Brand & New

Afleveringen

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  AI and Trademarks: Rethinking Likelihood of Confusion 04.08.2026 38min

  How might artificial intelligence (AI) reshape the way trademark professionals evaluate "likelihood of confusion"? This is one of the most important—and rapidly evolving—questions in trademark law. INTA’s recently released study, Exploring the Use of Artificial Intelligence in the Likelihood of Confusion Analysis, is the first major attempt to provide an answer. It takes a close look at how AI technologies—from machine learning and natural language processing to image and audio recognit...
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  Stealth Trademark Filings: Strategy, Risk, and Reality 22.07.2026 25min

  In a world where brand launches can leak in seconds, competitive intelligence is a reality, and social media amplifies everything, many companies are asking a simple question: How do we protect a brand before the world knows it exists? That’s where stealth trademark filings come in. This is about using entities, strategic drafting, or filing approaches to obscure a company’s identity or future plans. Some see this as a smart, even necessary tactic. Others raise concerns about transparency, en...
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  Protecting Your Brand Identity in the Age of AI 30.06.2026 22min

  Artificial intelligence (AI) is transforming how brands are built, but it's also making them easier to imitate. From voice cloning and deepfakes to synthetic endorsements and digital impersonation, the lines between authentic and artificial are becoming increasingly blurred. In this episode of Brand & New, host Willard Knox speaks with Justin Pierce, Partner and Co-Chair of Intellectual Property at Venable LLP (USA), about how AI is reshaping brand protection. They explore why protecting ...
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  World IP Day 2026: Celebrating IP and Sports 27.04.2026 28min

  The theme for World Intellectual Property Day 2026 is “IP and Sport,” and here on Brand & New we’re joining in the celebrations with a close look at the powerful intersection of intellectual property (IP) and sport, and there may be no better stage for that conversation than “the world’s game:” football, or as it called in the United States, soccer! The goal of World IP Day 2026 is to highlight how creativity, innovation, and strong IP protection keep sport thriving, dynamic, and ac...
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  Copyright in the Age of AI: The Questions Everyone Is Asking 24.04.2026 26min

  Copyright law is struggling to keep pace with the way we actually work and the gap between what's assumed to be acceptable and what's legally permitted is wider than most organizations realize. In this episode of Brand & New, Willard Knox connects with Lauren Tulloch and Catherine Zaller Rowland from the Copyright Clearance Center (CCC) to tackle the copyright questions everyone is asking right now. They'll break down the real risks organizations face and what they can do about them. You’...
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  Advancing Women’s Leadership: From Intention to Impact 30.03.2026 32min

  Last year marked the fifth anniversary of The Women’s LeadershIP Initiative (WLI). This is the Association’s program to move forward the conversation around women’s leadership in our field and to give INTA members practical tools they can use to advance women leaders in their organizations. During the last five years, the global intellectual property community has made real progress on belonging and inclusion in our industry, but when we look at leadership, advancement, and impact, many gaps...
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  The Legal Wake-Up Call of Generative AI 26.01.2026 52min

  Artificial intelligence (AI) is forcing legal systems worldwide to confront fundamental questions about creativity, ownership, and identity. Can companies train algorithms on copyrighted works without permission? What happens when technology makes it easy to clone someone’s voice or face? In this episode of Brand & New, host Willard Knox speaks with two attorneys at the forefront of these rapidly evolving issues. Lynn Oberlander is Co-Editor of the Practising Law Institute’s (PLI) compreh...
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  Certifying Human Music in the Age of AI 19.12.2025 29min

  The rise of artificial intelligence (AI) in music has sparked a new kind of identity crisis for artists and the industry alike. When anyone with a laptop can generate a song in seconds, how do listeners tell differentiate between human-created music and AI-generated music? In this episode of Brand & New, guest host Rudy Gaines talks with Paul McGrady, an intellectual property attorney and the co-founder of Humanable (USA), a certification platform that verifies when music is created ent...
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  When Music Meets IP: A Conversation with Mei-lan Stark and Rick McMurtry 19.12.2025 34min

  As AI-generated music floods the market, the music industry faces unprecedented questions about creativity, copyright, and compensation. But behind every evolving technology and headline debate are the lawyers, often musicians themselves, who navigate the space where art and law converge. In this episode of Brand & New, guest host Rudy Gaines sits down with two leading intellectual property practitioners whose personal and professional lives are deeply connected to music: INTA Past Pres...
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  Why IP Systems Must Earn Trust Again 04.11.2025 28min

  In today’s episode of Brand & New, we’re diving into a timely and complex question: How can intellectual property (IP) systems earn public trust again? Behind the headlines and the legal frameworks, what’s really at stake is how innovation happens, and whether creators, entrepreneurs, and consumers continue to believe in the value of protection, fairness, and trust. Joining us to explore this critical conversation is Megan Carpenter, Dean of the University of New Hampshire (UN...
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  The Wild West of Web3 20.10.2025 38min

  What happens when counterfeiting, crypto, and trademarks collide? This episode of Brand & New takes you inside the fast-moving world of Web3, where brand protection meets blockchain. Host Willard Knox chats with Moish Peltz, of Falcon Rappaport & Berkman LLP about the opportunities, and risks, facing companies in decentralized digital spaces. From NFTs to stablecoins to enforcement strategies that actually work, learn why blockchain is reshaping how brands defend their identitie...
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  From Heritage to Innovation: How London Sustains Its Global Brand 26.09.2025 39min

  London has once again been recognized as the world’s leading city brand, topping the Brand Finance Global City Index for the second consecutive year. But what does it mean for a city to be a “brand,” and what factors contribute to London’s enduring global appeal? In this episode of Brand & New, we explore how London has built and sustained its reputation as a destination admired worldwide for all the right reasons: its dynamic business environment, its rich cultural heritage, its academic...
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  The AI Gender Gap 02.09.2025 32min

  The numbers tell a stark story: According to a recent study from the United Nations, women are three times more likely than men to lose their jobs to AI automation, 25 percent less likely to adopt AI tools, and represent only 22 percent of AI professionals globally. In this episode of Brand & New, host Ayala Deutsch explores this critical paradox with Dr. Felicia Newhouse, founder of the AI Powered Women Summit at MIT, and Nikita Roy, founder of Newsroom Robots Labs, host of the glo...
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  Pulling Back the Curtain on Brand Valuation (Originally Published August 2024) 22.08.2025 31min

  Your brand drives consumer behavior, shapes purchasing decisions, and fuels economic growth, but can you prove it with numbers? While companies invest millions in logos, marketing campaigns, and brand positioning, most struggle to move beyond subjective descriptions like "strong brand recognition" or "customer loyalty" when communicating value to investors, lenders, or their own C-suite. Meanwhile, investors are increasingly scrutinizing intangible assets to assess future returns, and banks a...
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  Intellectual Property Under “Fire”: Meet Ukraine’s Legal Warriors 01.07.2025 35min

  In this episode of Brand & New, we’re bringing you the human story behind the headlines. Willard Knox sits down with Mariya Ortynska and Yuliya Prokhoda from the National Association of Patent Attorneys of Ukraine (NAPA) for a conversation that redefines what it means to practice law under impossible circumstances. From distributing laptops during air raids to maintaining client deadlines while missiles fall, these attorneys embody resilience. This episode isn’t just about trademark law o...
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  The Intersection of IP and Global Competitiveness: A Conversation with Former USPTO Commissioner David Gooder 13.06.2025 24min

  On this episode of Brand & New, INTA Chief Policy Officer Heather Steinmeyer sits down with David Gooder, INTA's newly appointed Senior Advisor and former Commissioner for Trademarks at the United States Patent and Trademark Office (USPTO). In this insightful conversation recorded at INTA's 2025 Annual Meeting in San Diego, California, Ms. Steinmeyer and Mr. Gooder explore the evolving role of global intellectual property (IP) offices, as well as the delicate balance IP offices must...
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  From Legal and Regulatory Expert to Disruption and Innovation Leader, with Aoife McArdle, Innovation & Disruption Expert (Originally published Oct. 24, 2023) 22.05.2025 34min

  Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry leadership and legacy. “Disruptive innovation” is a term coined by Harvard Business School professor, Clayton Christenson, in the 90’s. It describes a process by which entrepreneurs break the low end or new market and create business models that are different from existing ones in those markets, thereby disrupting the sta...
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  The Beat of IP: A Conversation with The Opposition™ Band 25.04.2025 29min

  The theme for World IP Day 2025 is "IP and Music: Feel the Beat of IP." In celebration, this episode of Brand & New features the founders of The Opposition™, a band comprised entirely of International Trademark Association (INTA) members. Host Willard Knox, chats with two of the band’s co-founders, Richard Dissmann and Jason Vogel, to uncover how this unique musical collective came together and evolved into a must-see phenomenon at INTA Annual Meetings. From their humble beginnings ...
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  Women in IP History: Pioneers and Progress 12.03.2025 34min

  Today we're kicking off the first of four episodes of our Women Leaders Series, presented in collaboration with INTA’s Women's LeadershIP Initiative. Now in its fifth year, the Women's LeadershIP Initiative was launched to champion and advance women's leadership in intellectual property (IP), and today's episode is the perfect embodiment of that mission as we explore the remarkable history of women in IP. On this episode of Brand & New, host Ayala Deutsch talks with two dist...
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  Inside the Dupe Revolution | Part 2 19.02.2025 19min

  In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire generation of customers. Here, brand expert Jessica Binns returns to analyze how some brands are successfully navigating this new landscape and the broader implications for brand loyalty. IP attorney David Lipkus delves into the legal tools available to brands and explores how...