Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth

Afleveringen

• Why That Last Customer Didn't Buy (The Psychology Behind Customer Hesitation) 01.06.2026 25min

  Customers hesitate for reasons they may never say out loud. Before they buy, they are looking for signs that the choice feels right, safe, and worth it. For small businesses, that moment of confidence can be the difference between interest and action. In this episode of Mastering Local Marketing, we look at the psychology behind customer hesitation and why the best marketing often makes people feel better before it asks them to buy. Because confident customers are easier to move.   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 

• Marketing Funnel: AI and Automation (How to Speed Up Your Sale Funnel) 28.05.2026 27min

  AI and automation is changing how small businesses create content, follow up with leads, and move customers through the sales funnel. But the fundamentals are still the same. In this episode of Mastering Local Marketing, we revisit each step of the sales funnel through the lens of AI and automation. From faster content creation to smarter email drip campaigns, we break down how technology is helping small business owners do more with less. The funnel still works. AI and automations just turned up the speed. Sometimes it means getting clearer, moving faster, staying consistent, and giving customers a real reason to choose you.   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 

• 5 Small Business Marketing Mistakes and What to Do About Them 25.05.2026 29min

  Small business marketing usually does not fail because of one bad idea. It fails when the message gets blurry, the strategy gets scattered, and the business starts chasing motion instead of momentum. In this episode of Mastering Local Marketing, we look at the hidden marketing mistakes that quietly cost small businesses time, money, and trust. Because better marketing does not always mean doing more. Sometimes it means getting clearer, moving faster, staying consistent, and giving customers a real reason to choose you. 5 Mistakes: Playing a Giant Shotgun vs. Rifle Approach Overthinking Random Acts of Marketing Why?   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 

• Mistakes Made in Marketing Math by Small Business Marketers 21.05.2026 21min

  More sales do not always mean more profit. A local business can run a sale, bring in more customers, and still make less money than before. The problem is not always the marketing. It is the math behind the marketing. In this episode of Mastering Local Marketing, we break down how discounts, ad spend, low-margin products, giveaways, and average order value can quietly turn a "successful" campaign into a profit problem. Before your next promotion, advertising campaign, or potential customer walks through the door, make sure the numbers actually work. Formulas to Know Customer Acquisition Cost (CAC) = Sales and Marketing Expenses/Number of New Customers Acquired Life Time Value (LTV) =  Average Revenue Per Account x Gross Margin/Churn Rate Average Order Value (AOV) = Total Revenue/Number of Orders Placed   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 

• Your Business Needs a Content Engine 18.05.2026 22min

  Small businesses do not have a content problem. They have a content system problem. Most owners know they need more social posts, better emails, stronger videos, and maybe even a podcast. The problem is finding the time, ideas, equipment, and consistency to make it all happen. In this episode of Mastering Local Marketing, we discuss why content studios are becoming a new option for small and medium sized businesses. Instead of trying to create everything from scratch, business owners can sit down for a short session and walk away with content that fuels social media, email marketing, customer engagement, and long-term brand growth. Your business does not need more random posts. It needs a content engine.    30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 

• The Simple Email System That Lifts Business Growth (And Increases Sales) 14.05.2026 24min

  Most customers do not disappear because they are not interested. They get busy, distracted, unsure, or stuck comparing options. That is where a simple email drip campaign can keep the conversation alive. In this episode of Mastering Local Marketing, we break down a four-email follow-up sequence small businesses can use to reconnect with warm leads, answer common questions, build trust, and bring interested customers back to the next step. Sometimes the sale is not lost. It just needs one more helpful follow-up. Email Samples: Follow-Up Email 1 (Same Day) Subject: Great talking with you today Body: Thanks for stopping in today. I know you were looking at a few options, so I wanted to send a quick note in case any questions come up. Here's the easiest next step: reply to this email, call us, or stop back in when you are ready. We are happy to help you compare options and figure out what makes the most sense. No pressure. Just wanted to make sure you had an easy way to keep the conversation going. Helpful Education Email 2 (2 Days Later) Subject: A few things to consider before deciding Body: When customers are deciding, the biggest questions usually come down to fit, timing, price, and what happens next. Here are a few things worth thinking about before you make a decision: what problem are you trying to solve, how soon do you need it, and what would make this feel like the right choice? We are happy to walki you through those questions so you do not feel like you are guessing. Trust Builder Email 3 (5 Days Later) Subject: Why customers choose us Body: One thing we hear from customers is that they want to feel confident before they buy. That makes sense. Here's what customers often tell us they appreciate: we take time to explain the options, we do not push people into something they do not need, and we help them make a decision that fits their situation.  When you are ready, we would be happ to help you do the same. Final Nudge Email 4 (7-10 Days Later) Subject: Still thinking it over? Body:  I wanted to check in one more time in case this is still on your list. If now is not the right time, no problem. But if you are still interested, we would be happy to answer questions, revist the options, or help you take the next step. Sometimes the hardest part is just getting back to the conversation.   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 

• Is Live Selling the New Local Sales Floor? 11.05.2026 27min

  Customers are not just shopping online anymore. They are watching, asking, reacting, bidding, and buying in real time. Live selling blends video, product demos, urgency, chat, and checkout into one fast-moving sales experience. For small businesses, the opportunity is not just picking the right platform. It is understanding why people buy when the moment feels live, social, and limited. In this episode of Mastering Local Marketing, we break down how live selling works, what options businesses should consider, and whether this trend belongs in your local marketing strategy.   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 

• Local Marketing Strategies for Those Who Feel Stuck 07.05.2026 23min

  Your business is busy, but business growth still feels stuck. When marketing stops working, most small business owners assume they need more posts, more ads, or a bigger budget. But the real problem is often harder to see. In this episode of Mastering Local Marketing, we break down how to diagnose what is actually holding your business growth back, from visibility and messaging to offers, customer experience, follow-up, and execution. Before you spend more money on marketing, make sure you know where the real problem lives.   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 

• Why Local Businesses Need to Watch Their Digital Marketing 04.05.2026 25min

  Some of the easiest digital marketing tactics are starting to become the riskiest. In this episode of Mastering Local Marketing, we break down three major shifts every local business should pay attention to and why the next phase of marketing may be less about chasing attention and more about earning trust. Brands are getting sued for using popular music in social media posts. Younger consumers are quicker to boycott businesses they do not trust. And fake reviews are now under closer watch from the FTC. This one is one you'll need to know.   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 

• Is AI Speeding Up Or Adding Work to Your Local Marketing Strategies? 30.04.2026 28min

  AI can either sharpen your local marketing strategy or bury it in distractions. In this episode of Mastering Local Marketing, Jim and Matt take a casual approach and discuss why today's AI landscape feels a lot like the early internet: full of options, hype, and uncertainty about who will lead. But the real advantage does not come from chasing every tool. It comes from knowing what your business actually needs, choosing where AI can help, and putting it into action. Because while most people are still talking about AI, the businesses willing to test, learn, and implement are already pulling ahead. 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 

• When Your Local Marketing Strategy Doesn't Match Your Business 23.04.2026 9min

  Your marketing says one thing. Your customer's business experience says another. In this episode of Mastering Local Marketing, Matt unpacks what happens when a strong brand creates high expectations, but the real customer experience does not match. That gap can quietly damage trust, word of mouth, and repeat business faster than most owners realize. If your branding feels polished but your in-person experience feels off, this episode will help you spot the disconnect and fix what your marketing is exposing. 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 
  
• Your Target Market Might Be Wrong: A Discussion with Allyson Straka, Frozen Garden 20.04.2026 10min

  What if your best customers are not the ones you have been targeting at all? In this episode of Mastering Local Marketing, Matt Hanson sits down with Allyson Straka of Frozen Garden to unpack the surprising customer data that changed how Frozen Garden thinks about growth, messaging, and customer acquisition. We explore why assumptions about your audience can hold your marketing back, how real data can uncover more profitable customer segments, and why niche messaging often beats a broad appeal every time. 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 
  
• Ten Social Media Video Hooks to Stop the Scroll and Sell More (Part 2) 16.04.2026 27min

  Stop making videos people scroll past. In this two-part episode of Mastering Local Marketing, we break down ten social media video hooks that grab attention fast and help turn views into sales. These are simple, practical ways to open your social media videos stronger, keep people watching, and make your content work harder for your business on Tiktok, Instagram, and more. If you want better videos without overthinking every post, start here. List of Hooks: Ask a Question Numbers/Percentages Experiment Results Add Tension Make a List Your Experience Challenge Beliefs Emotions Me Too Personal Stories 

 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 
  
• Ten Social Media Video Hooks to Stop the Scroll and Sell More (Part 1) 13.04.2026 23min

  Stop making videos people scroll past. In this two-part episode of Mastering Local Marketing, we break down ten social media video hooks that grab attention fast and help turn views into sales. These are simple, practical ways to open your social media videos stronger, keep people watching, and make your content work harder for your business on Tiktok, Instagram, and more. If you want better videos without overthinking every post, start here. List of Hooks: Ask a Question Numbers/Percentages Experiment Results Add Tension Make a List Your Experience Challenge Beliefs Emotions Me Too Personal Stories 

 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 
  
• How to Know if Your Small Business Marketing Strategies Actually Work 09.04.2026 24min

  Most small business owners are putting time and money into marketing without a clear way to judge whether it is working. In this episode of Mastering Local Marketing, we simplify how to evaluate results by focusing on the numbers and signals that actually matter. We talk about awareness, traffic, leads, conversion, customer acquisition, repeat business, and revenue impact in a way that is practical and easy to apply. This episode helps small business owners move from guessing to understanding, so they can stop wasting effort on tactics that feel productive but do not lead to growth. 

 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 
  
• What It Takes to Win Shelf Space and Sales in Large Retail and Grocery Stores 06.04.2026 28min

  Getting into a big store sounds like a breakthrough. What most product businesses do not realize is that winning shelf space and winning sales are two very different marketing strategies. In this episode of Mastering Local Marketing, we sit down with Evan Sylvester, owner of E James Consulting, to talk about what it really takes to get products into grocery stores and large retailers. We unpack slotting fees, discounts, shelf value, and why great products still fail when they are not built for retail. 

 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 
  
• What Small Business Owners Should Fix Before Spending Another Marketing Dollar 02.04.2026 26min

  Before your small business spends any more money on ads, you need to make sure the basics are working. In this episode of Mastering Local Marketing, we walk through the key things small business owners should fix first, including their offer, messaging, website experience, reviews, conversion path, and follow-up system. If those pieces are weak, paid traffic only exposes the problem faster. This episode is a practical reminder that advertising works best when the foundation underneath it is strong. Fix the leaks first, then scale what is already converting. 

 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 
  
• Marketing Habits Killing Small Business Growth & New Customer Acquisition 30.03.2026 32min

  A lot of small business owners work hard at marketing. The problem is they struggle because they are locked into the wrong marketing habits. In this episode of Mastering Local Marketing, we break down the patterns that quietly slow growth, from inconsistent posting and weak follow-up to constantly changing direction and relying too heavily on hope. The goal is to help business owners recognize where their routines are hurting them and what strong marketing habits look like instead. This is an episode about replacing busywork with behaviors that actually build awareness, trust, and sales over time. 

 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 

• Your Smartest Sales Strategy Is Positioning Your Small Business Correctly 26.03.2026 21min

  Effective marketing tactics start with clear positioning. In this episode of Mastering Local Marketing, we explore how proper brand positioning is one of the smartest sales and marketing strategies for small business growth. Understanding how to differentiate your brand is crucial for customer acquisition and strengthening your local presence. We break down five common ways to position your brand so potential customers quickly understand what you stand for, who you serve, and why they should choose you over competitors. If your marketing sounds generic, this episode will provide actionable insights to sharpen your message and stand out in a crowded market. Show note's questions: Who is the exact customer you want to attract? What do they care about most? Are the price-driven or quality-driven? Are they trying to achieve a result? What are they currently using instead of you? Why would they switch? What do you want them to instantly think when they hear your brand name? What proof do you have that backs up your promise? 

 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth. 
  
• Six Types of Small Business Customers To Understand For More Sales & Business Growth 23.03.2026 19min

  In this episode of Mastering Local Marketing, we explore six distinct types of small business customers and what each person really wants from your marketing strategies. Understanding these customer profiles is essential for effective customer acquisition and tailoring your marketing tactics to different buyer needs.  We delve into why some customers seek trust, others hunt for deals, and why timing and experience make all the difference in sales success. By learning how to identify and engage each type effectively, you'll enhance your marketing efforts and drive more sales for small business growth. Successful businesses don't just market louder; they market smarter by speaking directly to the right customer with the right message. Tune in to discover actionable marketing strategies for small business owners looking to improve customer loyalty, increase sales, and accelerate business growth. 

 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.