Digital & Dirt

Digital & Dirt

Lamar Advertising
Land Verenigde Staten
Taal EN-US
Afleveringen 163
Laatste 24.06.2026

Digital & Dirt is a weekly podcast hosted by Ian Dallimore, VP of Digital Growth at Lamar Advertising. Each episode features conversations with executives from major brands and innovative agencies, exploring how they connect with modern consumers. Topics include digital transformation, creative campaigns, and data-driven strategies. The show also highlights the career journeys of thought leaders in media and advertising.

Afleveringen

  • Erin Everhart - VP of Content (Events), MediaPost 24.06.2026 1u 7min
    Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more. Podcast Breakdown 00:00 - 05:55 Introduction, fun facts & New Orleans roots 05:56 - 12:00 Journalism beginnings, career pivots & Home Depot journey 12:01 - 17:52 Leadership lessons, saying yes & building opportunities 17:53 - 23:50 Medi...
  • Todd Johnson - Head of Industry, Dining at Viant 17.06.2026 44min
    Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry. Podcast Breakdown 00:00 - 04:50 Introduction, career beginnings & action movie fandom 04:51 - 13:55 Generalist vs. specialist & building a career path 13:56 - 22:14 Inside Viant & the p...
  • Maureen McCloskey Geraghty - Managing Director, OOH Investment at WPP Media 11.06.2026 57min
    Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.
  • Nathan Pearce - Founder & CEO, Pearce Bespoke Franchising 13.05.2026 56min
    Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Nathan Pearce, Founder and CEO at Pearce Bespoke Franchising, to discuss the human element of styling, how style and individuality shape confidence, and why giving someone the right suit can change the trajectory of their life.
  • Haley Neid - Director of Brand Management, Nate’s Honey 08.05.2026 45min
    Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Neid, Director of Brand Management at Nate’s Honey, the top-selling branded honey in the U.S., to discuss how the company has successfully redefined how to market a “commodity” product. Podcast Breakdown 00:00 - 05:57 Introduction, Cup stacking & Being a college athlete 05:58 - 11:53 Career journey & The origin story of Nate’s Honey 11:54 - 17:50 Modernizing the honey market & Making ...
  • Chuck Sanchez - CEO and Creative Director, Stun Agency 30.04.2026 54min
    Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Chuck Sanchez, CEO and Creative Director at creative marketing and branding agency, Stun Design. Chuck and Ian explore the evolution of creativity, strategy, and branding in today’s rapidly changing marketing landscape. Podcast Breakdown: 00:00 - 06:00 Introduction, Fountain fiascos, & DIY chaos 06:01 - 11:30 Chuck’s path from LSU to launching Stun Design 11:31 - 18:00 Early agency days, Hust...
  • Mehmet Bal - Chief Product and Technology Officer, Infinite Studios 24.04.2026 53min
    Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his perspectives on how AI is transforming creativity, storytelling, and the future of advertising. Podcast Breakdown 00:00 - 03:35 Introduction, basketball r...
  • Jacey Berg - SVP of Strategy and Planning, Media Bridge Advertising 02.04.2026 57min
    Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape. Podcast Breakdown 00:00 - 05:14 Fun Facts & Unexpected Paths 05:14 - 15:50 How Te...
  • Scott DeVault - Branded Entertainment Marketing Manager, Porsche Cars North America 26.03.2026 55min
    Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Scott DeVault, Branded Entertainment Marketing Manager at Porsche Cars North America, to discuss the power of storytelling in brand marketing and how Porsche builds long-term relevance through culture, entertainment, and community.
  • Olivia Oshry - CMO, OAAA 18.03.2026 1u
    Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Olivia Oshry, CMO of the OAAA, to discuss her career, the evolution of media, and why the OAAA is redefining Out of Home as the “Human Medium.” Podcast Breakdown: 00:00 - 06:30 Meet Olivia Oshry 06:31 - 09:30 Exploration, Internships & Career Discovery 09:31 - 13:06 Entering Digital Media & AOL beginnings 13:07 - 16:30 Mentorship, Growth & Early Lessons 16:31 - 20:54 Building Experien...
  • Jo & Dov Zmood - Managing Director, Omnicom & Executive Creative Director, IPG 04.03.2026 51min
    Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today’s relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today’s fragmented media landscape. Podcast Breakdown: 00:00 - 03:25 Introduction, Sibling dynamics & Creative roots 03:26 - 09:40 Adventure, Parenting & Growing up A...
  • Brad Bass - Author & Head Baseball Coach, Catholic High School 19.02.2026 1u 9min
    Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Brad Bass, author and head baseball coach at Catholic High School, to discuss modern leadership, building resilient people, and the surprising parallels between coaching and business leadership. Podcast Breakdown 00:00 – 06:00 From Player to Coach 06:01 – 14:58 Adversity, Transition & Building a Winning Culture 14:59 – 24:06 Climbing Mount Conviction & Coaching with Purpose 24:07 – 35:04 Brothe...
  • Brittany Sadlouskos - COO, DAA Media + Marketing 12.02.2026 1u 1min
    Send us Fan Mail In this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success. Podcast Breakdown 00:00 – 06:06 From Kitchen Dreams to the Agency World 06:07 – 11:48 Growing Up With DAA 11:49 – 17:58 Trust Is the Strategy 17:59 – 24:04 Adapting Without Losing Yourself 24:05 – 35:49 Scaling the Agency–Client Relationshi...
  • Season 9 Recap 17.12.2025 19min
    Send us Fan Mail In the Season 9 finale of Digital & Dirt, producer Faith Nettles flips the script and interviews host Ian Dallimore to reflect on the themes that defined the season and the growth of the podcast. They discuss how conversations with agency, brand, and founder guests consistently pointed to attention, culture, authenticity, and real-world impact over platforms, highlighting OOH as a true behavior driver in an increasingly digitally fatigued world. The episode serves a...
  • Lauren Ridgley - CEO, Left-Hand Agency 10.12.2025 57min
    Send us Fan Mail In Episode 14 of this season’s Digital and Dirt podcast, Ian sits down with Lauren Ridgley, CEO of Left-Hand Agency, a media buying and planning advertising agency, to explore the evolution of advertising, the renewed importance of Out of Home, and how brands can stay culturally relevant in an increasingly digital and AI-driven world. Podcast Breakdown 00:00 - 05:57 Introduction & Media journey 05:58 - 11:51 Building Left-Hand: 11:52 - 17:55 Brand awareness & Cultural...
  • Melissa Gordon-Ring - Global President of Health, IPG Mediabrands 25.11.2025 44min
    Send us Fan Mail In Episode 12 of the Digital and Dirt podcast, Ian sits down with Melissa Gordon-Ring, Global President of Health at IPG Mediabrands, to discuss the importance of trust and human connection within the evolving health landscape. Melissa shares her perspective on leadership and the future of health communications, offering insights from her professional and personal experiences. Podcast Breakdown 00:00–05:51 Introduction, Personal Insights & Role of Family 05:52–11:00 Caree...
  • Paul Gartland - EVP and Northeast Regional Manager, Lamar Advertising 12.11.2025 58min
    Send us Fan Mail In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style. Podcast Breakdown 00:00 - 05:06 Introduction & Career Beginnings 05:00 - 11:08 Growth & Leadership at Lamar 11:08 - 20:26 Overcoming Challenges 20:26 - 29:13 Evolv...
  • Buster Scher - Founder, The Buster Agency 05.11.2025 53min
    Send us Fan Mail In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy. Podcast Breakdown 00:00 – 01:31 Introduction: Hoops Nation, Collectibles & Background 01:32 – 04:31 SpongeBob art & Investment Strategy 04:32 – 08:40 Passion and Purpose in collecting 0...
  • Stacy Bernstein - Co-Founder, All Better Co. 22.10.2025 58min
    Send us Fan Mail In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets. Podcast Breakdown 00:00 – 06:40 Introduction: Soccer roots, Teamwork & Lessons in leadership 06: 41 – 14:31 College legacy ...
  • Jaselyn Berthelot - President, Rising Sons Fishing 15.10.2025 58min
    Send us Fan Mail In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Jaselyn Berthelot, a professional deepwater angler and President of Rising Sons Fishing, a sportfishing tournament team. Jaselyn discusses how she’s leveraged social media to grow her personal brand while competing in a male-dominated sport. Podcast Breakdown 00:00 – 05:32 Introduction: Passion for fishing & Dream of going Pro 05:33 – 08:19 Building her personal brand & Growing platform with 10...

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