The Personal Branding Podcast With Anna Vatuone

Episoder

• Why It’s Never Too Late to Tell Your Story with Jason W. Miller. 24.03.2026 36min

  In today's episode of The Personal Branding Podcast, I'm joined by writer, speaker, and transformational storyteller Jason W. Miller — a man who, until November 2025, had never posted a single thing on social media. When Jason and I first spoke in October of that year, he had one goal: I have a story I've been carrying for over two decades, and I think it's finally time to share it. Three months later, he had nearly 20,000 followers on Instagram, a growing TikTok community, a launched website...
• How Colette Fehr Landed a Literary Agent and a Book Deal with Penguin Random House 03.02.2026 1t 4min

  When I first met Colette Fehr, she had no platform and no social media presence, just a book idea she deeply believed in. Nearly three years later, that decision has turned into a literary agent and a book deal with Penguin Random House. In this episode, Colette shares the full behind-the-scenes story of how it happened — from writing the book in early morning hours, to staying in touch with the agent who initially told her “not yet,” to building a platform in her 50s despite feeling overwhel...
• How to Keep Creating When No One’s Watching with Bestselling Poet Jennae Cecelia (I Met My Younger Self for Coffee) 22.10.2025 32min

  In this conversation, I talk with bestselling poet Jennae Cecelia, whose words have reached over 16 million readers worldwide through her viral poem I Met My Younger Self for Coffee. We met in Boston earlier this year, and I left our conversation feeling deeply inspired by her story — how she’s built a thriving creative career through consistency, faith, and a willingness to evolve. From self-publishing 13 books to signing with Simon & Schuster partner Andrews McMeel, Jennae opens up abou...
• How Olivia Yokubonis Turned Heartbreak Into a Brand with 138K+ Followers 11.09.2025 1t 2min

  After dropping her boyfriend at the airport for a month-long trip, Olivia Yokubonis recorded a late-night voiceover about autonomy in relationships — how important it is to keep discovering yourself, even when you’re with someone. By morning, the video had a million views. In this episode, Olivia shares how that moment of honesty became the catalyst for building a personal brand rooted in storytelling. We talk about what makes a video truly captivating, why specificity matters more than perfe...
• From Substack to Print: What It Really Takes to Publish Your Own Book 20.08.2025 1t 20min

  What does it really take to turn a personal story into a book you’re proud to share with the world? In this episode, I sit down with my editor and dear friend, Elena, to unpack the messy, magical process of transforming Lonely Girl from Substack serialization to a finished print book. We talk about what it’s really like to edit a memoir, how to know when a story is ‘done,’ the difference between writing and refining, and why honoring your reader is as important as honoring your art. Joi...
• The Niche Is You: How Jordan Loufas Built a Brand by Simply Being Herself 24.07.2025 47min

  In this episode, I sit down with content creator and photographer Jordan Loufas, whose cozy, relatable vlogs have helped her build a deeply connected and loyal community online. We talk about how she grew her platform from scratch, starting with playful TikToks during the pandemic and finding real connection after opening up about her eating disorder. Jordan shares what it was like going viral overnight, how she handles criticism, and why the block button is her best friend. We also dive into...
• The Paradox Of Life, Love, And The Decision To Freeze Her Eggs With Victoria P. Mitchell 07.05.2024 53min

  Victoria Mitchell, COO of Good Party, openly talked about her decision to freeze her eggs, and the complications that came with it, on social media. Her latest series, "My Egg Freezing Journey" has reached millions of people on Instagram and TikTok. I was curious: What led her to share this story? And how was able to transform a deeply personal journey into a viral sensation? After pouring countless hours into the project with little to no reward, she almost gave up. But the fifth video, whi...
• How to Be "That Girl" with Gelsey Latonio 02.05.2024 47min

  I've been following Gelsey on TikTok for years, but her latest hit, "How to Be That Girl," which has been viewed by over 4M people, really caught my attention. I was curious: What led her to create it? How does she come up with her ideas?How did she transform it from a post with 23k views into a post with 4M views?Her answer was juicier then I expected. Ready to tell your own story? Dive into my new course, “How to Write Your Personal Brand Story.” No personal brand requir...
• How To Build Your Email List Using A Custom Quiz 16.04.2024 39min

  In this episode, I'm interviewing Josh Hayman the co-founder and CEO at Interact. Interact is a quiz software founded in 2013 that pivoted to an AI-first approach in 2023. Today Interact has over 7,000 paying customers and the ability to make a quiz from any piece of content in 2 minutes with AI. Start Building Your Quiz Today In the episode, Josh and I discuss how to leverage quizzes to grow your email list, how to make a good quiz, how to choose the right topic, and create results people ...
• On Staying Consistent, Pushing Past the Awkward Phase and Gaining 1.3 Million Followers on TikTok with Chayse Byrd 19.02.2024 45min

  Today’s guest is TikTok superstar Chayse Byrd. You might know her for her gym vlogs, piss pant reviews, and barefoot running—but today she is giving us something entirely different — insights into how she gained 1.3 million followers on TikTok and her strategy for staying consistent with her posts. In the episode, we talk about how to push past the awkward phase of posting, crying on camera, and how to diversify your content while staying true to who you are. If you wan to create high-quality...
• Navigating the Publishing World and Creating a System for Content Creation with Israa Nasir 06.12.2023 51min

  In today’s episode we cover: Creating a unique system for effective content creationUnderstanding the process of getting your book published and working with a publishing houseDeveloping a healthy relationship with productivityDemonstrating care and commitment in your workOur guest, Israa Nasir, is a therapist, mental health expert, and author ( @well.guide on Instagram and TikTok). I am proud to share that Israa was a former student of the sponsor of this podcast, Personal Brand Accelerator,...
• How to Deliver a Powerful Talk with Sarah Cronk 30.10.2023 43min

  When I first met Sarah, it was her composure, eloquence, and impressive accomplishments, such as being featured on Oprah and delivering a TEDx Talk, that captivated me. It wasn’t until she became a student in Personal Brand Accelerator, that I got to see the women behind those accomplishments—someone who is deeply caring, warm and passionate, and also, one hell of a speaker! You won’t want to miss this. On today's episode, we cover: Sarah's journey in creating Generation Spirit, a national no...
• On Listening to Your Intuition, Sobriety, and Sharing What's True for You 21.10.2021 36min

  In today's episode, I'm sitting down with one of my former clients and dear friends, Ali Kates. Ali's mission is to teach individuals how to find the right healing methods to heal from their past hurts & limiting beliefs. She believes that healing is highly individualized and unique. What works for one person might not work for another - and that is okay! She teaches individuals how to find what works for them in their life so they can become the best version of themselves. I...
• How to Stay Consistent 15.09.2021 12min

  Ahhh consistency, the thing that everyone wants and no one seems to have ;) Except, I think we do. I think we are more consistent than we give ourselves credit for. Let’s be kinder and more gentle with ourselves when it comes to accomplishing the goals we set for our lives. Let’s look at consistency in a wider context. Instead of asking, “How consistent have I been this week?” Try asking, “How consistent have I been this year?” Give ourselves grace when we fall short and s support one a...
• Believe in Your Greatness with Katrina Palanca 27.08.2021 31min

  In this episode, I sit down with Katrina Palanca, a former 1:1 client of mine. We talk about her journey to discovering herself outside of work; how she left her role at Twitch and accepted a VP position at her dream organization: The San Antonio Spurs. We also discuss “grinding”, leadership, and what she attributes her success to. Katrina says, “There is no reason this should’ve landed in my lap.” “I was creative about how I reached out to people and resourceful about the skills I pro...
• If You Practice These 4 Habits, You’ll Have a Successful Personal Brand. 06.07.2021 13min

  There are four important habits you MUST develop if you want to build a successful personal brand and gain traction on social media. If you’re already practicing them, I’m willing to bet that personal branding will come very naturally for you. If you aren’t, there’s good news: you’ve still got time. The catch is… you have to be self-aware enough to know which parts of yourself are weaker and underdeveloped. We all have blind spots. The most important thing you can do is be aware of them and ...
• On Depression, Dating Without Dating Apps, and Silent Disco 24.06.2021 16min

  I struggled with depression a few months ago, and today I'm sharing how I got out of it. I also talk about dating without dating apps, and meeting someone interesting at Silent Disco. Also, I am going on a road trip tomorrow. I like this episode, it's a personal one. Enjoy! Join the waitlist for Personal Brand Accelerator Get a One Week Free Trial at Carr Workplaces
• The Four Principles of Writing Well 18.06.2021 14min

  This week I read a book called, ‘On Writing Well: The Classic Guide to Writing Nonfiction’ by William Zinsser. It’s the best book I’ve read all year. He says there are four principles of writing well: “Clarity, Simplicity, Brevity, and Humanity.” Whether you’re writing your next email, blog post, or Instagram caption, here are four helpful rules to keep in mind. Put your name on the waitlist for Personal Brand Accelerator, enrollment opens in two weeks! Our signature framework will equip you ...
• How to Write Good Copy for Your Personal Website 10.06.2021 10min

  To write well is one of the greatest challenges people face while building their personal brand. Everything you do for your personal brand involves the practice of writing; i.e, creating Instagram captions, voice over scripts, blog posts, emails, and most importantly, the copy on your personal website. If I had a nickel for every time I heard, “But Anna, I’m just not a good writer, can I hire someone to do it for me?” I would be a very wealthy woman and I still wouldn’t hire anyone to do it f...
• How to Choose a Color Palette for Your Personal Brand (When You’re Not a Designer) 02.06.2021 11min

  What is a visual identity? We define it as a cohesive collection of graphical elements that are chosen intentionally to bring your personal brand to life. The purpose of a visual identity is to create an emotional impression on your audience and inform your Ideal Brand Adopter about the essence of who you are and the many different aspects of your personality and professional expertise. During the process of creating your visual identity, you will select a color palette, typography, and mood...