Next Level Facebook Ads Podcast

Afleveringen

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  EP 484: Did Facebook Ads Really Cause That Sale? 18.08.2026 8min

  Ads Manager gave your Facebook ad credit for the sale, but did the ad truly cause it? This episode breaks down attribution, overlapping marketing channels, and how to tell whether your reported results match what is actually happening in the business. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.  Website: https://philgrahamdigital.com
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  EP 483: What Your Facebook Ad Comments Are Trying to Tell You 11.08.2026 11min

  Your ad comments contain more than questions and complaints. They can reveal hidden objections, confusing messaging, new creative angles, and the exact language your customers use. Here is how to turn the comment section into a powerful source of ad ideas. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.  Website: https://philgrahamdigital.com
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  EP 482: Are You Training Meta to Find the Wrong People? 04.08.2026 9min

  Meta may not be finding the wrong people by accident. You might be training it to do exactly that. In this episode, discover how your conversion event and lead data could be quietly steering your ads toward more of the results you do not actually want. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.  Website: https://philgrahamdigital.com
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  EP BONUS: What Meta's Q2 Numbers Mean For Your Ad Costs 29.07.2026 5min

  Meta just reported Q2 2026, and two numbers in there directly affect what you may be paying for ads right now. Average price per ad is up 12% year over year, and ad impressions are up 14%, which tells us something important about your competition. In under four minutes: what these numbers mean for your campaigns, why your costs may be creeping up even if nothing changed on your end, and what I think you should do about it. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.  Website: https://philgrahamdigital.com
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  EP 481: The Facebook Ad Account Cleanup I'd Do Before Spending Another Dollar 28.07.2026 8min

  Before launching more campaigns, testing more ads, or changing the strategy again, some ad accounts need a cleanup. In this episode, I walk through the practical account cleanup I'd consider before spending another dollar, including campaign clutter, naming, old tests, tracking, reporting, and why a messy account can lead to messy decisions. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
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  EP 480: Why Panic Is So Expensive in Facebook Ads 21.07.2026 8min

  One of the most expensive things in Facebook advertising is not always a bad ad. Sometimes it is a bad reaction. In this episode, I explain why panic decisions can sometimes hurt ad performance, how one bad day can lead advertisers to make the wrong move, and why calm, rules-based decision-making is so important when managing Meta campaigns. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
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  EP 479: The Hidden Bottleneck Between the Ad Click and the Sale 14.07.2026 9min

  Sometimes the ad is not the real problem. Sometimes the landing page is not either. The real issue may be what happens after someone clicks, opts in, schedules, or raises their hand. In this episode, I break down the hidden bottleneck between the ad click and the sale, including follow-up, speed, trust, nurturing, and why Facebook ads often expose problems elsewhere in the business. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
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  EP 478: Why Your Facebook Ads Need a Stronger Point of View 07.07.2026 8min

  Many Facebook and Instagram ads are technically fine, but easy to ignore. In this episode, I explain why stronger ads often start with a stronger point of view, not just better prettier creative. You'll hear how to make your messaging more specific, more memorable, and more useful without relying on hype, exaggerated claims, or generic marketing language. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
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  EP 477: Facebook Ad Library: Don't Make These Competitor Research Mistakes 30.06.2026 9min

  Meta's Ad Library can be a useful research tool, but many advertisers use it in a way that can lead to bad assumptions and poor decisions. In this episode, I explain why seeing a competitor's ad does not mean that the ad is working, what the Ad Library can and cannot tell you, and how to use competitor research without blindly copying ads that might not be profitable, strategic, or relevant to your business. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
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  EP 476: The Hidden Cost of Chasing Cheap Leads 23.06.2026 7min

  Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how low cost leads can create false confidence, and what to look at beyond cost per lead. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
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  EP 475: The Facebook Ad Funnel Leaks I See All the Time 16.06.2026 9min

  One of the biggest Facebook ad problems sometimes happens after the click. In this episode, I cover some common funnel leaks, why your ad and landing page must feel connected, and how to create a smoother path from click to conversion. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
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  EP 474: How Much Ad Data Is Enough Before You Make a Change? 09.06.2026 13min

  How much data is enough before you change a Facebook or Instagram ad? In this episode, I explain how to avoid reacting too quickly, why small data can be misleading, and how to use timing, context, and patterns to make smarter ad decisions. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
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  EP 473: The 3 Questions I Ask Before Touching Any Facebook Ad 02.06.2026 9min

  Before you change a struggling Facebook or Instagram ad, make sure you know what you're actually fixing. In this episode, I share the 3 questions I ask before touching any Facebook or Instagram ad that is not working, and how that could help you make smarter decisions, avoid emotional changes, and use data to guide your next move. Website: https://philgrahamdigital.com This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.
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  EP 472: What Meta's AI Still Needs From You 26.05.2026 12min

  Meta's AI can do a lot, but it still cannot totally replace smart strategy. In this episode, I cover what Meta's AI still needs from advertisers, including customer insight, strong creative, clear offers, human judgment, and better conversion signals. Use the tools. Just don't blindly hand over the thinking. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com
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  EP 471: Should You Fix the Ad, the Funnel, or the Audience First? 19.05.2026 6min

  When ad performance drops, most people start changing everything at once. This episode will help you figure out where the real problem is so you can stop guessing and start making smarter fixes.  Website: https://philgrahamdigital.com
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  EP 470: Why Overcomplicating Facebook Ads Can Backfire 12.05.2026 5min

  More campaigns, more ad sets, more moving parts — and usually more confusion. In this episode, I talk about why complexity can hurt performance more often than it helps, and why simpler usually wins.  Website: https://philgrahamdigital.com
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  EP 469: The Fastest Way To Kill a Winning Facebook Ad 05.05.2026 8min

  A lot of advertisers finally get an ad working… and then mess it up. In this episode, I cover the common mistakes people make once an ad starts performing and how to avoid potentially killing momentum.  Website: https://philgrahamdigital.com
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  EP: Meta Earnings Episode For Advertisers 29.04.2026 3min

  Quick 3 minute episode about Meta's earnings report today and how it affects advertisers. Website: https://philgrahamdigital.com
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  EP 468: The Facebook Ads Metrics That Matter Most in 2026 28.04.2026 8min

  Too many advertisers are watching the wrong numbers and making bad decisions because of it. In this episode, I walk through the metrics that actually matter and how to think about them without getting lost in the dashboard. Website: https://philgrahamdigital.com
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  EP 467: Why Your Facebook Ads Attract the Wrong Leads 21.04.2026 8min

  Getting leads is not the same as getting the right leads. In this episode, I break down why some ads pull in the wrong people, what causes it, and how to spot the problem before it wastes more time and budget. Website: https://philgrahamdigital.com