The Art of Online Business

Afleveringen

• The Ad Funnel Justin Moore Built After a Blowing $100K on Facebook and Instagram Ads. 29.06.2026 47min

  If you’ve ever wondered whether ads can sell a book, Justin Moore’s funnel will get your attention fast. Grab your copy of Justin Moore's Sponsor Magnet bookWatch the episode on Secure Paid Partnerships and Grow your Revenue with Justin MooreWatch the episode on Making 6 Figures Teaching Creators to Get Sponsorships with Justin Moore I talk with Justin about the $100,000 webinar ads lesson that only broke even, why he kept going, and how his $1 audiobook funnel now brings in qua...
• Free Lead Magnet or Paid? The Question You're Actually Asking Is Wrong. 22.06.2026 7min

  If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. Get Done-For-You Ad Management I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel. Listen now and find out what your leads are actually worth to your business. ...
• Your Ads Manager Got Locked Out of Facebook. Now What? 15.06.2026 14min

  Have you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads? Get Done-For-You Ad Management I share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this situation, like not owning your ad account or Pixel, and what you can do now to protect your business...
• Fix This Email Mistake Before You Spend More on Ads With Allea Grummert 08.06.2026 43min

  If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why. Apply for a Strategy Boost Call with Allea Grummert I talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work better. We also talk about welcome sequences, improving open rates, building real relatio...
• You Got Leads But No Sales. Here's What's Actually Broken. 01.06.2026 14min

  If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. Get Done-For-You Ad Management I walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your leads and tracking the right numbers can completely change how you run your ads and grow your business. ...
• The Ad Account Audit You Should Do Before You Hire an Ads Manager 25.05.2026 15min

  If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot. Get Done-For-You Ad Management I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving sales. I also share a few easy-to-miss setup mistakes that can make your ads look worse than they really are. Listen...
• Why Facebook Ads Matter More Than Social Media for Your Online Course featuring Sarah Noked 18.05.2026 56min

  If you feel like your business only grows when you show up, you’re going to love this one. Get the operational support you need to scale with SarahAccess Sarah’s resources to become a certified OBM I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the time. We talk through what a mature ads ecosystem actually looks like and why her business depend...
• The Kind of Course Creator Facebook & Instagram Ads Actually Work For 11.05.2026 15min

  If your ad results keep changing and you can’t tell why, this will help. Get Done-For-You Ad Management I walk through the difference between a course creator who is ready for ads and one who isn’t, based on real examples from calls and clients. You’ll hear why tracking your numbers and thinking long term matters more than changing your ads every few days. Listen now and see if you’re set up to make ads work for you. ‍‍Watch this episode on YouTube! Please clic...
• You Want to Help More People… But Your Calendar Won’t Let You 04.05.2026 16min

  If you’re working all day and your business still isn’t growing the way it should, this is likely the reason. Have us hire a VA for you. I share a moment with my son that hit a little too close to home and explain why doing everything yourself eventually becomes the thing holding you back. You’ll see how to spot the tasks that keep your business stuck and what actually needs your time if you want to grow. Take five minutes today, audit your tasks, and decide what needs to come ...
• Troubleshooting a Facebook Ads Quiz Funnel with Danielle Klemm 27.04.2026 51min

  If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel. Take the Freebie-to-Buyer Gap Quiz to find why your funnel is leaking See Which Lead Magnet Your Offer Needs ‍‍ ‍‍ I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’ll hear how we think through testing, targeting, and what to change (and what not to ...
• Meta Took Away Your Ad Placement Controls — Here's What to Do Now 20.04.2026 11min

  Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. Get the 48-Hour Ad Fix Audit I break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x4 feed graphic and your 9x16 story graphic, and what happens to your ads if you only show up with...
• Prepare to do THIS with Facebook & Instagram Ads Before Life Happens 13.04.2026 5min

  What if your ads could keep bringing in sales while you step away and actually live your life? Get the 48-Hour Ad Fix Audit I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year. I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already selling and you’re not running ads to it yet, this is your sign. ‍...
• Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads 06.04.2026 52min

  Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game. Unlock 2,900+ storytelling content ideas for just $27 Visit The Art of Online Business website for Facebook Ads help We talk through why her order bump converted at 50%, how her upsells performed, and what happened when ...
• Why Smart Course Creators Treat Facebook & Instagram Ads Like a Lab 30.03.2026 8min

  What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab? Get the 48-Hour Ad Fix Audit I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedback, not failure. I share why being willing to test, even when things flop, is exactly how you find the message that converts and grows your business. If you’ve been overthinking your ads or holdin...
• Lead Costs Rising on Your Facebook & Instagram Ads? Do THIS Before Touching Targeting 23.03.2026 9min

  Lead costs on your Facebook and Instagram ads starting to creep up? Get the 48-Hour Ad Fix Audit I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it. You’ll hear how looking for patterns in your winning ads—and improving the message before touching targeti...
• When $300/Month on Facebook & Instagram Ads DOESN’T Make Sense 16.03.2026 20min

  Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business. Get the 48-Hour Ad Fix Audit I explain when low ad spend makes sense, when it doesn’t, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to improve results without simply spending more. If you want responsible growth instead of expensive g...
• Your Ads Are Whispering Money Secrets… Are You Listening? 09.03.2026 4min

  Your ads are literally telling you how to make more money — most course creators just ignore the clues. Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and content instead of guessing what to say next. If you’re already spending on ads, th...
• Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished 02.03.2026 6min

  Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. If perfectionism has been ...
• The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads 23.02.2026 5min

  Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks. I also talk about what to check inside a self-liquidating offer funnel, from order bump ...
• Meta Andromeda - A Simple, Effective Ad Setup for Online Course Creators 16.02.2026 7min

  If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating things, and why this approach brought lead costs down fast.&nbsp...