Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

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  More 5-Star Reviews Won't Fix What AI Says About Your Shopify Store. Here's Why. 13.08.2026 28min

  Chrome now offers to analyse the reviews on your product page before a shopper reads a word you wrote. I clicked it on a pair of shorts and got answers that weren’t from the brand’s site at all. On this Shopify podcast I break down why more five-star reviews won’t fix a bad AI summary, and the four moves that actually will. Search Shopify1Percent and press play.
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  The Shopify Retention Math Nobody Runs 11.08.2026 1u 13min

  90% of one-time buyers never come back. Thomas Lalas has analysed 2,000+ ecommerce brands, and he says most lose up to 80% of customers in 90 days. We got into the retention math almost nobody runs, the exact days people cancel, and what the best brands do differently. If you want a Shopify podcast that gets tactical, start here.
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  5 Ways to Turn a Basic Shopify Subscription Into a Membership People Actually Want 04.08.2026 25min

  I clicked subscribe on a coffee brand’s Shopify store and found one sentence underneath: a legal disclaimer ending in the words ”if permitted.” That’s it. On this Shopify podcast I walk through the five places a subscription should be sold on your store and probably isn’t, plus the fifteen-minute fix you can ship tonight. Search Shopify1Percent and press play.
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  Hello? Can I Speak To a Human Please? (Why The Biggest Opportunity on Shopify Right Now Isn't AI) 28.07.2026 1u 5min

  Everyone on Shopify is racing to bolt on AI. Steve Lequerica went the other way, and his real human agents recover 21% of abandoned carts, roughly triple a good automated flow. One brand pulled back $147k in a week. We get into why the cart was never about price, and what 3.7 buyers without a discount should tell you. A Shopify podcast for merchants who want one practical win.
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  REPEAT COMMERCE: 04 - How To Improve Your "Second Order" Rate. 24.07.2026 28min

  One reminder, 30 days, every customer, forever. That’s most Shopify reorder strategies, and it pings the six-bag buyer while they’re sitting on five months of coffee. On this Shopify podcast I break down the four plays that actually earn the second order, starting with timing it to real behaviour. Plus the number almost no merchant tracks. Search Shopify1Percent and press play.
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  REPEAT COMMERCE: 03 - The Repeat Rate Shopify Doesn’t Show You 17.07.2026 26min

  Your Shopify dashboard says 40% of customers come back, but that number blends three different behaviours and hides a leak. On this Shopify podcast I show you how to find your elective second-purchase rate, the honest number Shopify doesn’t show you, using Sidekick in ten minutes. A proud 40% becomes a real 25%. Search Shopify1Percent and press play.
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  REPEAT COMMERCE: 02 - Run The Math Before You Raise The Ad Budget 14.07.2026 26min

  Episode two of the Repeat Commerce series, and this is the one where retention stops being a vibe and becomes a dollar amount. Last episode you pulled two numbers from your Shopify admin; today those numbers earn their keep. I build a fictional coffee brand on the whiteboard and run the experiment everyone quotes but nobody calculates: what a five point lift in repeat purchase rate is actually worth, and what buying that exact same growth through ads would cost instead. Same top line, opposite sign. Plus, your sticky note from episode one officially graduates into the Repeat Commerce Scorecard, a running retention audit of your own store that we'll add to every episode. It's a free download so you can follow along for the rest of the series.GET YOUR SCORECARD - https://www.shopify1percent.com/downloads/repeat-scorecard/ Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store!    KEY TAKEAWAYS What did the famous "5% retention = 25 to 95% more profit" stat actually study, and does it apply to Shopify stores? What's the difference between a five percent lift and a five percentage point lift (and why do merchants mix them up)? How do you calculate what a five point repeat rate improvement is worth to your store in ninety seconds? Why can two strategies produce identical revenue and do opposite things to your bank account? What does investing in retention actually look like beyond sending more newsletters? What's the Repeat Commerce Scorecard, and how do you start yours today? ⭐️ Support our amazing sponsors that make this show possible ⭐️ SATHI This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend 
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  The ONE Thing AI Can't Copy About Your Shopify Store - with Matt Edmundson 07.07.2026 1u 2min

  AI can clone your Shopify store in a weekend, so what’s actually left to compete on? Matt Edmundson has built, sold, and failed at 20+ eCommerce brands since 1998 (£75M+ in sales), and he says the only moat left is you. We get into build-to-sell multiples, repeat purchase math, and AI slop. If you want a Shopify podcast that stays tactical, start here.
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  REPEAT COMMERCE: 01 - What Number Predicts If Your Shopify Store Survives? 01.07.2026 23min

  The average new Shopify customer now loses you money on the first order. The repeat customer is where the profit lives. This kicks off my Repeat Commerce series on the Shopify1Percent podcast, breaking down the three lies that got ecommerce hooked on acquisition, plus the two numbers to pull in your Shopify admin today.
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  What If "Shop by Color" Was the Most Valuable Spot on Your Shopify Site? 26.06.2026 42min

  Ever bounced off a store because you couldn’t find the right color? Same. Most Shopify stores run color search on made-up names like ”midnight sand.” I sat down with Hoppn’s Bridger and Carson Hart on why color is the most misunderstood filter in ecommerce, and how fixing it drives 1.6x bigger carts. Best Shopify podcast for tactics like this? Press play.
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  SPECIAL EPISODE: Shopify Editions Spring 2026. What You Need To Know. 21.06.2026 54min

  Shopify just shipped 150+ updates in its Spring ’26 Edition, and most won’t touch your store. I read every one and pulled the 11 I’d actually turn on. The thread under all of them: your customers are starting to buy inside AI chats that read your product data, not your homepage. If you run a Shopify store, this is the episode that tells you what to do tonight.
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  The Repeat Commerce Playbook: w/ Ron Shah (Obvi CEO) & Paul Chambers (SubSummit CEO) 15.06.2026 58min

  Your Shopify store’s repeat revenue isn’t coming from subscriptions. On this Shopify podcast episode, Obvi’s Ronak Shah and SubSummit’s Paul Chambers join Jay Myers on why customers really cancel and how brands like BUILT Bar grow reorders 4x without losing a single subscriber. Listen now.
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  Where Your Shopify Store Is Leaking Money (and how to fix it) 09.06.2026 53min

  99 of every 100 visitors to the average Shopify store leave without buying a thing. In this Shopify podcast episode, CRO expert Adam Pearce of Blend Commerce breaks down exactly where your store is leaking money and how to fix it. Find your Metric on Fire, pull the right lever first, and turn the traffic you already have into real sales.
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  "The AI Mirror Test". Become the Store AI Recommends (Before Your Competitor Does) 03.06.2026 29min

  A shopper is asking ChatGPT for the best product in your exact category right now — and it’s about to recommend three stores. Whether you’re one of them has almost nothing to do with how good your product actually is. It has to do with whether AI can read your store. In this episode I break down the AI Mirror Test: a 10-minute audit anyone can run today, the one Shopify setting most merchants don’t know exists (and that some have accidentally turned off), and the exact product-data fixes that decide whether AI recommends you or your competitor. The best part? Unlike traditional SEO, this is a level playing field — the deck just got reshuffled, and the most readable store wins, not the biggest one.
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  What's Working For Influencer Marketing in 2026, and How Shopify Brands Are Using "The Influencer Pyramid". 28.05.2026 1u 8min

  Your Shopify affiliate dashboard is lying to you. 15% of affiliate revenue is fraud. 70% of real influencer-driven sales go uncaptured. Yash Chavan, founder of SARAL and SATHI, joins the Shopify 1% Podcast to expose what’s broken with affiliate marketing and exactly how to fix it. The Shopify podcast every merchant running affiliates needs to hear.
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  Why Are Shopify Brands Quietly Spending Millions on... Postcards? 27.04.2026 46min

  Is Direct Mail the Meta of 2016 All Over Again? It might be why 82% of the Top 1,000 Shopify Brands Mailing Postcards 😉. I mean, paid acquisition is essentially broken. Attribution is a fantasy, and your Meta dashboard is basically a slot machine at this point. So when I started hearing Shopify brands quietly crushing it with direct mail (yes, the thing your grandma still gets), I had to dig in.
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  Have Shopify Brands A/B Tested Themselves Into Invisibility? Philip Jackson calls it "The Sea of Sameness" 09.04.2026 56min

  If a customer stripped the logo off your Shopify store, would they even recognize it? Phillip Jackson, CEO of Future Commerce, joins the Shopify podcast to unpack why every Shopify brand looks identical, why AEO is the new SEO, and the one thing Shopify merchants will regret ignoring in 2026.
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  Run a Shopify Referral Program That Actually Crushes! (And Why Loyal Points Almost Never Work) 26.03.2026 47min

  Paid ads are not a growth strategy. They’re a coping mechanism. In this episode, I sat down with Raúl Galera, Growth Lead at ReferralCandy, to talk about building a real Shopify growth engine. A referral flywheel that turns happy customers into your most valuable acquisition channel. 88% of people trust recommendations from people they know, and acquiring a new customer can cost 5 to 25 times more than keeping one. If you want Shopify growth without living in the ads dashboard, this one’s for you.
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  What We've Been Quietly Building The Last Year! 10.03.2026 33min

  Over the past 6 months, we’ve quietly been testing something with 50 Shopify brands. I believe there is a massive shift happening in the way people shop. I’ve been noticing it for a few years now. It’s happening right before us, and yet Shopify brands don’t have the tools to adapt.
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  Build a Shopify Business You Can Actually Sell One Day. 26.02.2026 43min

  Most Shopify founders think they’ll sell “someday.” Most will never. Only 20% to 30% of businesses that go to market actually sell, which is a fun little statistic if you enjoy pain. In this episode, I sit down with Lexi Grant, founder of They Got Acquired, to talk about how to build a Shopify business that buyers actually want. We break down profit, SDE, add-backs, founder dependency, and why recurring revenue and repeat customers can push your Shopify valuation into the “this was worth it” zone.