Future of Poultry
Watt Global Media
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The global poultry industry is the fastest growing animal agriculture sector and is the largest source of animal protein for people around the world. Join WATT’s poultry editors as they discuss the issues impacting poultry and egg producers’ bottom lines such as climate change, animal welfare, antimicrobial resistance and nutrient pollution in “The Future of Poultry” podcast series.
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The International Poultry Council's Avian Influenza Crisis Preparedness and Management Plan 08.06.2026 18minRichard Griffiths, International Poultry Council president, shares details of the organization's new framework document.
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Predicting chicken's role in the high-protein diet trend 18.05.2026 5minAmber Pankonin, RDN, award-winning nutrition educator and chef, joins Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, to discuss what's driving consumer demand for high-protein diets and why chicken is uniquely positioned to meet that moment.
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Better litter, better birds — what makes for better poultry litter management? 04.05.2026 30minK. Scott McKenzie, Ph.D., director of technical services with Enviro Tech, discusses good litter management with Mark Clements.
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How industry body COBEA is strengthening Brazil's animal welfare 20.04.2026 14minElisa Tjarnstrom, Executive Director of Brazilian Food Industry Collaboration for Animal Welfare talks to Mark Clements about the work achieved by the food industry body since its creation in 2024
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Raising the bar on biosecurity: Managing wild birds 06.04.2026 8minBilly Hackett, director of the specialty product division, Arkion Life Sciences, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, break down how birds carry HPAI from wetlands to farmyards, and why managing the outside of the barn is just as important as what happens inside.
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What MAHA, GLP-1s and high-protein diets mean for chicken 06.04.2026 10minHinda Mitchell, the president and founder of communications and marketing firm, Inspire, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, discuss how new dietary trends provide chicken marketers with new opportunities to connect with consumers.
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Interpreting anticoccidial sensitivity testing in poultry programs 27.03.2026 10minDr. Claudia Osorio, associate advisor, Elanco, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, talk through what good anticoccidial sensitivity testing looks like, how to interpret the results and how to use it responsibly in modern production systems.
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Employing UV light in the fight against N5N1 16.03.2026 7minUVC LED lights can give poultry producers an extra layer of biosecurity. Learn more in this edition of the Future of Poultry Podcast featuring Jimmy Weng with Silanna Group.
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How chicken wins the high-protein trend battle 02.03.2026 11minTake a look at the factors motivating the high protein trend and how chicken can stand out in this episode from Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Kevin Ryan, founder and CEO, Malachite Strategy and Research.
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Protecting intestinal health through seasonal challenges 30.10.2025 7minElizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Scott Gustin, DVM, U.S. poultry technical leader, Elanco, discuss the importance of seasonal management programs.
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Putting Salmonella control under the microscope 27.10.2025 26minTake a look at the key strategies to keep Salmonella at bay throughout the poultry production chain in this episode of WATT Poultry Podcast featuring Marcos Rostagno, DVM, Ph.D., U.S. technical and innovation director with Trouw Nutrition, and Mark Clements, editor-in-chief poultry, with WATT Global Media.
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Managing intestinal integrity with effective bioshuttle programs 20.10.2025 15minElizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Francene Van Sambeek, DVM, poultry technical consultant, Elanco, discuss the factors that go into a bioshuttle program.
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Duck farming 101: Biosecurity, tradition and innovation 22.09.2025 7minElizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Joey and Michael Jurgielewicz, Joe Jurgielewicz & Son, talk about what makes duck production unique.
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WEO's Young Egg Leaders program fosters next generation of egg industry leaders 08.09.2025 15minJulian Madeley, director general of the World Egg Organisation (WEO), and Mary Spicer, its head of communications, join Mark Clements to discuss the WEO's program to foster the next generation of egg industry leaders.
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Perdue's "Winging It" wins big with Wayne Brady 25.08.2025 6minElizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Jody Hallman, vice president integrated marketing, Perdue Foods, discuss how an innovative approach to chicken marketing won over consumers.
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Improving lives through sustainable poultry production 28.07.2025 19minMaureen Stickel, director of international program development with the World Poultry Foundation, joins Mark Clements, editor-in-chief, poultry, WATT Global Media, to look at the organization's transformative work with small-scale poultry producers.
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Avian influenza update — focus on vaccination 30.06.2025 16minMark Clements, editor-in-chief, poultry, with WATT Global Media, welcomes Taoufik Rawi, DVM, Boehringer Ingelheim's head of franchise global strategic marketing, poultry, to the podcast to examine the latest developments with avian influenza.
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The business case for sustainable chicken 16.06.2025 11minElizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Nancy Himmelfarb, principal, Himmelfarb Sustainability Consulting, highlight the challenges and opportunities involved with marketing the sustainability of chicken products.
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Coccidiosis management and control 02.06.2025 23minMark Clements, editor-in-chief, poultry, discusses coccidiosis control with Aldo Rossi, DVM, vice president of innovation and technical services with feed additive company Amlan.
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Rearing insects for human consumption: Lessons for the poultry industry 23.05.2025 17minMark Clements, editor in chief, poultry, with WATT Global Media, is joined by Nils Grabowski, DVM, head of insect hygiene and technology the University of Veterinary Medicine Hannover, to look at the myths surrounding human consumption of insects and what developments in the area might teach the poultry industry.