Inside Insights

Епизоди

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  Keeping Consumers Central to Making Business Decisions 31.08.2026 46мин

  Decode why the linear shopper funnel is dead with Nico Laruina, General Manager at Nestlé.
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  The Intersection of Data, Insights, AI & the Future of Marketing 17.08.2026 39мин

  Transform AI speed into richer consumer truth with PZ Cussons' growth duo James Mackenzie and Paul Yocum.
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  How Consumer Insights Shape Creativity Across Markets 03.08.2026 32мин

  Bridge consumer insight with local creative at scale with Canva's Europe research and creative duo.
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  Why High-Growth Brands Must Rebalance Marketing Mix 20.07.2026 42мин

  Rebalance performance and brand to scale without losing voice with Manscaped CMO Marcelo Kertész.
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  Building the AI-Native Insights Function of the Future 06.07.2026 44мин

  Decode consumer reviews into emotionally resonant messaging with Patrick O'Toole, CMO of Unleashed Brands.
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  Translating 139 Years of Innovation into Modern Storytelling 22.06.2026 24мин

  Transform engineering legacy into cultural moments with Bosch's Boris Dolkhani.
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  How Soccer Built Culture Before America Fully Embraced It 08.06.2026 38мин

  Transform cultural moments into lasting movements with MLS and FIFA World Cup NY/NJ 26's CMO duo.
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  Season 10 in Review: What NFL, PepsiCo & Unilever Taught Us About Modern Marketing Leadership 25.05.2026 29мин

  Connect marketing lessons to consumer truth with Zappi's Nataly Kelly and Steve Phillips.
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  Using AI to ask deeper, more human questions 11.05.2026 35мин

  Transform AI into deeper human understanding with Colgate-Palmolive's Christian Niederauer.
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  How to build brand elasticity to reshape perception 27.04.2026 38мин

  Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by reconnecting with consumer truth rather than chasing discounts. She reveals her "Love the way you look" strategy that rebuilt emotional brand equity, her framework for turning finance leaders into marketing allies through shared assumptions and documented models, and why the future belongs to AI-augmented generalists who provide strategic context across the entire marketing mix. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  How consumer insights are reshaping perceptions & driving innovation in frozen foods 13.04.2026 35мин

  Transform perceptions into growth strategies with Nomad Foods' Alex Hardy.
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  How HelloFresh scales DTC with consumer insights 30.03.2026 23мин

  Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFresh, bridges marketing strategy with behavioral data to solve this exact challenge, having previously applied similar approaches at McDonald's and Burger King. He reveals HelloFresh's "bigger, healthier, tastier" framework that doubled recipe variety from 50 to 100 options weekly, explains why emotional connection beats functional benefits for lasting loyalty, and shares the three-part formula for creating customer experiences competitors can't replicate. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The Science Behind Measurable Marketing Impact 16.03.2026 30мин

  Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive at PepsiCo, bridges engineering precision with marketing creativity to build scalable measurement systems that actually drive business growth. He reveals the Kaizen principle for iterative testing that changes one variable at a time, explains why ad wear-out is a marketer myth that wastes budgets, and shares how to align entire organizations around a single effectiveness metric that connects every decision to measurable outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  It’s Not the Data, It’s the People 02.03.2026 27мин

  Transform insights teams from order-takers to growth drivers with Zappi's Sinead Jefferies.
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  Think Global, Feel Local: How Insight Powers Cultural Relevance 16.02.2026 33мин

  Connect cultural intelligence to global growth with Globe Ally's Katherine Melchior Ray.
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  Super Bowl advertising that actually works 02.02.2026 44мин

  Transform Super Bowl spots into year-round brand systems with PepsiCo's Mark Kirkham & Ferrara's Greg Guidotti.
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  Shaping Customer Experiences with Agentic AI & Personal Shopper Agents 19.01.2026 32мин

  Marketing teams struggle with AI-powered shopping while insights teams chase transaction patterns. Michael Nevski, Director of Global Insights at Visa, bridges both worlds by transforming payment data into consumer behavior intelligence that drives creative strategy and product innovation. He reveals the "specific task framework" that doubles consumer willingness to share data with AI agents, the shift from search optimization to "information optimization" that's reshaping brand discovery, and why the rise of single-person households is forcing cruise lines to waive cabin fees and create entirely new service models. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  How Behavioral Science Helps Brands Overcome Fragmented Insights 12.01.2026 41мин

  Richard Shotton, Founder of Astroten and author of Hacking the Human Mind, reveals how behavioral science bridges the gap between consumer intentions and actual purchasing behavior.
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  Culture moves fast—your marketing should, too 08.12.2025 27мин

  Most brands chase trends after they peak, missing the real opportunity. Avery Akkineni, CMO at VaynerX, bridges strategic vision with tactical execution through her unique experience launching VaynerMedia APAC and advising Meta, TikTok, and Salesforce on emerging platforms. She reveals her "day trading attention" framework for spotting underpriced channels before competitors, the owned-earned-paid testing methodology that validates creative before media spend, and live shopping strategies that generated million-product sales in minutes across global markets. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  How Unilever's Global Brand Director Scales Beauty Brands Across 190 Countries 24.11.2025 40мин

  Most global brands dilute their message when scaling across markets. Ridhima Thukral, Global Brand Director at Unilever, proves the opposite. Iconic brands become lighthouses that deepen their core philosophy while expressing it locally across countries. She reveals how Dirt Is Good maintains one human truth about play and discovery, while manifesting as football in Brazil and Holi festivals in India. You'll discover her framework for separating human truths from trends, her method for using AI to handle the 80% while humans focus on the crucial 20%, and why stepping back to understand your brand world is marketing's most underrated strategy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.