The Marketing Mentor Podcast

Episod

• 
  561: Which markets are booming with Patricia van den Akker 25.09.2026 38min

  Patricia van den Akker of The Design Trust, the London-based online business school for designers, makers & other creative professionals, shares her perspective on which markets are booming at the end of 2026, how she thinks about teaching as a marketing tool and more, And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  560: How to be a guest on podcasts with Alex Vita 11.09.2026 47min

  In today's conversation with web designer, Alex Vita, we covered the state of photography in 2026, whether creative pros need a web site and how Alex gets himself on podcasts. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  559: How are you using AI? with Kate Purcell 28.08.2026 37min

  I just love sharing the creative ways my people are using AI. So in today's episode, I'm talking with creative strategist, Kate Purcell, about how she augments her own creative services to do things for her clients that she could never afford to do before. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  558: A Simple Content Eco-System with Stacy Eleczko 14.08.2026 34min

  You don't have to be a content machine to have a content eco-system. You just have to start with one key idea and then build on it. That's what messaging strategist, Stacy Eleczko is doing and she shares how in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  557: What the heck is a pipeline? with Michael Katz 31.07.2026 29min

  If you've been wondering what exactly is a pipeline, today's episode of the Marketing Mentor Podcast is for you. I welcomed back Michael Katz of Blue Penguin Development for a conversation that, of course, wound its way over to AI as well. So if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  556: A Connected Content Eco-System with Val Roskens Tews 17.07.2026 41min

  So you're posting on LinkedIn but nothing's happening – yet. Maybe what you need is a "content eco-system." Copywriter, Val Roskens Tews, has built a very robust and connected one and that's what she's sharing in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.    
• 
  555: On "$" by Allegra Goodman 03.07.2026 18min

  I just love Allegra Goodman's new book, "This Is Not About Us." In it, there's a chapter called "$" which is all about you – your dread of talking money and your fantasies about being ghosted by clients. So I just had to comment on this story — and read a few excerpts aloud. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  554: A Simple Way to Tolerate Uncertainty 19.06.2026 12min

  There's a lot of uncertainty out there lately – have you noticed? That's why, in today's solo episode, I shared a few new ideas about how to invoke trust to counter the unknown – not only trust in yourself, in the marketing process and in me. But also how to build trust in the minds of your people, your market, your network. So if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  553: How to Grow Your LinkedIn Following with Brenden Delarua 05.06.2026 42min

  If you want to grow your network on LinkedIn, but find the platform's algorithm confusing, today's episode is for you. I'm talking to Brenden Delarua, a growth marketing strategist, about how he built his following to 10,000, about AI, about how he listens to the market and more! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  552: The Butterfly Strategy with Val Roskens Tews 22.05.2026 36min

  If creating content feels hard, forced, or inconsistent, this episode is for you. Copywriter Val Roskens Tews shares her simple "Butterfly Strategy"—a practical way to turn everyday moments into authentic content, real connections, and paying clients. It's a refreshing, doable approach that makes showing up feel natural instead of overwhelming. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  551: The Newsletter That Had No Business Working with Stacy Eleczko 08.05.2026 36min

  If you know you should do an email newsletter, but you have no strategy, no list, no ideas and no plan, this episode is for you. Messaging strategist Stacy Eleczko launched hers in exactly that situation — and what happened next might just surprise you. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  550: It's Not a Personality Thing — It's a Decision 24.04.2026 13min

  Think consistency in your marketing comes naturally to some people and not others? In this episode, I share what 30+ years of showing up for my own marketing has taught me — and the surprising truth about what's really behind it. The answer might just change how you think about your own. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  549: Will AI Replace You? with Nancy Ruzow 10.04.2026 26min

  Everyone's wondering, "Will AI replace me?" But what about "Are you already replacing yourself with AI?" That's just one of the questions I asked in this conversation with Nancy Ruzow, of Ruzow Graphics and Creatives Roundtable, prompted by an article on her blog entitled, AI isn't replacing creatives. It's changing where we add value. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  548: What's the big deal about email newsletters? 27.03.2026 23min

  In another behind the scenes episode, I extol the virtues of one of the most effective marketing tools you can use – an email newsletter – but for some reason too many can't bring themselves to do it. So this episode is part of my attempt to change that. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.    
• 
  547: Ann Handley on How to Write Ridiculously Good Email News-"letters" 13.03.2026 26min

  If you have been meaning to write an email newsletter (or revive a dormant one), this episode is for you. One of my most popular episodes from the archives is this conversation with Ann Handley, author of the best-selling book, Everybody Writes. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  546: How to Fill Your Client Pipeline 27.02.2026 27min

  If your income feels unpredictable, you're not sure who you should be marketing to or you tend to take "whatever comes along"...because it feels like you have to, this episode is for you. It's the Fill My Client Pipeline Crash Course! So if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  545: Can ChatGPT Count Calories? Terri Says Yes! 13.02.2026 32min

  Feeling a little AI fatigue? Let's lighten things up. In this episode, I chat with my good friend, Terri Trespicio, about how she's using AI in surprisingly personal ways — like tracking what she eats, organizing ideas, and even getting unstuck creatively. It's a reminder that this powerful tool isn't just for business — and that experimenting can actually be… fun.  And if you like what you hear, we'd love it if you write a review, subscribe and/or sign up for Quick Tips at Marketing-Mentor.com
• 
  544: The Only LinkedIn Move That Matters with Lynnaire Johnston 30.01.2026 38min

  Your feed is filled with braggarts. The lack of "likes" on your posts is depressing. Today's guest, Lynnaire Johnston, author of LinkAbility, has simple solutions to these problems and more. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  543: Mistakes Freelancers Must Stop Making with Amy Weiher 16.01.2026 32min

  Clients who stiff you? Contractors who ghost you? Most of us learn these lessons the hard way. But you don't have to, if you listen to this episode with Amy Weiher, author of Good Work, Practical Advice for Starting & Scaling Your Creative Freelance Business. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
• 
  542: A new way to look at goal-setting with Florian Schleicher 02.01.2026 36min

  To kick off the new year, I'm talking to Florian Schleicher, a European marketing strategist who, thanks to his creative goal-setting strategies (and hard work), is consistently achieving his goals, after just 4 years in business. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.