My Amazon Guy

My Amazon Guy

Steven Pope
Land Verenigde Staten
Taal EN-US
Afleveringen 1940
Laatste 02.10.2026

My Amazon Guy is a podcast about Amazon selling strategies, hosted by Steven Pope. It covers topics like PPC, SEO, and catalog merchandising, drawing from the experience of a full-service Amazon agency that manages over 1.2 billion in sales. The show aims to share trade secrets through tutorials and insights.

Afleveringen

  • Amazon Auto Optimization: Should Sellers Trust It? 02.10.2026 6min
    Send us Fan Mail Amazon Ads auto optimization was shown at Amazon Accelerate, giving sellers an early look at how Amazon may automate more PPC decisions. This video breaks down the new keyword, bid, and targeting controls Amazon presented and how they compare with existing auto campaigns. It also looks at seller control, PPC automation, search term harvesting, and what this change could mean for Amazon advertisers. Put Amazon’s new ad automation against a real PPC strategy, schedule a call t...
  • September 2026 Amazon News: Updates on FTC Allegations and More 01.10.2026 9min
    Send us Fan Mail Amazon seller updates September 2026 cover FTC ad pricing allegations, Amazon DSP ChatGPT ads, listing changes, and Prime Big Deal Days. Amazon sellers also get Sponsored Brands collection changes, Sponsored Products conversion tools, and a new product quantity variation theme. The roundup covers Seller Assistant AI, Amazon DSP advertising, Q4 promotions, customer acquisition, re-engagement, and Amazon PPC changes. Watch all videos here: US FTC Sues Amazon Over $20bn in Rigg...
  • New PPC Technique to Get Amazon Reviews... 30.09.2026 4min
    Send us Fan Mail Amazon Review Requests ads let eligible US sellers reach recent buyers for ratings and written reviews through Amazon Ads. The new Amazon review request beta uses campaign bidding and budget controls while verified purchasers see review invitations across Amazon. Amazon sellers with products under 1,000 ratings and reviews can test the new review ads through Amazon Ads Agent when the beta opens. Before adding another Amazon ad campaign, get the review and launch strategy che...
  • How to Solve Cash Flow and Inventory Financing on Amazon 29.09.2026 8min
    Send us Fan Mail New Amazon sellers are facing bigger cash flow and financing challenges in 2026, especially when money is tied up in inventory. In this video, Steven Pope explains why his close rate with new Amazon sellers dropped from 33% to 15%, why financing has become a major roadblock, and how My Amazon Guy plans to connect sellers with financing options. He also shares a $15,000 product launch mistake and explains how the right agency support can help sellers avoid expensive errors and...
  • Amazon SEO & Listing Optimization: The 5-Phase Ranking Strategy 28.09.2026 42min
    Send us Fan Mail Amazon sellers can improve product ranking by fixing keyword relevance, listing images, pricing, A+ content, bullet points, and backend search terms. This guide explains how Amazon ranking works, how SEO and PPC support each other, how to find useful keywords, and how to audit a listing for better indexing, clicks, conversions, and organic rank. Book a coaching call with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonSEO #AmazonFBA #AmazonPPC #AmazonSeller #AmazonListingOptim...
  • How Smart Founders Automate Shopify & Amazon Workflows ft. Joe (Order Automator) 25.09.2026 25min
    Send us Fan Mail What if the tasks eating up hours of your day could be handled automatically? In this episode of the MAG Growth Podcast, Joe from Order Automator breaks down how ecommerce founders can reduce manual work, simplify Shopify and Amazon workflows, use smarter post-purchase offers, and improve fulfillment with Amazon Multi-Channel Fulfillment (MCF). They also get into the hidden cost of busywork, why fast shipping matters more than most brands think, and how backend automation c...
  • Amazon Growth Tactics Sellers Learned From Steven Pope 24.09.2026 2min
    Send us Fan Mail Amazon sellers share strategies learned from Steven Pope for ranking, PPC, stock, pricing, CTR, and product launches. The video covers Strike Zone keywords, cutting wasted ad spend with keyword negations, avoiding stockouts, making the most of the honeymoon period, adjusting pricing, and improving main images to help click-through rate and conversions. These are practical Amazon seller tips that can help improve listings, ad performance, and sales. Need help growing an...
  • Amazon Seller Assistant AI Integrates Directly With Claude Now 23.09.2026 6min
    Send us Fan Mail Amazon announced major Seller Assistant updates at Amazon Accelerate, with new support for Anthropic’s Claude and Amazon Quick through Amazon Bedrock. The update adds 24/7 workflows, custom automations, Seller Central data access, pricing actions, restock planning, product rating alerts, and other routine seller tasks. The video also looks at how useful these features may be compared with current third-party tools, where Seller Assistant may still fall short, and why knowing ...
  • Amazon ACoS Tips to Grow Sales Without Wasting Ad Spend 23.09.2026 6min
    Send us Fan Mail Amazon PPC keyword strategy for scaling low-ACoS terms, fixing high-ACoS spend, setting target ACoS, and protecting organic rank. Amazon PPC optimization covers keyword bids, conversion rate, CTR, search volume, campaign spend, and when an underperforming search term should be paused. The video also explains how PPC bids affect Amazon organic ranking and where sellers should spend more to gain page-one keyword positions. If PPC spend is rising while profitable keyword growth...
  • Sales Call Software in 2026: Is Gong Still Worth Paying For? 22.09.2026 16min
    Send us Fan Mail Gong review 2026: This two-year sales software review covers call coaching, talk ratio, AI trackers, and why the team canceled Gong. The review covers Gong pros and cons, conversation intelligence, HubSpot integration, call recording, sales coaching, and long-term software value. It also shows why AI sales call recording and custom workflows became practical Gong alternatives for a service sales team. If an Amazon brand is paying for more tools but still missing sales, it ne...
  • Here Are Amazon New Brand Registry Approved Selling Roles For Resellers 21.09.2026 5min
    Send us Fan Mail Amazon is making it easier for customers to see whether a seller is approved by a brand through seller approval labels on Amazon. In this video, Noah Wickham explains Amazon Brand Registry protection roles and selling roles, including Brand Representatives, Registered Agents, and the newer Reseller role. The video also covers what these permissions may mean for third-party sellers and how brand owners can manage approved resellers, protect their brand identity, and use ...
  • How to Access 700M European Amazon Shoppers the Easy Way ft. Nick Penev 18.09.2026 17min
    Send us Fan Mail Selling on Amazon Europe can help US sellers test EU demand, handle VAT, and start with Germany before expanding across European marketplaces. MAG Growth podcast guest Nick Penev of hellotax and eCom Hot Sauce talks about Amazon Europe expansion, Amazon VAT, FBA, product compliance, listing localization, and finding the right partners. Nick explains why US brands should check demand first, test a small catalog, and add European markets only when the numbers make sense. Chec...
  • NEW Amazon Ads Beta Feature For Increasing Your Conversions 17.09.2026 4min
    Send us Fan Mail Amazon Ads has rolled out a new beta feature inside Sponsored Products campaign creation called “Increase Conversions.” When enabled, Amazon can create an additional Sponsored Brands collection campaign alongside the Sponsored Products campaign. In this video, Noah Wickham from My Amazon Guy explains how the new setting works, how it fits into Amazon’s push toward collection ads and full-funnel marketing, and what sellers should check, including bids, target keywords, ...
  • Why Content Creation Feels So Hard (And How to Fix It) 16.09.2026 4min
    Send us Fan Mail Five minutes in front of a camera can produce nothing when the customer is missing from the conversation. Steven Pope explains why forced brainstorming makes content harder and how real customer questions, DMs, emails, support issues, and Amazon problems can become useful video ideas. For Amazon sellers, founders, and brand owners, staying close to customer feedback makes it easier to create tutorials and videos around problems people already care about. Need help with an Am...
  • Amazon Prime Big Deals Day Dates Announced 15.09.2026 2min
    Send us Fan Mail Prime Big Deal Days 2026 for Amazon sellers covers promotions, PPC bids, and customer targeting before the October 6–7 sales event. Amazon Brand Tailored Promotions can reach high-intent shoppers, new customers, and at-risk buyers while the event builds useful audience data. Amazon PPC budgets, cost per click, AMC targeting, Black Friday, and Cyber Monday planning all matter as shoppers wait for Prime Day deals. Get the Prime Big Deal Days promotion, bid, and audience plan c...
  • New Quantity Variation Theme Rolled Out On Amazon 14.09.2026 2min
    Send us Fan Mail Amazon just changed variation themes across 193 product types. This video explains how the new single-pack and multipack quantity rules work, why some size, color, and quantity setups may move from three variations to two, and what sellers should update now to avoid customer confusion and listing issues. Book a call with My Amazon Guy for help with Amazon catalog and listing issues: https://bit.ly/4jMZtxu #AmazonSeller #AmazonFBA #AmazonSellerCentral #AmazonListing #E...
  • Amazon Ads Announces Partnership w/ ChatGPT Ads 11.09.2026 4min
    Send us Fan Mail Amazon Ads ChatGPT integration brings ChatGPT Ads into Amazon DSP for AI advertising and programmatic campaigns. Amazon DSP advertisers can reach ChatGPT users with conversational ads during product research, comparisons, and buying decisions. Amazon sellers and ecommerce brands can see how AI shopping, Amazon advertising, and ChatGPT commerce may change paid media. Ready to test Amazon DSP and AI ads for your brand? Book a call to build a smarter paid media plan around Chat...
  • The #1 Lesson E-Commerce Founders Wish They Knew 10 Years Ago 10.09.2026 16min
    Send us Fan Mail Business advice for entrepreneurs on risk, failure, hiring, time management, AI, ecommerce, and lessons successful founders wish they knew. Successful founders share real business lessons on betting on themselves, learning from mistakes, hiring strong talent, and making better decisions. The video also covers startup growth, Amazon and ecommerce opportunities, go-to-market thinking, business exits, priorities, and founder time. Stop paying for business lessons through wasted...
  • How to Stop Wasting Amazon PPC Ad Spend 09.09.2026 2min
    Send us Fan Mail A few harmless clicks can quietly turn into 179% ACoS and zero sales. Kevin explains how Amazon PPC waste can build up across campaigns when shorter reports fail to show the full picture. By checking the Amazon Ads Targeting tab with Year-to-Date data, sellers can find high-ACoS targets, filter for zero orders, and spot clicks that keep spending without enough sales. This simple audit helps show which targets should be paused, which bids should be lowered, and where ad ...
  • The 6X Multiple Myth: Truth About Agency Buyouts 08.09.2026 4min
    Send us Fan Mail Amazon Solution Provider Portal account termination can block agency access, client invites, and SPN visibility without warning. This video covers Amazon SPP access issues, Service Provider Network rules, domain-name concerns, support limits, and a practical account reset path. It also covers agency valuation multiples, private equity deals, EBITDA targets, cash rollovers, and why agency owners may want to protect profit. Put the Amazon SPP problem in front of an Amazon spec...

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