Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Afleveringen

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  10 Truth Bombs to Understand About Your Subscription Box Business 05.08.2026 27min

  Have you been struggling with your business this year? Maybe you’re not reaching your revenue goals or you haven’t launched that new idea, product, or subscription box yet. Many times, our businesses need one little tweak - a change in process, strategy, or just mindset - to change everything.  In this episode, I’m sharing 10 truth bombs that will have you looking at your business differently. Take the time to sit with and think about each of these to see how they might apply to you and your business.  20% of your customer base generates 80% of your revenue!  Protect your peace and energy at all costs.  Fad marketing strategies are like fad diets. They will not last.  Companies that have heavily relied on paid traffic only will shift to more organic traffic.  Systems and processes will serve you.  Revenue does not mean profit.  Cheap is not creating value.  It’s more profitable to retain your subscribers than to constantly acquire new ones.  What gets you started may not get you to scale.  If you don’t challenge yourself, you won’t change yourself.  We focused all of the training this year inside Launch Your Box on these 10 things. I’m here to help you understand these 10 things and make progress with each of them.  Remember, you are on a subscription box journey. This journey never ends. It’s always a work in progress. Just keep making progress!  Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!
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  256: 4 Big Changes I Made to My Subscription Box Business in 2026 29.07.2026 35min

  This year, I made four of the hardest decisions I've ever made in my subscription box business. Not because I didn't know what to do. I actually knew for quite a while. They were hard because each one required letting go of something I'd worked incredibly hard to build. I rebranded my subscription box. I migrated to an entirely new platform. I closed my warehouse. I handed fulfillment over to a third-party logistics company. Looking back now, I can tell you with complete confidence every one of those decisions made my business stronger. If you're building a subscription box business, here's what each change taught me and why sometimes profitability requires making the hard call. 1. I Let Go of the Thing That Made My Box Famous For years, my subscription was known as the Monogram Box. Personalization was what made it special. It was also what was keeping the business from growing. Every personalized item had to be completed by my team before it could ship. That meant every box depended on us physically touching every order. As much as subscribers loved it, personalization created a ceiling on how efficiently we could operate. Eventually I realized the very thing that had helped build the business had become the thing limiting its future. Changing the brand to StyleBox wasn't about cutting corners. It was about removing a bottleneck so the business could become more profitable and scalable. Ask yourself: Is there something in your subscription box you're holding onto because your subscribers truly value it, or because you're afraid to change it? Those aren't always the same thing. 2. I Finally Moved to the Platform I Recommend to Everyone Else Inside Launch Your Box, I recommend Shopify and PayWhirl because I've seen how much simpler they make running a subscription business. Yet my own business was still operating on a different system. At some point I had to ask myself why. Migrating active subscribers is intimidating. You're moving customer accounts, payment information, billing cycles. There's a lot that can go wrong. But staying where I was meant choosing ongoing complexity. Today, my business is running on a platform built to scale instead of one held together by plugins and workarounds. Sometimes the temporary discomfort of change is worth the long-term simplicity it creates. 3. I Closed My Warehouse For years, the warehouse represented success. It was tangible proof that I'd built a real business. But it also came with rent, utilities, payroll, equipment, inventory carrying costs, and all the overhead that comes with maintaining a physical space. When it came time to liquidate inventory and close the warehouse, I realized I wasn't just letting go of a building. I was letting go of an identity. The truth is, the warehouse had served its purpose. Holding onto it wasn't helping my business anymore. It was simply expensive. One of the hardest lessons in business is understanding sunk cost. The money has already been spent. The only question left is whether keeping something continues to serve your business today. 4. I Handed Fulfillment to a 3PL Removing personalization, migrating platforms, and closing the warehouse made it possible to move fulfillment to a third-party logistics company. Was I nervous? Absolutely. When you've packed thousands of boxes yourself, handing that responsibility to someone else feels incredibly personal. But I discovered control isn't the same thing as quality. The right fulfillment partner doesn't lower your standards. They help you maintain them while giving you back your time, your energy, and your capacity to grow. Today my business is leaner, more profitable, and far more sustainable because I stopped believing I had to do everything myself. At first glance, these seem like four completely different decisions. But they all came down to one question: Was I making decisions that protected my business or decisions that protected my comfort? Growth often requires letting go of something that worked in order to make room for something that works even better. What's the Hard Decision You're Avoiding? Maybe it's changing platforms. Maybe it's raising prices. Maybe it's removing an expensive product from your box. Maybe it's outsourcing something you've always done yourself. Sometimes the next level of profitability isn't about doing more. It's about finally making the decision you already know needs to be made. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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  Selling Out in 24 Hours Using the Waitlist Plan with Luxury Loops 22.07.2026 39min

  “When you listen to your mentor, things will work.” - Cathy Schwartz Collecting people, finding your hottest leads, building a foundation for your subscription box launch… It’s all part of the Waitlist Plan I teach inside Launch Your Box. And by following that Waitlist Plan, Cathy Schwartz of Decorator Crafts sold out the launch of her Luxury Loops subscription box in only 24 hours.  Cathy’s subscription box journey started when she learned to make wreaths and work with ribbon as a way to deal with a stressful corporate job. She fell in love with ribbon, particularly high-end, designer ribbon. She soon realized she wasn’t alone in her love for luxury ribbon - there were a LOT of people who wanted to learn how to decorate with high-end ribbon. Soon, Cathy decided to take the passion and knowledge and launch a monthly subscription box. She also started a private Facebook Group where subscribers go to learn how to decorate with their ribbons and build community.  Cathy is a member of Launch Your Box and Scale Your Box. She is a dream student who soaks up the training and implements it in her business. This includes the Waitlist Plan.  The Waitlist Plan is all about consistently driving traffic to your subscription box waitlist. It’s a list of people who have said “Yes, I’m interested in what you’re selling.” They are your warmest leads. A waitlist is not only for your first launch. You need to consistently build your waitlist between launches as well. Just like Cathy does.  Due to the quantities Cathy’s exclusive ribbons are available in, she adds new subscribers in groups of 48. When she recently launched to new subscribers, she of course started with her waitlist. Just like I teach inside Launch Your Box. But, unlike most subscription box owners, Cathy never had to move on to the next phase of her launch. She sold out her launch to her waitlist in only 24 hours!  Cathy had a waitlist of 300 people when it was time to launch. 300 very warm leads. She grew that waitlist - and continues to grow it consistently. Recently, Cathy posted a video of a Christmas Urn project. The response was beyond anything she could have imagined. She gained 6,000 Facebook followers in 72 hours and the video has more than 150,000 views on TikTok. Cathy realized she needed to capture all these people’s emails to bring them into her world. She quickly put together an opt-in for the project and has been busy driving people to her waitlist.  Cathy serves her audience. She teaches them, she engages with them, and she builds excitement and FOMO with the help of her subscribers. She’s doing all the right things, especially when it comes to following the Waitlist Plan.  I’m so proud of all Cathy has accomplished in her business. She now has over 500 subscribers and I know that number will continue to grow.  Join me for this episode and be inspired as Cathy tells us what can happen when you get consistent, follow the plan, and curate an exclusive experience for your subscribers.  Find and follow Cathy:  ⁠Decorator Crafts on Instagram⁠ ⁠Decorator Crafts on Facebook⁠ ⁠Luxury Loops Subscription Box ⁠  ⁠Decorator Crafts Website⁠ Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!
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  255: 6 Emails to Send Before Your Subscription Box Launch 14.07.2026 25min

  You’ve built your audience. You’re showing up consistently, posting on social media, going live, running giveaways, and doing all the things to get more eyes on your business. Your waitlist is growing. It feels like it’s time to launch, right? Not so fast. Rushing straight from building a waitlist to launching your subscription box is one of the biggest mistakes I see new subscription box owners make. The Missing Step in Your Subscription Box Marketing Plan Inside Launch Your Box, I teach a 5-step subscription box marketing plan: Audience building Waitlist growth Pre-launch Launch Retention Most subscription box owners understand the importance of building an audience and growing a waitlist. And they’re definitely focused on launching. But that third step? Pre-launch? It gets skipped far too often. Your pre-launch period is when you turn the people who joined your waitlist into an engaged, excited audience ready to buy when you open the doors. Before someone subscribes, they need to believe two things: You are the right person to help them. People buy from people they know and trust. They need to know your story, understand why you created your subscription box, and feel connected to the person behind the business. Your subscription box solves a problem they actually have. People don’t buy products. They buy solutions. A hobby box might solve the problem of not knowing what supplies to buy or where to find inspiration. A self-care box gives someone permission to slow down. A pet subscription box makes it easy to spoil a much-loved pet. Get clear on the problem your box solves before you start writing your pre-launch emails. Then, over the two to three weeks leading up to your launch, send these six emails. What Happens After? Get these six emails written and scheduled, and you’ll walk into launch day with a warm, ready-to-buy audience instead of a cold list. But your email marketing doesn’t stop when you launch. It simply shifts. Once you have subscribers, your goal changes from convincing people to buy to keeping the people you already have excited, engaged, and looking forward to their next box. That’s why I created a free swipe file with 5 emails you can send to your subscribers every single month. You’ll get email templates for: Monthly unboxings Subscriber shares Five ways to use your box Box sneak peeks Behind-the-scenes content Click HERE  and enter your email address to have the swipe files sent straight to your inbox. Join me for this episode as I walk you through the six emails to send before your subscription box launch, what each email needs to accomplish, and how they work together to build trust, create excitement, and get your audience ready to buy. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 
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  Four Simple Steps To Gain Your First 1000 Facebook Followers 08.07.2026 26min

  Starting a Facebook business page from scratch is hard. Even growing an existing page can feel hard. But it’s a critical part of audience building. You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers.  When I started my page, How to Start a Subscription Box, in early 2020. I knew who my ideal customer was. What I didn’t know was how I was going to get them to like my page. I spent six months spinning my wheels and not gaining a ton of followers. At the end of those six months, I took a step back and took a close look at what I was doing. And what I wasn’t doing. Then I came up with an action plan to get to 1000 followers before the end of the year.  Getting to 1000 followers is possible. In this episode, I’m sharing four things you can do to reach - and pass - that 1000 follower mark. I called these “4 Simple Steps to Gain Your First 1000 Facebook Followers.” Nothing I’ve recommended is complicated or difficult. Following these 4 steps helped me reach 1000 followers on my business Facebook page. Continuing to follow them led to reaching - and passing - 10,000 followers in less than two years. Let Facebook work for you!  Join me for this episode where I share a simple, 4-part action plan for gaining your first 1,000 Facebook followers.  Starting an audience from scratch can feel intimidating. It doesn't need to! I created an amazing resource to help you build an audience filled with your ideal customers. Grab it ⁠HERE⁠ for only $10!  Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today! 
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  254: Ask Sarah: Why Is No One Subscribing to My Box? 01.07.2026 26min

  A few weeks ago, one of our Launch Your Box members, Leslie, made a post that stopped me in my tracks: she'd been running her subscription box for three years and still had zero subscribers. Zero. I dug into her social media and website, because I knew there had to be a reason — and it wasn't the product. It was the offer. We're Too Close to Our Own Business When you live inside your business every day, you know what you mean — but your customers don't. Landing on Leslie's site, I was immediately confused about her subscription options and pricing. Confusion kills conversions: when people don't understand an offer, they leave. A Great Product Isn't Enough Leslie's tea subscription is genuinely lovely, built around a relaxing customer experience. The product wasn't the problem — clarity was. Her pricing felt more complicated than it needed to be, and there wasn't enough information to help someone picture the experience. Product Pages Don't Sell Experiences A subscription box isn't just a product — it's an experience. People need to picture themselves enjoying what's inside and understand why they'll look forward to it each month. I encouraged Leslie to move beyond a simple product page to a true sales page that tells the story and helps customers connect emotionally. Because people don't buy tea — they buy a quiet morning ritual, a feeling. The Simpler the Offer, the Better The more choices and explanations you force on customers, the harder it is for them to say yes. My advice: simplify, lead with one clear offer, and make it instantly obvious what they're getting and what it costs. What You Can Learn From This If your box isn't converting, don't assume it's the product — look at your offer with fresh eyes: Is my pricing clear? Is my messaging clear? Can someone instantly understand what they're getting? Am I selling products, or an experience? Sometimes the smallest tweaks create the biggest breakthroughs — and for Leslie, a little more clarity will make all the difference. In This Episode: Why confusion kills conversions Product page vs. sales page How lifestyle imagery sells subscription boxes Why simplifying your offer increases sales What to review if you're not getting subscribers Join me for this episode to hear the full coaching session and see how a few simple changes can completely transform the way customers respond to your offer. Where to find Leslie:  The Tea Experience on Facebook The Tea Experience on Instagram The Tea Experience Website Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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  $0-$100k in 10 Months with The Crafty DIYer 24.06.2026 26min

  In this episode, we’re talking with Denise Parkes of The Crafty DIYer. Denise and I know each other well. She’s a member of Launch Your Box, Scale Your Box, and my Elevate Mastermind. As one of my Mastermind Ladies, I get to see Denise in person 3 times a year! Her strength and the story of the last year in her business inspire me and the other members of our Mastermind. It will inspire you, too.  Denise is an artist and a crafter. She is passionate about teaching others to enjoy crafting. Denise serves mainly women over the age of 60 and, by going LIVE six days a week for a long time, had built up a devoted following.  When Denise learned about me and my annual Subscription Box Week, she joined right away. During that week, Denise got to know me and my teaching style as well as what she could expect inside Launch Your Box. Denise was convinced a subscription box was the right next step for her. She actually launched during Subscription Box Week (remember she already had a large audience) and got 120 subscribers!  Denise’s subscription box grew quickly and soon she needed to rent warehouse space to handle inventory and fulfillment. But all was not well inside Denise’s business. Denise and her business reside in Canada where shipping costs are prohibitive. She simply couldn’t afford to ship to her largely US based subscribers, or even those in her own country. Shipping costs were eating up all of her profits.  Denise was also dealing with health issues and found herself stressed and unhappy. Her business in its current form was no longer serving her. She knew she still needed to make an income, but couldn’t go on as she was.   But Denise is someone who gets back up and figures things out. And during our September 2023 Mastermind Retreat, she did just that. There is power in being in a room with other smart, like-minded businesswomen who want the best for you.  Denise realized the way forward was with printables – no shipping required! She’d had a super successful printable lead magnet in place to grow her list and further proved the viability of her idea by selling one-off printables. When she was able to get out of her warehouse lease, Denise felt able to start from scratch again… even though doing so was scary.  Starting from scratch for Denise meant “doing everything Sarah teaches.”  Building her list Driving traffic to her website Putting effective lead magnets out there  The Digital Print Clubhouse launch was a big success – 150 subscribers big. And it has continued to grow. Denise now has more than 400 subscribers and celebrated hitting 6-figures only 10 months after making this major pivot.  So what’s different now?  Less stress More joy  Nothing to pack and ship More time and energy to create  Denise talks about the importance of being around women who support and understand her – like the ones found inside Launch Your Box. She also reminds us of the importance of not worrying about what anyone else thinks and resisting the urge to compare yourself to anyone else.  Pivoting was necessary for Denise’s business to survive. And now she’s not only surviving, she’s thriving… and celebrating hitting six-figures in less than a year!  Join me for this episode as Denise and I talk about realizing when it's time to pivot, working through the fear, and coming out stronger… oh, and reaching six-figures in revenue in less than a year!  Find and follow Denise:  ⁠Crafty DIYer on Facebook⁠  ⁠Crafty DIYer on Instagram⁠ ⁠Crafty DIYer Website⁠ Join me in all the places:   ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!
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  7 Steps to Turn Your Product Business Into a Subscription in 90 Days 17.06.2026 27min

  In this episode of the Launch Your Box Podcast, I’m walking you through the 7-step roadmap to turn your product-based business into a subscription in 90 days or less. These are the same steps I used when I launched my first subscription. And the same steps I teach inside Launch Your Box. Step 1: Simplify Your Subscription Box Tech You need: A way to sell online A way to collect recurring payments That’s it. Step 2: Choose What Goes in Your Subscription Box Start with what your customers already love. What are your top 3-4 best-selling items or categories? Those best sellers are the perfect foundation for your subscription. Think scalable, repeatable, and easy to ship.  Always ask yourself: Can I source this monthly? Will it ship well? Does it deliver high perceived value? Step 3: Price It Before You Plan It Don’t plan your box and then figure out what to charge. Instead, set your price first, then curate around that number. Use your average order value as a guide. Keep an eye on your profit every step of the way.  Step 4: Map Out 6 Months of Boxes Want to feel ahead in your business? Plan six months of boxes now. You don’t need every detail figured out. Just sketch out your themes or categories using customer behavior patterns and seasonal trends. For help doing this in just one hour, take my FREE⁠ 6 in 60 Workshop⁠. Step 5: Choose (and Commit to) Your Subscription Box Launch Date Mark your launch date on the calendar. Ideally, 45–60 days out. That becomes your anchor point. It tells you when to: Finalize tech Order product Build your waitlist Start marketing Tell someone your date. Accountability works. Step 6: Build a Waitlist + Create Launch Momentum Your waitlist isn’t just a place to collect emails. It’s your launch engine. Build a simple opt-in page that shares: Who your box is for What’s inside Why it’s special Then nurture that list with weekly updates. Even a small waitlist can convert like crazy when you keep them engaged. Step 7: Prep, Test, and Launch Test your tech. Write your emails. Plan your social content. Then go LIVE and get that first box out into the world. Take Action You already have a business. You already have customers. Now it’s time to turn that into a recurring revenue stream you can count on. You’ve got the plan. Now go launch the dang thing. Want to turn your product business into recurring revenue? This episode gives you the action plan. Start listening now. Join me in all the places:     ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today! 
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  7 Ways to Market Your Subscription Box Cost Effectively 10.06.2026 18min

  Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business.   The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly.  I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to implement all of them at the same time! If you’re just getting started, choose one, get consistent with it and then layer on another. If you’re already doing one or more of these, choose another one to add to your marketing plan.   Leverage social media.  These accounts are FREE.  Figure out where your ideal customer is and start there.  Have FUN with it. Get social - serve and engage with your audience.  Partner with micro-influencers in your space.  Offering affiliate commissions is super cost-effective - you don’t pay them unless they sell something for you.  Influencer or affiliate marketing.  Very inexpensive.  Still a very effective way to reach your audience.  How will you get people onto your email list?  How will you market to them once they’re on your list?  Email marketing.  Create valuable content to attract your ideal person.  Blogs, videos, eBooks, etc.  Content marketing. Word of mouth is so powerful!  Customer reviews. Where does your ideal customer go? Farmers Markets, expos, shopping events, etc.  In person events.  It’s not about the stuff - it’s about the people.  A strong community creates raving fans - the kind that market your subscription for you! Build an online community.  Take one of these ideas and build it into your routine. Get comfortable and consistent with it. Then layer in another strategy. Continue to grow your audience, reach more of the right people, and ultimately gain new subscribers.  You can’t rely on one marketing channel or strategy. And you don’t need to spend a lot of money on ads to market effectively. Join me for this episode as I take you through seven cost-effective ways to market your subscription box.    Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today! 
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  253: From Failed Launch to a Thriving Gen X Subscription Box 03.06.2026 27min

  What do you do when your first subscription box launch falls completely flat? If you’re Jennifer of Becoming Box, you go back to the drawing board, figure out what went wrong, and come back with a launch that generates a six-thousand-person waitlist in just five weeks. This week on the Launch Your Box podcast, I sat down with Jennifer, a twenty-year real estate broker turned subscription box owner, to talk about her incredible journey from launching to crickets ten days before Christmas to building one of the most targeted, passionate audiences I’ve seen from a brand-new box owner. Before Becoming Box, Jennifer had another idea entirely. She raised show goats and wanted to bring that experience to families through a subscription. She worked on it for months, then launched ten days before Christmas. She got crickets. But Jennifer didn’t walk away. She started researching. And that’s when she found Launch Your Box. The Workshop That Changed Everything One of the first things Jennifer did after joining Launch Your Box was go through my 6 in 60 Workshop, a free workshop you can access at 6in60workshop.com. She realized she had nothing in common with the ideal customer of her original box. Without that connection, she couldn’t truly serve them. So she started asking herself: What am I actually passionate about? What do I know inside and out because I’m living it? A Niche Born from Personal Experience Jennifer had started taking GLP-1 medication in October of 2025. What she found when she went looking for community was a lot of women struggling in silence. Women were joining Facebook groups to talk about their experiences because they couldn’t talk about it anywhere else. They were being shamed. They were getting inconsistent information. And many of them were also navigating perimenopause and menopause at the same time. Jennifer also noticed something else. These women were mostly Gen X. That insight became the foundation of everything. Three Boxes. One Clear Mission. Becoming Box launched with three distinct subscription options, each one named with intention. Reclaim is for women on GLP-1 who are reclaiming pieces of themselves they set aside for years. Reckoning is for women in perimenopause. Not a box that treats that season as just a transition to get through. Unfiltered is for women who are doing both, living the GLP-1 journey while navigating perimenopause at the same time. It’s about taking the filter completely off and just being yourself. Unfiltered turned out to be the most popular box by nearly double. And it’s also the most expensive, at eighty-nine dollars a month. The Content That Built a Six-Thousand-Person Waitlist in Five Weeks Jennifer didn’t have an existing audience. She started from scratch. She put up a simple waitlist page. No freebies. No giveaways. Just an invitation. Then she created a video that spoke directly to Gen X women in the language they actually use. That video resonated so strongly that people weren't just watching it, they were sharing it. She started with five to ten dollars a day in paid ads. The cost per waitlist signup was around forty-five cents. Over five weeks, her waitlist grew to six thousand people. That’s what happens when you know your customer, speak their language, and make them feel seen. A Launch That Actually Worked When Jennifer was ready to launch, she did a soft launch to her waitlist only with a seventy-two hour window. She finished her first launch with forty-six subscribers. These were people who invested in something entirely new, without full product photos, without a long track record. They bought because they trusted her and they believed in what she was building. The Details That Made the Difference Jennifer wanted tools that women could use every day. Things that actually supported the GLP-1 and perimenopause journey. One month she included a heat wrap for the aches and body changes that come with this season. Another item was custom lounge pants with the monthly theme printed on them. And Jennifer is now adding a custom magazine to each box, filled with real information about GLP-1 updates, hair shedding, hormone health, and the questions her community has been asking everywhere else but struggling to find straight answers to. What's Next for Becoming Box Jennifer has her eyes on five hundred subscribers by the end of the year. Jennifer’s message is simple: “Know your ideal customer. Not just who they are, but how to talk to them. Know what they need and want and look for how you can provide that. When you do that, they will come.” Where to find Jennifer: Becoming Box Website Becoming Box on Facebook Becoming Box on Instagram Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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  252: Growing from 47 to 1000 Subscribers By Using a Fulfillment Center 27.05.2026 27min

  What happens when you combine creativity, recurring revenue, and the courage to let go of control? You get a story like Joanne’s. On this episode of the Launch Your Box Podcast, I sat down with Launch Your Box and Scale Your Box member Joanne, founder of Down Memory Lane, to talk about how she grew her scrapbooking subscription box from 47 subscribers to 1,000 subscribers and the big decision that made that growth possible. Joanne started her business back in 2007 as a brick-and-mortar scrapbook store. Her customers loved scrapbooking, but many of them struggled with the same things: They didn’t have enough time. They didn’t feel creative. They bought supplies but never used them. So Joanne created a solution. She designed ready-to-assemble scrapbook kits with everything customers needed to complete a two-page scrapbook layout. And customers loved them. In 2021, Joanne came across an ad for Subscription Box Week and decided to check it out. At the time, subscription boxes weren’t even on her radar, but one thing caught her attention immediately: Recurring revenue. She joined Launch Your Box during Subscription Box Week, mapped out six months of box ideas using the 6 in 60 framework, and launched her subscription in June 2021. Her original goal? Twenty-five subscribers. She sold those in two days. And after scrambling to increase inventory, she shipped 47 boxes her very first month. Over the next year and a half, Joanne steadily grew her subscription to 500 monthly subscribers. But growth came with challenges. Joanne was operating out of a small facility in Wisconsin with five employees and no loading dock. Every month, pallets of heavy scrapbook paper and supplies arrived outside the building and had to be carried in by hand, even during freezing Wisconsin winters. Joanne realized she had reached a capacity ceiling. She couldn’t grow any further without changing something. Inside Scale Your Box, Joanne heard an interview with Ryan from Lessgistics, a third-party logistics company that specializes in subscription box fulfillment. At first, the idea of handing over fulfillment to strangers felt scary. But once she ran the numbers, everything changed. She realized: The cost of fulfillment was less than the combined cost of payroll, rent, and labor required to pack the boxes herself. Her employees could spend more time creating products instead of unloading pallets and packing shipments. Most importantly she could finally grow again. So she made the leap. In January, her fulfillment center officially began shipping her subscription boxes. And while there were a few small bumps in the beginning, Joanne says it was one of the best decisions she’s ever made for her business. And within six months she doubled her subscription from 500 subscribers to 1,000 subscribers. No huge launch.No complicated funnel.No massive promotion strategy. She focused primarily on Facebook ads and steady, intentional monthly growth. Her goal was simple: Add 100 subscribers each month. And month after month, she hit that goal. Joanne’s story is such a powerful reminder that growth often requires a different version of you. The systems that get you to 50 subscribers won’t necessarily get you to 500.And the systems that get you to 500 may not support 1,000. At some point, scaling requires: better systems, stronger support, and the willingness to let go of doing everything yourself. And while outsourcing fulfillment felt terrifying at first, it ultimately gave Joanne: more freedom, more time, less physical stress on her team, and the ability to continue growing her business. Join me for this episode as Joanne shares how she turned a longtime creative business into a thriving subscription box, grew from 47 to 1,000 subscribers, and made the scary-but-game-changing decision to move to a fulfillment center so she could finally scale without burning out.  Where to find Joanne:  ⁠Down Memory Lane on Facebook⁠ ⁠Down Memory Lane on Instagram⁠ ⁠Down Memory Lane Website⁠ Join me in all the places:     ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today! 
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  Generating Over $20K a Month with a Digital Subscription 20.05.2026 20min

  “Lean into what your people are loving and asking for. And if there’s a digital option, go for it!” - Stacey Collins Subscriptions aren’t always physical items showing up on your doorstep. Think Netflix, Disney +, or an online newspaper. After today’s episode, you’ll also think about Stacey Collins and her Printable Club.  Stacey is a member of Launch Your Box and a self-proclaimed lover of all things decorating, crafting, and shopping. She has spent years building a wildly loyal audience through her blog and social media. Stacey is creative, energetic, and FUN! She’s also a very smart businesswoman.  Stacey serves her audience. She served them for a long time before selling to them. When 2020 hit and we were all stuck at home, looking for things to do and people to connect with, Stacey went online and served her audience by crafting with them a LOT. She was coming up with new ideas for crafts to meet the demand and got the idea to craft using her custom-designed printables. Her audience LOVED it and asked for more. And more. And more.  Stacey’s Printable Club was born. The first launch brought in 800 subscribers! And it has continued to grow. Now, two years in, Stacey has more than 2,000 monthly subscribers. And the best part - other than more than $20,000 in monthly recurring revenue - is this subscription requires no packing or shipping. It’s 100% digital. She’s not sending anything physical. Instead, her subscribers use digital items to create something physical.  Stacey’s subscription came out of a desire to serve her audience by offering them what they wanted in a way that saved them money.  Join me for this episode as we dive into digital subscriptions. We’ll talk about the ways they’re different from physical subscriptions and the ways they’re the same. You might even discover a digital subscription would work for your business!  Important Links:  Find and follow Stacey:  ⁠Wilshire Collections on Instagram⁠ ⁠Wilshire Collections on Facebook⁠ ⁠Wilshire Collections Website⁠   Join me in all the places:  ⁠Facebook⁠ ⁠Instagram ⁠Launch Your Box with Sarah Website⁠    Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today! 
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  251: From Selling a Few Kits to 400+ Subscribers in Months with Kelli Blouin 13.05.2026 32min

  What happens when you combine creativity, consistency, and the courage to start before you feel ready? This week on the Launch Your Box podcast, I sat down with Kelli Blouin, founder of Minutes of Zen, to talk about her incredible journey from elementary school teacher to subscription box owner with more than 425 subscribers, all in just a few short months. But what makes Kelli’s story especially powerful is how she got there. If you’ve ever wondered whether you’re “ready” to launch your subscription box, this episode is one you need to hear. How a Cancer Diagnosis Changed Everything Kelli spent 25 years as an elementary school teacher, balancing work, family life, and all the responsibilities that come with both. But after a breast cancer diagnosis forced her to slow down and reevaluate what mattered most, she began leaning into creativity and calming activities that helped her heal and reconnect with herself. That journey eventually led her to become certified in the Zentangle Method, a meditative style of drawing designed to promote relaxation and mindfulness. Like so many people during COVID, Kelli started sharing what she loved online. She taught calming drawing sessions virtually, created YouTube videos at her audience’s request, and slowly built a community of people who connected with both her creativity and her calming presence. At first, she wasn’t trying to build a business. She was simply serving people. And that’s exactly where so many successful subscription box businesses begin. The “Accidental” Business That Wasn’t Really an Accident As Kelli’s audience grew, people started asking questions. So Kelli began putting together small seasonal kits a few times a year, selling 20 or 30 at a time to her growing audience. Without realizing it, Kelli was listening to her audience and creating offers based on what they were already asking for. The Moment Everything Shifted Then Kelli discovered Launch Your Box. After listening to this podcast, reading my book, One Box at a Time, and attending Subscription Box Week, Kelli started asking herself a question she’d never seriously considered before: What if this could become more than a side hustle? Eventually, with support from her husband, she decided to take a year and truly treat Minutes of Zen like a business instead of a hobby. Why “Do It Messy” Matters One of the biggest takeaways from this episode is Kelli’s honesty about how imperfect everything still is. And yet, she has over 425 subscribers. That’s the reminder so many aspiring subscription box owners need. You do not have to have everything perfectly figured out before you launch. Building a Subscription Box Around Experience Kelli intentionally wanted the box to feel calming, supportive, and immersive, not just like another box of “stuff.” That experience-first mindset helped her create something subscribers genuinely connect with. It’s also a great reminder that your subscription box doesn’t have to be complicated to be valuable. Sometimes the simplest ideas become the most meaningful. Her First Launch Brought in 300 Subscribers Kelli originally hoped for 100 subscribers during her first launch. She ended up with 300. She focused on: Building an email list Growing a waitlist Showing up consistently Talking about the box repeatedly Serving her audience long before selling to them And perhaps most importantly, she stopped worrying about “bothering” people by talking about her offer too much. A Business That’s Changing Her Life Kelli shared that her early side-hustle income paid for an Alaskan cruise for her and her husband’s 30th anniversary. Now, her business is helping support her family even more. And perhaps most importantly, she’s created something that gives her freedom. The Advice Every Aspiring Subscription Box Owner Needs to Hear At the end of the episode, Kelli shares the advice she would give anyone feeling stuck or afraid to start: “Show up. And then show up again.” That consistency is what changed everything for her. Not perfection, expensive tools, or having it all figured out. Just continuing to show up, serve people, and keep going. Kelli’s story is proof that you don’t need a perfect website, perfect branding, or perfect confidence to begin. You just need the willingness to start. Listen to this week’s episode of the Launch Your Box podcast and get inspired by Kelli’s incredible journey from teacher to thriving subscription box owner. Where to find Kelli: ⁠Minutes of Zen on Facebook⁠ ⁠Inventory Genius on Instagram⁠ ⁠Minutes of Zen Website⁠ ⁠Minutes of Zen on YouTube⁠ Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website ⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist⁠ today!
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  30 Days to Launch 06.05.2026 20min

  What if you were launching your subscription box in 30 days?  Maybe you’re launching for the first time or you could be operating under a closed model and you’re launching to new subscribers. In order to be ready to launch - and for your audience to be ready for you to launch - there are five things you need to be doing or start doing right now.  Before I go through those five things, I do want to say I’m recommending you launch in 30 days only if you’ve already spent time building an audience and you’ve got your tech figured out and in place. If not, you’ll need longer than 30 days. But if you’ve been audience building and you’ve got your tech ready to go, I want you to plan to launch in the next 30 days.  Will it be perfect? No. Will it seem messy? Yes. Will putting it off make your launch more perfect or less messy when it finally does happen? No. Putting it off will simply delay you from taking the next step toward subscription box success.  Back to those five things I want you to start doing right now:  Set the date - be specific. Email your list more frequently.  Unboxings Subscriber shares Different ways to use items in your box Sneak peeks for your upcoming launch  Behind the scenes Talk about your why Increase video views. Drive people to your waitlist and start emailing them right away.  Generate leads with opt-ins. The truth is you should be doing all of these things all year long in order to continuously feed the top of your funnel. So even if you’re not launching in 30 days, start focusing on these five areas now. That way, the next time you plan a launch - whether it’s your first or your fifth - you’ll be ready!  Join me for this episode as I talk about why you should consider launching in the next 30 days and the five things you need to start doing right now to help make your launch a success.  Important Links:  Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠    Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today! 
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  250: How to Start a Subscription Box (8 Steps to Launch Successfully) 29.04.2026 33min

  If you’ve been sitting on a subscription box idea but feel overwhelmed about where to start, this episode is your roadmap. “I have an idea, but I don’t know what to do next.” “I feel stuck.” “I don’t want to do it wrong.” Most people aren’t stuck because they’re not capable. They’re stuck because they’re doing the steps out of order. So in this episode, I’m walking you through the exact 8 steps to go from idea to shipping your first box with clarity and confidence. Step 1: Start With the Person, Not the Product Your subscription box is not about the products inside. It’s about the person you’re serving. Instead of asking, “What should I put in my box?” Start with: Who is this for? What problem am I solving? Because even if it doesn’t feel like a “problem,” it is. People don’t buy products. They buy how those products make them feel: organized, relaxed, confident, seen. If you can clearly describe your ideal customer in one sentence and she immediately feels like, “That’s for me,” you’re on the right track. Step 2: Build Your Audience Before You Launch Don’t wait until your box is ready to find customers. You need people before you have something to sell. Your job right now isn’t to sell, it’s to invite people into the journey. Share behind-the-scenes moments Ask for input (polls, naming, product ideas) Let people watch you build And remember, it doesn’t have to be perfect. It just has to be real. Step 3: Plan Your First 3–6 Months of Boxes Before you buy anything, map out your themes and product ideas for the first few months. Planning ahead: Makes sourcing easier Simplifies your content Creates a more consistent experience for your customers It also keeps you from scrambling every single month. When you know what’s coming next, you make better decisions and you move with more confidence. Step 4: Price for Profit (Not Just Sales) This is a business, not a hobby. Once you’ve planned your boxes, then you start sourcing and you price with intention. A good starting goal is at least a 40% profit margin, with room to grow from there. And don’t forget the hidden costs: Shipping Packaging Fees Replacements Because making sales doesn’t always mean making money. This step is about building something sustainable that supports you long-term. Step 5: Build a Warm, Ready-to-Buy Waitlist Before you launch, you need people who are already excited to buy. That’s what your waitlist is for. Think of it as warming up the room before you make the offer. Use social media to grow your list, and email to nurture it: Share your story Show sneak peeks Reveal themes Take them behind the scenes People don’t just buy the box, they buy into you and connection is what turns interest into action. Step 6: Keep Packaging Simple (At First) Packaging matters but not as much as you think in the beginning. Choose packaging based on what’s going inside the box, and keep it simple and cost-effective. You can always upgrade later. In the early days, your customers care more about what’s inside than the box it came in. Let your product lead, and let your packaging grow with your business. Step 7: Plan Your Launch Before Launch Day A successful launch doesn’t start on launch day. It starts weeks before. Give yourself 2–4 weeks to build excitement: Talk about your box consistently Share sneak peeks and progress Repeat your message (more than you think you need to) Your energy and consistency are what build momentum. Step 8: Pack and Ship Your First Box This is the moment where it all becomes real. Your first shipment will likely be a mix of excitement, chaos, and pride.  Keep things simple: Batch your packing Create a basic workflow Do quality checks And document everything. Photos, videos, behind-the-scenes moments all make up the kind of content that fuels your future marketing. Most importantly, celebrate it. Because this is a big deal. Success comes from doing the steps in the right order. Not skipping ahead. Not rushing. Not trying to do everything at once. Just taking the next step. So ask yourself, “What step am I skipping right now?” Because you don’t need everything figured out. You just need to move forward. If you want help mapping out your first six months of boxes, I’d love for you to join me inside my 6 in 60 Workshop. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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  249: Being YOU Is Your Subscription Box Superpower 22.04.2026 19min

  If you’ve ever found yourself wondering… “Am I different enough?” “Is my idea good enough?” “Is this niche too saturated?”“ Why would someone choose me?” You’re not alone. I hear these questions all the time, and today I want to shift the way you’re thinking about all of it. Because the truth is: You don’t need a better idea. You don’t need a more unique niche. You don’t need to be more like someone else. You need to be more you. Because being you? That’s your superpower. And the best part is it’s free. Here’s what I see happening behind the scenes. You’re building your subscription box, but you’re also watching everyone else. Their websites, their branding, their content. And instead of getting clarity, you start second-guessing yourself. You pull back and decide to play it safe. You start watering things down. And before you know it, your box starts to feel like it could belong to anyone. And if it could belong to anyone, it won’t stand out to anyone. Subscription boxes aren’t just about products. They’re about experience. People don’t stay subscribed month after month just because of what’s inside the box. They stay because of how it makes them feel and how it connects to their life. And that experience comes from you. When you try to remove yourself from your brand, you remove the very thing that makes it stand out. Your niche isn’t just “self-care” or “books” or “gifts for moms.” That’s just the starting point. Your real niche is that category plus you. There could be ten boxes in the same category, but they each feel completely different depending on the person behind them. So when you think, “Someone is already doing this,” you’re right. But they’re not doing it like you would. And that difference is exactly what your people are looking for. Choose a niche you actually care about.If you’re not excited about it, it will show. And if you are? That will show too. Let people see you. Show up on stories. Share your thoughts. Let your audience hear your voice. People don’t follow products, they follow people. Use your real voice. You don’t need to sound polished or “professional,” you need to sound like you. That’s what creates connection. Think beyond the product. Your box is an experience and that experience should feel like your energy, your style, your perspective. What’s Really Holding You Back? It’s not strategy or time or lack of resources. It’s fear. Fear of being seen. Fear of being judged. Fear of not being “enough.” But you don’t need to be for everyone. You just need to be for the right people. Because the right people aren’t looking for the “best” box. They’re looking for the one that feels like it was made for them. You don’t need to be louder or more polished. And you don’t need to be more like anyone else. You just need to be more you. Because that’s what builds connection. That’s what makes your box stand out.  And that’s what keeps subscribers coming back month after month. Join me for this episode of the Launch Your Box Podcast as I break down why being YOU is your biggest advantage, how it shows up in your brand, and what to do this week to start leaning into it. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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  Spring Sales: How to Generate Extra Revenue with One-Time Boxes 15.04.2026 21min

  Spring is here, and it’s the perfect time to bring in some extra revenue—even if you don’t add any new subscribers. In this episode, I’m sharing two super simple, super effective ways you can generate quick cash flow this season by creating limited-time, one-time boxes your audience will love. These strategies work, whether you want to clear out inventory or make the most of gift-giving opportunities. Spring is the perfect time to launch limited-time boxes to bring in extra revenue and keep your audience engaged. Two of my favorite spring offers are Mother’s Day Gift Boxes and Spring Cleaning Mystery Boxes. They’re easy to curate, fun to promote, and they provide an injection of cash into my business. One-time boxes serve a specific purpose in your business, giving you a quick revenue boost without the need for new subscribers.  One-time boxes are: Easy to market–seasonal urgency or limited quantities A great way to re-engage and re-energize your email list Perfect for testing new themes or audiences A low-commitment way for new customers to try your brand One-time boxes require you to temporarily shift your focus from recurring subscriptions to creating hype and excitement around these one-time purchases. Mother’s Day is like Christmas in May for your business. Make the most of this gift-giving holiday and create one-time boxes. Some examples that have worked great for me and members of Launch Your Box include:  Self-care for moms Mom’s Night In “Treat Yourself” boxes for moms to buy for themselves (because yes, moms will buy for themselves) Sarah’s One-Time Mother’s Day Box Pro tips: Start promoting in mid-late April Build a waitlist and create urgency Offer themed packaging and gift notes Ship in early May– make order deadlines clear Price one-time boxes similar to your subscription price or average order value (AOV) Turn extra inventory into profit—without running a clearance sale. Mystery boxes: Create FOMO and excitement Let you surprise and delight customers Help clear shelves of inventory and bring a revenue boost to  your bottom line Spring Mystery Boxes Pro Tips: Curate using past box items or extra stock Offer 1–2 price points Include at least one high-value item in each box Make value messaging very clear: e.g., “$100 worth of products for $50” Marketing these seasonal boxes doesn’t need to be complicated. Keep it simple and show up.   Go LIVE on social media to build excitement and show sneak peeks Email your list—your list is your best sales tool Social media content: unboxings, packing videos, behind-the-scenes Paid ads to warm audiences for last-minute sales Pick one of these seasonal box ideas and:: Set a launch date Build a waitlist Start planning your promo schedule Grab your notebook and join me on this episode as we talk through Mother’s Day Boxes, Spring Cleaning Mystery Boxes, and how to use both to re-engage your audience, boost sales, and build even more excitement around your subscription box business.  Join me in all the places:   ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today! 
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  248: I Almost Sold My Subscription Box… Until the Numbers Changed Everything with Ciara Stockeland 08.04.2026 54min

  In this episode, I’m taking you behind the scenes of my business. How I got to the point of wanting to sell, what changed, and how understanding my numbers completely shifted the direction I was headed. I invited Ciara Stockeland, founder of Inventory Genius, onto the podcast and into my business to help me take a real look at my numbers. Ciara works with product-based business owners to help them understand inventory, cash flow, and profit in a way that actually makes sense. If you haven’t heard my earlier conversation with Ciara, you can listen to that HERE.  For years, my business looked successful. And like a lot of entrepreneurs, I believed if there’s money in the bank, everything must be fine. But I wasn’t paying close attention to profit margins, inventory value, or cash flow. I knew enough to run the business, but not enough to make strategic decisions about its future. When Ciara and I started working together, we went straight into the numbers. (We joked about it feeling like she was digging through my “panty drawer,” but honestly, that’s exactly what it was.) And for the first time in a long time, I wasn’t guessing anymore. One of the biggest shifts was finally understanding my profit margins. Before this, I wasn’t consistently tracking cost of goods, product level profitability, or subscription box margins. So we added cost of goods to every product in Shopify. We built a monthly subscription box profit spreadsheet. And here’s what surprised me: We didn’t start by raising prices. We started by asking: Where are we overspending? Can we reduce packaging costs? Can we make better buying decisions? At one point, I had about $80,000 in inventory sitting on my shelves. That’s not just inventory. That’s cash, just not in the bank. So I made some big changes: I stopped overbuying inventory. I shifted to just-in-time inventory. I started selling what I already had. And my sales didn’t drop, but my margins improved. When we separated out my revenue streams, something became very clear: Subscription boxes = majority of revenue One-time products = more work, less profit And yet, I was spending most of my time on the part of the business that wasn’t driving the most return. At one point, I thought, “I think I want to sell this business.” We cleaned up the financials, worked with a broker, and got multiple offers. It felt like the right next step. Until it didn’t. During a pause in the selling process, I had space to think. And I realized I didn’t necessarily need to sell the business. I needed to change how it operated. So I made a plan to move to a fulfillment center, simplify my operations, and focus on subscription-based revenue. And when I ran the numbers I discovered I could increase my profit significantly without growing sales. A year ago, I didn’t have the information I needed to make that decision. Now I do. And that’s the difference. If you’re feeling overwhelmed or unsure where to start, focus here: Get a bookkeeper Track your profit margins Add cost of goods to every product Reduce excess inventory Make decisions based on real data You don’t have to overhaul everything overnight. But small, intentional changes can completely shift your business. Sometimes you just need to look at the numbers and let them show you a better way forward. Where to find Ciara:  Inventory Genius on Facebook Inventory Genius on Instagram Ciara Stockeland’s Website Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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  5 Ways to Build Your Audience Consistently 01.04.2026 25min

  Audience building is the key to a successful subscription box launch. It’s also the key to the growth and sustainability of your subscription box business. In today’s episode, we’re talking about 5 ways to build an audience for each stage of the subscription box journey.  A reality of a subscription box is that each month will also bring cancellations. They’re simply a part of doing business. And the only way to continue to grow your subscription box business is to continue to grow your audience, to get in front of new people and convert some of those people into subscribers.  Focusing on these 5 things consistently is going to help you grow your audience – and you need to grow your audience to grow your business.  5 Audience Building Steps for New Subscription Box Businesses If you’re brand new and don’t have an audience yet, you need to spend time building an audience. I say it all the time. You can’t have a successful launch if you’re launching to no one!  Building social media content - get your social pages going and build content on those pages. Get a minimum of 10 posts up right away. See ⁠10 Post Ideas When Starting Your Business⁠  Get super consistent. Post daily and work up to twice a day.  Share on your personal profile - share from your business page onto your personal page. People in your personal network are part of the audience you’ve already built. Let them help you expand your reach.  Set up a page like ad - these ads are simply an introduction to you and what you do. People simply click the thumbs up and then they’re following your business page. This pushes you in front of people you’d never get in front of. Launch Your Box members, find the training inside the “Building Your Audience” module.  Video - short video and LIVEs - Let your audience get to know you.  Listen to ⁠episode 170⁠ to learn how Tracey Phillips built an amazing audience of over 100,000 people by consistently doing LIVE videos.  Set up your email CRM - part of building your audience is building your email list. Our favorite email CRM is ⁠Klaviyo⁠.  5 Audience Building Steps for Established Subscription Box Businesses If you are selling products, actively building an audience, or already have a subscription box, these 5 steps are for you. Make these a habit. You should be doing them all year round. Run a subscription giveaway - do one at least once a year. Launch Your Box members, find the training inside the “Building Your Audience” module. Create a lead magnet for your ideal customer - build your email list with a lead magnet! This is typically a digital item you give away for free in exchange for someone’s email. Every business needs a lead magnet and should be running one year-round. ⁠Get ideas for email opt-in freebies⁠.   Run ads - run three types of ads year-round: lead magnet ads, page like ads, product ads. Every legit business needs a marketing budget. You need to run ads. Ads are the best way to get in front of cold audiences.  Go LIVE and connect with your audience regularly - get consistent and put it on your calendar so your audience knows when to find you and you are held accountable.  Create a consistent social media plan - create a template for posts, a plan for video, and a schedule for switching out ads.  ⁠10 Post Ideas When Starting Your Business⁠⁠ ⁠ ⁠Episode 170 of The Launch Your Box Podcast⁠ ⁠Downloadable Email Opt-In Freebie Ideas⁠ * These show notes contain affiliate/referral links. I could make a commission at no charge to you if you purchase my recommended products.  ⁠Please read my disclosure and privacy policy HERE.⁠ Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!
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  The Costs of Starting a Subscription Box 25.03.2026 25min

  Do you get excited thinking about starting a subscription box but worry about what it will cost to get started? A subscription box is an eCommerce business which means there are start-up costs involved just like with any other online business. These costs can vary depending on what you want to do.  You can be profitable from month one, but you have to understand your costs. Understanding them helps you:  Price your subscription box Market your subscription box Stay on budget Stay profitable from  What are these costs?  There are five categories of costs you need to consider.  1 - Product Costs -  Product cost is the actual expense of goods for each item you will put in your subscription box each month. Whether you make the items yourself, buy them wholesale, or source them from overseas, these costs will make up the highest percentage of your box costs.  When calculating product costs, make sure to include the shipping costs to you. This can have a big impact on your overall product cost and needs to be tracked and planned for. 2 - Packaging Costs - There are so many variables when it comes to packaging costs. You can ship your subscription box in a basic box, custom box, or go without a box and use a poly mailer. Packaging isn’t just about the outside of the box. You also need to consider the cost of stickers, shreds, tissue paper, inserts, tape, etc. - anything you use to get your boxes ready to ship. 3 - Fulfillment Costs - Your fulfillment costs are made up of packing and shipping costs. Both can be difficult to figure out when you’re first starting out. Packing costs include the labor it takes to package each subscription box. Third-party fulfillment companies pack and ship your boxes for you.  Shipping makes up the other part of your fulfillment costs. Shipping can be VERY expensive and shipping costs vary widely depending on the destination. 4 - Tech Costs - A subscription box is an eCommerce business. In other words, you need tech in order to run your business. Before you can even get your subscription box up and running, there are several tech pieces you need to have in place. Website Payment Processor Shipping Software  Email CRM  5 - Advertising Costs - I always want you to focus on generating organic traffic, but there comes a time when you’ll want to add paid advertising to your marketing plan. Advertising costs range from printed flyers to online ads. These costs need to be factored into your initial and ongoing costs for your subscription box business. Start simple. Scale gradually. Manage your costs. You can start a subscription box and stay profitable… from the beginning.  Wondering about the costs of starting a subscription box? Join me for this episode to learn about the 5 main categories so you can confidently price your box and be profitable in month one.  ⁠Episode 61 - What Can a Fulfillment Center Do for My Subscription Box Business?⁠ Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!