Vigor Life Podcast

Afleveringen

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  EP 231: The Art of Smart Programming & Why Most Training Systems Fail w/ Joshua Clay 18.08.2026 1u 31min

  Joshua is someone I followed and saw doing, creating, and sharing some great education on program design, coaching and is a real coach. This made me reach out and get him on the pod to dive into the science and art of program design, coaching, and how to build a successful career and build an online coaching business. I’m so glad I did because it was full of gems and insights for coaches. Tune in.IN THIS EPISODE YOU’LL LEARN:=> The 10,000-Foot Fallacy: Why mastering a single training framework will blind your coaching—and how zooming out unlocks real client results=> Break Your Rules, Not Your Principles: The critical mindset shift that turns rigid programmers into elite, adaptable coaches=> Why the Best Car in the World Would Be the Slowest: Applying systems theory to combine strength, speed, and hypertrophy without breaking the athlete=> The "Non-Sprint" Speed Blueprint: How to train rhythm, stiffness, and athleticism in clients who refuse to run fast=> Skip, Bounce, Yield, Twitch: Decoding a simple 4-step framework for regressing dynamic movement for everyday people=> The Glute Pump Secret: Why a 400-meter skip on a curved treadmill out-trains standard glute activation drills=> Stop Entertaining Your Clients: How manipulating constraints (not exercises) keeps training fresh without blowing up your programming=> Why Most Gym-Goers Are "Hardware Fine, Software Broken": How to fix movement malfunctions using repeated exposure instead of endless coaching cues=> The 3-Set Ceiling: Why pushing appropriate intensity beats high volume for submaximal strength gains=> Why "Optimal Isn't Optimal If It Isn't Practical": Programming strength and power around real-world constraints, crowded gyms, and 6 PM chaos=> The "Speak in Their Language" Coaching Cues: How translating complex biomechanics into simple field language skyrockets client compliance=> How to Manage 50 Online Coaching Clients in Under 20 Hours a Week: The exact Loom, AI, and feedback systems that preserve high-touch service=> Stop Teaching, Start Demonstrating: The simple social media strategy that turns trainer-focused posts into a flood of high-paying Gen-Pop clients=> The 18-Month Online Retention Secret: Why ditching minimum commitments and over-delivering on service creates long-term client loyalty=> The Internal Decision Trigger: How breaking down real-world client program audits naturally sells prospective clients without forcing a pitchLINKS & RESOURCES:Joshua Clay Website: https://wetrainmnm.com/Joshua Clay Instagram: https://www.instagram.com/joshualeeclay/Luka’s Gym: www.VigorGroundFitness.comSuper Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel https://www.youtube.com/@Luka-Hocevar/videos
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  EP 230: The Art and Science Of Group Training Programming & Coaching w/ Kevin Carr 26.07.2026 1u 17min

  Whether he is working as a coach or therapist, Kevin’s goal is to help people move better and become more resilient so that they can excel at the activities that they love.Kevin has amassed a wealth of experience in the field of sports performance and personal training since starting at Mike Boyle Strength and Conditioning in 2008. Working with everyone from US Olympians looking for a competitive edge to the Average Joe or looking to shed some pounds and get healthier he has helped countless clients move better and live healthier lives.Kevin is Co-Founder of the Certified Functional Strength Coach certification and Movement As Medicine Massage and Movement Therapy Clinic. He has traveled all over the world educating thousands of coaches and therapists about the MBSC coaching system.IN THIS EPISODE YOU’LL LEARN:=> Embrace "Bottom-Up" Programming Constraints: Anyone can write a perfect theoretical workout program, but real world success depends on logistics like space limitations, equipment availability, and your team's coaching capabilities.=> Organize Your Gym Like a Conveyor Belt: Spacing out individual lifting stations (squat racks, benches, platforms) ensures a highly efficient "conveyor belt" workflow that keeps groups moving rapidly without wasting time resetting equipment.=> Pre-Load Equipment to Buy Back Coaching Time: On heavy lifting days, setting up multiple bars with varying preset weights prevents clients from burning precious session time changing out heavy plates, freeing you up to actually coach.=> Hide the Medicine in the Cookie: Adult population programs shouldn't look wildly different from athletic tracks; keep the underlying training principles identical but scale back the complexity (e.g., swapping hurdle jumps for box jumps, or cleans for kettlebell deadlifts).=> Leverage the Illusion of Choice: Clients are far more likely to commit to tough conditioning blocks when given options (e.g., choosing between bike intervals or treadmill sprints) rather than a rigid command.=> Vary the Stimulus to Battle Adult Boredom: Keep clients engaged by subtly shifting training focuses throughout the year—such as cycling through isometric, eccentric, and density blocks—rather than changing foundational movement patterns entirely.=> Teach Progressive Overload Tactfully: Adult clients don't always understand the relationship between lower repetitions and higher loads; proactively educate them on when they are ready to push their numbers up.=> Don't Let Corrective Cues Stifling Positive Reinforcement: Coaches often spend so much time fixing client errors that they forget to highlight what's going well. Actively balance corrections with intentional positive praise.=> Become a Social Chameleon: Great coaching requires high emotional intelligence. The high-energy, aggressive tone that motivates a seasoned athlete will feel like a psychological threat to a timid beginner.=> Never Skip Weekly Staff Education: Gym operations and team alignment improve exponentially when a weekly, non-negotiable staff education meeting is built directly into the payroll.=> Micro-Coaching Prevents Standard Slippage: Don't wait for formal performance reviews to fix subpar coaching technique. Deliver quick, constructive tips right on the gym floor directly after a session.=> Be the Window, Not Just the Mirror: Great facility leaders don't just instruct from the sidelines; they stay on the floor to demonstrate standard-setting movement quality to their interns and clients alike.=> Keep Curiosity Sharp at Every Age: The best coaches maintain a relentless, lifelong curiosity, constantly consuming new literature, watching clips, testing concepts, and refusing to get stuck in legacy programming methodologies.LINKS & RESOURCES:MBSC TV Body By Boyle: Book - Functional Training AnatomyKevin Carr InstagramLuka’s GymSuper Coach Mentorship Luka Hocevar YouTube Channel 
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  EP 229: Nutritional Periodization & Training Alignment To Get Lean, Muscular, & Improve Performance w/ Jon Heck 07.07.2026 1u 33min

  Jon Heck is a nutritionist, strength coach, business owner and a podcast host. He spent 9 years working in NFL and Division 1 college football strength and conditioning and then launched his coaching business Hammer and Chisel Performance full time. He walks the walks, and practices what he preaches, he is 6’7 300+, lives a bodybuilding lifestyle as well as competing in strongman and powerlifting. He played college football at the University of North Carolina.In this episode we dive into nutrition periodization to get lean, build muscle, and improve performance, with specific breakdowns of protocols.IN THIS EPISODE YOU’LL LEARN:=> The Bulk vs. Gain Fallacy: Jon Heck—a former 4-year UNC starter, D1 strength coach, and strongman competitor explains why standard "bulking" is an un-calculated recipe for fat accrual, and how to transition to a structured "gain phase."=> Insulin Sensitivity & Fat Thresholds: Why trying to force a caloric surplus when you're sitting above 18% body fat backfires, and how getting lean first creates the ultimate metabolic environment for anabolic signaling.=> The Gastric Emptying Hack: The hidden digestive advantage that occurs at the tail end of a true fat loss phase, and how to leverage your elevated appetite blueprint before hitting a growth cycle.=> The Intraday Macro Pivot: Inside Jon’s strategy of breaking up the training week into high carbohydrate surplus days and baseline maintenance non-training days to give the digestive tract an absolute break.=> The Inverted Rep Strategy: Why traditional high rep sets (like 4x8) cause excessive neuromuscular fatigue during a deficit, and how swapping to an 8x4 model maintains raw bar velocity and technique.=> The 70% Set Volume Boundary: How to scale back your accessory lift volume in a cut while maintaining high relative neural drive to protect your current muscle mass from catabolic breakdown.=> The Machine Isolation Disconnect: Why free weight barbell squats are highly flawed tools for maxing out pure quad hypertrophy, and the exact mechanics that make a hack squat or Smith machine far safer when training to absolute failure.=> The Power PR Peak: The specific calendar sequence where a lifter carries maximum muscle frame potential and why that exact moment is when you transition back to heavy powerlifting and strongman milestones.=> The 70% Psychologist Reality: Jon reveals why writing a nutrition plan on a spreadsheet is simple, but managing deep seated food addiction patterns requires a coach to operate primarily as a behavioral psychologist.=> The HALT Self-Diagnostic Check: How encouraging clients to use an active journaling pause helps isolate whether a midnight pantry craving is derived from true physiological hunger or deep emotional anxiety.=> Embracing the Uncomfortable Metric: A blunt call out to athletes who gladly endure the brutal physical strain of training camp but emotionally panic at the simple, short term discomfort of missing a comfort meal.=> The Cumulative Daily Victory Matrix: Shifting your frame of mind from chasing a restrictive scale number to calculating your nutrition choices as an ongoing, daily stack of performance wins over your competition.=> The Electrolyte Electrical Event: Opening the door to performance specific potassium, magnesium, and calcium loading to charge the cell after muscle contractions, rather than just treating electrolytes as a basic hydration protocol.=> Building the Parachute Before the Cliff: Jon's blueprint for transitioning from a 60-hour a week D1 football coaching career into a highly automated, multi stream online training business without starting from a financial zero.LINKS & RESOURCES:Jon Heck Website Jon Heck Instagram Jon Heck YouTube Super Coach Mentorship Luka Hocevar YouTube Channel 
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  EP228: The Unseen Nutrition Roadblocks, Gut Health Reset, Using Food To get Healthy w/ Dr. Dwayne Jackson 24.06.2026 1u 20min

  Dr. Dwayne N. Jackson is a dad, athlete, health specialist, medical educator, scientist, and entrepreneur. He has over 12 years of university education in exercise/human physiology, medicine, and nutritional biochemistry. Dr. Jackson holds a PhD in neurovascular physiology and has been educated at top academic institutions in North America including the University of Ottawa, the University of Western Ontario, and Yale University School of Medicine.In this episode, Dr. Dwayne Jackson shares insights on gut health, metabolic adaptation, peptides, and motivational interviewing, providing strategies for coaches and individuals seeking optimal health and performance.IN THIS EPISODE YOU’LL LEARN:=> The "Doctor House" Persona: Dr. Dwayne Jackson, a PhD in medical biophysics and former tenured professor turned elite practitioner, explains his cross-disciplinary framework for diagnosing the phantom problems holding back athletes, executives, and high-level clients.=> The Ghost of Under eating: The number one culprit driving long-term weight plateaus isn’t overeating, it's chronic caloric restriction triggering adaptive thermogenesis.=> The Invisible Clue in the Blood: Why high animal protein intake alongside low Vitamin B12 and elevated homocysteine is a red flag for poor nutrient absorption.=> The FODMAP Fermentation Trap: How a shift toward healthy eating can backfire when low microbial diversity prevents proper fiber digestion, leading to inflammation instead of healing.=> The Overnight Oats Hack: A simple low FODMAP recipe using flax, chia, and oats to increase soluble fiber without bloating.=> The "Lawn Care" Probiotic Protocol: Why standard probiotics fall short, and how a targeted 30-day protocol with Visbiome, glutamine, and fiber supports gut restoration.=> The Mexico Escape Hatch Plan: How building a predictable reset protocol helps clients recover quickly after gut disruptions from travel.=> The UC vs. IBS Playbook: Why coaching strategies change for inflammatory bowel diseases, requiring stricter elimination of key triggers.=> The Cortisol Snapshot Illusion: Why normal labs can miss chronic cortisol issues tied to low carbohydrate intake and muscle breakdown.=> The True Definition of Overtraining: Why most stalled clients aren’t overtraining but under-eating and under-recovering.=> The Friday Night Pancake Refeed: A bodybuilding strategy using targeted high-carb intake to stimulate metabolic response.=> Decoding the Peptide Matrix: An evidence-based look at peptide quality, clinical data, and verifying legitimate sourcing.=> The 3-Tiered Pharmaceutical Pyramid: Why jumping to GLP-1s, TRT, or peptides without improving baseline habits leads to poor outcomes.=> The Fatal Flaw of X’s and O’s Coaching: Why strict plans fail most clients, and how Motivational Interviewing improves long-term adherence.LINKS & RESOURCES:Dr. Dwayne Jackson websiteDr. Dwayne Jackson InstagramMonash University FODMAPPre-Script Nutrition Course
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  EP227: The Truth About Aggressive Dieting and Why It Works, & The Science of Nutrition Adherence w/ Martin MacDonald 10.06.2026 2u

  Martin is a clinical performance nutritionist, motivational speaker, educator and CEO of The Mac-Nutrition Collective, a syndicate of companies dedicated to the furthering and promotion of evidence-based nutrition.Having previously been a Registered Nutritionist with the Association for Nutrition, holding a BSc in Sport and Exercise Science and postgraduates in Sports Nutrition and Clinical Nutrition. His online persona has become synonymous with unwavering endeavours to promote integrity and bring evidence-based practice to the forefront of the industry.Through years of Mentoring other professionals face to face,The Mac-Nutrition Mentoring Lab, an online professional mentoring platform, was created – designed to support the business, knowledge and practice of health and fitness professionals. Saving them time and making them more money, doing the job they love.Finally, the creation of Mac-Nutrition Uni, the worlds best nutrition courseIN THIS EPISODE YOU’LL LEARN:=> The "Get In, Get Out" Rule: Martin breaks down his 15-year philosophy of dieting as fast as physically possible to maximize fat loss while minimizing the time spent in a miserable calorie deficit.=> The Decay Rate of Fat Loss: Why a standard 500-calorie deficit can actually cause lean muscle loss in naturally lean individuals, and how physiological data can pinpoint your exact threshold.=> The Aggressive Dieting Calculator: Discover how an accountant in Martin's community tracks precise calculations to prove that losing up to 4.2 pounds of pure fat per week is mathematically possible.=> The Utopia Effect: Why the clinical data shockingly proves that humans experience significantly less hunger and fewer food cravings on a massive, aggressive deficit than on a moderate one.=> Dignity in Coaching: How to strategically guide a client who refuses to track metrics toward the "wrong answer" with absolute empathy, using failure as a massive trust-building breakthrough.=> Autonomy Over Directives: Why giving clients a localized bracket of behavioral choices completely outperforms the rigid "here are your macros, go do it" internet coaching template.=> The "Starvation Mode" Illusion: The mind-blowing medical case study of a 440-pound man who completely fasted for 385 days straight—and the truth about what happened to his metabolism five years later.=> The Health Halo Trap: How everyday clients inadvertently destroy a moderate calorie deficit by misreporting healthy foods, oils, and restaurant meals by up to 1,000 calories a day.=> The Illusion of Burned Calories: The famous 40-minute workout study revealing why humans are biologically hardwired to vastly overestimate calorie expenditure and immediately overeat at the buffet.=> The Medication Paradox: Why a recent 2023 head-to-head clinical study revealed that an aggressive dieting protocol systematically smashed GLP-1 weight loss medications by two times the total fat loss.=> The 2-Year Horizon Cliff: The hidden post-medication trap facing the industry, and how coaches must pivot to support the massive influx of clients coming off expensive weight-loss drugs.=> The Anti-Fragile Coach: Why basic "macro-calculating" trainers are entirely done for, and why the demand for high-tier coaches specializing in muscle retention and weight maintenance is skyrocketing.=> Healthy Narcissism: The shocking psychological metric that strongly correlates with long-term weight maintenance, and why shaming yourself for looking in the gym mirror destroys your progress.=> Exposing the "Menopause Experts": Martin's take on the horizontal aggression in the nutrition industry, and his multi-year mission to dismantle the fear-mongering surrounding fat loss for perimenopausal women.LINKS & RESOURCES:Martin MacDonald websiteAggressive Dieting BlueprintMartin MacDonald InstagramMac-Nutrition Uni:Martin MacDonald Aggressive Diet Calculator:Super Coach Mentorship Luka Hocevar YouTube Channel 
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  EP 226: The Science & Art Of Building Muscle for Beginners, Intermediates, and Advanced w/ Eric Helms 01.05.2026 1u 19min

  It was great to finally get Eric on the show and talk in depth about muscle building for beginners, intermediates and advanced trainees, especially the longevity of it and what the science and art (experience and wisdom) show. This is a very insightful discussion regardless of where you are in your training journey. Eric Helms is:Ph.D. in strength and conditioning from Auckland University of Technology (AUT) in New Zealand, M.S. in exercise science, a second Master’s in sports nutrition, B.S. in fitness and wellness.Senior Research Fellow for AUT since 2017 at the Sports Performance Research Institute in New Zealand (SPRINZ) in the Strength and Conditioning and Sports Physiology and Nutrition research groups where he mentors masters and Ph.D. students studying strength and physique sport science.Coach for drug free strength and physique competitors at all levels, including two former IPF World Champions and multiple natural bodybuilding professional champions, as part of Team 3D Muscle Journey.WNBF professional natural bodybuilder who also competes in unequipped powerlifting, weightlifting and strongman.IN THIS EPISODE YOU’LL LEARN: => The importance of sustainability in training and why without that all other principles are irrelevant.=> How to filter the information overload from social media and the internet and distill what advice to actyallu apply and from whom.=> What are the critical training fundamentals for the beginners; the first 3-years of your strength training/lifting journey. => The truth about training volume and intensity; which one works better for whom, and when to use either for best muscle building results.=> The 3 training strategies for intermediate lifters you MUST do (but most don’t) to get the best muscle building results.=> The psychology of training and adherence that the most successful lifters use (to get great results AND longevity).=> The role and importance of metabolic stress in lifting; does it matter, how much, and how much of a role does it p;ay in the psychology and lifting experience.=> The scientific breakdown of metabolic stress and what really happens.=> The art and science of rep ranges and sets when it comes to achieving the best muscle building results, and how this changes over the course of your lifting career. => Adapting training for experienced lifters with 10+ years of training. => How flexibility in training approaches is a principle in every successful lifters career. LINKS & RESOURCES:MASS Research Review  https://massresearchreview.com/3d Muscle Journey Website https://www.3dmusclejourney.com/Eric Helms Instagram  https://www.instagram.com/helms3dmj/Super Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel https://www.youtube.com/@Luka-Hocevar/videos
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  EP 225: Dr. Spencer Nadolsky On The Truth About GLP-1’s, Weight Loss, and Strength Training 15.04.2026 1u 14min

  I’ve known Dr. Spencer Nadolsky for well over a decade and he’s been my go to resource when it comes to GLP-1’s and any peptides that help with weight loss, metabolic health, health and performance in general. It was great to catch up and get the truth about GLP-1’s from an expert that is helping clients in the real world, daily.Dr. Spencer Nadolsky, a board-certified family and obesity medicine physician and a leading voice in metabolic health. Known as 'The Doc Who Lifts,' Spencer specializes in the intersection of medicine and lifestyle, helping patients achieve sustainable weight loss and improved heart health through evidence-based nutrition and exercise. He currently serves as the Medical Director at WeightWatchers and is the co-host of the Docs Who Lift podcast. With a background as a former D1 wrestler, he brings a unique perspective on using strength training and modern medicine to treat obesity.IN THIS EPISODE YOU’LL LEARN: => History of GLP-1’s from diabetes to weight management and what FDA recommends.=> What is the recommended criteria for using GLP-1’s and what does Dr. Nadolsky recommend and which patients does he use it with, and why.=> Why Spencer is ok with people looking to lose “the last 10-20 lbs” using GLP-1’s but draws the line at ______.=> Do GLP-1’s truly affect muscle loss and lowering of bone density, or are those side effects of extreme dieting, lack of strength training, and not enough calories and protein.=> How small is the percentage of people that can lose weight and keep it off for good, and why judgement of people taking GLP-1’s is hurting more than helping.=> The reason why resistance training is a MUST on a diet or on GLP-1’s; these stats will blow you away. => How our environment has changed dramatically and is aligned with the rise in obesity; that is not going to change but here is the solution.=> We discuss the psychology of exercise, diet, and drugs; and what makes someone “undisciplined” (and the misconceptions of it). => What does Dr. Nadolsky recommend to every person that gets on GLP-1’s for best results and long term health. => Do some people need to lose weight and feel better BEFORE they start lifting weights.=> The misconception of doctors being “Pharma shills” and what the behind the scenes really look like.=> Why some people have gastrointestinal issues while on GLP-1’s, and what you MUST do to avoid those issues. => What happens when you “stress test” drinking alcohol while starting GLP-1’s. => Lower fat meals, higher fiber, moderate protein, is a good starting point for people beginning to take GLP-1’s.=> Should you continue to stay on GLP-1’s, get off at a certain point in time, or lower the dose; answered in detail. => The cost of GLP-1’s and how they can be barrier for people staying on them.=> How dosing the drug is very important in getting best results; Dr. Nadolsky explains how to dose it and if you even should dose it up. => Why you MUST have appetite to get enough calories in to support your goals and life (if you are lifting, running, etc). => Zepbound “quick pens” and how they’re allowing better micro and precision dosing of GLP-1’s.=> What are the studies behind peptides such as BPC-157, CJC-1295/Ipamorelin, TB-500, Thymosing Alpha, and more.=> Is Retatrutide a “miracle drug” or is it just hype.  => What is the best way to get peptides and the dangers of getting it from non FDA approved compound pharmacies. LINKS & RESOURCES:Dr. Spencer Nadolsky website  https://drspencer.com/Docs Who Lift Podcast https://podcasts.apple.com/us/podcast/docs-who-lift/id1611961208Dr. Spencer Nadolsky YouTube https://www.youtube.com/@drnadolsky/videosDr. Spencer Nadolsky Instagram https://www.instagram.com/drnadolsky/Vineyard  https://joinvineyard.com/Super Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel https://www.youtube.com/@Luka-Hocevar/videos
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  EP 224: How To Build Athletics and Aesthetics, & Creating A Successful Coaching Business w/ Gareth Sapstead 06.04.2026 1u 20min

  Gareth Sapstead is a strength and performance coach, author, and the founder of EPT Lab.For 20 years, Gareth has worked with Olympians, world champions, and high-performing professionals who all had the same problem: plenty of drive, but no margin for guesswork.His work focuses on building strength, health, and physiques that don't fall apart when life gets busy, because results that can't be sustained don't count. He is an author, writer, and international speaker whose work has been featured in The New York Times, Muscle & Fitness, Men's Fitness, and Men's Health.IN THIS EPISODE YOU’LL LEARN:=> How Gareth built up his personal training career over the last 20-years and 3 big things you can learn from it.=> Why Gareth got bored with a very successful online coaching business and opened up his own gym. => What can you learn from “the educational era” that Gareth and I went through in the early 2000’s=> What is the #1 priority when training athletes, that many coaches miss.=> What the assessment process looks like with a client offline and online (since online is significantly harder). => Why the first 30-days is a training and nutrition “shot in the dark” even though most coaches won’t admit it.=> How Gareth uses the conjugate model for different clients from pro athletes, physique athletes, executives, or other general population clients. => The weekly program design breakdown and template Gareth uses with different types of clients.=> Why contrast training makes sense for general population for saving time. => The high low model, power, strength and muscle building training, and also conditioning; how to put it all together in a training day and training week. => The structure of how Gareth runs EPT Lab, from leads to assessment, sales, to giving clients to their coaches, and the onboarding of each client.=> Why did Gareth choose to lose $10k/month from online coaching to do what he is currently doing.=> Being a person of value and getting your foot in the door with opportunities requires getting around people you want to be like.=> Finding your Yoda and finding your peers that make you better is still one of the most underrated things you can do to get ahead. => How to get eyeballs on your brand, and how to create content as a coach to get the most effect for your business. => How Gareth published his first book and the BIG lessons you can take from it.LINKS & RESOURCES:Gareth Sapstead Website: https://thefitnessmaverick.com/Gareth Sapstead Instagram: https://www.instagram.com/thefitnessmaverick/Book: 100 Of The Best Physique Workouts https://us.humankinetics.com/products/100-best-physique-workoutsSuper Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel https://www.youtube.com/@Luka-Hocevar/videos
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  EP223: How To Supercharge Your Thinking, Future-Proof Your Brain & Stay Share At Any Age w/ Dr. Tommy Wood 06.03.2026 1u 14min

  I was really excited about getting Dr. Tommy Wood on the show. This topic is close to my heart with both my parents having Parkinsons disease, and my Mom passing away with it a couple of years ago. Not only is Dr. Tommy an authority on this topic, he communicates it extremely well, and is also at the University of Washington, which makes him a neighbor. Dr. Tommy Wood is an Associate Professor of Pediatrics and Neuroscience at the University of Washington, where his research focuses on brain health across the lifespan. This includes therapies for newborn brain injury, prevention and treatment of adult brain trauma, and factors that contribute to long-term cognitive function and decline. Tommy received an undergraduate degree in biochemistry from the University of Cambridge, a medical degree from the University of Oxford, and a PhD in Physiology and Neuroscience from the University of Oslo. Alongside his academic training, Tommy has worked as a performance consultant to elite athletes in multiple sports. He is also a Director and Treasurer of the British Society of Lifestyle Medicine, Head of Research for the dementia prevention charity Food for the Brain, and co-host of The Better Brain Fitness podcast.IN THIS EPISODE YOU’LL LEARN:=> If you want a sharper brain at 45, 55, 65… start doing THIS now=> (it’s not crossword puzzles).=> The #1 mistake smart, high-achieving people make with “brain optimization.” Tommy explains why it backfires.=> Are we actually “overstimulated”… or “under-stimulated” in the ways that matter? This distinction changes everything.=> How important is reading for kids as well as for adults when it comes to preserving cognitive health (this WILL surprise you).=> The simplest daily habit that protects cognition long-term—and why it works better than most supplements.=> The reason strength training and cardio are a MUST to future proof your mind from decline and dementia. => Why your attention feels wrecked lately (and what to do about it without going full monk mode).=> The brain-health myth that keeps people stuck in fear—and the more useful way to think about cognitive decline risk.=> Why doing novel, chaotic, unpredictable tasks is a cheat code in brain development (and some things you heard help with cognition, really don’t).=> How to train your brain like you train your body: stimulus → recovery → adaptation (and what most people skip).=> Tommy’s “minimum effective dose” framework for cognitive performance when life is busy and stressful.=> What research says about our work and how it affects our brain development or decline (this will really make you think about your job!). => Movement and cognition: what matters most—intensity, consistency, skill/coordination, or simply more steps?=> Sleep isn’t just “rest.” We break down what’s really happening to memory, learning, and mood.=> Food for focus: the biggest levers for stable energy and clear thinking (without extreme diets).=> What peptides, if any, are helpful with brain health - hear what decades of research have shown.LINKS & RESOURCES:Dr. Tommy Wood Instagram: https://www.instagram.com/drtommywood/Dr. Tommy Wood website: https://www.drtommywood.com/Book: The Stimulated Mind - https://a.co/d/04ZeqwpOSuper Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel https://www.youtube.com/@Luka-Hocevar/videos
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  EP 222: The Principles & Strategies To Become An Elite Coach & Build A Successful Career w/ Dr. Sean Pastuch 18.02.2026 1u 41min

  Sean has become a good friend and it’s taken me too long to get him on this podcast. His has built a very successful business in Active Life and we dive into what it takes to become successful and build a great career in the fitness industry.Dr. Sean Pastuch, DC, grew up around the fitness, health, and wellness industry. And when he graduated Chiro school, he ended up opening a clinic and a CrossFit gym. He didn’t want to be that Chiro who tells you, “You need to this exercise and be on “X” program.” Then, pat you on the back and say see you next week.He works with people and athletes, who don’t want to deal with pain and injury anymore. And at the same time, don’t want to stop their training or don’t want to keep modifying their workouts every time there’s a workout that has overhead movements.With hands-on experience running a gym that does functional movements and treating people with injuries or previous injuries, which surface from having to move functionally, Sean started getting busier. And because of his unique approach, he also started getting requests from clients that used to see him but moved to another city asking for workout programs.IN THIS EPISODE YOU’LL LEARN:=> Connection is key to ideation and leadership, (only) sitting behind a computer is not the way to build your career.=> Sean shares how Luka said to be “Omnipresent” and doing that opened up opportunities.=> Chronic pain affects a significant portion of the population and there’s opportunities to build those skills and benefit from solving those problems.=> The fitness industry needs to address chronic pain effectively, something that isn’t taught much through governing bodies.=> Productivity is linked to well-being and pain management; getting people out of pain is VERY valuable.=> Successful coaches must be hardworking, curious, and client-centric - the foundation for any good coach.=> Continuous learning is essential for growth in coaching; Sean and Luka discuss what they look for in potential. => Effective marketing messaging is crucial for business success - if you’re not clear, or if you confuse, you lose. => Building relationships can lead to valuable connections and opportunities; here’s our blueprint to connect with the best of the best.=> Assess the value of your service on a scale of 1 to 5 with these three questions (this is KEY for the right market).=> How to understand the demand for your service and the competition.=> Avoid falling for guru marketing schemes.=> Success is not just about money; it's about fulfillment (diving into the PERMA model and why it matters in your business)=> Skill development is crucial for career advancement, what skills are you currently building to increase your stock?=> Confidence comes from competence and proof of success; how we build our teams up.=> Leverage your network for support and knowledge; how Sean connected with Jesse Itzler=> Surround yourself with successful and inspiring individuals that raise your standard.LINKS & RESOURCES:Dr. Sean Pastuch website  https://drseanpastuch.com/Active Life Professional https://activelifeprofessional.com/about-us/Dr. Sean Pastuch Instagram https://www.instagram.com/drseanpastuch/Super Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel https://www.youtube.com/@Luka-Hocevar/videos
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  EP 221: How To Implement Agile Periodization, Coaching, and Fitness Business w/ Mladen Jovanovic 08.02.2026 1u 42min

  Finally got my Balkan brother Mladen Jovanovic on the podcast to talk about agile periodization, constraint based coaching, coaching principles and how to think “bottom up” and not just “top down” when it comes to training clients. We also dive into best approaches to open a gym with a small group training model. Mladen Jovanovic is a physical preparation coach from Belgrade, Serbia. He has worked internationally with various clubs and teams and is one of the leading minds in sport training. His knowledge of both science and technology is very impressive, and he really has a great grasp on training theory.Coach Jovanovic was involved in physical preparation of professional, amateur and recreational athletes of various ages in sports such as basketball, soccer, volleyball, martial arts and tennis.Mladen’s articles, interviews, articles, products and services can be found on his website at Complementary Training. IN THIS EPISODE YOU’LL LEARN:=> What is agile periodization and how does it apply to sports performance training with athletes as well as with general population clients.=> How does a coach build a program that actually gets better or more refined when things go wrong—such as injuries or scheduling conflicts—rather than falling apart?=> One of Mladen’s principles is being a 'minimalist to be a maximalist'. How can a coach determine the minimum dose of training needed to move the needle without overtaxing an athlete's recovery.=> Agile Periodization borrows heavily from software development. How do concepts like 'Iterative Planning' and 'Responding to Change over Following a Plan' practically change the way a coach writes a training block.=> You talk about the tension between long-term goals and daily readiness. How does Agile Periodization allow a coach to maintain a 'North Star' while remaining flexible enough to pivot based on how an athlete feels that morning.=> Client autonomy and preferences and how much they influence a training sessions and training block, Mladen and Luka discuss examples in the real world to help you become a better coach.=> Instead of complex algorithms, Mladen often advocates for simple heuristics. What are 2 or 3 'rules of thumb' every gym owner or coach should use to decide if a session should be pushed or pulled back.=> How a training program is a story we tell client and why is the 'completion ritual' or marking milestones so important for client buy-in and long-term satisfaction.=> Why the constraint of coaching can many times be space, equipment, and training schedule, which means the program design should be filtered “bottom up” rather than “top down”=> For gym owners, long-term planning can feel impossible with high member churn. How can they apply 'Agile' principles to their group programming to keep it effective for a wide variety of skill levels - Luka dives into his small group training model.=> Mladen is opening a gym, Luka gives his insights on the training model for the ability of the gym to make an impact on clients while also being successful and profitable.LINKS & RESOURCES:Mladen Jovanovic Instagram: https://www.instagram.com/physical_prep/Mladen Website: https://complementarytraining.com/Vigor Ground Fitness Gym https://www.vigorgroundfitness.com/Super Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel https://www.youtube.com/@Luka-Hocevar/videos
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  EP 220: How To Develop Greatness and Deep Satisfaction in a Chaotic World w/ Brad Stulberg 26.01.2026 1u 23min

  I’ve read every one of Brad’s books and his latest “The Way of Excellence” is my favorite (which says a lot since I’ve got incredible value from all of them). This is Brad’s second appearance on the podcast and I’m always grateful for our conversations and the insights and clarity he shares.In this episode of the Brad and Luka delve into the concept of excellence, exploring its biological roots, the importance of grit, and the journey of mastery. They discuss the significance of finding one's fit in coaching, the pitfalls of the arrival fallacy, and the necessity of setting meaningful goals. The conversation also touches on the balance between pushing through challenges and knowing when to rest, the role of discipline, and the power of focus in achieving excellence. Additionally, they highlight the value of patience and wisdom in long-term success, the future of performance enhancement, and the critical role of youth sports in developing character and resilience.Brad is the author of the books The Way of Excellence, Master of Change and The Practice of Groundednessand coauthor of the books Peak Performance and The Passion Paradox.  He writes about these concepts on The Growth Equation, his popular blog and multimedia platform. He is on faculty at the University of Michigan’s graduate school of public health, the same institution from which he received his undergraduate and graduate degrees.  He lives in Asheville, NC, with his family.IN THIS EPISODE YOU’LL LEARN:=> Excellence needs to be reclaimed from misconceptions, first and foremost; here’s what that means.=> Excellence is NOT winning at all costs, a 37-step morning routine or a perfect diet, the highest performers say excellence is _. => The pursuit of excellence is a biological drive and natural to us, but here is what is blocking it for you and how to unlock it.=> The systems that hack our brain and deprive us from the feeling of aliveness and fulfillment, what you MUST avoid.=> Grit is necessary for mastery and long-term success. But before there is grit, there needs to be “fit” or it won’t work out.=> Avoid the arrival fallacy by focusing on the journey, not just the destination. Sure you’ve heard it before, but here’s what research shows that will blow your mind. => Set goals that align with your personal values and aspirations otherwise your progress could make you feel longing and emptiness.=> Are SMART goals the best way to set goals or is there a better way Brad shares what he advises the highest performers.=> Why the “1% better every day” mentality can steer you wrong and what actually happens when you grow and improve.=> Balance is an illusion; focus on minimum effective doses in life in certain areas of life while you pursue excellence in others (discover what the best in the world do).=> In the long term, excellence starts to look a lot like love, here’s what that means and why you should listen.=> How some of the best performances come after feeling like crap, and why you need to have “activation energy.”=> When to say “fuck it, let it rip” and when to say “I need to rest and recover”, and why both are very important. => At the beginning motivation comes from chasing metrics, but after a while the best driver is _______ (most people will change their mindset when they hear this).=> Why phones can take away our connection and why you have to create boundaries, what the research shows, and strategies to improve your life and being present.=> What is algorithmic mass distraction, how it’s ruining our lives, and how we fight it with environmental design. => Why you shouldn’t train with an app, here’s how to improve your training experience and get more PR’s.=> Arrogance is loud, confidence is quiet, and how to convince yourself (evidence) you’re great at what you do. LINKS & RESOURCES:The Way of Excellence (Brad Stulberg)Brad's Website & InstagramVigor Ground Fitness Gym Super Coach Mentorship Luka's YouTube Channel
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  EP 219: Program Design For Different Goals, Coaching “Challenging” Clients, Flexible Dieting, Coaching Cues with/ Cody McBroom 21.01.2026 1u 53min

  Back with Cody McBroom as we hit up our monthly coaching roundtable diving in depth into questions we receive about program design, coaching, nutrition, mindset, and business. Cody McBroom is a Father, Husband, Online Trainer and Sports-Nutritionist, and the Founder/CEO of Tailored Coaching Method, a Coaching Company that helps Average People Achieve Above-Average Physiques. IN THIS EPISODE YOU’LL LEARN:=> The hybrid approach to training allows for maintaining muscle while pursuing other fitness goals, when done right; here’s the guidelines. => Effective coaching requires understanding the client's life context and challenges. This is the “art” part of coaching but here are the resources that are a MUST.=> Environment plays a crucial role in shaping fitness behaviors and outcomes. How do you help a client build an environment that supports them when they feel it’s out of their control.=> Genetics influence performance, but dedication and training can lead to significant improvements. How much can you really improve? This will blow your mind.=> Community and support systems are vital for sustained motivation and success in fitness. When a client doesn’t have it what is the solution?=> Behavior change is a key component of coaching, requiring skill in communication and empathy. Many coaches need to upgrade this skill, Cody and Luka share a number of principles, strategies, and tools. => Coaches should focus on small, actionable steps to avoid overwhelming clients. Most clients take on fitness and nutrition as if they’ve entered a video game at level 52, the coach needs to adjust it to their level 1!=> It's important to create a safe space for clients to discuss their challenges and feelings and asking the right questions can help clients uncover their own solutions - here are the questions. => Coaching is an ongoing learning process that involves teaching and practicing skills. A coaching relationship requires active listening and understanding. My favorite exercise I teach coaches to improve.=> Every scenario in life can be an opportunity for coaching, and how to not overstep the coaching boundaries.=> Building a coaching business is about developing a toolbox of skills from marketing, sales, content creation, listening, leadership, operations, and much more.=> Improving communication is crucial for personal and professional relationships; it will upgrade every area of your life when you dedicate deliberate practice to this skill.=> Transitioning to intuitive eating requires redefining flexible dieting. We share some principles of when it’s ok to transition to intuitive eating and why it’s not a “free for all.”=> Identity plays a significant role in sustaining weight loss and no strategy or approach will work long term without a shit in identity. => Daily weigh-ins can help clients stay accountable without emotional attachment, here’s how you do that with a client. LINKS & RESOURCES:Tailored Coaching Method  https://tailoredcoachingmethod.com/Cody McBroom Instagram  https://www.instagram.com/codymcbroom/Choose Hard Podcast   https://podcasts.apple.com/us/podcast/choose-hard-with-cody-mcbroom/id1167859928Super Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel https://www.youtube.com/@Luka-Hocevar/videos
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  218: How To Build Athleticism, Boost Performance, Reduce Injuries, and Why 10 x 10 Sprints Work w/ Derek Hansen 13.01.2026 1u 30min

  It’s always a pleasure having a conversation with my friend Derek Hansen as we dive into athleticism, injury prevention, the many facets that influence human performance, as well as why an electrical power plant may be influencing the San Francisco 49ers performance ;)Derek M. Hansen has been a world renowned sport performance consultant and advisor to some of the top organizations, teams and athletes in professional and elite sports over the last 20 years.  His coaching background and involvement in return-to-play protocols has spanned over 30 years.  His areas of expertise include sport speed development, running mechanics, return-to-play management, strategic program planning and electrical stimulation technologies.  His clients have included top organizations from the NFL, NBA, NHL, MLB, MLS, NCAA and the Bundesliga.  He has also coached and advised thousands of athletes in the professional and collegiate ranks.IN THIS EPISODE YOU’LL LEARN:=> What pro organizations has Derek worked with and what insights has he got from working => Is more competition, more games, more revenue, the driving force behind the rise in injuries.=> What happens when there’s no continuity in a strength and conditioning program and what high school and college athletes deal with. => Derek explains how degeneration of bones and tendons happens and why skipping preparatory periods can create a danger of faster degeneration. => What would an ideal off season look like in Derek’s eyes and why he likes the old school “cycles”, “phases” and “blocks.”=> How he uses Charlie Francis “wave theory” to help the brain not adapt and improve performance. => Why we SHOULD deprive certain parts of physical abilities so that they can improve (and why Nikola Jokic goes and races horses in the off season and comes back better). => Breaking things up, spreading them, and then sequencing them in a logical way, like Tudor Bompa talks about, is still a great way to develop long term performance. => Why doing more and more of the same thing non stop, doesn’t work well in the long term (and the value of doing “nothing”).=> Why taking time off and playing other sports in the off-season works well for improving abilities rather then “detraining” them. => When you’re doing too much “ultra specificity” you’re likely racing to an injury and you’re also detraining many general physical abilities that support overall sports performance.=> How the 10 x 10 acceleration model was a rehab approach first adopted in the 1970’s, and has turned into a method used to improve performance (with so many different application approaches).=> Why the 10 x 10’s can even be a rehab routine for upper body injuries, and here’s why. => Derek and Luka talk about how they both use 10 x 10’s in their training with athletes, general population, rehab clients, return to play, and more. => The coaching and cues, progressions, to take 10 x 10 from the baseline level and progress them, or even scale them down for a very beginner, de-conditioned client. => Why people take great methods and mess them up because they don’t know how to regress and progress them.=> Are “tempo intervals” smart for speed, and why Jerry Rice wasn’t the fastest but dominated the game, and rarely had any injuries. => Why improving circulation is key for athletes and one of the many reasons aerobic work matters (Derek explains the technology they use to see inflammation/cold in muscles and how they address it).=> How to approach social media education to build a trusted brand in the long term. => How we are using AI to help us be better coaches, create better work, while also being more of ourselves. LINKS & RESOURCES:Derek Hansen InstagramSprint Coach  Running Mechanics Super Coach Mentorship Luka Hocevar YouTube Channel 
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  EP 217: Conjugate Training and Westside Barbell Lessons To Build Strength For Life (For Anyone) with/ AJ Roberts 22.12.2025 1u 37min

  It’s been a while since I’ve had my brother AJ Roberts on the show. I love that this time around we are talking training, the conjugate method, Westside Barbell and everything in between. AJ Roberts is a world-record powerlifter who has bench pressed over 1,000 pounds in sanctioned competition and spent more than two decades in strength sports. He coaches athletes using conjugate-based systems built for long-term performance, not short-term hype, and directs elite powerlifting events at the highest level.He is the founder of Secret Strength Society, where training, education, and sport development are treated as systems, not trends.IN THIS EPISODE YOU’LL LEARN:=> Westside Barbell vs. Conjugate System - why they’re not necessarily one and the same, and here’s why.=> The conjugate system helps you “Raise all tides simultaneously”; improving different abilities at the same time.=> How the environment and atmosphere influenced creating greatness (and what you can learn from it).=> The conjugate system is NOT for powerlifters, it’s for everyone; with subtle changes.=> How John Meadows influenced some of AJ’s training (a bodybuilding who also trained at Westside Barbell).=> The risk to reward ratio of exercises and how they fit into the conjugate system.=> The lessons from Strongman that apply into every persons training to improve and have life long strength.=>  Max effort method should be “What’s the most weight you can lift with good form” vs “What’s the most weight you can lift.”=> The reasoning behind switching up exercises week to week and how AJ implements the system to keep improving and save the joints.=> Why single leg training is so powerful and how it increased AJ’s squat.=> The missing links that AJ implements into training to make sure clients stay bulletproof (the weak links everyone must address).=> How Luka uses the conjugate model in the 3-days a week and making single leg lifts your main strength exercise.=> AJ on training singles to find out where form breaks down to see what weaknesses need to be brought up (without risk of injury).=> How to work around aches and pains while still making strength and performance gains. => Why AJ doesn’t do de-loads in his clients program design, and what he does instead.  => How so many programs include the same principles and name them something else, and how to unravel and organize how to build a program and what works across the board. => Why great coaches that get results have a safety net when it comes to their business (and the reason they don’t grow  is not being able to build systems, build and lead a team).=> How AJ got back to powerlifting with a different approach and uses it to improve health (a unique way of looking at it).=> The hardest concept to accept; removing things is more important than adding them when it comes to growth and expansion.=> Luka’s one BIG insight that will change your lifting and help you be healthier and stronger, longer.=> The Secret Strength system that AJ has created from all his lessons and experience over decades in the game.=> AJ walks through the step-by-step changes of programming after his wife had aback injury and made a big comeback in her strongman meet. => Why I’m thinking of being more like a decathlete than a top 100-m sprinter, when it comes to my training. LINKS & RESOURCES:AJ Roberts Instagram  https://www.instagram.com/ajrobertspower/AJ Roberts YouTube  https://www.youtube.com/c/AJRobertsSuper Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel https://www.youtube.com/@Luka-Hocevar/videos
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  EP 216: Strength & Conditioning, Hybrid, Transformation Program Design Insights and Wisdom (Part 1) w/ Cody McBroom 09.12.2025 1u

  I have Cody back on the show and we dive into the nuances, contest, insights and wisdom of strength and conditioning, transformation, and hybrid programs program design, templates, and much more.Cody McBroom is a Father, Husband, Online Trainer and Sports-Nutritionist, and the Founder/CEO of Tailored Coaching Method, a Coaching Company that helps Average People Achieve Above-Average Physiques. IN THIS EPISODE YOU’LL LEARN:=> Making sense of strength and conditioning programs and templates, so that you know how to put together a program that accomplishes your goals. => The question that you must ask your clients that determines the MAIN focus of their program.=> Why having a great foundational strength program can carry over to a lot of performance events.=> When is more strength training the way, and when is it NOT the way (different properties for different clients determine different approaches to training and program design).=> Why we’re working on adding quarterly performance tests to our gym and why this makes sense. => My approach to designing programs for clients that want to work on multiple things like speed, strength, conditioning, mobility, etc.=> What does “Do you want to complete or compete?” mean and how does it affect the different approach to training.=> What it really takes to become a high level hybrid athlete (and is that what you should shoot for).=> The nuances between training 3-4x a week and is it enough to train 3x a week to build a considerable amounts of muscle (the answer is not what you think!).=> Everything is based on what a client can actually do, before you ever talk about what is an optimal template.=> Compliance is a big factor when it comes training, the mental aspect of putting in work on your program; is a big key to success.=> Why experts agree on most things when you talk to them in person with long term content, but when you see studies online its easy to start arguing; here’s some examples.=> Why volume may be a better option for body composition when someone is training through online coaching (because you can’t guarantee intensity). => Rep ranges, set schemes, intensities, low-high, development-stimulus-recovery days, all explained and what to use when.=> Breaking down the conjugate method and how I use it in the Athlete For Life model for general population clients. => Determining your KPI (key performance indicator) lifts and how to improve them and build exercises around it.=> Sequencing of exercises matters, and this is how you organize it based on the goal. => How to design programs for clients online when you don’t see them while you’re coaching them (there’s plenty of differences).LINKS & RESOURCES:Tailored Coaching Method  https://tailoredcoachingmethod.com/Cody McBroom Instagram  https://www.instagram.com/codymcbroom/Choose Hard Podcast   https://podcasts.apple.com/us/podcast/choose-hard-with-cody-mcbroom/id1167859928Super Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel https://www.youtube.com/@Luka-Hocevar/videos
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  EP 215: Why You’re Not Safe From Cardiovascular Disease If You’re Fit & Other Longevity Myths w/ Joel Jamieson 12.11.2025 1u 11min

  Always a pleasure having my brother Joel Jamieson back on the show and this time we dove deep into cardiovascular disease and the many misconceptions around it. Joel had his own experience of dealing with it even though he is as fit as can be for his age. 8 out of 10 friends we sent to have an angiogram had blockage without having any symptoms, while also being fit - which is why this is a MUST listen to episode for everyone.Joel is a best-selling author and one of the world’s foremost authorities on strength, conditioning, and energy systems. His training strategies have been used by thousands of elite performers and top athletes worldwide, including the Navy SEALS, UFC champions, and dozens of teams from the NFL, NBA, MLS, NCAA, and more.IN THIS EPISODE YOU’LL LEARN:=> What Joel didn’t expect when he went to get an angiogram test, even though his doctor said he doesn’t need it=> The heart health history of Joel’s family and how genetics play into your risk of cardiovascular disease.=> Why everyone over 40 MUST get one of these two tests (your life could depend on it).=> How the regular bloodwork will NOT tell you the while picture of your heart health.=> 40-50% of people that have her attacks have no idea that they have any symptoms (because of the wrong testing).=> It’s possible that 50-60% of people will develop cardiovascular disease in their lifetime.=> Cardiovascular disease happens in decades, so a picture at one point in time will not tell you whether you’re at risk.=> Is cholesterol the cause of heart disease, yes or no, Joel explains in depth. => What is the truth about statins, life saving or damaging? When to use them, and who?=> What is the #1 factor to keep LDL lower and in the healthy ranges. => Joel breaks down which things you should test and why when you get your bloodwork done. => How did Joel build up his mitochondria after taking statins with the help of L-Carnitine and COQ10 (exact protocol).=> The importance of strength training, cardio, stress management, sleep, and nutrition in preventing cardiovascular disease breaking down each one).=> Is big Pharma our friend or our foe? When are you going to take drugs and its very necessary and when not.=> The power of genetics and how they can influence your chance of disease (this is a MUST hear).=> Who statins are NOT for and who they ARE for.=> The mistake when it comes to statins; not taking them long enough to get the best results. => The biggest myths in longevity and what not to listen to and ignore. => Why do some many people reject life saving medicine?=> The truth about peptides, which ones work and when, and do oral peptides even do anything (most people that sell them have no idea about their effects and whether they work and how to take them).=> What supplements are worth and which ones (most) are BS?=> Why creatine is absolutely a high ROI supplement for almost anyone. LINKS & RESOURCES:Joel Jamieson website  www.8weeksout.comMorpheus Training www.TrainwithMorpheus.comJoel Jamieson Instagram https://www.instagram.com/coachjoeljamieson/Dr. Justin Farnsworth Instagram  https://www.instagram.com/drjustinfarnsworth/Super Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel https://www.youtube.com/@Luka-Hocevar/videos
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  EP 214: Programming Around Pain & Making Gains In Strength & Performance When You’re Hurt w/ Dr. Justin Farnsworth 21.10.2025 1u 23min

  I have been following Justin for a while now and wanted to get him on the show to talk about something everyone deals with - programming and training around pain. We dive into principles and then go into examples in training that people often deal with, including myself. Dr. Justin Farnsworth has been both in the training, performance, and physical therapy space for over two decades. He’s a Doctor of Physical Therapy is one. Justin shares why he chose to work within the fitness industry to make more of an impact than by staying in a clinical settingIN THIS EPISODE YOU’LL LEARN:=> Justin’s journey from sports performance to physical therapy in the clinical setting.=> How insurance creates handcuffs to get people full back to themselves, and how to overcome it. => Pain is not bad, and reframing how we think about pain (especially as coaches and therapists). => Pain is the body’s request for change, not to stop exercising altogether.=> The importance of communication when it comes to pain and how it can make clients feel safe, or drive them away (a skill worth learning).=> Assessing, finding, and addressing weak links that help eliminate pain (a big tool in the coach’s toolbox).=> The power of helping people in pain train, progress, and see that they’re not broken.=> Molding rehab and training together and getting the best of both worlds. => The language of focusing on what you CAN do rather than what you can’t.=> Step-by-step examples of training around a hip, knee, or low back issue and the regression and progression model to take someone through.=> When you can’t go into a certain range of motion because of pain, here’s how you train and develop that range _______.=> The biggest predictor of pain is not injury, but belief, and how this plays into our coaching and therapy sessions.=> The bio-psycho-social model that affects all training and nutrition and the framework coaches should use to address it.=> What does a study that shows  there’s 729 variables for chronic pain tell us, and why it shouldn’t freak us out. => How to find safe movement patterns and couple them with the trainable men, giving you a combo for gains.=> Understanding the adaptations we want and the tissue we want to stress and the different ways we can do that.=> Coaching what you see and the integrated coaching model (that most coaches don’t use).=> Why therapy doesn’t load the client nearly enough and sets them up for failure in the long run,. => Justin’s manual therapy toolbox you can steal and use.=> How to CTRL + ALT + DELETE your pain and create a training window to improve how you move.=> Does manual therapy work (heating debate going on right now) and should PT’s use it. => Understanding individual need and preferences when it comes to clients and how it is planned into programs. LINKS & RESOURCES:Programming Around Pain Course  mailchi.mp/c1b9dfad3454/programming-around-painDr. Justin Farnsworth Instagram  https://www.instagram.com/drjustinfarnsworth/Super Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel 
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  EP 213: The Biggest Nutrition Coaching Mistakes & How To Build A Successful Online Coaching Business That Lasts w/ Cody McBroom 12.10.2025 1u 35min

  This was a great full circle episode as I had Cody come on the show for the first time after 8 years when he was a coach at Vigor Ground Fitness and Performance (for almost 7 years). He’s since built a successful online coaching business that has helped over 2,000+ clients transform. We catch up and dive into the mistakes of nutrition coaching, the proper approach to get clients to a sustainable transformation, the steps he took to build his online coaching business, and the lessons for any upcoming coach. Cody McBroom is a Father, Husband, Online Trainer and Sports-Nutritionist, and the Founder/CEO of Tailored Coaching Method, a Coaching Company that helps Average People Achieve Above-Average Physiques. IN THIS EPISODE YOU’LL LEARN:=> Why “calories” are not necessarily the most important thing you have to pay attention to when it comes to nutrition coaching. => When Cody had a realization of why all his coaches weren’t producing the same results with online coaching even though he taught them the science of transformation; THIS was the missing link that changed everything.=> Many online coaches just give out macros, calories, and some meal plans for online; this is NOT coaching (and will be replaced by a bot) - here’s what real coaches do.=> How different behaviors can affect calorie consumption, which means the behaviors are the goal of change. => The difference between research and information vs. actual coaching practice.=> Every coach MUST read, study, and practice this book __________.=> Cody’s breakdown of how to build trust with a client when they are skeptical or had previous bad experiences. => The 3-phase approach at Tailored Coaching: Primer, Progressive, and Recovery.=> Why Cody lets his clients know that eventually they won’t track calories, and how he gets buy-in so that almost everyone tracks calories. => How Tailored Coaching uses content and proof to gain trust and positioning before clients ever reach out. => Cody and I share coaching communication examples with clients to help them overcome and choose a new behavior.=> The likability formula explained, and how it applies to any coach in the online space. => Where does the “I just wanted to look like I workout” come from and why it matters to your business. => The self-formation process and how it’s something that every coach should do as it will help them get better results with their clients. => The missing steps that leads online coaches to fail in building a successful online business. => Why “getting more leads” may not be your biggest issue, because if you did, you couldn’t fulfill it. => The role of having mentors and why it can be the biggest advantage for your growth. => Having a values compass for your self and your company; that points true north and allows you to make the right decisions. => How to attract the clients that align with what you do. => Cody’s biggest insights on building an online coaching business and the advice to young up and coming coaches. LINKS & RESOURCES:Tailored Coaching Method https://tailoredcoachingmethod.com/Cody McBroom Instagram https://www.instagram.com/codymcbroom/Choose Hard Podcast https://www.choose-hard.com/Super Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
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  EP 212: The 6 Characteristics Of Lifelong Health, Performance & Building An Unbreakable Body with/ John Rusin 08.10.2025 1u 11min

  It was great to have John Rusin back on the show after some years, and with the release of his new book the timing was perfect for us to catch up and talk training. We dive into specifics of the training sessions, how to implement the methods, and nuances of the system and how to use it. Dr. John Rusin is an internationally recognized strength coach and injury prevention expert known for his innovative, health-first approach to training and performance. With nearly two decades of elite-level training experience and advanced degrees in both exercise science and physical therapy, Dr. Rusin has developed performance, regeneration, and aesthetics programs for some of the world’s best.Named a "Top 50 Health & Fitness Expert" by Men’s Health magazine, Dr. Rusin took the methods proven at the highest levels of sport and adapted them specifically for everyday people―making elite-level injury prevention, sustainable health, and lifelong physical performance accessible to everyone. This approach evolved into the Pain-Free Performance Specialist Certification (PPSC), the largest and fastest-growing fitness education company in industry history, certifying over 20,000 coaches, trainers, physical therapists, physicians, and allied healthcare providers since its inception in 2018. Today, thousands of clients across all ages, abilities, and experience levels have successfully transformed their bodies, rebuilt their health, and reclaimed their lives, demonstrating the unmatched real-world effectiveness of the pain-free performance training system.IN THIS EPISODE YOU’LL LEARN:=> Why the single minded approach of training is dogmatic and far from what’s best for most people=> Why the “little bit of everything” hybrid angle of training is what clients prefer and do best with for longevity. => The 6 characteristics of lifelong health, performance and longevity and how to plug them into every training session.=> How most programs are missing 3-4 characteristics when doing an audit, and it’s what leads to longer term issues. => What is the KPI lift and why it’s many times NOT your traditional “big lift.”=> Why does John combine a power and “muscle pump” combination BEFORE doing a big lift for strength training (and something many gurus may disagree with).=> Determining your training split based on whether you train 3-6 days a week and how to break it down for each. => The step-by-step breakdown of John’s lower body training session and why each exercise fits in where it does.=> The philosophy of “primers” and who should do them, when. =>  The total amount of reps for strength KPI lifts, what works, and what’s overkill (which most people do).=> A limiter of strength is having pain and feeling like s@*t, which is why you’ll do this _______ before your main lift.=> The patience of working on weak links that pay off months later in improved performance. => The method that gives you instant gratification in a training session. => The rest periods that work, keep the session on time, and how to use fillers to improv how you feel while you’re training.=> The addition vs the subtraction model when it comes to programming; choosing your main emphasis and tuning other characteristics down.=> While seeing performance gains is key, making sure people feel good from day to day is just as, if not more important (for most clients).=> Navigating the seasons of life, training history, and how to rotate training throughout someone’s health and performance journey. => High/low alterations on conditioning and how to reduce eccentric load for recovery.=> Doing the opposite of what you’re doing as the baseline, and how it may get you the greatest gains of their life. => Mastering (not learning) training systems as the key to becoming a world class coach. LINKS & RESOURCES:John Rusin's Website Pain Free Performance TrainingJohn Rusin IGBook: Pain Free Performance Super Coach Mentorship Luka's YouTube