The Futur with Chris Do
The Futur
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The Futur Podcast explores the intersection of design, marketing, and business. Host Chris Do, CEO of The Futur, holds candid conversations with inspirational figures from design, technology, marketing, business, philosophy, and personal development. The aim is to understand what drives these people and what listeners can learn from their experiences.
Episoder
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Why "Faking It" Kills Your Personal Brand w/ Chris Do | Ep 435 27.05.2026 15minChris Do identifies the invisible distance between who a creator is and who they present to the world, a phenomenon he calls the authenticity gap. He explains that performing for acceptance rather than showing up authentically leads to creative burnout, attracted the wrong audience, and inconsistent growth. By examining the difference between performance marketing and long-term brand building, Chris offers a four-column framework to help professionals discover their unique intersection of skills and passion. This episode challenges listeners to stop hiding behind a curated facade and start building a personal brand rooted in their true self. Timestamps: (00:00) - Intro (00:13) - Defining the authenticity gap (01:01) - Five signs that you are performing instead of being (02:23) - The snowball effect of operating from a misaligned place (03:56) - A real-life example of the stress caused by hiding the truth (06:12) - Why being yourself has become the exception, not the norm (08:11) - Moving away from "normal" to find differentiation (09:02) - The four-column exercise to find your unique value (12:42) - Measuring brand value using the water bottle metaphor (14:38) - Why you should stop acting like a marketer and connect authentically Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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How To Become World-Class At Anything w/ Jodie Cook | Ep 434 20.05.2026 27minMost people think they're world-class. Most people are wrong. In this conversation, Chris sits down with Jodie Cook, entrepreneur, powerlifter, and author, to break down what it actually means to operate at the very top of any field, and what separates the truly elite from everyone else who just thinks they are. They get into the five markers of world-class performance, the four stages of competence (and which one is most dangerous), why the "curse of knowledge" makes mastery hard to teach, and how obsession, not talent, is the common thread across every elite performer Jodie studied. Timestamps: (00:00) - Intro (00:21) - Defining World-Class (02:05) - Popularity vs. True Mastery (05:20) - Beyonce, Abundance, and Letting Go (06:27) - The Four Stages of Competence (08:43) - The Curse of Knowledge (12:24) - How to Demonstrate World-Class (13:38) - From Bullied to Celebrated (15:58) - How to Spot Real Mastery (18:27) - Is Jodie World-Class? (20:48) - Is Chris World-Class? (23:35) - The Path to the Top (25:54) - Chris's Closing Challenge Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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Leading the Client Journey w/ Mikon van Gastel | Ep 433 13.05.2026 20minChris Do speaks with Mikon van Gastel about the critical gap between being a design practitioner and a strategic business leader. Van Gastel, co-founder of Sibling Rivalry, shares insights on how to "lead the witness" during pitches, the shifting value of experience in a millennial-driven market, and why the future of advertising lies in immersive ecosystems like the Sphere. Listeners will learn how to transition from making beautiful frames to building lasting client trust through deep listening and shared experiences. Timestamps: (00:00) - Intro (00:43) - Early career at Imaginary Forces (01:57) - Practitioner versus business leader (03:52) - Improving your pitching skills (06:00) - The true meaning of a client's thank you (06:42) - Signs you won the pitch (08:22) - Keys to industry longevity (10:38) - Designing immersive 5D experiences (14:36) - The future of advertising ecosystems (16:41) - Career reflections and the next 30 years Check out today's guest, Mikon van Gastel: Sibling Rivalry: https://www.siblingrivalry.com/ LinkedIn: https://www.linkedin.com/in/mikon Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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Build a Business You Love w/ Marie Forleo | Ep 432 06.05.2026 37minIn this episode, Chris Do speaks with entrepreneur and #1 New York Times Best Selling author Marie Forleo about designing a business and life centered around joy and fulfillment. Marie unpacks the dangers of a scarcity mindset and explains how reframing our relationship with money unlocks new levels of abundance. They explore the reality of being a multi-passionate creative, offering a framework for focusing on a "winning game" tailored to the current season of life. Listeners will walk away with actionable advice on hiring the right team, prioritizing personal development, and pursuing work that genuinely aligns with their core values. Timestamps: (00:00) - Intro (01:57) - Leaving Wall Street (08:50) - Discovering life coaching (11:42) - Designing a business you love (18:57) - The multi-passionate entrepreneur (22:30) - Overcoming scarcity mindset (26:29) - Reframing money as an energy (28:35) - Core values and team culture (31:14) - The date-to-marry hiring strategy Check out today's guest, Marie Forleo: Instagram: https://www.instagram.com/marieforleo/ YouTube: https://www.youtube.com/marieforleo Website: https://www.marieforleo.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431 29.04.2026 19minThis episode explores the growing anxiety creatives feel around AI and reframes the conversation toward long-term relevance and value. Chris Do breaks down six high-income creative skills that AI cannot replace, emphasizing that these are not job titles but human capabilities to strengthen and lead with. He explains why strategic thinking, emotional intelligence, and original creativity remain essential in a world where tools can execute faster but cannot define purpose or meaning. Throughout the episode, he highlights how lived experience, intuition, and human judgment create a moat that automation cannot cross. Timestamps (00:00) — Intro (01:12) — Strategic thinking over execution (02:18) — Emotional intelligence in branding (05:54) — Original creativity and big ideas (07:48) — Taste and creative judgment (15:02) — Trust and client relationships Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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Why Process is Better Than AI w/ Scott Clum | Ep 430 25.04.2026 32minChris Do sits down with artist and designer Scott Clum to explore the evolution of snowboard and skate culture's visual language. In an era increasingly dominated by AI and push-button gratification, Clum champions the tactile, utilitarian process of making art and embracing the beauty of mistakes. Drawing from his 40-year career shaping brands like Sims and Morrow Snowboards, he unpacks the crucial difference between personal self-expression and commercial design. Creative professionals will discover why staying true to the manual process builds a more valuable creative perspective and get a glimpse into Clum’s upcoming print magazine, WALK. Timestamps: (00:00) - Intro (01:15) - Personal versus commercial work (04:13) - The value of utility and the design process (07:02) - Transitioning from fine art to graphic design (09:19) - AI tools and the loss of creative curiosity (10:43) - 40 years of snowboard graphics with Sims (14:22) - Building the Morrow Snowboards aesthetic (16:18) - Hand-cut graphics and analog printing (20:50) - Editorial design and the goal of the unexpected (25:57) - Announcing WALK magazine Check out today's guest, Scott Clum: Website: https://www.scottclum.com/ Instagram: https://www.instagram.com/scottclum_design Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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Personal Brand vs Reputation w/ Matt Essam | Ep 429 22.04.2026 20minIn this continuation of their dialogue, Chris Do and Matt Essam tackle the confusing distinctions between having a personal reputation and building a true personal brand . Many creative professionals experience internal resistance when considering a personal brand, often fearing the required effort or doubting the return on investment . Chris breaks down why audience size does not inherently equal income and reveals the unique advantages of a strong personal brand, such as the ability to jump verticals and command higher value . Listeners will walk away with a clear framework to determine if they are ready to commit to the long-term work of discovering and amplifying who they truly are. Timestamps: (00:00) - Intro (01:02) - Content strategy and sharing (02:02) - Audience size versus income (04:02) - Reputation versus personal brand (06:09) - Industry positioning and jumping verticals (08:26) - Disadvantages of personal branding (08:50) - Social media as the new resume (11:53) - Resistance as a sign of purpose (15:53) - Overcoming the fear of pursuing art (18:27) - Becoming more of yourself Listen to the first part of this episode with Matt Essam: Spotify: https://open.spotify.com/episode/5xbmmd2wQTnr1c1DklNPJB?si=pP59DB0rRq6ISV7fomtCcw Apple Podcasts: https://podcasts.apple.com/us/podcast/make-reputation-your-strategy-w-matt-essam-ep-381/id1209219220?i=1000727320751 Check out today's guest, Matt Essam: Instagram: https://www.instagram.com/matt_essam/?hl=en LinkedIn: https://uk.linkedin.com/in/mattessam Website: https://www.mattessam.co.uk/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428 15.04.2026 23minChris Do and Jule Kim explore the hidden costs of holding back and the profound impact of saying exactly what you think. Many professionals struggle to speak up due to cultural conditioning, fear of judgment, or social anxiety. By unpacking real-world scenarios—from navigating social discomfort at industry events to confidently stating a $45,000 project price—Chris demonstrates how direct, precise communication empowers operators. Listeners will learn how to shift focus away from internal discomfort and articulate their value without relying on unprompted proof. Timestamps (00:00) - Intro (00:30) - The breakthrough of speaking your mind (01:56) - Asking basic questions to clients (03:45) - Cultural conditioning and stereotypes (05:46) - Navigating social anxiety and fitting out (07:35) - Releasing stress through positive communication (11:51) - Reverse engineering desired outcomes (13:00) - Overcoming the fear of discussing money (15:15) - Stating project pricing confidently (20:21) - Practicing direct communication daily Check out today's guest, Jule Kim: Jule's LinkedIn: https://www.linkedin.com/in/julekim/ Jule's Instagram: https://www.instagram.com/itsjulekim Executive Coach Jule Kim : https://adviceactually.com/ Jule Kim's Podcasts: Spotify: https://open.spotify.com/show/3Wy7NzSjPBFU42tGS0jUeB?si=27adaa65f448473c Apple: https://podcasts.apple.com/us/podcast/this-is-how-you-think-a-personal-growth-and/id1821606552 Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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Stop Selling Services, Sell Value w/ Chris Do | Ep 427 08.04.2026 13minMany creative professionals detest sales because they focus on selling services rather than tangible business value. Chris Do unpacks the five biggest lessons from Kevin Daly's book, Socratic Selling, offering a framework for those who hate manipulative sales tactics. By learning to dollarize value, ask open-ended questions, and practice full-value listening, creatives can shift the dynamic from pitching to problem-solving. This permission-based approach empowers buyers to articulate their own needs and allows practitioners to close deals using hypothetical agreements. Timestamps: (00:00) - Intro (00:20) - Dollarizing value to sell money (02:20) - The power of open-ended questions (05:27) - Full value listening and taking notes (07:27) - Finding the compelling event in the past (09:30) - The conditional close framework (12:15) - A fresh perspective for introverts Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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Stop Doing Everything w/ Mo Ismail | Ep 426 01.04.2026 14minChris Do discusses with Mo Ismail the burden of over-diversification and the necessity of "burying" one's old professional identity to achieve a business breakthrough. By adopting the "Five Ones" framework, Chris explains how narrowing focus to a single target market and offering creates the pressure needed to punch through industry noise. This episode serves as a strategic roadmap for creative professionals who feel diluted and are ready to trade complexity for a potent, high-growth personal brand Timestamps (00:00) - Intro (00:24) - Taki Moore and the Five Ones framework (01:36) - The cost of a complicated business model (02:21) - Transitioning from your old professional identity (03:55) - Why picking a lane increases brand potency (05:42) - Case study: From generalist to motion design specialist (09:50) - Physics of business: Force divided by surface area (11:18) - Benefits of a strong authentic personal brand Check out today's guest, Mo Ismail: LinkedIn: https://www.linkedin.com/in/moismai Instagram: https://www.instagram.com/moismai/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425 25.03.2026 19minChris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram account to 400,000 followers before transitioning into a more authentic personal brand. They discuss a practical framework for shedding external expectations and "removing the pieces" of your identity to find clarity and professional fulfillment. Timestamps (00:00) - Intro (00:42) - Meet Tinna Loaiza and her marketing background (01:15) - Building a faceless brand to 400,000 followers (02:37) - Why we struggle to be ourselves in business (03:57) - The "Silhouette Collage" exercise for identity (05:31) - Recognizing signs of professional resentment (07:32) - Steps to pivot into a new creative venture (08:18) - Defining your minimum viable window for growth (10:36) - How to package and test a new service offer (13:38) - Content strategy: The 90-day implementation phase (17:17) - Overcoming the pressure to fit a "polished" version Check out today's guest, Tinna Loaiza: LinkedIn: https://www.linkedin.com/in/tinnaloaiza/ Instagram: https://www.instagram.com/tinnaloaizaofficial/ Website: https://tinnaloaiza.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424 18.03.2026 15minChris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intuition often outperform data-crunching and why your audience, not the algorithm, is the ultimate judge of your work. Listeners will walk away with a four-part social selling framework designed to build authority and convert engagement into real business opportunities. Timestamps (00:00) - Intro (01:32) - Why the algorithm doesn't punish bad content (02:31) - Blaming the algorithm vs. creating value (03:49) - Four traits of "terrible" LinkedIn content (05:52) - Using personal storytelling to sell from the heart (07:27) - Finding your unique tone of voice (09:15) - The 4 pillars of a successful social selling strategy (10:12) - How to optimize your profile for your target audience (11:06) - Proactive conversion and engagement strategies (13:51) - Future trends: AI and the importance of authentic voice Check out today's guest, Richard van der Blom: LinkedIn: https://www.linkedin.com/in/richardvanderblom/ Website: https://richardvanderblom.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423 11.03.2026 19minChris Do and Jodie Cook challenge the myth that a personal brand makes a business entirely reliant on its founder. They explore how shifting from a "process-dependent" team to a "founder-vibe" culture allows a company to scale and even sell without the owner's constant involvement. Listeners will learn the systems and psychological frameworks needed to build a brand that carries the founder's confidence without requiring their presence. Timestamps: (00:00) - Intro (01:07) - The "Accidental" Personal Brand: Jodie’s Story (02:45) - What Buyers Actually Look for in a Business (04:47) - Lessons from Apple: Scaling Beyond the Figurehead (06:24) - The Rule of Five: Managing Teams Effectively (08:03) - Avoiding the Choke Point: Scaling to 100 People (09:32) - Building Systems and the "Gentle Handoff" (12:48) - Training Your Team to Have "Founder Vibes" (15:51) - Creating a Culture of Confidence (18:22) - Playing Big: When to Fire and When to Empower Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422 04.03.2026 11minBuilding a successful personal brand isn't about inventing a new persona, but uncovering one's true origin. Chris Do shares ten actionable tips distilled from over a decade of trial and error to help creators stand out in a crowded market. He explains why "different" is superior to "better" and how perceived flaws can actually become a competitive advantage. This session covers the strategic importance of social media as a modern resume and how to cultivate a tribe that champions the brand. Timestamps (00:00) - Intro (00:16) - Rule 1: Don't chase new, be original (01:37) - Rule 2: Pursue different over better (02:30) - Rule 3: Social media as the new resume (03:31) - Rule 4: Reclaim your "extraness" (04:28) - Rule 5: How to push through "the dip" (05:23) - Rule 6: Avoid the authenticity gap (06:06) - Rule 7: Create a repeatable story (07:22) - Rule 8: Play against type in your space (08:24) - Rule 9: Be meaningfully different (09:47) - Rule 10: Develop unique catchphrases Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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How to Build a Standout Brand w/ Mo Ismail | Ep 421 25.02.2026 43minIn this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to cut through the noise and why being a "correct contrarian" is essential for true thought leadership. They discuss the difference between symbiotic and parasitic interests, using the analogy of a shark and suckerfish to determine which side hustles actually support the main business. Chris shares his personal journey of integrating his background in design, video production, and business coaching to build The Futur, emphasizing the importance of building a strong "trunk" before branching out. Timestamps (00:00) - Intro (00:58) - The concept of "picking a fight" (02:33) - Becoming a "correct contrarian" (03:13) - Bullying vs. punching up (Big Pharma example) (04:35) - Professional concerns regarding speaking up (06:22) - Contributing to the noise vs. true expression (09:47) - Marketing disguised as thought leadership (14:21) - Staying in your lane and avoiding virtue signaling (18:08) - The difference between facts and opinions (24:34) - Defining your lane and passion (27:24) - Symbiotic vs. parasitic interests (30:17) - How Chris integrated design, video, and coaching (36:56) - Building the main trunk of the tree (40:07) - Intrinsic vs. extrinsic validation Check out today's guest, Mo Ismail: LinkedIn: https://www.linkedin.com/in/moismai Instagram: https://www.instagram.com/moismai/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420 18.02.2026 55minChris Do sits down with Goldie Chan, author of Personal Branding for Introverts, to discuss how introverts can build powerful reputations without compromising their nature. They explore the distinction between reputation and personal branding and how the digital landscape offers a "virtual room" for quieter voices to be heard. The conversation reveals personal strategies for navigating social anxiety, the concept of "loud introverts," and how to use distinctive style as a networking asset. Goldie also shares her framework for "ideal daydreaming" to help design a life that balances work and personal well-being. Timestamps (00:00) — Intro (03:58) — Reputation versus branding (05:42) — Branding beyond physical rooms (08:14) — Speaking as an introvert (11:09) — Social anxiety explained (14:47) — Managing introvert energy (18:32) — Belonging and identity (22:08) — Networking without performing (26:04) — Loud introverts defined (31:18) — Visual identity shortcuts (36:49) — Ideal daydreaming concept (41:32) — Designing work life balance (46:05) — Personal branding for introverts (53:10) — Final reflections and takeaways Check out today's guest, Goldie Chan: YouTube: https://www.youtube.com/@GoldieCylon Website: https://www.goldiechan.com/ Instagram: https://www.instagram.com/goldiecylon/ LinkedIn: https://www.linkedin.com/in/goldie Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419 11.02.2026 59minChris Do explores the intersection of art and engineering with Lovepop co-founder and CEO Wombi Rose, the show's first guest to successfully secure Shark Tank funding. They discuss the grit required to pivot from a failing retail model to a $400 million e-commerce powerhouse and how high-level naval architecture training informs their intricate paper designs. Listeners will learn why failing spectacularly is often better than moderate success and how to use customer data to build a defensible creative brand. Timestamps: (00:00) - Intro (01:23) - The Lovepop mission: 1 billion magical moments (03:09) - Hitting $400M in lifetime retail sales (08:48) - Shark Tank prep and the 15% equity hard line (10:49) - The $200k mistake: Why the kiosk model failed (15:08) - Choosing Kevin O’Leary: Intuition in negotiation (22:48) - Why spectacular failure is better than moderate success (34:43) - Growth strategy: Unlocking UGC on social media (40:01) - Engineering logic: Applying naval architecture to art (46:24) - Building a moat through vertically integrated production (53:58) - The QVC experience and unscripted sales (57:24) - Where to find Lovepop Check out today's guest, Wombi Rose: Website: https://www.lovepop.com/ Instagram: https://www.instagram.com/lovepop/ Facebook: https://www.facebook.com/lovepopcards/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418 04.02.2026 1t 10minIn this episode, Chris Do sits down with Panache Desai to explore why so many high performers feel burned out despite outward success. Panache challenges the idea that people are broken or need fixing, reframing burnout as a symptom of living from survival, identity, and fear rather than from wholeness. Together, they unpack themes of acceptance, self-trust, and why true power comes from releasing control over the past. The discussion positions peace—not productivity—as the most honest definition of success . Timestamps (00:00) — Intro (08:05) — Redefining success as peace (15:10) — Identity, ego, and burnout (22:20) — Acceptance over self-fixing (29:35) — Powerlessness and true power (36:45) — Giving without attachment (43:55) — Burnout and performance traps (50:10) — Body-based transformation (56:40) — Multidimensional identity (01:02:55) — Breath awareness practice (01:08:10) — Living from inner alignment Check out today's guest, Panache Desai: YouTube: https://www.youtube.com/user/panachedesai Website: https://www.panachedesai.com/ Instagram: https://www.instagram.com/panachedesai/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417 31.01.2026 13minIn this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creators from their true intentions and ties self-worth to external validation. Drawing from over a decade of experience building a multimillion-dollar brand, Chris shares how creating from honesty and self-expression leads to clarity, confidence, and deeper connection. Rather than chasing metrics, he argues that content should serve as a tool for self-understanding and meaningful communication. Timestamps (00:00) — Intro (02:03) — Metrics distort self-worth (04:09) — Content creates connection (06:18) — Hidden agendas break trust (08:27) — You don’t need CTAs (11:02) — Don’t create from insecurity Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416 29.01.2026 1t 16minIn this episode, Chris Do sits down with Jodie Cook for a wide-ranging conversation about playing the long game in business, relationships, and life. They unpack the difference between short-term wins and infinite games, emphasizing why building something you never want to sell leads to deeper fulfillment and clarity. Chris reflects on his own journey through financial security, meaning, and redefining success beyond money. Together, they explore how scarcity thinking shapes decisions and why authenticity compounds over time. The discussion sets the foundation for choosing purpose-driven work that can sustain decades, not just seasons. Timestamps (00:00) — Intro (05:56) — Discovering financial security changes motivation entirely (10:31) — Why pursuing meaning creates money naturally (15:24) — Letting go of outcomes to regain creative freedom (21:37) — How childhood patterns shape adult decision making (28:12) — The danger of living for others’ expectations (34:48) — Why mastery requires long-term commitment and patience (41:26) — Redefining success beyond traditional career milestones (48:55) — Teaching children autonomy, respect, and resilience (56:34) — Breaking scarcity mindset through intentional life design (01:04:12) — Building a life you never want to retire from (01:12:46) — Final reflections on infinite games and fulfillment Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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