marketers want to become more strategic, they think they need to do more - learn more skills, achieve more, tick more boxes.But becoming a strategic marketer is actually about learning what to throw away.Link for 26th March live class "how to become a strategic marketer" > https://luma.com/mdkyvh01 Get notified when B2B Breakthrough Academy doors open > https://b2bjade.myflodesk.com/x1ac1s40a3Learn more about B2B Breakthrough Academy > https://b2bjade.com/breakthrough-academyMarketing Collab > https://www.marketingcollab.co.uk It's about figuring out the mind strategy techniques you need to be taken seriously. Because you can build the most beautiful marketing strategy in the world, but if you can't get the company to back you on it, you're stuck.This is the stumbling block most marketers fall into. They don't believe mindset work is as important as learning the tactical skills.Let's stop calling it mindset work - it sounds fluffy. Let's call it mind strategy.You need to learn to build a marketing strategy AND you need to work on your mind strategy. Because if no one buys into your plan, you won't be able to activate it.📚 Ready to make your breakthrough?Join my FREE live class Thursday 26th March: "How to Become a Truly Strategic Marketer" - [Link in show notes]Get on the waitlist for the April cohort of B2B Breakthrough Academy (doors opening soon): b2bjade.comFree resources: b2bjade.com/resourcesIn this episode, I'm introducing you to Lauren Hill - someone who made the complete transformation from frazzled marketing manager to confident CEO of her own marketing company.
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  60. Get promoted to head of marketing | faster than you can say pay rise 05.03.2026 21мин

  If you want to get promoted to head of marketing or marketing director and you work in a b2b company, this video is going to help you figure out where to put your focus and where your blocks might be - so that you can untangle things and get that promo!👉 Sign up for my webinar on Thursday 26th March on "How to become a strategic marketer" 11am UK time (GMT) https://luma.com/mdkyvh01👉 Register your interest for the April Cohort of B2B Breakthrough Academy mentorship course https://b2bjade.myflodesk.com/x1ac1s40a3👉 Get notified when The B2B Club monthly membership launches https://b2bjade.myflodesk.com/kph1k8856rFIND ME HERE:📧 Email: [email protected] (I reply to every email)🎙️ B2B Marketing Gap Podcast: https://b2bjade.com/resources#podcast💼 LinkedIn: / b2bjade 📱 TikTok: / b2bjade SUBSCRIBE for weekly B2B marketing strategy, honest business talk, and no-nonsense marketing advice:#b2bmarketing #marketingstrategy #customerexperience #marketingdefinition
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  59. How to get growth from marketing | when all your time is spent reacting 26.02.2026 28мин

  B2B marketers are pulled pillar to post with marketing ideas and campaign suggestions, they aren't getting the time to build a strategy they can deliver. In this episode I break down why this happens and what can be done.👉 Register your interest for the April Cohort of B2B Breakthrough Academy mentorship course https://b2bjade.myflodesk.com/x1ac1s40a3👉 Get notified when The B2B Club monthly membership launches https://b2bjade.myflodesk.com/kph1k8856r👉 Sign up for my webinar on Thursday 26th March on "How to become a strategic marketer" 11am UK time (GMT) https://luma.com/mdkyvh01 FIND ME HERE:📧 Email: [email protected] (I reply to every email)🎙️ B2B Marketing Gap Podcast: https://b2bjade.com/resources#podcast-banner💼 LinkedIn: https://www.linkedin.com/in/b2bjade/ TikTok: https://www.tiktok.com/@b2bjadeSUBSCRIBE for weekly B2B marketing strategy, honest business talk, and no-nonsense marketing advice:#b2bmarketing #marketingstrategy #customerexperience #marketingdefinition
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  58. The real definition of marketing (and how to do it properly) 21.02.2026 40мин

  In this episode, I'm breaking down what marketing really is, how it's defined, and why so many people are getting it wrong.According to the Chartered Institute of Marketing, marketing is about identifying, anticipating, and meeting customer needs while making a profit. But what does that actually mean for your business?👉 Free B2B Strategy Scorecard - find out how strategic you are: https://b2bjade.com/resources#scorecard👉 Get notified when B2B Club launches https://b2bjade.myflodesk.com/kph1k8856r👉 Learn about B2B Breakthrough Academy  https://www.b2bjade.com/breakthrough-academyI'm sharing a personal IKEA customer service disaster in Rotterdam that made me realise how easy it is to lose customers when you forget the fundamentals. Plus, I'm being really vulnerable about what's happening in my business right now and the 4 AM epiphany that changed everything.WHAT YOU'LL LEARN:The true definition of marketing and what it means in practiceWhy customer experience matters more than you thinkHow you're losing customers without even knowing itThe trust gap I created in my business (and how it affected sales)Why I got 500 webinar signups but barely any conversionsThe difference between LinkedIn text posts and long-form video contentWhy I'm closing B2B Breakthrough Academy doors on MondayWhat's coming next: B2B Club membershipTIMESTAMPS: 0:00 - Introduction from Rotterdam 2:15 - The real definition of marketing explained 4:30 - My IKEA customer experience disaster 12:45 - How you're losing customers without knowing 15:20 - Being vulnerable about declining sales 18:40 - My big lesson: 500 webinar signups, barely any sales 22:30 - The trust gap I created by stopping long-form content 25:15 - Why I'm closing B2B Breakthrough Academy doors Monday 28:00 - What's next: B2B Club membership 32:45 - Running a profitable business while serving customers This isn't a polished episode. It's me at 4 AM after an epiphany about customer experience, trust, and how I need to serve you better. I'm opening up about what's worked, what hasn't, and what's changing in my business.REAL STUDENT RESULT: Alexandra doubled the deals closed from marketing channels (not leads - actual closed deals) after going through B2B Breakthrough Academy.FIND ME HERE: 📧 Email: [email protected] (I reply to every email) 🎙️ B2B Marketing Gap Podcast: https://b2bjade.com/resources#podcast-banner 💼 LinkedIn: https://www.linkedin.com/in/b2bjade/ 📱 TikTok: https://www.tiktok.com/@b2bjadeSUBSCRIBE for weekly B2B marketing strategy, honest business talk, and no-nonsense marketing advice:#b2bmarketing #marketingstrategy #customerexperience #marketingdefinition
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  57. The best b2b marketing strategies for 2026 10.02.2026 43мин

  If you're feeling overwhelmed by all the advice out there on the best best new b2b marketing strategies for 2026 - then you're probably wondering how you're supposed to do everything with limited resources - and maybe feeling like a failure because you can't.This video is going to undo that.After 20 years in B2B marketing, I'm sharing what actually works in 202 - without the overwhelm, without the hype, and without pushing you toward tactics you don't need.Get the fundamentals right first:👉 Free B2B Strategy Scorecard: https://b2bjade.com/resources#scorecard 👉 Explore B2B Breakthrough Academy: https://www.b2bjade.com/breakthrough-academyWhat you'll learn in this video:✅ The b2b marketing fundamentals that never change (ideal client, brand positioning, brand salience)✅ Why "it's all about relationships" in b2b stops working after a few years✅ How to own your data instead of relying on borrowed audiences✅ The email sequences you need in 2026 (welcome + nurture)✅ Why I got 500 webinar signups from LinkedIn but only 2 sales (and what that taught me)✅ My favorite B2B strategies for 2026 that you can actually implementMy favorite 2026 strategies:- YouTube as your central marketing hub- Hybrid events (turn in-person into digital content)- Seamless personalised experiences- Reducing your customer acquisition cost (CAC)- Direct mail (yes, really - old school works)- Optimising for AI search + digital PRI also share real student results!Alexandra from B2B Breakthrough Academy emailed me: "This year was my first time preparing a strategy and budget, and the program really gave me the confidence and conviction to stand behind what I was presenting. As a result in 2025, we've more than doubled the number of deals - not leads, deals - brought in from marketing channels."That's what happens when you simplify and focus instead of chasing every shiny object.KEY TIMESTAMPS:0:00 - Introduction: Stop the overwhelm2:45 - Marketing fundamentals that never change5:30 - Who is your ideal client (really)?8:15 - Brand positioning: Why most B2B companies get this wrong11:40 - Brand salience: The most important thing in B2B marketing15:20 - Own your data (my B2B Strategy Scorecard approach)19:50 - Why your CRM matters more than you think21:30 - Real results: Alexandra doubled her deals23:45 - Stop procrastinating (if you're stuck on the task wheel)26:10 - Email sequences you need: Welcome + nurture28:40 - My LinkedIn lesson: 500 signups, 2 sales (what went wrong)34:15 - Strategy #1: YouTube as your content hub36:30 - Strategy #2: Hybrid events37:45 - Strategy #3: Seamless personalised experiences38:50 - Strategy #4: Reduce your CAC40:35 - Strategy #5: Direct mail (hear me out)42:10 - Strategy #6: AI search optimisation + digital PR44:20 - Final reminder: Get the fundamentals right firstWhat's changed for b2b marketing in 2026?There's nothing particularly new this year. AI is changing search, yes. But most of what you're seeing is just repackaged advice designed to sell you something.You may already be doing marketing activities that just need more focus to get fantastic results.- Don't jump from tactic to tactic. - Build a simple strategy. - Focus on fewer things. - Do them really well.About B2B Breakthrough Academy:The only program built specifically for B2B marketers who've gotten lost in theory, concepts, and the flurry of "try this, try that." Learn how to build a simple marketing strategy that leadership actually understands and supports.Includes: Complete strategy templates, video trainings, live mentoring calls with me, private community, and everything you need to make your B2B breakthrough.Connect with me:💼 LinkedIn: https://www.linkedin.com/in/b2bjade/ 📱 TikTok: @b2bjade https://www.tiktok.com/@b2bjade📧 Email: [email protected]#b2bmarketing #marketingstrategy #b2bmarketingtips #marketingstrategy2026 #simplicityinmarketing
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  56. Why I stopped using SMART marketing objectives 04.02.2026 46мин

  "Get more leads" is NOT a marketing objective.If you've ever rushed through setting your marketing objectives just to get to the "real work," this episode is going to change everything.📚 Grab the free resources mentioned in this episode:Strategic Marketer Scorecard (17 questions + mini crash course): b2bjade.com/resourcesLeadership Pitch Guide (includes CPD info): b2bjade.com/resourcesThe Big Marketing Reset Webinar Replay: Available on all my social platforms🎓 Ready to build your strategy? Join B2B Breakthrough Academy: b2bjade.com/breakthrough-academyI'm breaking down exactly how to build marketing objectives that actually work - the kind that align with business goals, guide your entire strategy, and get leadership buy-in (instead of getting filed away and forgotten).You'll learn:Why SMART objectives can actually get you into trouble in B2B marketingThe difference between objectives, key results, and success indicators (and why this matters)Real examples from inside B2B Breakthrough Academy showing exactly how to structure your objectivesWhy "double the leads in 12 months" sets you up for failureHow to avoid the tick-box marketing strategy trapThe minimalist approach to marketing (and why having fewer things in your kitchen relates to your marketing strategy)Why analytics-obsessed marketers might be killing their brand salienceHow one person giving my webinar 1/5 stars was actually a massive winReal examples covered in this episode:Company Focus Area examples (like machinery sales companies diversifying their client portfolio)How to write objectives that guide strategy instead of locking you into tacticsBusiness scorecard metrics that actually matter to leadershipSuccess indicators you can pull out when leadership wants to know "how did that happen?"This isn't fluffy marketing theory. These are the actual templates and examples from inside B2B Breakthrough Academy that have helped marketers get their budgets increased, win leadership respect, and build strategies that actually get used.Bonus tangents: Why I'm moving away from AI for content brainstorming, my obsession with minimalism, whether you need a spatula to flip pancakes, and why brand salience beats conversion metrics every time.More ways to work with me:🎓 B2B Breakthrough Academy - My flagship 12-week programme with templates, video trainings, and live mentoring: b2bjade.com/breakthrough-academy📧 Want a 7-day trial of Module 1? Email [email protected] or fill out the form on my website📅 Next live intake call dates: b2bjade.com/breakthrough-academyWho this is for:Marketing Managers and Heads of Marketing responsible for delivering strategyMarketers wanting to step up from execution to strategic thinkingAnyone who's built a strategy that got filed away and never usedB2B marketers tired of being order-takers instead of internal consultantsNot quite ready for the full programme? If you're a Marketing Assistant just starting out, focus on execution first and come back when you're ready to step up.Got questions about your marketing objectives? Drop them in the comments - I'd love to hear where you're at with your strategy.See you in the next episode!Jade x#b2bmarketing #marketingstrategy #marketingobjectives #marketingmanager
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  55. 2026 is about minimalist marketing 27.01.2026 36мин

  In this episode, I'm talking about why decluttering your marketing plan is so important, now more than ever.Your leaders think that being everywhere means you're more likely to get seen. But actually, the opposite is true. When you spread yourself thin across lots of activities, none of them actually stick.In this episode, I cover: ✅ Why we're so stressed at work (and what to do about it✅ What minimalism is and isn't (and why it's made me happier)✅ How to apply minimalist principles to your marketing✅ The real reason jumping between tactics never works✅ Why I got 500 people to sign up for my masterclass without spending a penny on ads✅ How to declutter your mindset AND your marketing plan✅ The difference between "I need" and "we need" language with leadershipI'll also share how I started my minimalism journey in 2022 when I had two kids and was completely overwhelmed - and how the same principles that helped me declutter my life have transformed how I run my marketing.If you're stuck on the marketing task wheel and ready to simplify, this one's for you.Ready to declutter your marketing? 📊 Take the B2B Marketing Strategy Scorecard: [Start] 🎓 Join B2B Breakthrough Academy: [Learn about BBA]🎥 Watch this on YouTube: [B2B Jade TV]Drop a comment and tell me - what's one thing you're going to STOP doing in your marketing this month?Jade
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  54. The easiest way to get results if you work in b2b marketing 04.01.2026 29мин

  Join my upcoming January Marketing Reset Live Class https://luma.com/a1pd0c3hB2B marketers are doing too much, 2026 is the year we say "no more". Here's a candid overview on why I believe, and know, that doing less is actually leading to better results for the many marketers inside my strategy programme.Learn more about how to build a b2b marketing strategy you can feel confident https://b2bjade.com/breakthrough-academy
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  53. Why Marketers Aren't Getting Results: The B2B Marketing Gap 20.11.2025 31мин

  Take the marketers scorecard assessment to see how strategic you really are > https://b2bjade.myflodesk.com/scorecardFind out when the next intake for B2B Breakthrough Academy is > https://b2bjade.com/breakthrough-academy This episode is for B2B marketers who want to simplify their strategy, get buy-in from leadership, and finally get results.Many B2B marketers feel overwhelmed by high volumes of unstrategic tasks and struggle to get the results demanded of them. The reason? They’re not starting with a solid strategy, and their businesses often don’t understand marketing properly. Most aren’t even sure where to begin with writing a successful marketing strategy.In this episode, we’ll introduce the key steps to creating a simple marketing strategy that leads to real results - and one that almost guarantees leadership buy-in.What you can expect to takeaway:The key elements of a solid, no-fluff B2B marketing strategy that actually worksHow to simplify your approach to avoid overwhelm and wasted timeProven tips for getting leadership on board with your strategy from day oneI teach how to chose the best b2b strategies for your business in my marketing strategy course 👉 ⁠https://b2bjade.com/breakthrough-academy⁠
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  52. How To Write a SIMPLE B2B Marketing Strategy [Ignite 2025] 22.08.2025 30мин

  I spoke at B2B Ignite 2025 in London recently, sharing why I think marketers are getting mixed up in the complexity of b2b marketing and how to get back to a simple approach.Watch to get clarity on what to throw away and what to hold on to and how to write a simple b2b marketing strategy.#b2bmarketingstrategy #b2bmarketing #b2bmarketingplan
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  51. What's The Best B2B Marketing Strategy For 2025? 19.05.2025 17мин

  What is the best B2B marketing strategy to get leads in 2025? It’s one of the most common questions I get asked as a B2B marketer. I teach how to chose the best b2b strategies for your business in my marketing strategy course 👉 https://b2bjade.com/breakthrough-academy With so much noise out there - AI trends, shiny new tools, and tactics popping up daily - it’s no wonder marketers feel overwhelmed.But here’s the thing: It’s not about chasing every new trend.In this episode, I’m breaking down:👉 How to step back and think strategically, instead of jumping straight into tactics👉 Why the fundamentals matter more than the latest trends👉 My foundational strategies that every B2B marketer should focus on first👉 Practical advice on where to start - and what to avoidIf you’re feeling pulled in too many directions, this episode will help you cut through the noise and focus on what actually works.And remember - no one can tell you the “best” strategy without knowing your business, but I’ll show you how to find the answer yourself.🎓 Want more guidance on building a strategic marketing plan?Check out B2B Breakthrough Academy - my programme designed to help marketers move from being reactive to strategic.👉 Learn more https://b2bjade.com/breakthrough-academy 💬 Let me know in the comments: What’s your biggest challenge when it comes to building a marketing strategy?
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  50. What Suits Taught Me About Dealing With Leadership as a B2B Marketer 06.05.2025 15мин

  The most common thing I hear from B2B marketers?“Why don’t our leaders get what we do?”“Why don’t they respect my time?”In this episode, I’m sharing a fresh way to reframe how you see your leaders - inspired (weirdly) by Harvey and Louis from Suits.Because what I’ve learned is this:It’s not always about you.Most of the behaviour that frustrates us from the top comes from their own story - not yours.Inside my course, B2B Breakthrough Academy, we go deep on this - not just the strategy building side, but the mindset shifts that help you show up with clarity, confidence and get heard by leadership.🎓 Check out B2B Breakthrough Academy:👉 https://b2bjade.com/breakthrough-academy
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  49. How To Become A Strategic Marketer | Chloe's Story 30.04.2025 45мин

  In this special episode, I’m sitting down with Chloe - a B2B Breakthrough Academy graduate who went from overwhelmed b2b marketer to confident and able to write a b2b marketing strategy.Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieWe talk about: - What her role looked like before joining the course- The biggest mindset shifts she made- How she used the frameworks and templates to completely change how she shows up at work- What surprised her the most about the process- What advice she’d give to any marketers feeling stuck or not taken seriouslyThis isn’t just a course testimonial - it’s a real, behind-the-scenes look at what happens when you finally stop firefighting and start marketing strategically.🎓 Want to speed up the journey?Check out B2B Breakthrough Academy - my marketing strategy course specifically built for b2b marketers looking to get more strategic. All the details are here 👉 https://b2bjade.com/breakthrough-academy #b2bmarketing #b2bmarketingstrategy #businessmarketing #b2bmarketingplan
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  48. What I’d Do FIRST If I Started Again as a B2B Marketer 08.04.2025 17мин

  If you've been struggling to know what to focus on to get respect and results in your b2b marketing job, this episode has got the answers you need!Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieIf I had to start over as a B2B marketing manager, this is exactly what I’d focus on:- How to build internal relationships fast- How to get the insights you need for strategy- How to earn respect and avoid becoming a tactical to-do listI’m breaking down the early mistakes I made, what I’d do differently, and how to take control of your role from Day 1. Whether you're stepping into your first B2B role or just want a strategic reset - this one’s for you.🎓 Want to speed up the journey?Check out B2B Breakthrough Academy - my marketing strategy course specifically built for Marketing Managers looking to level up strategically. All the details are here 👉 https://b2bjade.com/breakthrough-academy Download my freebie 6 steps marketing strategy guide and video training: https://b2bjade.com/resources#6-steps-freebie #b2bmarketing #b2bmarketingstrategy #businessmarketing #b2bmarketingplan