The Average Not Average Podcast

Afleveringen

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  Ep 41: The Agents Behind India's Biggest Sporting Stars, Sponsorship Deals, Athlete Personal Branding 26.09.2026 1u 9min

  In this episode of The Average Not Average Podcast, CK Yew and Viktor Axelsen sit down with Ramakrishnan R (Ram) and Rakesh Haridas from Baseline Ventures - the agency behind some of the biggest deals in Indian badminton, representing athletes across 13 sports including PV Sindhu, Chirag Shetty, Satwiksairaj Rankireddy, and HS Prannoy. We dig into their journey to the top of athlete representation and sports commercialisation in India, plus what athletes should look for in an agent and what a real sponsorship deal looks like.We also get into Baseline's ownership of the Prime Volleyball League, the challenges of running a league and team, and how brand partnerships fit into the bigger picture. If you've ever wondered how athletes get signed, sponsored, and built into brands, this one's for you!Chapter Timestamps:00:37 Introduction To Ram, Rakesh & Baseline Ventures03:38 What Sports Agents Do05:50 Commercial Deals As A Young Athlete07:33 Adapting Commercial Strategies Throughout A Career10:43 What Athlete Managers Do At Sporting Events12:58 How Badminton Compares To Other Sports In India15:55 How Sponsorship Deals Are Structured20:24 Sponsorship Challenges During Covid21:48 Importance Of Social Media & Digital Content25:29 Evolution Of P. V. Sindhu’s Commercial Partnerships28:48 Global Value Of Digital Athlete Partnerships32:29 Opportunities To Professionalise Badminton34:25 Building India’s Next Generation38:34 Most Important Tournaments For Athlete Brand Value41:18 Baseline Ventures’ Business Model & Owning The Prime Volleyball League45:27 How Prime Volleyball League Partnered With YouTube48:05 Managing A Professional Volleyball Team53:51 Lessons From Building A Professional Sports League55:52 How Baseline Ventures Was Founded58:59 Baseline Studios & Producing Athlete Content01:03:17 Favourite Baseline Ventures Moments01:07:22 Advice For Aspiring Sports AgentsFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 40: Linus Tech Tips X Smash Champs: The Challenges Of Being A Badminton Club Owner 12.09.2026 1u 12min

  *Please note: Linus' video often freezes throughout the episode due to connection issues. We apologise for the technical difficulties and appreciate your understanding!In this episode of The Average Not Average Podcast, CK Yew and Viktor Axelsen sit down with Linus Sebastian — founder of Linus Tech Tips and Linus Media Group — to talk badminton and business.Linus and his wife Yvonne opened Smash Champs, a high-end badminton centre in Surrey, BC, Canada. We explore why he entered the badminton industry, what it takes to build and run a large-scale sports facility, and how it compares to running one of the internet's biggest media operations.Chapter Timestamps:00:47 Introduction to Linus Sebastian04:06 How Linus Discovered Badminton07:04 Why Badminton Is A Complete Sport10:18 Badminton’s Potential In North America13:26 Creating Smash Champs Badminton Club15:43 Designing The Badminton Facility19:38 The Challenge Of Drift In Badminton24:22 Costs Of Building A High-Tech Badminton Club25:46 Choosing The Right Flooring27:51 Designing The Right Lighting31:50 The War Between Contractors34:46 The True Return On Investment36:05 Badminton Clubs In Denmark39:28 The GOAT 2026 Tournament & 15-Point Scoring41:19 Running A Media Company Vs Smash Champs42:55 Making Custom Broom Stands44:58 Why Clubs Should Offer Rental Rackets & Shoes51:39 Revenue Streams At Smash Champs53:57 Impact Of The Right Badminton Community56:47 Business Lessons01:00:58 From Professional Sport To Entrepreneurship01:02:40 The Story of Linus Playing Against Viktor Axelsen01:08:40 Badminton’s Unwritten RulesFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  EXCLUSIVE: How Alex Lanier Became BWF World Champion, Preparations, Coach-Athlete Relationship, Mindset & Resilience 29.08.2026 1u 13min

  *A quick heads up! Alex and Kestutis’s connection occasionally breaks up throughout the episode, so you may see them come in and out of the frame at certain times. We apologise for the technical issue and appreciate your understanding!In this exclusive episode of The Average Not Average Podcast, we’re joined by recent 2026 BWF World Champion of men’s singles, Alex Lanier, and his coach Kestutis Navickas. We delve into the victory and preparations leading up to it, the rise of French badminton, and insights behind their success. Tune in to hear all about training, the coach-athlete relationship, mental resilience, equipment, federation support, future goals and more.Chapter Timestamps:00:40 Intro & Post-Victory Check-In03:13 Processing Becoming World Champions12:10 How The World Title Was Built (Season Plan)22:51 Staying Ahead Of Opponents25:48 Support From The French Federation33:12 World Championships Reflection49:59 Reflecting On Alex’s Season57:34 Alex’s Equipment Of Choice1:04:22 Post-Championships Attention1:06:13 Mindset Of Continuous ImprovementFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 38: How To Build & Scale A Successful Badminton Club, Leadership, Community, Business Lessons 15.08.2026 1u 17min

  In this episode of The Average Not Average Podcast, CK Yew and Viktor Axelsen sit down with Ben Lee - former Olympian, 9-time US National Champion, founder of Synergy Badminton Academy, and one of the most influential figures in American badminton.Together, they explore Ben's journey through more than four decades in the sport, from competing at the Olympic Games to building one of North America's leading badminton academies. They discuss the realities of running a successful sports business, growing badminton in the US, sponsorships, facility management, and the lessons Ben has learned from developing players, scaling a business, and helping shape the future of the sport.Chapter Timestamps:00:42 Introduction To Ben Lee03:30 Barcelona 1992 (First Olympic Badminton Appearance)08:27 London 2012 & How Olympics Has Evolved11:08 How Synergy Badminton Began & Grew18:58 Biggest Costs Of Running A Badminton Academy24:19 Why Passion Matters In Business25:43 Long-Term Sustainability30:29 The Team Behind Synergy Badminton34:02 Scaling Synergy Badminton39:40 Badminton Clubs In Europe45:53 How Badminton Clubs Make Profit47:16 Misconceptions Of Running An Academy48:25 How To Balance Family, Life & Business Together53:54 Costs & Considerations Of Setting Up A Badminton Facility57:12 Quality Control & Maintaining Playing Surfaces1:03:27 How Badminton Synergy Evolved1:07:52 CK’s Path To Badminton Media1:11:56 When Ben Started Synergy1:12:40 Sponsorships & Player SupportFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 37: The Impact Of Mental Health On Elite Performance, Cultural Differences, Parenting, Pressure, Resilience 01.08.2026 1u 10min

  In this episode of The Average Not Average Podcast, CK Yew and Viktor Axelsen sit down with Sports Psychologist, Muhammad Deen, who shares insights on high performance psychology, mental resilience, and applying sports psychology principles to everyday life and leadership. They discuss mental resilience, cultural differences, and practical strategies for managing pressure, developing self-awareness, raising young athletes, and building trust within teams.To learn more about Muhammad’s work, check out his website here: https://www.mdperformpsych.com/ Chapter Timestamps:00:39 Introduction to Muhammad Deen03:47 How Muhammad & Viktor Met05:58 Journey to Sports Psychology10:30 Cultural Differences & Emotional Openness16:30 Parents, Pressure & Junior Athlete Development26:47 Coping With Sensitive Situations As A Sports Psychologist31:33 Communication Between Athletes, Coaches & Psychologists33:23 Trust & Athlete’s Inner Circle38:40 Handling Pressure & Performance Nerves47:39 Building Mental Resilience Through Training49:17 Self-Awareness, Self-Belief & Reflection59:54 Why Sports Psychology Needs Greater Investment1:07:47 Where To Find MuhammadFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 36: Selena Piek On Building A Career Beyond Elite Sport, Olympics, Commentating, Negotiation, Finances 18.07.2026 1u 16min

  *A quick heads up! From around 55:00 onwards, Selena's audio occasionally falls out of sync with the video. We apologise for the technical issue and appreciate your understanding!In this episode of The Average Not Average Podcast, CK Yew sits down with three-time Olympian, Selena Piek. Selena shares her journey of being an elite badminton player to being recently retired from elite sport. Discussions include insights on financial management, career transition, the business side of badminton and how we can grow the sport globally.Photo Credit For Thumbnail: @badminton.21 (Instagram)Chapter Timestamps:00:32 Introduction to Selena Piek & Transitioning Out of Professional Sport05:50 Financial Realities of Elite Athletes12:28 Income as an Elite Athlete19:31 Lessons Learned from Experience28:55 Negotiating Contracts & Sponsorships37:00 Growing the Pie: A Better Approach to Negotiation40:47 The Commercial Landscape of Badminton45:41 Viktor’s Transparency & Professionalism51:46 Characteristics of Top Athletes56:36 Engaging New Audiences in Badminton & Learning From World Cup1:05:39 Collaborative Efforts for Growth1:13:30 Commentating BadmintonFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 35: Inside Viktor’s Performance Team, Nutrition, Conditioning, Longevity, Chasing Excellence 04.07.2026 1u 6min

  In this episode of The Average Not Average Podcast, Viktor Axelsen and CK Yew are joined by Sean Casey - registered dietitian, physical preparation coach, proactive health specialist, and someone who has played a huge role throughout Viktor’s career over many years working together at the highest level of sport.Together, they dive into performance optimisation, recovery, nutrition, injury prevention, holistic health, and what it really takes to consistently perform at an elite level. Sean also shares stories from his journey working alongside Viktor, lessons learned from decades in the performance space, advice for everyday athletes, and the realities of balancing health, business, travel, and high performance all at once.Chapter Timestamps:00:36 Introduction To Sean Casey 01:42 How Viktor & Sean Met05:44 Sean’s Initial Role & First Assessments08:46 Why Viktor Knew Sean Was The Right Fit10:26 Sean’s Decision To Focus On Viktor12:28 Living Together in Copenhagen16:10 How Badminton Has Evolved20:35 Viktor’s Physical Transformation24:36 What To Look For in A Performance Expert27:30 Setbacks & Trusting The Process29:29 Measurements Of Progress35:55 Viktor & Sean’s Working Dynamic39:51 How Sean Built His Skill Set46:16 Sean’s Brand51:54 Thoughts On Wearable Tech01:00:26 What Brings Joy Outside Of WorkFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 34: Tanisha Crasto On Representing India At The Olympics, Moving Countries, Alopecia, Mental Challenges Of Sport 20.06.2026 1u 24min

  In this episode, Tanisha Crasto shares her inspiring journey from growing up in Dubai to becoming an Olympic badminton player for India. She discusses the challenges of moving countries, the mental resilience required at the highest level, and her experiences on the road to the Paris 2024 Olympic Games. Tanisha shares her inspiring journey through challenges like alopecia, injuries and family health scares, exploring topics including mental toughness, the business side of sport, and the behind-the-scenes of professional badminton.Chapter Timestamps:00:40 Introduction To Tanisha Crasto03:05 Growing up in Dubai & Transition to India06:52 Challenges of Being an Outsider11:16 Journey to the Olympics with Ashwini Ponnappa18:39 Challenges during Olympic Qualification28:30 Importance of Family Support29:17 Doubles Partnerships & Team Dynamics36:42 Memorable Matches & Achievements41:36 Overcoming Bad Days & Self Doubt47:12 Alopecia & Resilience52:20 Playing Doubles with PV Sindhu54:56 The Evolution of the Badminton Game58:41 Equipment Choices & Sponsor Agreements01:04:13 Getting Involved in Content Creation01:08:44 The Business Side of Sport 01:14:40 Empowering the Next Generation01:16:31 A Love For Adventure & Trying New ThingsFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 33: The Hidden Pressure Behind Professional BWF Tournaments, Event Operations, Costs & Challenges 06.06.2026 1u 6min

  In this episode of The Average Not Average Podcast, Viktor Axelsen and CK Yew sit down with Tamara Geeraerts, Tournament Director of the Yonex German Open, to explore what really goes on behind the scenes of a professional BWF World Tour tournament.From sponsorships, logistics, volunteers and broadcast production, to the pressure of the tournament week itself, Tamara shares the realities of organising one of Europe’s biggest badminton events and the countless moving parts fans never get to see.Chapter Timestamps:00:35 Introduction to Tamara Geeraerts04:26 The Role of a BWF Tournament Director06:20 How BWF Tournament Organisation Works08:29 The Importance of Volunteers11:41 People Needed to Run a BWF Tournament14:03 Financial Aspects of Tournament Management17:54 Sponsorship and Marketing Challenges20:29 The Transition to Higher-Level Tournaments27:05 The Future of Badminton Tournaments29:06 The Challenges of Funding & Sponsorship34:41 Understanding Tournament Costs & Budgets36:56 The Complexity of Venue Management42:37 Financial Realities of Tournament Organisation44:32 The Unique Structure of Tournament Management in Germany45:54 Insurance & Risk Management in Events50:50 Navigating Sponsorship Categories & Restrictions57:22 The Rewards and Challenges of Organising Tournaments1:01:41 The Importance of Collaboration Among Tournament DirectorsFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 32: Life After Retirement, CK’s Health Scare, Importance Of Recovery & Health Management 16.05.2026 43min

  In this episode of The Average Not Average Podcast, hosts CK Yew and Viktor Axelsen catch up on what they’ve been up to, including a health update from CK, and what Viktor’s life looks like after retiring from international badminton. They discuss the transition out of elite sport, the importance of recovery and health management, and future plans.**Chapter Timestamps:**00:45 Introduction 01:38 CK’s Health Update & Recovery Journey05:41 The Week Of Viktor’s Retirement Announcement09:29 Life After Badminton: Viktor's New Routine10:17 Viktor’s New Training Goals14:20 Reflections on the Thomas Cup18:55 Viktor On Staying Connected to Badminton19:40 The Mental Transition Out of Elite Sport23:28 Navigating Health Challenges26:21 The Importance of Patience in Recovery22:46 Nutritional Insights During Recovery30:06 Future Plans & Business Ventures37:33 CK’s Haircut Challenges40:02 Future Trips & Contributions to Para BadmintonFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 31: How Hndrd Is Challenging Big Badminton Brands, Localisation Strategies, Role Of Retailers 02.05.2026 1u 29min

  In this episode of The Average Not Average Podcast, CK Yew interviews Manak Kapoor, co-founder of Hndrd, a rapidly growing badminton brand. They discuss the intricacies of building a global sports brand, challenges in distribution, the importance of retailers, localisation strategies, and the future of badminton industry dynamics.Chapter Timestamps:00:47 Introduction to Manak Kapoor and Hndrd02:50 Manak's Journey from Software to Sports04:37 The Rapid Growth of Hndrd in Badminton06:03 Challenges of Entering the Chinese Market07:55 The Complexity of Product Distribution11:25 Global Launch Strategies for Badminton Products14:28 Estimating the Global Badminton Market Size20:29 Revenue Disparities in Badminton vs Other Sports22:58 The Future Goals of Hndrd24:11 Localisation Challenges and Strategies27:15 Product Line Diversity Across Markets33:13 Navigating Regulatory Challenges in India35:55 Cultural and Economic Differences in Europe38:49 The Dominance of the Chinese Market in Badminton40:35 Cultural Influences on Product Design42:43 Challenges of Expanding in a Competitive Landscape47:48 The Importance of Retailers in Badminton53:33 Navigating Content Creation and Partnerships55:53 The Value of Retailer Education59:58 Navigating Copyright Challenges01:01:41 Price Compression and Retail Dynamics1:07:59 Stringing Challenges in Europe01:13:42 Manak’s Top Lessons Learned in Business01:22:01 Future Aspirations for BadmintonFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  EXCLUSIVE: Viktor Axelsen Retirement Announcement 15.04.2026 53min

  Viktor Axelsen opens up about his journey through injuries, his decision to step away from professional badminton, and what lies ahead in the next chapter of his life. This is a heartfelt and reflective conversation between CK Yew and Viktor, where Viktor expresses deep gratitude for the journey - from the people who supported him along the way to the experiences that shaped him both on and off the court. They also explore the sacrifices behind elite sport, the mental resilience required to stay at the top, and the lessons he’s learned throughout his career.Chapter Timestamps:00:41 Viktor Axelsen's Retirement Announcement03:12 The Journey of Injuries and Challenges11:01 Decision-Making and Support System12:09 Future Plans and Partnerships15:46 Reflections on Viktor’s Mindset & Career21:17 Transitioning to Life After Badminton23:37 Viktor’s Dedication To Excellence24:56 Reflections on Early Career and Achievements28:31 The Pursuit of Excellence in Training33:47 The Role of Badminton Denmark in Viktor’s Journey35:50 The Impact of NAS on Viktor’s Training37:20 Building Relationships with Sponsors39:18 The Importance of Friends and Family46:01 Appreciation for Fans and SupportersFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 29: How Social Media Is Changing Badminton, Importance Of Athlete Branding & BEC Media Awards 28.03.2026 1u 22min

  In this episode of The Average Not Average Podcast, CK Yew, Viktor Axelsen, and guest Thomas Fuchs explore the evolving landscape of badminton media, content creation, and strategies to grow the sport's profile globally. They also share insights on balancing professionalism with authenticity, managing teams, and the importance of having a presence on social media.Chapter Timestamps:00:36 Introduction05:23 Celebrating Social Media Nominations09:57 The Impact of Social Media on Badminton13:56 Running a Federation Account & Importance of Content Creation23:12 Podcasting Goals & Showcasing the Athlete's Perspective28:51 Challenges of Mixed Zone Interviews30:33 The United Strand Challenge in Badminton32:21 Balancing Fun and Seriousness in Content36:12 Commentating in Badminton46:47 The Journey of Podcasting and Content Creation53:20 The Importance of Paid Opportunities in Media57:35 Balancing Multiple Roles in Media01:06:46 Growing a Team vs. Solo Work01:11:14 The Business Side of Content CreationFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 28: 1 Year Anniversary Q&A, Importance Of Media In Sport, Life After Badminton, Equipment Advice 14.03.2026 1u 6min

  In this one-year anniversary episode of The Average Not Average Podcast, hosts CK Yew and Viktor Axelsen reflect on their journey and answer listener questions. They discuss the evolution of badminton, the importance of media in promoting the sport, and their personal experiences with training and competition. The episode also touches on fun topics, including future plans and humorous anecdotes, making it a celebratory and engaging discussion.Chapter Timestamps:00:42 Celebrating One Year of Podcasting02:35 How the Podcast Came to Life05:46 Podcast Recommendations and Influences10:49 Investing in Badminton Gear11:57 Dealing with Annoying Opponents14:16 Future Stars in Badminton17:54 Why Viktor Chose Singles Over Doubles18:55 Why Some Countries Are Successful Only in Certain Events23:49 Evolution of Badminton Playing Styles27:27 Media's Role in Badminton's Growth34:33 What Separates Top Players39:38 BWF's Role in Growing Badminton40:45 Improving Spectator Experience41:37 Photography in Badminton48:05 Life After Competition50:13 Viktor's New Collection52:31 Books That Influence Mindset56:48 Dream Doubles Partners01:01:59 Avocado Oats Eating SessionFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 27: The Founder Of BWF’s Official Photo Agency, Importance Of Copyright, Creating Purpose & Impact In The World 28.02.2026 1u 15min

  In this episode, CK Yew interviews Raphael Sachetat, the founder of Badminton Photo and Solibad, discussing his journey from a journalist to a leading figure in badminton photography. Raphael shares insights into the evolution of badminton photography, the operational dynamics of his agency, and the importance of copyright in the industry. He also highlights the impact of Solibad in providing opportunities for underprivileged children through badminton, showcasing success stories and the community's positive changes. The conversation concludes with advice for aspiring photographers and the significance of pursuing one's passion.Chapter Timestamps:00:38 Introduction to Raphael Sachetat04:20 The Journey into Badminton Photography08:48 Establishing BadmintonPhoto as the official BWF Photo Agency12:03 Understanding Editorial Photography in Badminton16:54 The Evolution of Badminton Photography18:56 Operational Insights and Team Dynamics23:49 The Importance of Image Rights and Copyright31:58 The Financial Aspects of Professional Photography37:35 The Importance of Accuracy in Photography38:52 What it’s Like to Shoot Professional Badminton Tournaments42:58 Remembering a Dedicated Photographer44:56 The BadmintonPhoto Team48:06 The Role of Badzine in Badminton Journalism51:06 Exploring New Images Photo Agency55:03 Solibad: Changing Lives Through Badminton1:05:33 How to Support Solibad and Its Mission1:11:20 Advice for Aspiring PhotographersFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 26 Highlight: How Viktor Axelsen Handles Pressure, Expectations & Mental Preparations As A Two-Time Olympic Champion 21.02.2026 19min

  In this featured segment from Episode 26 of the Average Not Average Podcast, guest Thinaah Muralitharan asks Viktor Axelsen some insightful questions about managing expectations and everything that goes into competing at the highest level. Viktor breaks down how he manages pressure at the Olympic Games as a two-time Olympic Champion and shares detailed insight into his “No Stones Unturned” mentality.Chapter Timestamps:01:30 Why Viktor Wanted to Get Involved in The Podcast03:15 Navigating Olympic Pressure08:50 Expectations and Mental Preparations as a Top AthleteFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 26: The Rise Of Thinaah Muralitharan, Personal Branding In Sport, Importance Of Family Support, Pressure & Mental Preparations 14.02.2026 1u 20min

  In this episode of the Average Not Average Podcast, CK Yew and Viktor Axelsen sit down with Malaysian badminton superstar Thinaah Muralitharan. They discuss her journey to becoming a top-ranked player, the pressures of being a role model, and the importance of family support in her career. The conversation highlights the challenges and triumphs of being an elite athlete, the significance of personal branding in sports, and the importance of mental preparation for competitions. They also share insights on navigating the complexities of social media, managing expectations as top athletes, and the unique experiences of competing in the Olympics.Chapter Timestamps:00:30 Introduction to Thinaah Muralitharan03:25 The Journey of a Badminton Star05:55 Playing Style and Team Dynamics08:11 Handling Pressure as a Top Player10:24 The Role of a Role Model13:19 Family Influence in Sports15:42 New Rules in Professional Badminton22:30 Training Schedules and Understanding Recovery29:59 The Rise of Pickleball34:33 Growing Up in Malaysia and Family Support40:15 Navigating Personal Branding and Management49:41 The Impact of Social Media on Athletes56:16 How Thinaah Learnt Mandarin59:11 The Impact of AI on Language and Communication01:00:47 Why Viktor Wanted to Get Involved in The Podcast01:02:52 Navigating Olympic Pressure and Expectations01:08:25 Expectations and Mental Preparations as a Top AthleteFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 25: How To Build The UK’s Biggest Badminton Retailer, Balancing Family & Business, Unique Selling Points, Importance Of Grassroots Support 31.01.2026 1u 11min

  In this episode of the Average Not Average Podcast, CK Yew and Viktor Axelsen chat with YC Lim and his son Yee Wai Lim about the evolution of YC Sports from a small badminton retailer to a major market player. They discuss balancing family dynamics in business, challenges as the official retailer of the Yonex All England, and the importance of personal connections with customers. The episode also covers the evolution of badminton, grassroots support, and personal stories that showcase the camaraderie within the badminton community.Chapter Timestamps:00:30 Introduction to the Guests01:39 Family Dynamics in Business03:40 The Evolution of YC Sports09:41 Finding Niche Markets19:17 Negotiation Strategies in Business23:00 Sponsorship and Support in Badminton28:22 The Importance of Grassroots Support32:37 The Experience of Buying Rackets40:59 Educating the Next Generation42:07 Racket Customization and Customer Experience46:03 Preparing for Major Tournaments50:59 The All England Experience56:47 Building Community and Grassroots Support59:36 Entrepreneurial Mindset in SportsFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 24: Peter Gade On What It Takes To Be The World’s Best, Coaching Viktor Axelsen, The Growing Gap Between Asia & Europe & Avocado 17.01.2026 1u 8min

  In this episode, CK Yew and Viktor Axelsen host badminton legend Peter Gade. They discuss the pressures and responsibilities of being an icon in the sport, their early experiences in Malaysia, and the transition from player to coach. The conversation delves into the mental challenges faced during competitive matches, the impact of crowd dynamics, and their ventures outside of badminton. They also reflect on the future of the sport, while sharing insights from their personal journeys in badminton and business.Chapter Timestamps:00:30 Introduction to Icons of Badminton01:30 The Weight of Icon Status05:18 Memories of Malaysia and Early Careers09:57 Viktor’s Journey from Junior to Senior13:55 How Peter Became Viktor’s Coach18:48 Routines in High-Level Performance20:19 Mental Challenges in Competitive Matches25:28 The Impact of Crowd and Conditions on Court37:20 Business Ventures Beyond Badminton44:11 Reflections on Career Choices49:07 The Future of Badminton Scoring Systems51:36 The Gap Between Asian and European Players1:01:57 The Kings Cup ExperienceFollow us on social media for more content!Instagram: https://www.instagram.com/theaveragenotaverage/TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
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  Ep 23: CEO Of The Biggest Shuttlecock Brand, Viktor’s First Professional Contract, The Next Generation Of Shuttlecock Production, The Importance of Shuttlecock Sustainability 03.01.2026 1u 8min

  In this episode, CK Yew interviews Rasmus Skousen, CEO of RSL Europe, discussing the evolution of badminton, the impact of market dynamics on shuttlecock production, and the challenges of sustainability in the industry. Rasmus shares insights on Viktor Axelsen's early career, the transition from retail to RSL, and the future of badminton equipment amidst changing consumer expectations and global market trends. RSL is the world's largest badminton shuttlecock manufacturer.Chapter Timestamps:00:30 Introduction and Background of Rasmus Skousen03:28 Viktor Axelsen's Early Career and Contract07:27 Transition from Store Owner to CEO of RSL09:19 The Evolution of Badminton in Europe12:35 Market Dynamics: China vs. Europe15:18 Shuttlecock Production and Global Market Insights18:04 Challenges in the Shuttlecock Industry21:06 The Circular Economy of Shuttlecock Production22:46 Innovations in Shuttlecock Design27:49 The Impact of Feather Supply on the Industry38:06 Sustainability and the Future of Shuttlecocks44:35 Growth of Badminton Participation in Europe45:47 The Rise of Badminton in Europe49:22 Market Dynamics and Consumer Preferences55:29 Shuttlecock Quality and Durability59:56 The Future of Badminton and Emerging TrendsFollow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/