Best Business Podcast with Rosie Holt

Episoder

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  10. Stop Copying Everyone Else's Marketing 18.08.2026 19min

  If you’ve ever seen other business owners killing it online and thought, 'I should do what they’re doing', this episode is for you.Because when you jump from Insta to TikTok, it's not the algorithm, it's you.In this episode, I share the pitfalls of chasing marketing trends, how to know which channel is right for your business and why doing less, could be the marketing strategy your business is missing.Last chance to join my Profitable Business MasterclassYou will learn the 5 pillars of a profitable business so you can earn more, stress less and still have time to do the things you love.→ Grab your ticket hereIn this episode we're talking about...The pressure business owners feel to constantly reinvent their marketing, usually because we've seen someone else doing online which has been super successful. I also challenge the idea that you need to be everywhere. Instead, we look at why depth beats breadth when it comes to social media and why you should focus on the channels you enjoy and where your customers are hanging out.You don't need to build a massive audience to have a successful online business.The best marketing strategy isn't necessarily the one that works for someone else, it's the one you'll stick with.You should be doubling down on your strengths rather than constantly trying to fix your weaknesses.More marketing doesn't necessarily mean better marketing.Sometimes the smartest marketing decision you can make is to say no.You need at least one marketing channel that you actually own.💌 Loved this episode? Share it with another founder who's been blaming the algorithm as well.⁠If you're ready to stop chasing shiny objects and build a business that gives you consistent revenue without consuming all of your time, doors to Best Business Playbook open on August 26th.It's an 8-week group coaching experience for coaches, consultants, creatives and founders who are ready to stop planning and start executing, with a coach and community in their corner.Doors close September 9th, the first call is on September 23rd.Find out more about Best Business PlaybookWant to connect & chat with Rosie some more? Find her here...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insta⁠⁠⁠⁠⁠ | ⁠LinkdIn⁠⁠YouTube⁠⁠⁠⁠⁠Or get your hands on some ⁠⁠⁠⁠⁠Free Resources⁠⁠
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  9. How to let go of the mental load (without letting everyone down). 11.08.2026 1t 2min

  Ever feel like you to-do list is taking over and preventing you from enjoying your life? I'm joined by coach and mentor Francie Aitken for a candid chat about the invisible mental load so many parents (and entrepreneurs) carry, why we struggle to ask for help and how putting ourselves first isn't selfish, it's essential.Whether you're running a business, raising kids, managing a household or trying to keep all the plates spinning, this episode will leave you with practical ways to reclaim your time, energy and sanity.If this episode resonates with you, you'll love my upcoming masterclass where you will learn the 5 pillars of a profitable business, so you can earn more, stress less and still have time do to the things you love.→ Grab your ticket hereToday's episode is about far more than motherhood.It's about the invisible load many of us experience, trying to be everything for everyone.Francie shares her own journey through burnout, identity shifts and learning to release the constant pressure of trying to hold it all together. Together we unpack why asking for help feels so difficult, how our identity can become tangled in productivity and why creating space for ourselves isn't a luxury, it's one of the most important things we can do.One of my favourite parts of this conversation was Francie's simple but incredibly powerful idea of creating an 'I Choose List.'Rather than another to-do list full of obligations, it's a reminder that we still get to choose ourselves, particularly in seasons when life and work are busier than ever.If you've been feeling overwhelmed, stretched too thin or wondering why you feel exhausted despite 'doing all the right things, this conversation will resonate.Sometimes the biggest mindset shifts begin with one small choice that reminds you your needs matter too.Join my live Masterclass on August 26th: The 5 Pillars of a Profitable, Scalable Business🎟 Get your ticket here📚 Connect with Francie Aitken🧠 Download Francie's Mums Mindset Reset💌 Loved this episode? Share it with another founder or frazzled person who's been doing it all.Want a profitable, successful business, without the overwhelm or burnout?⁠⁠⁠⁠Work with Rosie⁠⁠⁠⁠Or connect at all the usual places⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insta⁠⁠⁠⁠⁠ | ⁠LinkdIn⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠
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  8. Why Your Marketing Isn't Working (and what you can do about it) 04.08.2026 21min

  As entrepreneurs we make plenty of mistakes - here's how you can avoid common marketing mistakes which are costing you time & moneyIf you're working hard but your marketing isn’t doing what it should, this episode is for you.In this episode I'm sharing the five biggest sales and marketing mistakes I see founders making and more importantly, how to fix them. If this episode resonates with you, you'll love my upcoming masterclass where you will learn the 5 pillars of a profitable business, so you can earn more, stress less and still have time do to the things you love.→ Grab your ticket hereIn this episode I unpack the five mistakes I see almost every service-based business making; mistakes that waste your time and leave you feeling like you're constantly working harder than everyone else.I go deep on why revenue goals matter, why understanding your customers changes everything, how email marketing is still one of your greatest business assets, why creating more content isn't the answer and the importance of measuring what's actually working.This isn't about adding more to your to-do list. It's about simplifying your business so every marketing decision supports your revenue goals.Why every business needs a revenue goal (and why guessing won't cut it)The biggest mistake people make when trying to attract more clientsWhy your email list is one of the most valuable assets in your businessHow creating less content can generate more leadsWhy selling doesn't have to feel uncomfortableThe importance of measuring your marketing instead of relying on instinctHow small changes compound into long-term business growth.Once you know exactly what you're working towards, every marketing decision becomes easier. Instead of posting because you ‘should’, you're creating content with purpose.They buy solutions to problems they have.The better you understand your audience, the easier marketing and sales become.Start repurposing more.One great piece of long-form content can become weeks of emails, social posts, blogs and podcasts—saving time while building consistency. Join my live Masterclass on August 26th: The 5 Pillars of a Profitable, Scalable Business🎟 Get your ticket hereWant a profitable, successful business, without the overwhelm or burnout?⁠⁠⁠⁠Work with Rosie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insta⁠⁠⁠⁠⁠⁠LinkdIn⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠
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  7. How to Sell Your Services Without Feeling Pushy: A Simple Sales Process for Service-Based Businesses 28.07.2026 22min

  If the thought of selling makes you want to hide behind your laptop, this episode is for you.So many business owners tell me they're ‘bad at sales’ when the truth is they've never been shown how to sell in a way that feels authentic and not like a sleazy car salesman.In this episode, I'm breaking down the sales process I use with my own clients to help them feel confident converting enquiries into paying clients without bro-style tactics, awkward conversations or feeling like you're forcing anyone into buying.If you've been relying on your marketing to magically generate sales, this episode might completely how you your business.Join my live masterclass:The 5 Pillars of a Profitable, Scalable Business onWednesday August 26th.If you're feeling busy but not seeing the revenue you want, this masterclass will help you identify exactly where your business is leaking time, money and momentum, so you can be more profitable and spend less time 'doing'.🎟 Grab your ticket hereI believe the best sales conversations don't feel like sales conversations at all.They're simply conversations where you deeply understand someone's challenges and help them decide whether you're the right person to solve them.In this episode I unpack why so many founders avoid selling, the biggest mistakes I see service businesses making and the simple sales framework I use to help clients consistently convert leads into paying customers.Whether you're avoiding discovery calls, struggling to talk about pricing or relying on hope, this episode will help you approach sales with more confidence and far less overwhelm.The five biggest sales mistakes I see founders makingHow to confidently handle objections around price and timeThe simple sales funnel every service business should haveSmall language shifts that instantly make sales feel more authenticWhy confidence in sales starts long before you jump on a discovery callIt's about understanding someone's problem well enough to know whether you're genuinely the right person to help.Your marketing gets people interested.Your sales process helps them confidently say yes.You need both.People don't buy coaching.They don't buy websites.They don't buy photography.They buy the result those things create. Join my live Masterclass: The 5 Pillars of a Profitable, Scalable Business🎟 Get your ticket hereWant a profitable, successful business, without the overwhelm or burnout?⁠⁠⁠⁠Work with Rosie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insta⁠⁠⁠⁠⁠⁠LinkdIn⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠Want a more profitable business but don't know where to start?Episode SummaryIn This Episode We CoverThree Key Takeaways1. Sales isn't about convincing people.2. Marketing creates awareness. Sales creates decisions.3. Stop selling features. Start selling outcomes.Resources & LinksWho said growing your Best Business should be this hard?For more from Rosie
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  6. Why your reputation is more important than your marketing 21.07.2026 45min

  What if your next client, speaking opportunity or business partnership wasn't created by your marketing but by what people say about you when you're not in the room?In this episode, I'm joined by Rochelle Moffitt, founder of Decibel, Sip & Share and co-founder of Revved to unpack why your reputation might be your most valuable business asset.We explore why some people seem to attract opportunities wherever they go, while others stay invisible despite being incredibly talented. Rochelle shares her incredible journey of building a career through genuine relationships, generous networking and strategic visibility and why becoming memorable has nothing to do with being the loudest person in the room.If you've ever struggled with putting yourself out there, felt uncomfortable talking about your achievements or wondered why opportunities seem to find everyone else... this conversation will completely change how you think about visibility.Your reputation is built long before you need it. Every interaction is shaping whether someone remembers and recommends you.Networking isn't about collecting contacts. It's about building genuine relationships that create opportunities for years to come.Visibility isn't ego. It's simply helping the right people discover the value you already bring.If you're ready to become known for what you do, build genuine relationships and create more opportunities in your business, this is an episode you'll want to save.Donate to the Lionhearts ProjectJoin Revvd on August 6thJoin a Sip & Share eventConnect with Rochelle on LinkedInIf this episode showed you where you can simplify your business, I'd love to hear from you. Let me know what resonated.Who said growing your Best Business should be this hard?Want a profitable, successful business, without the overwhelm or burnout?⁠⁠⁠⁠Work with Rosie⁠⁠⁠⁠For more from Rosie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insta⁠⁠⁠⁠⁠⁠LinkdIn⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠Three Takeaways From This EpisodeResources & Links
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  5. Starting a Business? The 5 Mistakes I Wouldn't Make Again 14.07.2026 9min

  If I had to start my business from scratch tomorrow, there are a few things I'd stop doing immediately.Not because they don't work, but because they're the very things that keep so many business owners busy, overwhelmed or off on the wrong path.In this episode, I'm sharing the biggest mistakes I see (and the ones I've made myself), from constantly chasing new strategies to creating content nobody asked for. If you've ever felt like you're working hard but not getting anywhere, this episode is your key to simplifying your business.Want to chat some more?Connect with me on socials (you'll find the links below), or share the episode with another business owner who needs the reminder that doing more isn't always the answer.Because sometimes growing your business isn't about doing more. It's about knowing what to stop.Why constantly changing your strategy is slowing your growthThe real reason your content isn't converting (hint: it's not the algorithm)Why followers don't pay the bills, but trust doesHow to test an offer before spending weeks building itThe hidden cost of saying yes to every opportunityMy favourite question to cut through overwhelm: The Two-Hour RuleSimple ways to identify what's actually moving your business forward00:05 – If I had to start my business again tomorrow...00:44 – Why strategy hopping is keeping you stuck02:06 – Stop creating content nobody's asking for04:56 – More followers won't fix your business06:33 – Validate first. Build second.07:40 – The FOMO trap every business owner falls into09:43 – The Two-Hour Rule that changes everything11:48 – What could you stop doing today?If this episode showed you where you can simplify your business, I'd love to hear from you. Let me know what resonated.Who said growing your Best Business should be this hard?Want a profitable, successful business, without the overwhelm or burnout?⁠⁠⁠Work with Rosie⁠⁠⁠For more from Rosie⁠⁠⁠⁠⁠⁠⁠⁠Insta⁠⁠⁠⁠LinkdIn⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠
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  4. 5 Myths Stalling Your Business Growth 07.07.2026 25min

  Everything I thought would grow my business, but didn'tIn this episode of the Best Business Podcast, I'm challenging five myths that might be holding you back from getting more clients, earning more money (without working more), connecting with the right audience and freeing up your time and headspace...because wouldn't we all like to clock off early for a marg in the sun?From the dangers of hustle culture to the misconception that more platforms equal more success, I deconstruct these beliefs to help you build a business you love, without the overwhelm and burnout.What we're chatting about:The real meaning behind ‘hustling’ and why it can be detrimental to your long-term successWhy good work doesn’t automatically lead to sales and how visibility is a business skillThe myth that a bigger audience is necessary before making income and the importance of clear offersWhy lowering prices often backfires and the importance of understanding your true valueThe misconception that you need to be on every platform and how focused visibility trumps breadthThe importance of consistent marketing activities over a sporadic 'throw it at the wall' approachListen now or save it for your next walk with the dog Timestamps: 00:00 - Debunking the myth that hustle builds business success 02:00 - Why hustle culture is unsustainable and dangerous 05:20 - Transitioning from busy to productive with meaningful focus 07:17 - Building sustainable momentum through consistency 09:37 - How visibility acts as a trust builder and client magnet 13:30 - The fallacy of needing a larger audience before earning money 16:29 - Why lowering prices doesn't necessarily attract clients 20:08 - The risks of trying to be everywhere online 22:39 - Recognising how myths offer false certainty and keep us stuck 23:26 - Challenging beliefs and simplifying your business approachReflect & Connect: Which myth have you been holding onto the longest? Recognizing unspoken beliefs is the first step to freeing yourself and focusing on strategies that truly grow your business. Remember, simplicity and clarity often lead to the biggest wins.Rosie is a business coach & consultant based in Auckland New Zealand helping founders & entrepreneurs like you build a business you are proud of, without the overwhelm and burnout.Who said growing your Best Business should be this hard?Want a profitable, successful business, without the overwhelm or burnout?⁠⁠⁠Work with Rosie⁠⁠⁠For more from Rosie⁠⁠⁠⁠⁠⁠⁠⁠Insta⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠
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  3. The 5 Mindset Traps Keeping You Stuck 30.06.2026 11min

  Feel like you're working hard but still getting in your own way? You're not alone. In this episode, I'm unpacking the five mindset traps I see business owners fall into time and time again.From perfectionism and procrastination to all-or-nothing thinking. If you've been second-guessing yourself more than you've been taking action, this episode will help you shut out the noise and start confidently making progress as you build your best business.What I'm chatting aboutHow mindset can impact your business success more than a busted strategyThe all-or-nothing mentality and how it's keeping us stuckThe power of the two-hour rule Recognising feelings versus facts to avoid self-sabotageThe importance of consistent, small decisionsTimestamps:00:00 - Introduction: The true problem behind business struggles00:22 - Why mindset is more critical than knowledge or strategy00:50 - Mindset trap 1: The all-or-nothing mentality2:09 - Why consistency outperforms hero efforts3:32 - The seed analogy for gradual growth4:10 - How perfectionism blocks progress4:38 - Recognizing and overcoming all-or-nothing thinking5:20 - Mindset trap 2: The two-hour rule for focus5:46 - Prioritizing high-impact tasks over busywork6:39 - Managing the never-ending to-do list7:09 - Mindset trap 3: Feelings as facts7:38 - The cycle of overwhelm and self-fulfilling prophecy8:07 - Writing down facts to gain clarity8:36 - Mindset trap 4: Waiting for confidence10:33 - Confidence as a result of action, not prerequisite11:02 - The misconception that success is elsewhere12:08 - The danger of shiny object syndrome13:15 - Returning to foundational strategies13:40 - Why stopping some activities can hinder growth14:09 - The importance of iteration over starting anew15:00 - The central message: Focus on good decisions, not perfection15:21 - Practical challenge: Identify one key action to move forwardRosie is a business coach & consultant based in Auckland New Zealand helping founders & entrepreneurs like you build a business you are proud of, without the overwhelm and burnout.Who said growing your Best Business should be this hard?Want a profitable, successful business, without the overwhelm or burnout?⁠⁠Work with Rosie⁠⁠For more from Rosie⁠⁠⁠Website ⁠⁠⁠⁠⁠⁠Insta⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠Free Resources⁠
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  2. You've Got Questions. I've Got Opinions. 30.06.2026 18min

  If you've ever thought, 'I should probably know this by now,' this episode is for you. I'm answering the questions business owners ask me every week: From pricing and niching to sales, consistency and confidence. After coaching hundreds of business owners, I can promise you one thing: the question you're embarrassed to ask isn't a stupid question and it might be the one that changes everything.I share my insights on pricing, niching, sales, marketing and consistency as you navigate your entrepreneurship & build your Best Business.Remember to hit follow and find out when the next episode lands.What I'm chatting aboutThe common fears which entrepreneurs backMaking sales conversations not 'ick'Managing overwhelm and starting with the end in mindTo niche or not to niche? Overcoming the fear of failureTimestamps:00:12 - Welcome and the importance of asking questions00:34 - Why entrepreneurs feel embarrassed to ask00:58 - Embracing not having all the answers01:20 - Connecting through curiosity and storytelling02:13 - The uniqueness of your business journey02:45 - Reassurance for all stages of business03:15 - Overcoming the fear of judgment03:32 - The reality that nobody has it all figured out04:09 - Everyone is human and Googling at midnight04:38 - Opening the floor for common questions05:23 - Common questions about pricing, niche, and sales05:52 - How to decide when to raise prices06:22 - Applying the 10x rule for pricing06:52 - Understanding your value through market research08:21 - Communicating outcomes to determine value08:51 - Using testimonials to recognize your impact11:27 - Handling overwhelm by starting with the end in mind11:54 - Simplifying workflows and focusing on what works12:46 - Managing client outreach without feeling salesy13:26 - Building consistency: showing up regularly14:06 - Niching down versus broad targeting18:15 - The power of speaking directly to your ideal client21:13 - Overcoming fear of failure and rejection22:10 - The importance of persistence and iterative progress22:38 - Shooting your shot and planting seeds for growth23:26 - Encouragement to ask bold questions and reach out23:56 - Confidence through connection and curiosity24:18 - Closing thoughts and gratitudeWho said growing your Best Business should be this hard?Rosie is a business coach & consultant based in Auckland New Zealand helping founders & entrepreneurs like you build a business you are proud of.Want a profitable, successful business, without the overwhelm or burnout?⁠Work with Rosie⁠For more from Rosie⁠⁠Website ⁠⁠⁠⁠Insta⁠⁠⁠⁠YouTube⁠⁠⁠⁠Free Resources
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  1. The Business I Almost Never Started. Meet Rosie. 30.06.2026 21min

  Ever wondered why it seems everyone got a secret handbook for running a business? Because I definitely didn't. From dropping out of law school to working for one of the world's leading luxury retailers, before building (and selling) my own business during covid, this episode is for business owners who feel overwhelmed, stuck or convinced they're the only one winging it. If you're chasing every shiny new strategy and wondering why nothing's clicking, start here.Remember to hit follow and find out when the next episode lands.What I'm chatting aboutMy background and why I started the podcast, what I learned and how to avoid the mistakes I madeThe common experiences business owners face, especially in the early days, navigating uncertainty an self doubt.The importance of clarity, simplicity and focusing on what truly mattersThe misconception that success comes from doing more, versus doing betterThe value of consistency over constantly chasing new tactics00:00 — Intro and the purpose of the episode00:40 — Rosie's story and why this podcast exists01:10 — Feeling ambitious, but also uncertain02:03 — Avoiding shiny tactics and over-complication02:23 — Why Rosie built a business that fits her life02:52 — Coaching experience and what she keeps seeing in businesses03:26 — The lesson: success doesn’t come from doing more04:01 — Why this podcast focuses on simplicity and clarity04:30 — Closing thoughts and the episode’s goalRosie is a business coach & consultant based in Auckland New Zealand helping founders & entrepreneurs like you build a business you are proud of, without the overwhelm and burnout.Because growing a successful, profitable business shouldn't feel this hard.Want a profitable, successful business, without the overwhelm or burnout?Work with RosieFor more from Rosie⁠Website ⁠⁠Insta⁠⁠YouTube⁠⁠Free Resources
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  Rosie Coaches Podcast Trailer 23.06.2026 1min

  **First episode coming Wednesday July 1st**Most entrepreneurs are stuck in a cycle of chasing shiny objects, struggling to build a profitable, sustainable business that supports a life they want. What if the key isn’t doing more, but focusing on what works? Rosie dissects the common pitfalls that trip up ambitious founders and reveals the practical strategies to take control, eliminate overwhelm and start creating a business that aligns with your goals (and your sanity).In each episode, Rosie will share real-world insights on the secret to building a business that’s not only profitable but genuinely enjoyable to run. Get off the hamster wheel, stop reacting to every shiny new tactic and start focusing on what drives real growth with clarity and confidence. If you're tired of feeling like you’re spinning your wheels and ready to create a business that’s aligned, profitable and fun, the Best Business Podcast is the game-changer you’ve been waiting for.For more from RosieWebsite InstaYouTubeFree Resources