Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Rita M. Perez
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Each week, host Rita M. Perez shares tangible and practical business strategies for travel entrepreneurs, covering foundations, marketing, sales, client experience, systems, and supplier relations. The podcast features guest experts and aims to empower travel agents, advisors, agency owners, and other travel professionals to run effective and profitable travel businesses.
Afleveringen
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Ep 261 My 2026 Mid Year Business Review 03.07.2026 44minSend Rita a text with your thoughts! Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 I cannot believe we are already at the halfway point of 2026! In this mid year business review, I'm pulling back the curtain on what January through June actually looked like for me as a travel industry educ...
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Ep 260 Social Media Trends for Travel Advisors in 2026: A Social Media Day Panel 26.06.2026 57minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Y'all, I brought the WHOLE team for this one!! A panel of some of the most brilliant marketing minds in the travel industry, and we went ALL the way in on what's actually working on social media for travel advisor...
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Ep 259 What Travel Clients Actually Pay For and Why Travel Advisors Keep Getting It Wrong with Courtnie Nichols and Lary Néron 19.06.2026 52minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Closed mouths don't get fed, and neither do travel advisors who keep marketing their features instead of their outcomes. Courtnie Nichols and Lary Néron joined me to break down the difference between what yo...
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Ep 258 The Real Reason You Feel Overwhelmed as a Travel Agency Owner 12.06.2026 42minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Join us for the Summer Camp at Sea Open House: https://programs.steeryourmarketing.com/products/offers/view/1195596 Use the Lead Generation Calculator: https://programs.steeryourmarketing.com/products/courses/view/1...
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Ep 257 Pinterest Tips for Travel Agents and Inside the Women in Travel Summit 05.06.2026 41minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Join us for the Summer Camp at Sea Open House: https://programs.steeryourmarketing.com/products/offers/view/1195596 Register for WITS 2027: https://witsummit.com/annarbor I just got back from the Women in Tr...
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Ep 256 How Many Cruises Do You Need to Sell to Make $50,000 as a Travel Agent 29.05.2026 43minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Take Host Agency Reviews' Travel Advisor Survey: https://har.news/survey2026 Join Host Agency Review's Tech Week: https://hostagencyreviews.com/har-wired Ya'll loved the first version so much that you requested a ...
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Ep 255 What I Learned From My First Travel Industry Trade Show as a Vendor 22.05.2026 47minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Take Host Agency Reviews' Travel Advisor Survey: https://har.news/survey2026 Etsy store where I bought my stickers: https://www.etsy.com/listing/1581100221/custom-vinyl-stickers-die-cut-stickers If you have ever t...
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Ep 254 How to Sell Without Being Salesy as a Travel Advisor 15.05.2026 48minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/ Take Host Agency Reviews' Travel Advisor Survey: https://har.news/survey2026 Whitney Shindelar...
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Ep 253 The Best Travel Tech Tools for Growing Your Travel Agency in 2026 08.05.2026 45minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/ It's Travel Tech Audio Summit time and this year's lineup is one I'm super proud of. W...
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Ep 252 Tasks Every Travel Advisor Should Remove From Their Plate to Grow Faster 01.05.2026 35minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/ What if the secret to growing your travel business was actually doing less? I'm gettin...
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Ep 251 How Many Trips Do You Need to Sell to Make $50K as a Travel Advisor 24.04.2026 37minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/ Let's talk money, honey :) I'm pulling back the curtain on exactly how many trips you need t...
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Ep 250 A Milestone Celebration and the Underrated Marketing Moves For Travel Advisors 17.04.2026 51minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ We're hitting a massive milestone and I'm handing over the mic to my pal Stephanie Gries of Travefy to ask me ALL the things. We get into why most travel advisors are leaving money on the table with their ma...
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Ep 249 Why Your Travel Agency Marketing Is Not Working and How To Fix It 10.04.2026 38minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ You are posting, you are showing up, and still crickets. Sound familiar? I am pulling back the curtain on the five biggest marketing mistakes I see travel advisors making right now, from speaking to ev...
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Ep 248 River Cruise Expo Highlights and Marketing Tips for Travel Advisors with Dori Saltzman 03.04.2026 46minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151 Travel Market Report: https://www.travelmarketreport.com/ I recorded this one live aboard AmaWaterways's AmaCerto at this year's TMP on the River. Dori Saltzman, cruise editor at Travel Market Report, joins me to brea...
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Ep 247 What Travel Advisors Need to Review Every Year to Run a Real Business 27.03.2026 41minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151 Business Maintenance Checklist: https://programs.steeryourmarketing.com/products/offers/view/1179572 Just like your house, your business needs an annual tune-up. From seller of travel licenses to SEO audits, there are...
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Ep 246 How to Get Travel Clients Through Events, Conferences, and Community Networking 20.03.2026 41minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151 If you've been wondering how to get more travel clients without feeling like you're shouting into the void on social media, events might just be your new BFF. From festivals and farmers markets to virtual summits and ...
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Ep 245 How I'm Changing My Personal Habits to Become a Stronger Travel Business Owner 13.03.2026 36minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Get BOGO Consulting with Rita: https://calendly.com/ritaventures/take-the-helm-marketing-consulting-flash-sale-bogo Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151 Entrepreneurship is amazing, but it can also feel incredibly chaotic, and sometimes life throws you c...
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Ep 244 How to Plan Your Content Strategy Before Your Next FAM Trip 06.03.2026 35minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join the Interest List for Orlando Summer Camp 6/2026: https://programs.steeryourmarketing.com/products/offers/view/1193096 Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151 You know that feeling when a trip is coming up and you're like, oh shoot, I should probably t...
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Ep 243 Why I Don't Rely on Social Media to Get Clients 27.02.2026 37minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at the Lead Generation Accelerator: https://docs.google.com/document/d/176WVpzZcflAJV3wLT7nFp5VeaocFlURo659PZ4PwvmQ/view Nina's SEO Masterclass *affiliate link*: https://ritaventures--ninaclapperton.thrivecart.com/6-months-to-50k/ If you've been spinning your wheels on social media waiting for clients to find you, I want to give yo...
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Ep 242 How to Build the Perfect Sales Mix for Your Travel Business 20.02.2026 37minSend Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at the Lead Generation Accelerator: https://docs.google.com/document/d/176WVpzZcflAJV3wLT7nFp5VeaocFlURo659PZ4PwvmQ/view Give your Feedback on Summer Camp: https://forms.gle/kc8U8J6V9UYBion77 Check out the Plan Your Year Workbook: https://amzn.to/4aYAQMW You cannot build a marketing plan before you have a sales plan, and yet, that'...
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