Marketing and Strategy Unlocked

Afleveringen

• The Billion-Dollar Branding Lesson Hidden in a Can of Water. Liquid Death 19.05.2026 5min

  Liquid Death has successfully disrupted the beverage industry by rebranding plain water as a punk-rock lifestyle product. Founded by former creative director Mike Cessario, the company utilizes absurd storytelling and edgy, heavy-metal aesthetics to appeal to Gen Z, sober communities, and environmentalists. Their "Death to Plastic" initiative promotes infinitely recyclable aluminum cans as a sustainable alternative to traditional plastic bottles. By prioritizing branded entertainment over standard advertising, the brand has cultivated a massive social media following and secured a $1.4 billion valuation. Strategic partnerships with festivals and celebrities further cement its status as a cultural movement rather than just a drink company. While their provocative marketing and product naming are controversial, they have effectively turned a commodity into a premium identity statement.
• From local club to global symbol. Inter Miami Step-Change Strategy. Messi. 28.04.2026 5min

  What if your brand didn’t need years to grow — but one move to leap?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how Inter Miami CF engineered a step-change in global relevance through the arrival of Lionel Messi.This is not a story about celebrity. It’s a masterclass in how to design organizational alignment, convert attention into assets, and create strategic inflection points that compress time.
• The BYD Blueprint: Silent Domination Strategy 22.04.2026 3min

  BYD didn’t win headlines first.It won markets.While much of the conversation in EVs has been dominated by Western brands, BYD has been executing a disciplined, multi-layered global expansion strategy that is now impossible to ignore.This isn’t hype-driven growth.It’s systematic market penetration.
• The KitKat Heist: Turning Brand Volatility into Strategic Momentum 16.04.2026 4min

  KitKat reminds us of something critical:Not every unexpected situation is a crisis.Some are unplanned entry points into culture.And in a world where attention is scarce, the ability to recognize — and act on — those moments becomes a strategic advantage.If this episode gave you a new lens on real-time strategy and brand agility, follow Marketing & Strategy Unlocked, share it with your team, and subscribe.Because today, strategy doesn’t just live in plans.It lives in moments.
• Frictionless Growth: What Padel Teaches About Scaling Fast 03.04.2026 5min

  What if your growth problem isn’t awareness — but friction?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how Padel became one of the fastest-growing sports globally by embedding growth directly into its design.From low entry barriers and social mechanics to urban scalability and lifestyle positioning, this episode offers a practical blueprint for executives looking to accelerate adoption and remove friction from their business models.
• LaLiga’s Strategic Playbook: Global Growth + Tech + Branding 27.03.2026 5min

  ⚽ LaLiga is more than a football league — it’s becoming a digital entertainment ecosystem with global brand relevance.In recent years Spanish football’s top tier has moved aggressively beyond local competition toward global strategic positioning. This is about more than broadcasting rights — it’s about fan culture, digital presence, and new revenue models.
• The Discipline of Reset: What Adidas Teaches About Strategic Correction 20.03.2026 4min

  Turnarounds are rarely about bold reinvention. They’re about disciplined correction.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri analyzes how Adidas executed a visible and high-stakes strategic reset after brand dilution, inventory overload, and margin pressure.This is not a story of flashy innovation — it’s a masterclass in stabilization, simplification, and identity refocus.Executives will walk away with a practical reset framework applicable to brands, divisions, and entire organizations.
• Engineered to Win: ON Running and the Strategy of Premium Performance 13.03.2026 4min

  How does a mid-sized challenger brand compete in a category dominated by giants — without trying to outscale them?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri unpacks how On Holding built a global premium performance brand in less than 15 years. From technical differentiation and pricing discipline to cultural crossover and strategic partnerships, ON offers a blueprint for focused, high-margin growth.This is a masterclass in challenger strategy — engineered, disciplined, and intentional.
• 365 Days of Relevance: The NBA’s Strategy of Cultural Continuity 06.03.2026 4min

  What if your brand never went “off season”?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri unpacks how the National Basketball Associationhas mastered the business of continuous relevance. From narrative-driven off-seasons to athlete-led brand ecosystems and global cultural expansion, the NBA offers a blueprint for organizations that want to stay visible, valuable, and culturally central year-round.This episode translates the NBA model into a practical framework for executives seeking sustained attention and long-term brand endurance.
• The Power of Premium Aggregation: The Strategic Genius of the UEFA Champions League 27.02.2026 4min

  What if the smartest growth strategy isn’t owning assets — but orchestrating them?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how the UEFA Champions Leaguebecame one of the most valuable properties in global sport — without owning the clubs, players, or domestic leagues.From premium aggregation and format redesign to global audience engineering, this episode translates the Champions League model into actionable insights for executives leading growth, ecosystems, and platform strategies.📝 Episode Description
• Inside the Fastest Strategy Machine: What Formula 1 Teaches About Winning Under Pressure 23.02.2026 9min

  🏁 What can executives learn from Formula 1?Everything about strategy under pressure.This week on Marketing & Strategy Unlocked, I break down how Formula One teams use real-time data, rapid decision-making, and cross-functional integration to win.🎧 Learn:✅ How to build dynamic strategy systems✅ Why marginal gains compound✅ How to turn data into fast decisions✅ The power of ecosystem thinking🔜 Next episode: How luxury brands engineer desirability and pricing power.#Strategy #Leadership #Innovation #Formula1 #BusinessStrategy #ExecutiveEducation #MarketingAndStrategyUnlocked
• How Juventus Rewrote the Playbook: From Football Club to Global Brand 19.02.2026 8min

  ⚽ What can executives learn from Juventus’ global expansion?More than you might think.This week on Marketing & Strategy Unlocked, I unpack how Juventus Football Club transformed from a football club into a global lifestyle brand — through bold repositioning, digital strategy, and international growth.🎧 Learn:✅ How to modernize a legacy brand✅ Strategies for global audience expansion✅ The power of digital-first engagement✅ How to grow beyond your core category🔜 Next episode: A deep dive into AI-era business model reinvention.#Strategy #BrandTransformation #GlobalExpansion #BusinessStrategy #SportsBusiness #ExecutiveEducation #MarketingAndStrategyUnlocked
• Designing Experiences That Win: The Blueprint of Brand Experience Design 13.11.2025 12min

  ✨ Great brands aren’t built in ads — they’re built in experiences.This week on Marketing & Strategy Unlocked, I break down how brands like Singapore Airlines, Trader Joe’s, Nespresso, and Decathlon design signature experiences that drive loyalty and differentiation.🎧 You’ll learn:✅ The Brand Experience Design framework✅ How to create “signature moments” customers remember✅ Why culture is the hidden engine of experience✅ The metrics that actually matter🔜 Next episode: Brand Rituals — turning repeated actions into emotional loyalty.#BrandExperience #CX #ServiceDesign #Marketing #BrandStrategy #ExecutiveEducation #Leadership #Innovation #MarketingAndStrategyUnlocked
•  Design Thinking for Strategy. Using Design Thinking to Build Better Strategy. 09.11.2025 11min

  🎨 Great strategy isn’t just built — it’s designed.This week on Marketing & Strategy Unlocked, I break down Design Thinking for Strategy — how brands like IKEA, Airbnb, and Amazon use empathy and experimentation to drive innovation.🎧 Learn:✅ The 5 stages of design thinking and how to apply them to strategy✅ How to prototype and test business ideas before scaling✅ How to link creativity with ROI✅ Why empathy is your greatest strategic advantage🔜 Next episode: Brand Experience Design — turning every customer interaction into a moment of connection.#DesignThinking #Strategy #Innovation #BrandStrategy #ExecutiveEducation #MarketingAndStrategyUnlocked #Leadership #CreativityInBusiness #CX
• Pricing for Profit: How to Capture the Value You Create. Starbucks. Sealesforce. Dyson. Netflix 23.10.2025 10min

  Pricing is where strategy meets reality.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains how companies like Netflix, Dyson, Starbucks, and Salesforce use value-based pricing to capture the worth they create — and avoid the trap of competing on price.Learn how to:Identify and quantify customer valueSegment by willingness to payChoose the right pricing modelCommunicate price with confidenceNext up: Design Thinking for Strategy — building creativity and empathy into strategic problem-solving.
• The Long Game: Mastering Customer Lifetime Value for Profitable Growth. Netflix. Peloton. Adobe. Sephora 09.10.2025 12min

  Lifetime value isn’t just a finance metric — it’s a strategy.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains how companies like Netflix, Adobe, Peloton, and Sephora measure and grow Customer Lifetime Value (CLV) to guide marketing spend, product design, and customer experience.Walk away with a step-by-step framework to calculate CLV, link it to acquisition costs, and identify growth levers for long-term profitability.Next up: Pricing Strategy for Value Capture — how to turn value into sustainable revenue.
• Coca-Cola & the Power of Personalisation. Global. Local. Strategy. Data Analytics. IT. 02.10.2025 9min

  Coca-Cola turned a commodity into a personal experience—and reversed years of declining sales.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how Coca-Cola’s “Share a Coke” campaign and its next-generation AI-driven personalization efforts show that personalization at scale is a core growth strategy.Learn how to:Find the human hook in your own businessEnable customer co-creationPersonalize at scale without losing brand consistencyMeasure personalization’s real impactNext up: Pricing Strategy for Value Capture — how to turn customer value into profitable pricing.
• Employer Branding. Talent is today’s ultimate competitive advantage. L'Oréal. HubSpot. Atlassian. Schneider Electric. 25.09.2025 11min

  Talent chooses companies as carefully as customers choose brands.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how leading companies like HubSpot, L’Oréal, Atlassian, and Schneider Electric build employer brands that attract top talent and retain high performers.Learn a step-by-step framework to define your Employee Value Proposition, align it with your customer brand, activate employees as ambassadors, and measure success.Next up: Customer Lifetime Value — how to calculate, grow, and use it to drive strategic decisions.
• Branding in Mergers & Acquisitions. 18.09.2025 8min

  M&A success isn’t just about financial synergy — it’s about brand strategy.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how companies like Disney + Pixar, Microsoft + LinkedIn, and Unilever + Ben & Jerry’s got branding right — and why AOL + Time Warner is still studied as a cautionary tale.You’ll learn a step-by-step framework to evaluate brand equity, choose the right architecture, align culture, and communicate clearly in M&A.Next up: Employer Branding — how to win the war for talent with a compelling brand story.
• Brand Turnarounds: Reinventing for Renaissance. Burberry, Lego, Marvel, and Nintendo. 04.09.2025 13min

  Struggling brands aren’t doomed — some return stronger than ever.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores legendary brand turnarounds from Burberry, Lego, Marvel, and Nintendo — unpacking the strategies that transformed decline into rebirth.Learn a step-by-step turnaround playbook to refocus, reinvest, and re-energize your brand when it matters most.Next up: Branding in M&A — how to handle identity, architecture, and equity in mergers and acquisitions.