Can't Stop the Growth

Episoder

• CSTG 259: The Highest ROI Lead Source You're Ignoring | Zac Garside 02.06.2026 39min

  Your email list is full of past customers ready to book again — you're just not showing up for them. Zac Garside from Send It breaks down why email is the lowest cost, highest ROI lead source in home services, how to stay out of spam, what makes people actually open and read your emails, and the simple three-line campaign that fills your calendar every single time. Connect with Zac: LinkedIn: https://www.linkedin.com/in/zacgarside/ Learn more about Send It: https://www.sendit.com 20 Free Email Templates: https://www.sendit.com Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/ #EmailMarketing #HVACMarketing #ContractorGrowth #HomeServices #ServiceBusiness #EmailList #MarketingStrategy #Entrepreneurship #BusinessGrowth #LeadGeneration Key Takeaways: Don't project your own email habits onto your customers. 10-20% open rates means your emails are going to spam. The from name matters more than the subject line. Commodity content kills engagement. Email creates demand — it's not demand capture like Google. Rebate offers crush it on email. Don't overthink segmentation. Value and promotional content aren't separate things. Real urgency converts.
• CSTG 258: Johnstone Supply VP: The One Thing Every Successful Contractor Does 26.05.2026 38min

  HVAC equipment costs have skyrocketed — systems that used to cost $7k now cost double. AJ Eder (Regional VP at Johnstone Supply) breaks down why financing isn't optional anymore, what separates successful contractors from struggling ones, and how distributor partnerships should actually work. #HVAC #HVACBusiness #ContractorGrowth #HVACFinancing #HomeServices #ServiceBusiness #BusinessGrowth #Entrepreneurship Additional Resources: Connect with AJ on LinkedIn Learn more about Johnstone Supply Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key points: • Why financing on every job is critical • The #1 trait of successful contractors  • The most important person in the supply chain • Technology that drives contractor profitability 
• To the Point: How to Outwork, Outbrand, & Out-Culture the Competition 20.05.2026 55min

  Some operators try to outspend the competition. Steve Holland built his business by outworking them, out-branding them, and most of all, out-caring them. Chris and Chad sit down with Steve Holland, founder of Mr. Holland's Heating, Air & Electric, to unpack his journey from a chaotic upbringing to building and exiting a successful home services company. Steve shares hard-earned lessons on scaling, acquisitions, branding, radio marketing, and why you cannot sell your way out of operational problems. But the real heart of this conversation is leadership. Steve makes a powerful case that your employees are your most expensive customer, and the businesses that genuinely know, support, and invest in their people will always have the edge. For leaders who want to win with culture, not just spreadsheets, this one hits home.   Additional Resources: Listen to To the Point, wherever you get your podcasts! Learn more about To the Point Subscribe to CSTG on YouTube! Connect with Chris on LinkedIn Chad on LinkedIn Chad Peterman | CEO | Author Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Employees are your most important and expensive customer. You cannot sell your way out of dysfunction. Fix operations before trying to scale fast. Branding compounds every other marketing channel. Outwork and out-culture bigger competitors every time.  
• CSTG 257: The Playbook for a $1 Billion Skilled Labor Business | Michael Aft 19.05.2026 1t 1min

  Michael Aft is building a $1 billion commercial garage door empire — and his playbook for scaling skilled labor businesses is unlike anything you've heard. Whether you're in HVAC, plumbing, electrical, or any skilled trade, this episode reveals how to unlock the growth you've wanted for 15+ years. #BusinessGrowth #HomeServices #Entrepreneurship #SkillLabor #Leadership Additional Resources: Connect with Michael Aft Learn more about Galaxy Service Partners Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Why commercial garage doors are "mission-critical" (and countercyclical) The "Genie Wish" question every business owner needs to answer How to execute violently on fewer priorities (not more) The operating rhythm that prevents shiny object syndrome
• CSTG 256: You Can Make More Money Running Fewer HVAC Calls 12.05.2026 41min

  One simple tweak took an HVAC company from a 37% close rate to 68%. And it wasn't about working harder — it was about slowing down. In this episode, Danny Zatarain (Head of Training at Can't Stop the Growth) breaks down the exact process he used to transform Ireland HVAC's sales performance in just 6 months. Additional Resources: Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Why your techs are only showing 1-2 options (and how to get them to 6) The one metric that predicts success: Options Average How to make MORE money with FEWER calls per day The customer feedback loop that changed everything Why slowing down during busy season is your competitive advantage
• CSTG 255: Culture Isn't What's On The Wall, It's What You Tolerate with Steve Sorenson 05.05.2026 44min

  The ABC Decision Framework changed how we empower our team. Steve Sorenson, Senior Director of Learning & Culture at Johnsonville, breaks down how to build a culture where your team makes decisions without waiting for permission. Company culture training expert Steve Sorenson shares the ABC Decision Framework for employee empowerment and leadership development. Learn how to stop micromanaging, build organizational culture, and create decision-making frameworks that work in home services, HVAC, plumbing, and trades businesses. The behaviors you tolerate become your culture, here's how to change that. THE ABC FRAMEWORK: → A Decisions = Just do it (I don't need to know) → B Decisions = Tell me after (so I can back you up) → C Decisions = Ask me first (financial or customer impact) This one framework stops micromanaging and empowers your team overnight. Additional Resources: Connect with Steve: LinkedIn: Learn more about Johnsonville Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Why "the worst behaviors you tolerate become your culture" The ABC Decision Framework (A, B, C decisions explained) How to move from training to actual learning & development What Johnsonville does that home services companies miss The AI coaching tool they're building (and why it matters)
• CSTG 254: Call Centers Are Your Hidden Revenue Machine with Tyson Chen 28.04.2026 37min

  Most home service companies still treat the call center like an expense. That is a mistake. In this episode of Can't Stop the Growth, Chad Peterman sits down with Avoca's Tyson Chen to break down why the call center should be treated like a true revenue driver. From booking rate clarity to missed daytime opportunities, after-hours overflow, membership conversion, and smarter coaching, this conversation is packed with practical insight for HVAC, plumbing, and trade leaders who want to stop losing revenue they never even knew they had. This episode is especially valuable for owners, GMs, call center managers, and operators preparing for peak season and trying to maximize every lead that comes through the door. Additional Resources: Connect with Tyson Chen Learn more about Avoca Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Your call center is not overhead Know your real booking rate After-hours is a major revenue leak Missed calls reveal bigger operational problems Coaching needs more than a few sampled calls Input metrics drive output metrics Memberships increase commitment Operations and call center must stay aligned
• Replay: Five Keys to Thinking Like a Winner 21.04.2026 42min

  What separates people who stay stuck from people who keep growing? Chad breaks down what it really means to think like a winner and why leadership starts with the habits, attitude, and daily choices most people overlook. From building an environment that supports success to avoiding dream stealers and chasing goals big enough to sound a little crazy, Chad shares a practical and energizing message for leaders who want to raise their influence and help others rise too. There is no fluff here, just a clear reminder that winning starts within, and that the best leaders put people first while moving boldly toward the future. If you are building culture, leading a team, or simply trying to level up your own mindset, this episode will challenge you to think bigger, lead stronger, and keep growing. 🔥   Additional Resources: Join The ARENA - a CSTG Community Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Winning starts with habits others avoid. Attitude multiplies leadership influence fast. Protect your vision from dream stealers. You only get one life, dream boldly. Great leaders help others win first.  
• To the Point: Hunting, Hustling, & High Performance: How to Build an ELITE Sales Team 15.04.2026 1t

  High-performance sales teams are not built by accident. They are engineered through competitive culture, relentless action, and leaders willing to develop people at a deeper level. Chris and Chad sit down with serial entrepreneur and sales powerhouse Josey Parks to unpack what it really takes to scale an elite team. Josey shares the gritty lessons behind growing a sales force from a few dozen reps to hundreds, revealing why mindset, data, and personal accountability matter more than flashy tactics. From door-knocking strategies and question-based selling to matching the right rep with the right opportunity, the discussion dives into the systems and leadership philosophies that separate top performers from the rest. This episode goes beyond scripts and sales funnels. It is a people-first deep dive into building competitive cultures, developing leaders from within, and taking bold action even when the path feels uncomfortable. If you want to grow faster, lead better, and create real momentum in your business, this one will challenge the way you think about sales success.   Additional Resources: Listen to To the Point, wherever you get your podcasts! Learn more about To the Point Join The ARENA - a CSTG Community Subscribe to CSTG on YouTube! Connect with Chris on LinkedIn Chad on LinkedIn Chad Peterman | CEO | Author Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Competitive culture fuels elite performance and scalable team growth Action beats analysis when building momentum in sales Data driven rep assignment increases conversion and revenue Personal development directly impacts professional sales success Systems scale businesses more effectively than individual talent  
• Replay: The Power of Setting 10X Goals 14.04.2026 27min

  What if the reason your goals keep falling flat isn't that they're too big, but that they're not big enough? 🚀 Chad challenges leaders to stop playing small and start thinking 10X. He unpacks why bold goals are not really about bigger results, but about becoming a better version of yourself through daily behavioral change. From letting go of control to measuring progress the right way, Chad shares a grounded but powerful mindset shift that can change how you lead, grow, and stay motivated. Drawing on insights from "The Gap and The Gain," Chad explores the difference between wanting a goal and needing it, why so many people quit too early, and how real fulfillment comes from focusing on what you can control. This episode is a wake-up call for people-first leaders who want to grow with intention, stay present in the process, and build something bigger than themselves.   Additional Resources: Join The ARENA - a CSTG Community Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Big goals reveal the behaviors that truly move progress. Growth comes from changing actions, not chasing outcomes. Measure backward from progress, not forward from perfection. Want your goal, but never emotionally need it. Daily improvement creates long-term transformation and fulfillment.  
• To the Point: The Turning Point: The Moments that Changed My Business Forever 18.03.2026 1t 7min

  Success doesn't happen in one big moment. It's built in the small decisions, the hard lessons, and the chapters you almost quit. Chris and Chad are joined by Aaron Gainor to unpack the real turning points that shaped their businesses. From writing down bold revenue goals before they knew how to reach them, to surviving bad hires, sales struggles, and the weight of leadership, this episode dives into what actually changes a company's trajectory. It's not theory. It's lived experience from leaders who built, scaled, stumbled, and kept going. If you're a home service leader navigating growth, culture shifts, or the pressure of scaling, this one will challenge you to look in the mirror, refine your vision, and lead with intention. Because the turning point isn't luck. It's ownership. 💥   Additional Resources: Listen to To the Point, wherever you get your podcasts! Learn more about To the Point and RYNO Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Subscribe to CSTG on YouTube! Connect with Chris on LinkedIn Chad on LinkedIn Chad Peterman | CEO | Author Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Vision must be written, shared, and reinforced daily Leadership failures often start in the mirror Sales teams need direction, coaching, and accountability Culture fit matters more as companies scale Growth requires personal development first  
• Owning Your Brand & Going Hyperlocal with Michelle Fadeley 12.03.2026 29min

  In this Around the CAMPFire episode, CAMP Digital CEO Katie Donovan sits down with VP of Marketing, US Dock & Door Michelle Fadeley to talk about something every HVAC, plumbing, electrical, and garage door business needs to nail: brand, trust, and hyperlocal marketing that actually drives calls. The conversation digs into the "same day challenge" every home service leader feels: balancing low-interest, high-intent emergencies with long-term brand building. Michelle and Katie walk through practical ways small and midsize shops can lean into being local, family-owned, and community-rooted, without trying to be everywhere at once or wasting money on scattered marketing experiments. Whether the goal is to grow from 1 to 3 trucks or from $3M to $5M, this episode gives HVAC, plumbing, and other trade leaders simple, high-impact actions to build brand equity, stand out in a crowded market, and support sales with smarter local marketing. Additional Resources: Michelle Fadeley on LinkedIn Learn more about US Dock & Door Connect with Katie Donovan on LinkedIn Follow Camp Digital on LinkedIn Learn more about Camp Digital Key Takeaways: Start with "Who You Serve," not just who you are Own your hyperlocal story Market where your customers actually are Balance same day demand with long-term brand Fix the marketing "foundation" before adding more Ask directly for what is needed Longer decision funnels demand more touchpoints Commercial and residential share the same fundamentals Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network
• CSTG 253: Love at Work & Living Legacy Leadership with Mark Mears 10.03.2026 49min

  Most HVAC, plumbing, and electrical companies obsess over bookings, average ticket, and close rate. Very few obsess over how people feel at work. In this episode of Can't Stop the Growth, host Chad Peterman interviews Mark Mears, founder and Chief Growth Officer of LEAF Growth Ventures and author of Love at Work and The Purposeful Growth Revolution. Mark explains why "love" is not soft, why disengagement is costing companies trillions globally, and how leaders in the trades can turn culture from a buzzword into a competitive advantage. Additional Resources: Connect with Mark Mears on LinkedIn Love @ Work Book Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Mark breaks down his L.O.V.E. Leadership Model: Listen graciously to build trust Observe generously to show investment Value the whole person, not just the job title Empower teammates to grow into their full potential  
• CSTG 252: AI, Accountability, and the Year Growth Hit Back with Stephanie Allen 03.03.2026 40min

  Growth looks glamorous from the outside. Until the summer never comes. Chad sits down with Stephanie Allen, co-founder of Airworks, to unpack what really happens when bold goals, big budgets, and leadership transitions collide with economic reality. Stephanie shares the raw truth behind scaling from gut instinct to structured systems, why their first revenue backslide in 15 years forced personal reinvestment, and how nearly losing momentum strengthened both their business and marriage. From navigating husband and wife leadership dynamics to redefining accountability, Stephanie reveals how raising the floor, not just the ceiling, is the secret to sustainable growth. They dive deep into EOS, the discomfort of holding people accountable, and why clarity is kindness. Stephanie also introduces her "AI barbell" philosophy, explaining how technology should strengthen human development, not replace it. This conversation is for leaders who want real growth, not just bigger numbers. It is about systems, ownership, resilience, and the courage to evolve when the plan fails.   Additional Resources: Connect with Stephanie on LinkedIn Learn more about AirWorks Learn more about Boxed for the Trades Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Raise your floor before chasing higher ceilings Clarity is kindness in leadership Accountability unlocks team potential AI should amplify humans, not replace them Systems create freedom, not restriction  
• CSTG 251: Avoidance Is Not Leadership with Andrew Hasty 24.02.2026 26min

  Avoiding hard conversations does not protect the team. It quietly erodes culture until problems turn into full-blown crises. In this Future Leaders session, Andrew Hasty uses vivid lessons from World War I to challenge passive leadership and comfort-zone management inside HVAC and home service businesses. If the business sometimes feels like trench warfare, this conversation will help reset how to lead, coach, and "hold the line" for the team. Want a place to work on this in real time with other home service leaders? Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Additional Resources: Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: This episode is designed for HVAC, plumbing, electrical, and other trade leaders who want to: Address misalignment early instead of fighting cultural "world wars" later Update their leadership and training playbook as the company scales Hold high standards while still leading with empathy and humanity Become the steady presence their teams can borrow confidence from on chaotic days
• To the Point: Paul Kelly is Personally Raising Home Services GOATS! 18.02.2026 1t 9min

  What if one of the biggest legends in home services wasn't done yet? In this episode of To The Point - Home Services Podcast, Chris sits down with Paul Kelly, the man who scaled Parker & Sons from $7M to $250M, to dig into why he's back in the game. From exotic dancing jokes to deep industry insights, this episode brings both laughs and leadership gold. Paul unveils Raising GOATS, his exclusive new initiative to mentor the next generation of high-performing home service business owners. It's not a class. It's not just coaching. It's a full-on movement to cultivate the Greatest of All Time in HVAC, plumbing, and electrical. Chris and Paul explore what really sets GOATs apart: elite-level implementation, simplicity in strategy, and learning to think differently. If you're leading a $3M+ business and hungry to scale, this episode might just change your mindset, and your trajectory.   Additional Resources: Listen to To the Point, wherever you get your podcasts! Learn more about To the Point and RYNO Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Subscribe to CSTG on YouTube! Connect with Chris on LinkedIn Chad on LinkedIn Chad Peterman | CEO | Author Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Think differently to lead effectively and scale faster Simplicity is the ultimate strategy for implementation Surround yourself with GOATs to become one Great leadership starts with clarity and curiosity Implementation > Information. Do the work  
• CSTG 250: Sacrifice, Habits & Unseen Work of Leadership with Chad Peterman 17.02.2026 27min

  Trades grow when leaders grow. In this solo episode, Chad breaks down the real work of leadership in HVAC, plumbing, and electrical: sacrifice, habits, unseen effort, and passion. He shows how a leader's day-to-day routine quietly shapes technicians' income, families, and even Christmas mornings. Hear how to trade busy work for high-impact work, build simple daily habits that move revenue and culture, and embrace the "unrequited work" no one sees, but everyone feels. Chad also shares why working hard is only the starting line, and how passion and belief separate an average shop from a market leader. Perfect for owners, GMs, and service leaders who feel stuck in the grind and want a clear reset on what actually scales a team: https://cantstopthegrowth.com/the-arena Additional Resources: Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Growth requires giving up comfort, control, and credit so the team can win. How a leader spends time tells the team what actually matters. Consistent coaching and follow-up beat annual goals and crossed fingers. The extra training, scripts, and process fixes quietly change families' lives. Deep belief in the mission helps teams push through broken systems and hard seasons.
• CSTG 249: Premium Is Not a Price Point, It's Your Standard 10.02.2026 26min

  Andrew Hasty, COO at Peterman Brothers, challenges HVAC, plumbing, and electrical leaders to stop using the word "premium" as a label and start treating it as a daily standard. If pricing, marketing, and wrapped trucks all scream premium, but leadership behavior, culture, and follow-through do not match, that is not just a soft issue. It is a full-blown business identity crisis. Andrew reframes what "premium" actually means in a home service company: how your leaders talk, how they handle conflict, whether they walk past sloppy trucks, tolerate gossip, or avoid hard conversations. Listeners hear why inconsistency is expensive, why gossip is "fun" but toxic, and how every one-on-one conversation, Slack message, or branch visit becomes a brushstroke on the picture of the brand. For owners, GMs, and managers in the trades, this episode is a direct call-out: premium cannot just be demanded from technicians in the field. Leadership must model the premium first in how standards are set, how wins are celebrated, how accountability is handled, and how people are cared for. Commit to consistent, above-the-line behavior, join The Arena now: https://cantstopthegrowth.com/ Additional Resources: Learn more about the Peterman Brothers Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Premium is lived, not priced Your rates can be premium only if leadership behavior and culture feel premium to the team and the customer. Leaders set the true standard Trucks, installs, and communication all follow the level of ownership and consistency modeled by leaders. What you allow becomes normal Ignoring gossip, sloppiness, or excuses silently tells the team that mediocrity is acceptable. Gossip destroys a premium brand Gossip and blame culture erode trust, clarity, and the identity you are trying to build. Consistency makes excellence "boring." When coaching, standards, and follow-through are consistent, high performance becomes predictable instead of dramatic.  
• CSTG 248: Build a Culture They Never Want To Leave with JM Ryerson 03.02.2026 42min

  If the plan for growing your HVAC, plumbing, or electrical company still sounds like "more techs, more calls, more marketing," this conversation is a reset. In this episode, Chad sits down with leadership strategist and "Let's Go Win" founder JM Ryerson to talk about how real growth starts inside the walls of your business, not out in the market. They break down why so many companies scale revenue before they ever define who they actually are, how that disconnect quietly erodes culture, and what it looks like to rebuild around a clear identity, core values, and belief in the mission. From hiring and firing based on core values to holding people accountable without becoming "the bad guy" to leading different generations in the trades, this episode offers practical tools any owner or manager can put into practice this week. If you lead a home service business and want your people to actually want to be there, this one is worth a listen. Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Additional Resources: Email JM: JM@letsgowin.com Let's Go Win and JM's coaching Listen to the Let's Go Win Podcast Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: JM shares his ABCs That Change Everything framework: Align your team and identity Believe in a bigger future Choose daily actions that match the culture you say you want
• CSTG 247: "No Leads" Is Not Your Problem, $20M Roofing Growth with Jordan White 27.01.2026 53min

  What would it change in a trades business if the sales team stopped waiting on leads and started owning the pipeline? In this episode, Jordan White tells Chad Peterman how he moved to Nashville with a beat-up truck, slept on a kid's couch, and built a high-end roofing company that grew from $2M to just over $20M in four years, almost entirely off door-to-door hustle. Jordan breaks down how he and his partner built a visionary/integrator partnership, fed the business first instead of chasing early distributions, and created a culture where clean-cut, young hustlers can make multiple six figures by knocking on doors in affluent neighborhoods. The conversation connects directly to HVAC, plumbing, electrical, and other home service leaders who are tired of blaming "the market" or "this generation" and are ready to build a scoreboard-driven, people-first sales culture instead. If you lead a trades business and want a place to work on your leadership, culture, and growth strategy with other owners who get it, get plugged into The Arena, the private community built for home service leaders who refuse to coast. Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Additional Resources: Connect with Jordan White on LinkedIn Learn more about SeekOne Roofing Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: From top sales rep to founder – how Jordan left a "safe" high-commission role to launch a roofing company in a brand-new market. Visionary and integrator for trades growth – how he and his partner split roles so the business isn't dependent on one person. Reinvesting profits to scale revenue – why they let the business eat first and delayed big distributions past $10M and $20M. Building a door-to-door sales machine – the recruiting, training, and culture that turns hungry talent into "shark" closers. Scorecards, KPIs, and accountability – how tracking numbers removes drama from coaching and drives higher sales performance. Marketing and builder partnerships for recurring revenue – how retail marketing and custom homebuilder relationships create predictable, long-term growth.