Running With Wolves

The Economy Didn't Slow Your Sales — Your Marketing Did 01.06.2026 43min

If your sales have slowed down and you're blaming the economy, this episode is for you. The economy is not the reason your sales have slowed. The economy is the reason you can finally see what your marketing was always doing — just under pressure. In this episode of Running With Wolves, Savannah makes the case that market share transfers in tight economies do not reverse when the economy loosens — which means right now is the time to dial in your marketing or feel the consequences of not doing that for the remainder of your career as a business owner. Here's what this episode covers: Why the economy revealed your marketing problem — it didn't create it The difference between buyers in a good economy and buyers in a tight one — and why your current marketing was built for the wrong one Why market share transfers in tight economies don't reverse — and what that means for you right now The exact three things to fix in your marketing this week to start creating sales regardless of what the economy does Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. economy proof sales, marketing strategy 2026, sales down economy, tight economy marketing, organic marketing, brand building, market share, female founder

She Was About to Quit Her Business — One Strategy Change Later She Made $600K in 6 Months 26.05.2026 41min

She had been building her brand for five or six years. She was going viral every single week. People were begging for her product in the comments. And she was stuck at 15 to 20K months, had already cut 80% of her expenses and was ready to walk away. Twelve months after that conversation, she made almost $300,000 in 90 days. In the second half of 2025 alone, she made $600,000 in sales — up from $180,000 in the first half. And she did it without changing her product, her price, her audience or her ad spend. In this episode of Running With Wolves, Savannah breaks down the full case study — what was broken, what changed and how to apply it to your own business right now. Here's what this episode covers: Why your sales problem is almost never a visibility, product or funnel problem — it's a clarity problem The difference between informed people and converted people — and which one your marketing is currently creating How to stop selling an ingredients list and start selling the outcome your buyer actually wants Why market research is your sales cheat sheet and how to use it to write copy that converts in any market Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. client case study, marketing strategy, sales growth, digital product, baby led weaning brand, informed people watch converted people pay, organic marketing 2026, how to increase sales

Are You Committed to the Path You Chose — Or Committed to Comparison? 18.05.2026 51min

The CEOs you're watching aren't doing it on luck or talent. They're doing it on years of commitment to massive goals that looked completely unrealistic from where they started. The luck the world attributes to them is the byproduct of years they put in when no one was watching. In this episode of Running With Wolves, Savannah shares the four questions she was asked at the Forbes 30 Under 30 Summit and the answers she wishes someone had given her years ago — before polite advice almost cost her the next level of her business. Here's what this episode covers: Why the permission to stop is the actual ceiling — not your strategy, your team or your funding How to audit your environment and the ten people you spend the most time with Why you don't have a $5 million business if you can't step away for a week without it taking a hit The difference between running on incoming and building the outgoing levers that make growth predictable Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. CEO mindset, Forbes 30 Under 30, commitment vs comparison, female founder, scaling your business, permission to play big, marketing strategy, entrepreneur advice

Polarizing vs Alienating — Why Most Brands Can't Tell the Difference 11.05.2026 49min

Most brands think they're being polarizing. They're being lazy. There's a difference between a take that splits opinion on something your audience cares about — and a take that crosses their values entirely. One pulls your highest value buyer closer. The other pushes them out of the room quietly, and you won't see it in your data until six months later when a launch underperforms and no one on your team can explain why. In this episode of Running With Wolves, Savannah uses the Wall Street Journal's Emma Grede headline as a real time case study to break down exactly where that line is — and how to install a values filter into your marketing review so your team never crosses it by accident again. Here's what this episode covers: • Why polarizing and alienating look identical in your analytics — and how to tell the difference • The three structural problems causing brands to lose trust without knowing it • Why brand damage shows up six months later in a launch that underperforms — not in your next monthly report • The rule Savannah installs in every brand she works with: polarize the substance, protect the values Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. polarizing vs alienating, brand trust, values marketing, marketing strategy 2026, brand building, female founder, marketing mistakes, audience values

Your Biggest Threat to Scaling in 2026 Isn't AI — It's How You're Using It 04.05.2026 47min

Most founders think AI is the threat to their business. It's not. The real threat is that you are using AI to build a brand that AI itself could have built — optimized, replaceable and completely forgettable. In this episode of Running With Wolves, Savannah breaks down everything that has changed about how buyers find brands and make purchasing decisions in 2026, why 38% of shoppers are already using AI to decide what to buy, and exactly how she runs her entire content engine off AI while her sales have grown 50% year over date. Here's what this episode covers: • Why your buyers aren't scrolling your feed anymore and where they actually are • The two camps founders fall into with AI — and why both are getting it wrong • The four lessons Savannah uses to train AI like a team member not a content tool • Why AI is the engine and humans are the brand — and what flipping that means for your sales Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. AI marketing strategy, how to use AI in business, AI for founders, brand building 2026, organic marketing, AI content strategy, scale your business, marketing that converts

Good Marketing, Bad Marketing and One Campaign That Almost Ruined a Brand 27.04.2026 29min

Some marketing campaigns stop you mid-scroll and make you think — that was genius. Others make you wonder how it ever got approved. In this episode of Running With Wolves, Savannah breaks down four real world marketing campaigns — the good, the bad and the truly wild — and what every single one of them teaches us about buyer psychology, modern brand building and where marketing is heading. From a sales coach who built massive trust by literally showing people how she thinks, to a salon owner whose consultation videos became a triple threat of virality, engagement and conversions, to a Real Housewives cast member who turned public mockery into a digital product — and finally to a brand that completely misread its audience's emotional reality and paid the price for it. Here's what this episode covers: Why demonstration based marketing builds trust faster than any claim ever could How founder vulnerability creates deeper loyalty than polished perfect content Why marketing to skeptics instead of serving believers is one of the biggest mistakes a brand can make The one rule every marketing campaign must follow — and what happens when you ignore it Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing campaigns, buyer psychology, founder led marketing, demonstration based marketing, brand building 2026, marketing strategy, real world marketing examples, what not to do in marketing

Marketing Isn't About Selling — It's About Access (What a St. Jude's Summit Taught Me) 20.04.2026 32min

Most founders think marketing is about getting clients and making sales. But after sitting in a room with Olympic gold medalists, ex-Google executives and some of the most powerful female founders in the nation at an invite-only St. Jude's summit — Savannah realized something much bigger. Marketing is about access. Access to rooms, people, opportunities and influence. And the life you end up living is shaped by the conversations you get invited into. In this episode of Running With Wolves, Savannah shares her personal reflections from the Legacy of Hope summit and what it made her realize about the true power of marketing — and how to use it to open doors you didn't even know existed. Here's what this episode covers: Why marketing is the vehicle that opens every door — not just the ones that lead to sales How to work backwards from your goal to build a marketing strategy that actually gets you there Why leaving room for magic is the most important thing you can do as AI takes over execution How to use AI as a tool without losing the humanity that makes your marketing powerful Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing strategy, personal reflection, female founder, St. Jude's summit, AI and marketing, organic marketing 2026, marketing opens doors, influence and impact

She Made $70K in 12 Hours By Changing Two Things in Her Marketing 13.04.2026 28min

Her previous launch record was $70,000 in an entire weekend. After two marketing changes she hit that number in the first 12 hours. No new products. No ads. Same audience. Same amount of content. Just a completely different understanding of what her buyers actually needed to hear to purchase. In this episode of Running With Wolves, Savannah shares a hot off the press client case study — an Australian rave wear apparel brand that went from a revenue rollercoaster of 15-50K on non-launch months to 60K in her first month, then shattered her launch record, all from two content pillars added to her existing strategy. Here's what this episode covers: Why going viral and having a highly engaged audience doesn't automatically translate to sales The market research breakthrough that revealed what her buyers actually cared about — and why it was completely different from what she assumed The two content pillars that replaced her ads and doubled her revenue Why most founders are marketing to the wrong buying trigger and how to find the right one Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. client case study, market research, rave wear brand, double sales, organic marketing, no ads strategy, marketing strategy 2026, how to increase sales

Stop Guessing What to Post — Your Audience Is Already Telling You What They Want to Buy 07.04.2026 43min

What should I post today? What will make people buy? Why aren't people converting? These are questions most founders ask themselves constantly. But the answers already exist in your business — you just haven't learned how to extract them yet. In this episode of Running With Wolves, Savannah busts the biggest market research myths and walks through exactly how to use your market research and marketing and sales data together to build a strategy that creates consistent, predictable revenue — whether you're making 15K a month or 500K a month. In this episode: Why most founders are collecting marketing fun facts instead of actually using their data The four market research questions that will tell you more about your audience than most founders ever learn How to tell the difference between a visibility problem, an engagement problem, an objection problem and an urgency problem Real case studies from a skincare brand, a rave wear apparel company and a consulting business Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. market research, content strategy, how to get more sales, why marketing isn't converting, buyer psychology, organic marketing 2026, sales strategy, how to convert followers

I Paid $15,000 to Get in a Room With 7-9 Figure Founders — Here's What They Said 30.03.2026 28min

Most of the conversations that have shaped Savannah's business didn't happen online. They happened behind closed doors, in rooms that cost a lot of money to get into. In this episode of Running With Wolves, she breaks down what was actually being discussed in a mastermind of 30 seven to nine figure entrepreneurs — from the start/stop/double down exercise that almost every founder answered the same way, to the one word that defined every single woman's 2026. In this episode: Why almost every seven to nine figure founder said marketing was their number one priority The zone of genius principle that separates founders who scale from ones who stay stuck Why these founders stopped filtering their ambition through other people's comfort What "unhinged" actually means at the highest levels of business Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. mastermind, seven figure business, entrepreneur mindset, zone of genius, business growth strategy, female founders, marketing priority, scale your business 2026

I Cut My Client's Website Traffic in Half — Her Sales Doubled 23.03.2026 33min

More traffic should mean more sales. At least that's what most people think. In this episode of Running With Wolves, Savannah walks through a full case study of her Italian tourism client — ranked number one on Google, strong brand awareness, full marketing team — whose sales were not reflecting any of it. Instead of increasing their traffic, Savannah cut it in half. And their sales doubled. This episode breaks down exactly why, and what you can apply to your own marketing right now. Why attention does not equal intent — and what the Super Bowl proves about it How to diagnose whether you have a traffic problem or a messaging problem Why educating your audience without selling to them is costing you sales The exact two shifts that doubled this client's revenue with half the reach Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. website traffic, more traffic more sales myth, conversion rate, organic marketing strategy, messaging strategy, revenue growth, inbound marketing, 2026 marketing strategy

Inbound vs Outbound Marketing: What Actually Creates More Sales (The Real Debate) 16.03.2026 45min

There's a great debate happening right now among founders and business owners at every level — is outbound lead generation better than inbound marketing? And the answer might surprise you. In this episode of Running With Wolves, Savannah breaks down both sides of the debate using real client stories, real conversion rates and real revenue numbers. Including a multi-seven figure brand whose entire sales strategy was built on chasing strangers — and why that's not actually a strategy. It's a positioning problem. Whether you're making six figures a year or nine figures a year, here's what this episode will change about the way you think about your marketing and your sales: • Why inbound marketing crushes outbound when it comes to conversion rates, friction and ROI • The difference between a 5% cold conversion rate and a 40-50% warm conversion rate — and what creates it • Why until you're making seven figures annually through organic marketing, doing more is not the answer Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. inbound vs outbound marketing, organic marketing strategy, sales conversion rate, how to get more clients, marketing psychology, scale without burnout, 2026 marketing strategy, leads without ads

How to Turn Your Lurkers Into Buyers (The Hack I Charge Thousands For) 09.03.2026 38min

You know those people who watch every single story, open every email, comment on everything — and never buy? They're not uninterested. They're unconvinced. And there's a difference. In this episode, Savannah breaks down the exact step by step hack she uses with every single client to identify who their hottest leads are, what's really holding them back from buying and how to create content so specific it makes waiting feel more expensive than purchasing. This works for every business model, every industry and every stage — from brands doing 15K a month all the way to 400K a month: • Why lurkers are your easiest sales waiting to happen • How to do a profile behavioral audit to find your hottest leads • The three types of psychological urgency and how to use each one to collapse indecision Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. lurkers to buyers, sales psychology, convert audience to customers, urgency marketing, identity marketing, instagram marketing strategy, 2026 marketing, how to get more sales

How One Art Brand Went From $120K to $367K in a Single Month (The Messaging Case Study) 02.03.2026 26min

They weren't invisible. They had 40,000 followers, a podcast, email subscribers, influencer collabs and a full marketing team. And they were still stuck at the same revenue ceiling month after month. In this episode, Savannah breaks down a full client case study of an art publishing brand that went from $100-120K in monthly sales to $367,000 in December — without a bigger audience, without new products, without more content. Just two or three messaging changes that completely shifted how their audience bought. She walks through the exact four pillars that drove the results so you can take them and apply them to your own marketing right now: Why your current strategy has a revenue ceiling — and how to break it How market research told them exactly what their audience needed to hear to buy Why selling the transformation instead of the product changes everything Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. client case study, messaging strategy, revenue growth, art brand marketing, doubling sales, marketing psychology, 2026 business strategy, scaling without more content

Why Your Content Gets Views But Not Customers (Sales Psychology) 23.02.2026 34min

Viral does not mean profitable — and if your sales aren't matching your engagement, your marketing is missing conversion psychology. In this episode, Savannah Jordan explains how to incorporate sales psychology tactics into your marketing so your audience doesn't just understand your offer — they feel compelled to act. You'll learn why people don't buy because you're popular, and how to build content that shifts belief, creates urgency, and turns followers into paying customers. Whether you sell products or services, Savannah walks you through the tactics that raise your income ceiling: • What sales psychology actually is (and what it is not) • How to create urgency that feels logical — not dramatic • How to make social proof tell a story that sells • Authority positioning that builds trust without bragging • Contrast + comparison: the decision-making shortcut • Selling identity so buying feels natural Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan https://www.instagram.com/itssavannahjordan Follow the podcast here: https://www.instagram.com/runningwithwolvespodcast viral marketing, sales psychology tactics, conversion marketing, marketing that sells, business growth strategy, content strategy, customer decision making

Set Active's Marketing Strategy: How They Made $1M in One Hour 16.02.2026 44min

Set Active made $1 million in one hour — and it wasn't luck. It was marketing built to convert, not just go viral. In this episode, Savannah breaks down the exact strategy behind Set Active's cult-like following and why their audience doesn't just engage… they purchase. You'll learn how founder-led visibility builds trust, how they humanize their brand through their team, and how relentless market research turns product drops into inevitable sales. Whether you sell products or services, this episode shows you how to build a marketing system that drives real revenue momentum: • How founder-led marketing compresses the buyer journey • How to turn community into consistent sales • Why market research makes your launches stronger • How to sell a clear solution instead of just a product • The difference between virality and conversion Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan (https://www.instagram.com/itssavannahjordan) Follow the podcast here: https://www.instagram.com/runningwithwolvespodcast LINKS: How to do Market Research That Actually Works: https://youtu.be/OpiLJO2cdgo?si=4p-dMLutqQb1FT1r The FASTEST Way to Build Brand Trust in 2026: https://youtu.be/yi6UYJsoHx4?si=fPJBZ7oADnouhy1M $1MILLION IN AN HOUR??!: https://www.youtube.com/watch?v=Z1EpuzuQgF Set Active marketing, founder led marketing, ecommerce strategy, brand loyalty, cult brand strategy, product drop marketing, conversion marketing, 2026 marketing

The FASTEST Way to Build Brand Trust in 2026 09.02.2026 39min

Beautiful branding and viral content do not guarantee revenue. Story does. In this episode, Savannah Jordan breaks down how founder-led storytelling builds emotional buy-in, differentiates your brand from competitors, and turns attention into consistent sales. She explains how to blend personal identity with business strategy so your audience connects to you and your company at the same time. Savannah also covers how this approach works for different business models: • Product versus service founder strategies • How to create community through your content • When vulnerability helps and when it hurts • How to become the face of your category Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan https://www.instagram.com/itssavannahjordan Follow the podcast here: https://www.instagram.com/runningwithwolvespodcast brand storytelling, founder brand, marketing strategy podcast, business growth content, entrepreneur mindset

How to Raise Your Prices in 2026 Without Losing Sales 02.02.2026 33min

If you're scared raising your prices will kill your sales, you're not wrong. It will if your marketing stays the same. In this episode, Savannah breaks down the four strategy changes needed to confidently raise your prices in January 2026 without slowing revenue. You'll learn how to evaluate whether your current audience can afford your new prices, how to build problem and desire awareness at the new buyer level, how to sell through buyer types, and how to create internal urgency that makes higher prices a no brainer. Whether you sell products or services, this episode teaches you exactly how to reposition your brand for elevated pricing: • How to attract higher-level buyers • How to shift your messaging for elevated price points • What triggers urgency at higher investment levels Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. raising prices, premium clients, high ticket sales, demand strategy, 2026 pricing, scaling revenue

Why You Aren't Scaling to Your First Million (and What Actually Gets You There in 2026) 26.01.2026 28min

If you're posting every day but still can't pinpoint why sales feel random, you're not scaling. You're guessing. In this episode, Savannah breaks down the three strategic shifts that would have cut her path to her first million-dollar year in half. You'll learn how to track the right data in your Attract, Warm, and Convert stages, stop creating content for popularity, and build a brand voice that grabs the market's attention and creates consistent demand. She walks through exactly how these shifts apply to both service and product-based businesses so you can scale smarter in 2026: • What data actually predicts revenue • Why virality doesn't equal demand • How to build a voice that positions you as the category leader Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. scaling to 1 million, marketing strategy, content that converts, demand creation, entrepreneur growth, 2026 business planning

What I Learned Rebuilding My Business in 2025 (and the Mindset That Changed Everything) 19.01.2026 41min

If your business feels heavy, chaotic, or disconnected from who you are becoming, this episode will hit home. Savannah reflects on the year she burned her business to the ground and rebuilt everything from a place of clarity, confidence, gut instinct, and CEO identity. You'll hear the exact professional and personal lessons that reshaped her leadership, improved her mental health, strengthened her relationships, and helped her scale while traveling and simplifying her business. This is a raw look at what it takes to evolve as the entrepreneur, not just the business. • Why trusting your gut will save you six figures • How to lead yourself through seasons of change • The personal work behind becoming a stronger CEO Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. entrepreneur mindset, business rebuilding, personal growth for CEOs, scaling sustainably, trusting your gut, leadership evolution