Gym Launch Unfiltered: Business Growth for Gym Owners

Episod

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  What Is Profit Really For? How Successful Gyms Can Create Bigger Impact 22.09.2026 9min

  What is profit really for when you own a gym? For many gym owners, the goal is straightforward: increase gym revenue, improve profit margins, attract more members and build a more profitable fitness business. But in this episode of Gym Launch Unfiltered, President Mike Ferreira and the Gym Launch coaches take the conversation beyond the numbers to ask a bigger question: what does building a successful gym actually make possible? The coaches share real examples of gym owners who have used st...
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  Why Most Gym Owners Are Undercharging and How to Fix Your Pricing Strategy 15.09.2026 21min

  More members do not automatically mean a more profitable gym. In this episode of Gym Launch Unfiltered, Gym Launch President Mike Ferreira and the coaching team break down one of the biggest challenges facing gym owners: knowing what to charge and whether their pricing actually supports a profitable business. The conversation explores why looking at competitors to set your prices can create a race to the bottom, how unlimited memberships can affect the economics of a gym, and why adding more ...
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  “My Gym Was Going to Close”: The Business Lessons Gym Owners Learn the Hard Way 08.09.2026 42min

  What happens when your gym looks successful from the outside, but the numbers tell a very different story? In this episode of Gym Launch Unfiltered, five coaches share their biggest “oh shit” moments as gym owners, from being weeks away from closing, to losing thousands of dollars a month, to realizing that strong revenue means very little if the business isn’t actually profitable. They get candid about the moments that forced them to stop thinking like trainers and start thinking like busi...
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  How to Sell More Gym Memberships Without Sounding Like a Salesperson 02.09.2026 53min

  How do you close more gym memberships without relying on a rigid sales script? In this episode of Gym Launch Unfiltered: The Playbook, Gym Launch President Mike Ferreira introduces a tactical sales training with Gym Launch Coach Blake Hill focused on the CLOSER framework, a sales methodology designed to help gym owners and their teams improve the way they sell memberships, personal training, semi-private training and recurring fitness programs. Blake breaks down the psychology behind an eff...
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  Should Gym Owners Be the Face of Their Brand? How Organic Social Drives Growth 25.08.2026 21min

  You know you should be posting more about your gym. But what are you actually supposed to post? And do you really need to become the face of your business to make organic social media work? In this episode of Gym Launch Unfiltered, Gym Launch President Mike Ferreira joins Director of Coaching Ryan Carson and coaches Rod Busby, R.E. Lewis, Matt Morse and Blake Hill for a practical conversation about organic social media for gym owners and how content fits into a larger gym marketing strategy....
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  Gym Confessionals: Wild Stories Every Gym Owner Will Understand 17.08.2026 20min

  What really happens when you own a gym? In this episode of Gym Launch Unfiltered, host Mike Ferreira sits down with Gym Launch coaches Ryan Carson, Rod Busby, R.E. Lewis, Matt Morse and Blake Hill to trade some of the wildest, funniest and most unforgettable stories from their years owning and operating gyms. From emergency situations and bizarre encounters to the kind of moments you simply could not make up, this is the side of gym ownership that rarely makes it into the business plan. These...
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  Introducing Gym Launch Unfiltered: The Business Podcast for Gym Owners 06.08.2026 1min

  What does it really take to build a profitable gym? Gym Launch Unfiltered brings you candid conversations with Gym Launch President Mike Ferreira, Director of Coaching Ryan Carson, and coaches Rod Busby, R.E. Lewis, Matt Morse and Blake Hill. These are former gym owners, operators and business leaders who have built, scaled, led and sold real fitness businesses. Now, they are pulling back the curtain on gym marketing, sales, pricing, profitability, leadership, operations and the mistakes owne...