Next in Media

Afleveringen

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  Ace Hardware Retail Media Launch & Strategy 04.08.2026 23min

  Ace Hardware Corporate VP Molly Hjelm breaks down how RedVest Media leverages late-mover advantage, seamless Pacvue tech integration, and real-time transaction data to build a high-ROI retail media network across 5,200 store locations.
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  Collectively's Natalie SIlverstein on How to Optimize Creator Video Content 30.07.2026 15min

  Collective Chief Innovation Officer Natalie Silverstein joins Next in Media at Cannes to unpack how brands can scale creator partnerships, navigate outrage-driven social media flashpoints, optimize video assets for LLMs, and survive the algorithmic reach recession.
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  How Smart Agencies Really Use AI 28.07.2026 13min

  Wpromote CEO Andrea Bendzick breaks down how independent agencies are leveraging targeted AI, strategic acquisitions, and scientific brand metrics to outmaneuver massive holding companies and drive real revenue.
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  Cadent's Doug Rozen on How to Unify Your TV, CTV, and YouTube Strategy 23.07.2026 11min

  Cadent President Doug Rozen joins Next to Media in Cannes to decode why total video planning and contextual television are replacing outdated frequency-heavy digital ad strategies.
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  Inside Spotify’s Ad Exchange Takeover 21.07.2026 16min

  Spotify is rapidly modernizing the audio advertising landscape by expanding its multi-format ad exchange, offering free first-party measurement tools, and launching cutting-edge generative AI features alongside natural language processing plugins that let brands buy and build campaigns directly from the command line.
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  Why Creators Actually Need Brands (And Not The Reverse) 16.07.2026 24min

  VaynerX's Jon Morgenstern, breaks down why creators economically depend on brands, how YouTube is dominant enough to shatter traditional media silos, and why marketers must ruthlessly test effectiveness by cutting underperforming programmatic ad spend.
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  Inside the Ad Tech Alternative Saving Brands Millions 14.07.2026 14min

  Discover how direct-buying infrastructure, first-party data clean rooms, and large language models are transforming streaming TV advertising by maximizing premium sports inventory and eliminating costly programmatic fees.
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  Stop Buying Video in Silos: A New Playbook for Brands 09.07.2026 20min

  Tinuiti Chief Product Officer Sean Odlum, joins Mike Shields at Cannes to break down why YouTube requires its own media classification, how clean room technology is unlocking deterministic measurement across connected TVs, and what it takes to crack cross-platform attribution.
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  Inside The Global Rebrand Of Sam's Club Connect 07.07.2026 12min

  Sam’s Club Connect VP and GM Harvey Ma reveals how a closed-loop, membership-driven model is redefining retail media by shifting from siloed, single-channel tactics to sensory, full-funnel experiences across a unified global ecosystem.
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  Vizio’s Strategy to Dominate the Smart TV OS Market 30.06.2026 10min

  Vizio Chief Revenue Officer Mike O’Donnell reveals how their integration into Walmart’s commerce ecosystem is transforming smart TVs from passive viewing screens into scaled, full-funnel retail media platforms where audience engagement metrics serve as the ultimate input for measurable business outcomes.
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  Inside SharkNinja's Ad Optimization Playbook 23.06.2026 22min

  SharkNinja Global Head of Media Dave Kersey reveals how the brand bypassed traditional CPG playbooks to build an agile, creator-centric growth engine that turned TikTok Shop into a primary retail driver and revolutionized real-time media optimization.
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  How Netflix is Changing Live Sports and Connected TV Ads 16.06.2026 24min

  Netflix Advertising VP Nicolle Pangis breaks down how the streaming giant scaled to over 250 million global ad-supported subscribers in just over three years by migrating to an in-house ad tech stack and blending programmatic data precision with massive culture-defining content tentpoles.
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  How Georgia Pacific Modernized Its Marketing Mix Modeling 11.06.2026 22min

  Georgia Pacific’s Javier Bustillos breaks down the hard realities of modern media, revealing how the consumer goods giant tackles walled-garden measurement gaps, modernizes in-house Marketing Mix Modeling, and tests AI capabilities without sacrificing human oversight.
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  Why Live Sports and - Bravo (?) Are Dominating the Upfronts 09.06.2026 19min

  NBCUniversal is transforming the fragmented television market by leveraging the year-round community power of reality TV, programmatic precision in live sports, and real-time AI-driven ad insertion to deliver rapid, full-funnel performance metrics for brands.
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  Why Warner Bros Discovery Ditched and Rebuilt TV Targeting 02.06.2026 16min

  Warner Bros. Discovery’s Bridget Jayaram breaks down the network's aggressive return to addressable TV advertising, revealing how traditional media giants are deploying first-party data, convergence strategies, and performance guarantees to win back ad dollars from tech platforms like Meta and Google.
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  iSpot CEO on the Future of TV Ad Outcomes & AI 28.05.2026 29min

  iSpot CEO Sean Muller joins Next in Media to break down how the post-2026 upfronts are shifting the TV advertising landscape toward trusted, outcomes-based measurement, the reality of AI-driven optimization, and what brands actually care about moving forward.
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  How to Monetize Arguments - Without Getting Cancelled 26.05.2026 23min

  Jubilee Media founder and CEO Jason Y. Lee joins the podcast to break down how the digital-first studio builds scalable, format-driven unscripted content, navigates brand partnerships on hot-button topics, and bridges the gap between YouTube and traditional Hollywood.
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  The Power of Nostalgia: Reaching Gen Alpha Through Their Parents’ Childhood 19.05.2026 28min

  This week, Mike is joined by WildBrain’s VP of Media Solutions, Emma Witkowski. Together, they dive into the major advertising disconnect in the kids' media space, how nostalgia is driving family shared screen time, and the way upcoming privacy rules like COPPA 2.0 are completely reshaping digital targeting.
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  Amazon Ads Chief Alan Moss on Connecting Live Sports, Streaming, and Retail 12.05.2026 20min

  Alan Moss, Amazon's ad sales chief, explains how the company stitched together sports, streaming, retail media, and AI into a single full-funnel pitch — and why that matters heading into this year's upfronts.
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  Why Independent Agencies Are Having a Renaissance – with CMO Kristina Canada 05.05.2026 21min

  Net Conversion CMO Kristina Canada on why independent agencies are having a renaissance — and how her team is using CTV, AI skepticism, and radical transparency to take on the holdcos.