The Mobile User Acquisition Show

Afleveringen

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  How to Design a Web-to-App Funnel That Converts 30.07.2026 27min

  Noom's onboarding funnel runs 120 to 140 screens. Some 3-screen funnels convert above 10%. "The length does not matter. Bigger is not always better," as Jacob Rushfinn put it. Part 2 of the FunnelFox panel gets tactical on how web-to-app funnels actually get built. Part 2 of the FunnelFox webinar panel, with Rocketship HQ as partner. Shamanth Rao moderates Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, S...
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  How to Build a Web-to-App Funnel Without Torching $20K 30.07.2026 32min

  82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, scaling to 10,000. The shift to web-to-app monetization isn't coming. It already happened. Part 1 of a two-part panel from a FunnelFox webinar, with Rocketship HQ as partner. Shamanth Rao moderated the conversation with Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, S...
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  How to win with signal engineering: Itai Kafri 15.07.2026 49min

  Most mobile UA teams think the algorithm is something you set and surrender to. Itai Kafri doesn't. He engineers the signal. Itai leads product growth at Voyantis, a predictive LTV and signal engineering platform for mobile apps. He has been in mobile user acquisition since before Meta introduced oCPM, back when advertisers controlled every bid manually. Since then, he has spent years figuring out what actually replaced that control. The answer is not the model. It is the signal strategy b...
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  How to Build a Web-to-App Funnel Without Torching $20K 07.07.2026 32min

  82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, scaling to 10,000. The shift to web-to-app monetization isn't coming. It already happened. Part 1 of a two-part panel from a Funnelfox webinar, with Rocketship HQ as partner. Shamanth Rao moderated the conversation with Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, S...
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  How to Scale TikTok to 50 Million Views and Produce 200 TikToks a Day: with Ankit Nayal,Founder & CEO of Flamme 23.06.2026 41min

  How Ankit Nayal scaled organic TikTok to 50 million views with an AI content factory, and why half of them were wasted until conversion came first. Most founders who burn through their paid ad budget pivot to organic with one or two accounts and hope something works. Ankit Nayal pivoted to organic and went to 150 to 200 TikToks a day. He runs this for his app Flamme. He has crossed 50 million views. He told me more than half of those views were wasted, because conversion was not in his fra...
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  Three numbers decide whether AI sends users to your app. Simon Thillay on the one most teams aren't tracking yet. 02.06.2026 23min

  How does an ASO specialist with 10+ years of experience think about AI visibility in 2026? In this episode of Intelligent Artifice, Simon Thillay from AppTweak shares what the data actually shows about how AI tools like ChatGPT are discovering and recommending apps today. ChatGPT owns the platform. Grammarly is outranking it inside its own answers. Simon knows exactly why. This conversation covers what is actually changing in app store optimization, how AI visibility works differently from tr...
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  He led growth at Twitch and Discord. Now he runs solo on Claude: with Justin Gerrard 27.05.2026 28min

  How does a growth operator who built and managed large teams at Twitch and Discord work today as a solo fractional CMO? In this episode of Intelligent Artifice, Shamanth Rao sits down with Justin Gerrard, fractional CMO and former growth lead at Twitch and Discord, to talk about how he uses Claude day to day to plan his week, build GTM plans, and deliver work for multiple startups at once. Justin shares where AI genuinely saves time, where human judgment is still the difference maker, and why...
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  How to build winning web-to-app funnels (with Elise Zareie) 20.05.2026 42min

  Web funnels are like teenage hex. Everyone claims they are crushing it. Almost nobody really has a clue. Elise Zareie spent last year actually building them. She has been in UA since 2019. Last year she became a part-time product manager just to ship funnels herself. That meant learning Figma, coordinating designers, front-end developers, back-end developers, and analytics teams. Running QA. Shipping it. Then using AI to test faster than she ever could before. In this episode she talks throug...
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  After shipping 30+ apps in 18 years, he went vibe coding solo with AI: with David Barnard 11.05.2026 49min

  In this episode, I'm joined by David Barnard — indie app developer, RevenueCat Developer Advocate, and host of the Sub Club podcast — to talk about what happens when someone with 18 years of App Store experience picks up vibe coding for the first time. David has launched 30+ apps, sold four, and seen every major shift in the App Store since day one. Now he's building a new app entirely on his own — no contractors, no coding partners — just Claude Code, Codex, and decades of product intuition...
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  🚀 He built a system to scale to 4,000 AI video ads/month: with Patrick Stuart-Constant 🤖📈 30.04.2026 37min

  🚀 In this episode, I’m joined by Patrick Stuart-Constant, who has been building AI-driven creative systems long before it became mainstream. Patrick breaks down how his team scaled from producing hundreds to thousands of ads per month using generative AI — and why more AI actually required more humans, not fewer. He explains why “AI slop” isn’t an AI problem but a creativity problem, how to balance automation with human taste, and why the future of marketing belongs to teams that can combine ...
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  🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎 20.02.2025 27min

  Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of understanding player motivations to craft ads that deeply resonate, driving better engagement and results. He explores real-world examples, like how a simple change in ad copy transformed performance for a Solitaire game, and highlights the role of AI in creating personalized experiences for play...
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  🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦 21.01.2025 24min

  In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footage into high-quality, scalable ads to balancing human oversight with automation, John shares strategies for maintaining ad quality that rivals traditional production methods. We also dive into the future of AI-driven creative solutions and their potential to reshape performance marketing. Whether you're a marketer, creator, or tech enthusiast, this convers...
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  🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰 11.11.2024 3min

  In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-term retention: harnessing daily habits, fostering social connections, and delivering deep content. Tune in to discover how these strategies can drive not only retention but also LTV and ROAS, helping your app stand out in a competitive market. Check out the show notes here: https://mobileuseracqui...
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  🔦What really drives conversions & performance? Spoiler: It’s not context 🎈 04.11.2024 2min

  In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing networks that leverage purchasing data perform better and how to prioritize these networks over context-based DSPs. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/contextual-targeting-why/ ** Get more mobile user acquisiti...
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  💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡 29.10.2024 2min

  In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget thin can hinder growth. I’ll walk you through the mechanics of ad algorithms, explaining why fewer channels can lead to better results. We’ll dive into the importance of focusing on self-attributing networks and how driving more conversions in one or two places can accelerate learning and performan...
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  💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨 23.10.2024 2min

  In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/incrementality-4-challenges/ ** Get more mobile user acquisition goodies here: http://Rock...
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  💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱 12.09.2024 30min

  In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRise. Anton explains how user-generated content and immersive social experiences drive engagement and shares insights on monetizing through cosmetics and in-game purchases. He also breaks down the development of creator tools that allow users to build and monetize their own games and experiences. Additionally, Anton discusses the balance between ea...
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  🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌 19.08.2024 28min

  In this episode, Marcus Burke unpacks the strategies behind optimizing Meta ads for subscription apps. Marcus explains how creative types like UGC and static ads influence placements across Meta platforms and shares insights on scaling ad accounts through creative diversification. He also breaks down the importance of Web2App funnels for faster iterations and better performance while addressing how to avoid pitfalls in Meta’s algorithm. This conversation is packed with actionable insights on ...
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  🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋 06.08.2024 8min

  Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games. In this episode, Rashad delves into the art of identifying underserved yet reachable audiences using tried-and-tested game mechanics. He describes how his team navigated the competitive landscape, experimented with merge mechanics, and found progress and success. KEY HIGHLIGHTS 🗒 DieNo Games’ strategy for identifying underserved audiences and matching the...
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  🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer 22.07.2024 28min

  In this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt engineering, illustrating how these strategies can optimize AI performance and transform your projects. From practical tips to real-world applications, discover how to make AI work smarter for you. Don't miss this deep dive into the future of AI and its potential to revolutionize the industry. KEY HIGHLIGHTS ⚖️ Early AI prompting requires arranging wor...