The Gstaad Guy Podcast

Episoder

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  Eight Sleep Co-Founder & CEO: Matteo Franceschetti – Sleep Optimisation, Billion Hours of Data, & Why Recovery Is the Last Frontier of Human Performance 29.07.2026 1t 17min

  The Gstaad Guy sits down with Matteo Franceschetti, co-founder and CEO of Eight Sleep, the company that has quietly become one of the most powerful sleep labs in the world, to explore what happens when Silicon Valley obsession meets the most underinvested area of human health. From his early days as a fitness-obsessed entrepreneur to building a medical-grade platform trusted by everyone from elite athletes to Formula One drivers, Matteo reflects on the vision, data, and relentless focus on performance that made Eight Sleep impossible to ignore. The conversation gets into the science of temperature cycles, what a billion hours of sleep data can actually tell you about human behaviour, and why AI is turning what was once a passive nightly ritual into an active tool for recovery and longevity. Matteo speaks candidly about the pace of technological change, what it means to build and live with your life partner, and why hospitality's next great shift will be towards wellness rather than aesthetics. Forward-thinking, data-driven, and genuinely revelatory, it is a conversation about optimisation, ambition, and why the most productive thing you can do is sleep better. Filmed at Faena Miami Beach, Premier Oceanfront Corner Suite. Explore Eight Sleep and get up to $350 off your first order: https://www.eightsleep.com/gstaadguy (code: GSTAAD350) Chapters: (00:00) Intro ✨🎙️ (02:13) Background 📖🌱 (04:19) Becoming An Entrepreneur 💡🚀 (05:32) Silicon Valley 💻🌉 (06:01) Bringing Technology To Sleep 🛏️💡 (08:10) The First Product 🛏️✨ (09:28) Temperature Cycles For Perfect Sleep 🌡️😴 (12:27) Evolution Of Eight Sleep 📈🛏️ (17:09) Mass Data 📊🔍 (19:21) Discovering Sleep Patterns 😴🔬 (21:40) Consistency ⏰💪 (23:53) Offices Around The World 🌍💼 (26:26) What AI Can Do 🤖💡 (29:11) How Preventative Can Sleep Technology Be? 🛏️🔮 (34:40) Brand Positioning 🎯📈 (37:52) Charles Leclerc 🏎️🌟 (39:48) Working With Your Life Partner 🤝❤️ (45:00) The Pace Of AI ⚡🤖 (50:21) AI Exceeding Human Output 🤖📈 (53:04) Becoming A Generalist 🧠🌍 (55:58) Being AI Native 🤖✨ (59:08) The Eight Sleep Community 🤝😴 (1:01:39) Status & Substance 💎⚖️ (1:06:26) Price Per Sleep 💰😴 (1:07:52) Hospitality Should Become Wellness First 🏨🧘 (1:11:59) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Jaded London Co-Founders: Jade & Grant Goulden – Disruption, the London Look, & Building a Fashion Brand Without a Business Plan 22.07.2026 1t 13min

  The Gstaad Guy sits down with Jade and Grant Goulden, the siblings behind Jaded London, the boundary-pushing fashion brand that has built a devoted global following by moving at the speed of culture and refusing to wait for permission, to explore what it truly means to turn instinct into a business. From running operations on WhatsApp to personally delivering clothes to Kylie Jenner, theirs is a story of agility, nerve, and an unwavering focus on product above everything else. The conversation gets into what it means to identify a trend before it has a name, why trust between co-founders who are also family is both the greatest asset and the greatest test, and how the distinctly London approach to style became the brand's most powerful currency. Jade and Grant speak candidly about hiring the customer, the discipline of doing things differently when the industry pulls towards convention, and why moving fast without a plan is only reckless if you do not know what you stand for. Energetic, unpretentious, and sharply observed, it is a conversation about boldness, timing, and what happens when two people back each other completely. Filmed at The Twenty Two (London), Gingko Suite. (00:00) Intro ✨🎙️ (02:03) Marketing At The Speed Of Culture ⚡🌍 (02:38) Awareness Of Culture 👁️🌍 (04:25) One Unified Team 🤝💪 (07:39) From Idea To Product 💡👔 (09:21) Starting A Fashion Brand 👗🚀 (18:04) The "London Look" 🇬🇧👔 (21:48) "Hiring The Customer" 🛍️💡 (25:06) The Jaded Woman & Man 👩👨 (27:39) Family Business 👨‍👩‍👧‍👦💼 (29:18) Working With A Sibling 🤝❤️ (36:50) Designing The "Parachute Pant" 👖✨ (39:14) Personally Delivering Clothes to Kylie Jenner 🚗👗 (41:21) "We Didn't Have A Business Plan" 😅🚀 (43:10) Agility & Hustle ⚡💪 (48:48) Collaborations & Influencer Marketing 🤝📱 (55:00) Fashion Trends 👗📈 (58:37) Stepping Into The Fashion World 👔🌟 (1:03:03) Doing Things Differently 🔀✨ (1:06:15) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Il San Pietro di Positano Owner: Vito Cinque – Family, Farm to Table, & the Art of Making the Complex Look Simple 15.07.2026 1t 13min

  The Gstaad Guy sits down with Vito Cinque, owner of Il San Pietro di Positano, one of the most beloved and enduring family-run hotels on the Amalfi Coast, to explore what it truly means to build a place where guests do not just return, they belong. Rooted in a deep love for the region, its produce, and its people, Vito reflects on a life shaped by the belief that doing what you love, and doing it with complete sincerity, is the only philosophy worth running a business on. The conversation moves through the meaning of family in both the personal and professional sense, the quiet complexity behind experiences that appear effortless, and why substance has always mattered more than status at Il San Pietro. Vito speaks about the farm to table philosophy that connects the hotel to its land, what it takes to earn the kind of loyalty that brings guests back year after year, and why the next generation of hospitality will be defined by those willing to go bespoke in a world pulling towards the generic. Warm, grounded, and full of quiet wisdom, it is a conversation about excellence, identity, and what it really means to show up every single day. Filmed at Palazzo Santa Croce in Positano. Chapters: (01:33) Owner & Operator 🏨👔 (03:31) Reoccurring Guests 🔄❤️ (05:28) Early Life 👶🏻🌱 (07:45) Il San Pietro di Positano 🌊🏨 (10:15) Food Of The Region 🍋🍽️ (11:42) Farm To Table 🌿🍽️ (12:28) History Of The Property 🏛️📖 (16:27) Joining The Business 🤝🏻🤝💼 (20:22) The Meaning Of "Family" ❤️👨‍👩‍👧‍👦 (24:19) Working With Your Brother 🤝🏻 ❤️ (27:49) Why Guests Keep Coming Back ❤️🔄 (31:04) Doing What Feels Right 🧭❤️ (32:45) Types Of Hotels 🏨🔍 (35:14) Preservation 🏛️🌿 (43:36) Making The Complex Seem Simple ✨⚖️ (47:10) "Why Do You Show Up Everyday?" 💪🏻🌅 (49:26) Hotel Gift Shops 🎁🛍️ (52:06) What It Takes To Be An Exceptional General Manager 🏆👔 (54:53) "How You Do Anything Is How You Do Everything" 🎯✨ (57:38) Next Generation Consumer 👶🏻📈 (1:02:56) Italy 🇮🇹❤️ (1:05:29) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Complex CEO: Aaron Levant – Street Culture, the Convergence of URL and IRL, & Why Curation Is the Highest Form of Innovation 08.07.2026 1t 25min

  The Gstaad Guy sits down with Aaron Levant, CEO of Complex and one of the most conviction-driven figures in modern media and culture, to explore what it truly means to build something at the intersection of taste, access, and community. From the early days of street culture to architecting ComplexCon into one of the most distinctive live experiences in the world, Aaron reflects on a career built not on following trends but on understanding them before anyone else does. The conversation gets into the art of thinking laterally, why being a generalist in a world of specialists is an underrated advantage, and what it really takes to democratise cultural experiences without diluting what makes them matter. Aaron speaks candidly about the stigma of trying and failing, the discipline of having strong conviction when the room disagrees, and why the future of retail belongs to those who can make people feel something. Restless, sharp, and deeply knowledgeable about how culture actually moves, it is a conversation about hustle, belonging, and what happens when good taste meets genuine dedication. Filmed at The Maybourne Beverly Hills Garden Suite. (00:00) Intro ✨🎙️ (01:06) Backstory 📖🌱 (03:28) Thinking Laterally 🧠🔀 (06:04) Wearing The Same Outfit 👔🔄 (09:14) What is Complex? 🤔💡 (11:37) ComplexCon 🎪🌍 (14:04) A Sense Of Belonging 🤝🏻❤️ (15:08) Typical Complex Consumer 👥🎯 (21:30) Taking A Bet 🎲💪🏻 (28:05) Democratising Experiences 🌍✨ (31:35) Art 🎨🖼️ (33:38) A Generalist In This Day & Age 🧠🌍 (36:16) Cultural Meshes 🌍🔀 (39:09) Street Culture 🏙️👟 (40:36) The Business Of Complex 💼📈 (45:10) Curation As A Form Of Innovation 🎯💡 (49:02) Creating Partnerships 🤝🏻🤝🌟 (51:27) Collectibles 🏆✨ (53:59) Headlines vs. Real Depth 📰🔍 (58:33) Sneaker Culture 👟🔥 (1:02:01) Design & Function 🎨⚙️ (1:06:19) The Future Of Retail 🛍️🔮 (1:10:05) Streamers & Live Shopping 📱🛍️ (1:13:10) Next Generation Of Hires 👶🏻💼 (1:17:45) Being A First Mover 🚀🌟 (1:19:01) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  SKIMS Co-Founder & CEO: Jens Grede – Timelessness, the American Dream, & What It Really Means to Make a Simple Product Great 01.07.2026 1t 12min

  The Gstaad Guy sits down with Jens Grede, co-founder and CEO of SKIMS and one of the most instinctive brand builders of his generation, to explore what it means to connect products with culture in a way that feels both inevitable and enduring. From his Swedish upbringing and the philosophy of lagom to a career that has taken him from Mr Porter to FRAME to one of the most talked-about consumer brands in the world, Jens reflects on a professional life built on honesty, minimalism, and an obsession with getting the product right. The conversation moves through the tension between being timely and being timeless, what American culture taught him that Europe never could, and why working with people who share your values is the only foundation worth building on. Jens speaks openly about the decision to back himself, the meaning of genuine partnership, and why family, far from being a counterweight to ambition, has always been its greatest source of purpose. Grounded, forward-looking, and refreshingly direct, it is a conversation about integrity, pop culture, and what happens when you care more about the work than the noise around it. Filmed at The Maybourne Beverly Hills Garden Suite. (00:00) Intro ✨🎙️ (00:40) Gstaad 🏔️❄️ (02:41 )Notion Of Family 👨‍👩‍👧‍👦❤️ (04:30) Timelessness & Essentialism ⏳✨ (06:50) Value Retail 🛍️💡 (07:53) The Culture of "Lagom" ⚖️🧘 (10:30) Becoming A Founder 💡🚀 (13:35) Social Media 📱🌍 (14:41) Working With A Best Friend 🤝🏻❤️ (17:04) Moncler 🧥🏔️ (19:25) FRAME 👖✨ (20:06) SKIMS 🩱💡 (21:30) Remo Ruffini 👔🏔️ (22:41) "Making A Simple Product Great" ✨🏆 (25:58) Love vs. Passion ❤️🔥 (27:46) The American Dream 🇺🇸🌟 (30:50) The Greatest Partner 🤝🏻💎 (25:05) Making Decisions ⚖️💡 (36:56) Kim Kardashian 📱👑 (40:06) America 🇺🇸🌍 (41:33) American vs. European Culture 🇺🇸🇪🇺 (47:41) Definition Of "Timelessness" ⏳💎 (51:01) Pop Culture 🎤🌍 (56:33) The Modern Consumer 📱🛍️ (58:55) Shared Values Within A Team 🤝🏻❤️ (1:03:27) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Explora Journeys President: Anna Nash – The Ocean State of Mind, Redefining Luxury Travel, & Why Time Is the Ultimate Currency 24.06.2026 55min

  The Gstaad Guy sits down with Anna Nash, President of Explora Journeys, the ultra-luxury ocean travel brand rewriting what it means to experience the sea, to explore what happens when the finest hotel sensibility meets the freedom of open water. From the legacy of seafaring that runs through the MSC family business to the guest-centric philosophy that shapes every detail on board, Anna reflects on the vision, curiosity, and conviction required to challenge an entire industry's perception of itself. The conversation gets into why the stigma around cruising has persisted for so long and what it genuinely takes to dismantle it, the idea that true luxury is not about abundance but about freedom of choice, and why time, more than any amenity, is what the most discerning travellers are really seeking. Anna shares what she has learned from guests who arrive sceptical and leave converted, the particular dynamics of leading within a family-owned business, and why the next generation of leaders will need curiosity above all else. A wide-ranging and genuinely compelling conversation about hospitality, the sea, and the art of giving people an experience they did not know they needed.  Filmed in the Manor House at Rosewood London. (00:00) Intro ✨🎙️ (01:52) Explora Journeys 🚢🌊 (03:45) Hotel Experience 🏨✨ (07:53) A Cruise Experience 🛳️🌅 (10:29) Voids In The Industry 🔍💡 (12:52) Family Owned Business 👨‍👩‍👧‍👦🏛️ (15:45) A Family Business Is Like A Monarchy 👑🏰 (20:21) The Onboard Experience 🍽️🌊 (23:42) Freedom, Choice & Variety 🗺️✨ (27:09) Destination Choices 🌍🧭 (33:53) Luxury Spending 💎💰 (38:17) Abundance Of Choice 🎯🌟 (43:18) Next Generation Leaders 👶🏻📈 (47:11 À) La Poubelle vs. Fantastique 🗑️✨ (50:00) Most Memorable Hospitality Experiences ❤️🏆 Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Summer Fridays Co-Founder: Marianna Hewitt – Building a Real Brand, Cross-Generational Community, & Why There Are No Quick Wins 17.06.2026 58min

  The Gstaad Guy sits down with Marianna Hewitt, co-founder of Summer Fridays and one of the earliest and most instinctive voices to emerge from the first wave of Instagram and lifestyle blogging, to explore what it truly takes to turn cultural momentum into something that endures. From her early days in fashion to becoming a first mover in the content creator space, Marianna reflects on the decisions, values, and relentless consistency that laid the foundation for one of skincare's most beloved modern brands. The conversation gets into the thinking behind Summer Fridays, why great skincare should never feel intimidating, and what it really means to build a brand with genuine cross-generational appeal. Marianna speaks honestly about the realities of life as a founder, the difference between good friends and old friends, and why decisiveness, not luck, is the quality that separates those who last from those who fade. Grounded, direct, and full of hard-won perspective, it is a conversation about community, longevity, and what it means to build something real in an industry that moves very fast. Filmed at The Maybourne Beverly Hills Garden Suite. (00:00 Intro ✨🎙️ (02:21) Starting Social Media 📱✨ (03:48) Love For Content ❤️🎨 (04:04) Fashion World 👗✨ (07:12) Being A First Mover 🚀🌟 (10:00) Why "Summer Fridays"? ☀️🧴 (13:38) Skincare Can Be Intimidating 😰🧴 (15:21) Effective Branding & Marketing 📢✨ (19:46) Remaining Excited & Motivated 🔥💪🏻 (21:14) "There Are No Quick Wins" ⏳💡 (25:22) Role Of Founder & CEO 👔🏆 (29:54) Forging Strategic Partnerships 🤝🏻🌟 (33:25) Creating A Social & Digital Brand 📱🌍 (36:14) Cross-Generational Products 👴🏻👶🏻 (39:00) Seeing People Use Your Product 😊❤️ (41:14) Message To Your Younger Self 📝🪞 (44:10) Old Friends vs. Good Friends 👥❤️ (45:34) Being A Decisive Person ⚡✅ (47:05) Key Skills That Drive Success 🔑📈 (49:38) Values 🏛️❤️ (53:16) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Langosteria Founder & CEO: Enrico Buonocore & Strategy Manager: Alessandra Maestroni – Intuition, Understated Excellence, & Building Italy's Most Desired Table 10.06.2026 1t 6min

  The Gstaad Guy sits down with Enrico Buonocore, Founder and CEO of Buonocore Hospitality Group, and Alessandra Maestroni, Group Strategy Manager, the founders behind Langosteria, Milan's most quietly coveted restaurant and one of the defining expressions of contemporary Italian hospitality, to explore what it truly means to build something extraordinary without a plan, guided entirely by vision, instinct, and an uncompromising sense of what feels right. Partners in business and in life, they reflect on the rare alchemy of working alongside someone who shares both your values and your ambitions. The conversation moves through the philosophy that built Langosteria from the ground up: the importance of locality, the details that most people never notice but always feel, and why understated excellence will always outlast noise. Enrico and Alessandra share what Italian cooking means to them in an era when it has been recognised as Unesco cultural heritage, how Milanese luxury differs from everywhere else, and why passion, not strategy, has been the truest compass throughout. Honest, warm, and deeply considered, it is a conversation about building something that lasts by never losing sight of why you started. Filmed at Mandarin Oriental, Milan. (00:00) Intro ✨🎙️ (01:28) Langosteria 🦞🍽️ (03:25) Italian Passion 🇮🇹❤️ (06:38) PEPE Barra Italiana 🍹🇮🇹 (07:25) Building A Team 👥🤝🏻 (08:38) What's Right For The Business 💼⚖️ (09:50) Starting New Projects 💡🚀 (11:39) Langosteria A Casa 🏠🦞 (13:55) Understanding The Customer 👂🏻🎯 (16:16) Italian Excellence 🇮🇹🏆 (22:14) Types Of Consumer 👥🔍 (24:00) How Milanese Luxury Differs 🏙️💎 (26:20) The Details 🔍✨ (30:15) Running A Successful Restaurant 🍽️🏆 (37:13) The Truth Behind Table Reservations 📋🤫 (39:55) Working With Your Partner 🤝🏻❤️ (43:28) Passion Driven 🔥❤️ (44:05) Path & Strategy 🛤️🧭 (51:10) Langosteria DNA 🧬🦞 (55:24) À La Poubelle vs. Fantastique 🗑️✨ (1:01:05) Spending Time With Family 👨‍👩‍👧‍👦❤️ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Bentley Motors Chairman & CEO: Dr. Frank-Steffen Walliser – Heritage, Industrialised Craftsmanship, & the Most Complex Consumer Good in the World 03.06.2026 1t 9min

  The Gstaad Guy sits down with Dr. Frank-Steffen Walliser, Chairman and CEO of Bentley Motors, to explore what it means to lead one of the world's most iconic luxury brands at a moment when heritage and innovation are being asked to coexist more urgently than ever. The conversation opens with something genuinely rare: The Chalet Edition Bentley Bentayga by The Gstaad Guy, a collaboration that captures what happens when two distinct visions of mountain living and automotive excellence find common ground. From a childhood obsession with cars to a career forged in the high-pressure world of motorsports, Dr. Walliser reflects on the journey to the top of Bentley, the extraordinary team required to build something that transcends transport, and why a car remains the most complex consumer good a person will ever own. The conversation covers the balance between substance and status, the meaning of timelessness in an industry racing towards the future, and what British ingenuity continues to offer a world increasingly drawn to speed over soul. A compelling and wide-ranging conversation about excellence, legacy, and what it takes to keep an icon moving forward. Filmed at Bentley Mulliner in Crewe, England. Explore The Chalet Edition Bentley Bentayga by The Gstaad Guy: https://www.bentleymotors.com/uk/en/models/mulliner/ewb-the-chalet-edition.html (00:00) Intro ✨🎙️ (00:49) The Chalet Edition 🏔️🛋️ (01:45) Bentley Motors 🚗👑 (03:29) "What Does Bentley Mean To You?" 💭✨ (06:38) Bentley Work Culture 🤝🏻💼 (07:17) Developing A Brand 🌱📈 (07:54) Balance of Substance Over Status ⚖️💎 (19:40) Entering The Car World 🚗🔑 (23:40) Motorsports 🏁🏎️ (24:59) The Volkswagen Group 🚗🌍 (27:16) Network 🤝🏻🌐 (31:14) Becoming CEO 👔🏆 (38:16) Nostalgia & Curiosity 📷🔍 (40:08) The Future Of The Automotive Industry 🔮⚡ (44:08) Car Manufacturing ⚙️🏭 (48:47) Generalist vs. Specialist In The Automotive Industry 🔧🎯 (54:25) Timelessness ⏳✨ (58:57) À La Poubelle vs. Fantastique 🗑️✨ (1:05:18) Industrialised Craftsmanship 🏭🧑‍🔧 Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The Business of Fashion Founder & CEO: Imran Amed – Following a Feeling, Being a Pioneer, & Building the Voice of an Industry 27.05.2026 1t 32min

  The Gstaad Guy sits down with Imran Amed, founder and CEO of The Business of Fashion, the platform that fundamentally changed how the fashion industry understands and talks about itself, to explore what it truly takes to bet on a calling when everything rational tells you otherwise. From journaling as a child to consulting at McKinsey, Imran traces the long and winding road that led him to build one of the most influential media businesses of his generation. The conversation covers the early days of stretching himself thin across multiple jobs just to keep the dream alive, the insecurity and need for validation that shadowed his ambition, and the moment the universe seemed to stop offering alternatives. Imran opens up about the internal struggle between security and purpose, how meditation and silent retreats helped him find stillness amid relentless pressure, and why genuine optimism, not the performative kind, has been his most durable asset. An unusually candid and deeply personal conversation about identity, courage, and what becomes possible when you finally stop ignoring what you were meant to do. Filmed at The Twenty Two (London), Gingko Suite. (00:00) Intro ✨🎙️ (00:54) BoF VOICES 🎤🌍 (03:34) How It Started 💡🌱 (05:15) Failure ❌📉 (07:06) Rise Of The Internet 🌐💻 (08:07) Following A Feeling 🧭❤️ (12:20) Prosumers 🔄💡 (13:34) Perspective 👁️🌍 (15:47) Creation Of The Logo ✏️🎨 (21:05) Turning Into A Business 💡💼 (25:37) "Why London?" 🇬🇧🌆 (28:35) Consumer To Prosumer 🔄✨ (30:00) Adapting To The Times ⏳🔄 (33:04) Being A Pioneer 🚀🌟 (35:13) "State Of Fashion" 👔📊 (41:05) BoF & McKinsey 📰💼 (44:12) The Impact Of Knowledge 📚💡 (47:57) Banned From A Fashion Show 🚫👗 (49:56) Breaking The Fashion Communication System ⚡🔓 (53:56) Industry & Business Relationships 🤝🏻💼 (56:45) Good vs. Bad Campaigns For Creators ✅❌ (58:18) Brands Keeping Up With Culture 🌍👔 (1:00:42) Imran Amed 📰✨ (1:04:11) Applying To McKinsey 📝💼 (1:09:36) Mechanics Of A Consulting Firm ⚙️📊 (1:11:06) Internal Struggle 💭⚡ (1:15:26) Meditation 🧘✨ (1:20:20) Silent Retreats 🌿🔇 (1:24:43) Optimism ☀️🌟 (1:26:35) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Classic Car Dealer, Collector & Writer: Simon Kidston – Classic Cars, Earned Authenticity, & Doing What You Love 20.05.2026 1t 3min

  The Gstaad Guy sits down with Simon Kidston, one of the most respected figures in the classic car world, a dealer, collector, and writer whose life has been shaped by an unwavering obsession with the machines that defined an era, to explore what it truly means to turn a passion into a life's work. Raised across cultures and educated in the Swiss Alps, Simon reflects on the upbringing that sharpened his eye, deepened his taste, and drew him inevitably towards the world of rare and extraordinary automobiles. The conversation moves through the philosophy of collecting, the singular allure of cars like the Mercedes 300 SLR, and why authenticity in this world cannot be manufactured, it can only be earned over time. Simon shares what classic cars reveal about the people who seek them, why obsession and discernment so often go hand in hand, and what it means to keep old machines alive and relevant in a modern era. At the heart of it all sits a quietly compelling conviction: that doing something you truly love is not indulgent, it is essential. A rich and unhurried conversation about passion, provenance, and the art of knowing exactly what you are looking for. Filmed at The Twenty Two (London), Gingko Suite. (00:00) Intro ✨🎙️ (05:17) From Passion To Job ❤️💼 (07:05) First Car 🚗🔑 (08:52) Upbringing 🏡👶 (12:30) Gstaad 🏔️❄️ (15:04) Relationship Building 🤝❤️ (21:27) Mercedes 300 SLR 🏎️💨 (28:28) Archetypes Of The Car World 🚗🎭 (33:26) The I.C.E. 🔥⚙️ (35:27) "The Gstaad Collector" 🏔️🏆 (37:29) Andermatt 🇨🇭⛰️ (38:59) Dream 5-Car Garage 🚗✨ (48:19) Bugatti Royale 👑🏎️ (54:22) Rallies 🏁🚗 (54:57) À La Poubelle vs. Fantastique 🗑️✨ (1:00:50) "Do Something That You Love" ❤️🌟 Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Hyle Consulting Founder: Riccardo Pozzoli – Building Brands, the Italian Dream, & Tradeoffs That Define a Life 13.05.2026 1t 25min

  The Gstaad Guy sits down with Riccardo Pozzoli, founder of Hyle Consulting and one of Italy's most respected voices at the intersection of brand building, creativity, and entrepreneurship, to explore what it truly means to build a meaningful life without losing yourself in the process. From his years at Luxottica to his role as creative director of Persol, Riccardo reflects on a career shaped by constant challenge, creative ambition, and the quiet discipline of knowing when to pivot. The conversation moves through the realities of raising a family while running a business, the tradeoffs that every ambitious life demands, and why failure, far from being something to avoid, is the most reliable engine of growth. Riccardo shares his philosophy on aligning with a partner, finding balance without pretending it is easy, and what it really means to create desirability in a world saturated with noise. Threaded throughout is a distinctly Italian perspective on life, luxury, and what it means to pursue the dream on your own terms. A warm, honest, and wide-ranging conversation about ambition, identity, and the art of living well. Filmed at Mandarin Oriental, Milan. (00:00) Intro ✨🎙️ (04:22) Life Decisions 🤔🛤️ (08:42) Working With Brands 🤝🏻💼 (10:10) Career Path 🛤️📈 (15:35) Growing & Innovating 🌱💡 (20:13) Being A Father 👨‍👧❤️ (25:03) Game Of Life 🎲🌍 (26:40) Finding The Right Life Balance ⚖️🧘 (32:11) Aligning With Your Partner 🤝🏻❤️ (34:35) Voicing Intentions 🗣️💭 (35:57) Transparency 🪟💡 (37:21) Importance of "Dating" With Jobs 💼❤️ (41:52) 21-22 Year-Old Version Of Oneself 🪞⏳ (49:10) Status vs. Experience 👑📖 (56:59) "Is The Status Worth It?" 🤔💎 (1:00:27) No Social Media 📵🌿 (1:03:03) Creating Desirability ✨🔮 (1:03:52) The Meaning Of "Italianity" 🇮🇹❤️ (1:06:53) Joining The Luxury World 💎👔 (1:12:25) The Italian Dream 🇮🇹🌟 (1:19:14) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Comedian, Actor, & Impressionist: Matt Friend – Finding Your Voice, Reading the Room, & Why Laughter Is the Last Honest Thing 06.05.2026 51min

  The Gstaad Guy sits down with Matt Friend, the comedian, actor, and impressionist who has built a devoted following by turning razor-sharp observation into some of the most entertaining content online and on stage, to explore what it truly means to make people laugh in a world that takes itself far too seriously. From discovering comedy to performing in front of live crowds, Matt reflects on the craft, the nerve, and the instinct required to land a joke in any room, for any audience. The conversation moves through the journey from online skits to major stages, the difference between performing for a camera and commanding a room, and why great comedy has always been rooted in great observation. Matt shares how he approaches his impressions, what it means to adapt your voice without losing it, and why humour remains one of the most powerful and underrated tools a person can have. A genuinely funny and surprisingly thoughtful conversation about passion, performance, and the art of noticing what everyone else is too polite to say. Filmed at Casa Cipriani New York's Premier River View Suite. (00:00) Intro ✨🎙️ (02:20) Accents 🗣️🌍 (06:20) Impressions 🎭😄 (08:18) Trump Impression 🇺🇸🎤 (08:39) Roger Federer 🎾🏆 (09:13) Rafael Nadal 🎾💪🏼 (09:26) Novak Djokovic 🎾🌟 (09:53) RFK Jr. 🇺🇸🎙️ (10:13) Bill Gates 💻💰 (13:05) Discovering Comedy 😂💡 (14:18) Performing In Front Of A Crowd 🎤👥 (17:36) Social Media vs. IRL 📱🌍 (19:11) Mitch McConnell 🏛️🐢 (20:12) Ted Cruz 🇺🇸🤠 (20:30) Bernie Sanders 🌹✊🏻 (21:34) Austin Butler 🎬😎 (22:25) Language vs. Final Product 🗣️🎯 (27:49) An Unserious Generation 😜📱 (31:24) Embracing Comedy 😂❤️ (33:16) Observing The Rich 👀💎 (35:36) Tapping Into Luxury Brands 👔✨ (37:50) Inspiration For The Comedy 💡😂 (41:54) Comedy As A Tool In Dating 😂❤️ (45:29) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Augustinus Bader Co-Founder & CEO: Charles Rosier – Stem Cell Science, The Cost of Conviction, & Building a Skincare Icon 29.04.2026 1t 1min

  The Gstaad Guy sits down with Charles Rosier, co-founder & CEO of Augustinus Bader, the biotech skincare brand that brought revolutionary stem cell science out of the medical world and into the hands of consumers, to explore what it truly takes to build something extraordinary from the edge of the impossible. From a dramatic change in career path to navigating near bankruptcy, Charles reflects on the determination, sacrifice, and quiet self-belief that kept the vision alive when almost nothing else did. The conversation moves through the science behind the brand, the challenge of democratising skincare without compromising its integrity, and why building a strong identity in one of the world's most competitive industries demands as much courage as it does innovation. Charles shares what he looks for in a team, how the perception of skincare is evolving, and why trusting the process, even when the process is brutal, is the only way to create something that lasts. A compelling conversation about medicine, reinvention, and what happens when science and luxury finally meet. Filmed at The Twenty Two (London), Gingko Suite. (00:00) Intro ✨🎙️ (00:34) Who Is AB? 🙋👤 (03:45) Early Applications 🧴✨ (05:55) Purpose 🎯❤️ (08:00) Launching A Brand 🚀🌟 (10:00) The Idea 💡🔮 (11:14) Democratising Skincare 🤝🏻💆 (14:59) Perception Of Skincare 👁️🧴 (20:10) Ingredients 🌿🔬 (21:35) The Rich Cream 💎🧴 (27:01) Becoming A Founder 👔🚀 (31:33) Skincare Landscape 🌍🧴 (36:10) Ready To Sacrifice Everything 💪🏻🔥 (39:53) Packaging 📦✨ (44:08) Becoming A Skincare Entrepreneur 💼🌟 (48:34) What To Look For In A Team 👥🔍 (51:34) Running A Business In London 🇬🇧💼 (55:42) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Michelin-Starred Chef & Sushi Master: Endo Kazutoshi – Destiny, Discipline, & The Art of Omakase 22.04.2026 1t 5min

  The Gstaad Guy sits down with Endo Kazutoshi, one of the most revered third-generation sushi masters in the world, to explore a life shaped by inherited craft, quiet discipline, and an unwavering devotion to the guest. From a destiny that was never forced upon him yet always seemed inevitable, Endo reflects on what it means to carry a family tradition forward while finding his own voice within it, and how the loss of his father deepened his understanding of what this craft truly demands. The conversation moves through the philosophy of omakase, the art of reading a guest before a single piece of fish is cut, and why the best sushi experience is one where less does infinitely more. Endo shares his approach to sourcing ingredients, the discipline required to build the right team around a shared vision, and how a deep knowledge of produce, technique, and human emotion combine to create something that transcends a meal. A rare and intimate look at mastery in its most refined form, and the lifetime of dedication it takes to make something look effortless. Filmed at the TASCHEN London bookstore. (00:00) Intro ✨🎙️ (01:11) Career Path 🛤️💼 (01:50) Third-Generation Sushi Master 🍣👨‍🍳 (05:39) Destiny 🌟🔮 (06:42) Student & Master 📚🥋 (08:38) Father Passing 🕊️❤️ (12:13) Omakase 🍣🎌 (14:43) Definition of Omakase 📖🍽️ (17:56) Building The Right Team 👥🤝 (20:27) Common Goal & Vision 🎯🌟 (22:57) Evolution Of Sushi Making 🔄🍣 (26:40) Italian vs. Japanese Values 🇮🇹🇯🇵 (29:55) Storytelling Around Food 📖🍽️ (32:04) Core Pillars Of Sushi 🏛️🍣 (33:48) Wasabi 🌿🔥 (36:43) Dining Emotions 😌❤️ (38:22) London 🇬🇧🌆 (39:21) Why I Source Locally 🌱🏡 (41:38) Aging Technique ⏳🔬 (43:30) Handling Fish 🐟🤲 (44:17) Personal Drive 💪🔥 (45:39) Apprentices 👨‍🎓🍣 (47:52) Rapid-Fire Sushi Etiquette ⚡🍣 (51:00) Uni 🦔🍣 (52:05) The Perfect Omakase Guest 😊🎌 (54:45) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Founder of de PURY, Auctioneer, Art Dealer, Collector & DJ: Simon de Pury – Collecting, Taste & The Power of Curiosity 15.04.2026 1t 33min

  The Gstaad Guy sits down with Simon de Pury, founder of de PURY, former chairman and chief auctioneer of Phillips de Pury & Company, former Europe chairman and chief auctioneer of Sotheby's, and former curator of the Thyssen-Bornemisza Collection, to explore a life lived entirely in pursuit of beauty, curiosity, and the extraordinary. Raised on Swiss values and drawn to galleries and collectors from a young age, Simon reflects on how a deep obsession with art, music, and human connection shaped a career at the very centre of the global art world. The conversation moves through the philosophy of collecting, the evolution of taste, and why Simon believes everyone is a collector at heart whether they know it or not. He shares how art has become increasingly social, the barriers that have long defined the industry and the forces now dismantling them, and why the best pieces have a way of choosing their buyer rather than the other way around. Threaded throughout is the one tool Simon has always relied on as much as any eye for great work: humour. A generous, wide-ranging conversation about passion, obsession, and what it truly means to live with art. Filmed at The Twenty Two (London), Gingko Suite. Chapters: (00:00) Intro ✨🎙️ (01:24) Background 🌍📖 (02:07) The Gstaad Guy 🎿😎 (03:15) Humour 😂🎭 (05:58) Charity Events 🤝🏻❤️ (08:50) Basel 🎨🏛️ (11:13) Curiosity 🔍🧠 (13:47) Passion For Art 🎨❤️ (14:14) Collecting Is An Art 🖼️✨ (18:45) Storytelling 📖🎙️ (21:26) How Taste Evolves 👁️📈 (26:04) Art Has Become Social 📱🎨 (29:47) Kanye West 🎤👑 (31:49) Footballers Buying Art ⚽🖼️ (33:22) Tastemakers 👔✨ (34:03) Fashion & Art 👗🎨 (36:54) Showcasing Your Art 🖼️💡 (39:48) Art Ecosystem 🌍🔄 (42:10) How Freeports Work 🏦🔒 (48:21) Important Factors In Art ⚖️🔑 (51:27) The Art Piece Choosing The Buyer 🖼️🤝🏻 (56:04) Interdisciplinary Approach 🔀🧠 (1:01:13) Obsession 🔥💭 (1:03:43) Attributes Of An Art Collector 🧐💎 (1:07:30) The Art World 🌍🖼️ (1:10:35) Money vs. Passion 💰❤️ (1:12:33) Art World Dos & Don'ts ✅❌ (1:15:34) DJing 🎧🎶 (1:18:28) Being Swiss 🇨🇭⛰️ (1:24:40) À La Poubelle vs. Fantastique 🗑️✨ (1:27:45) The Future 🔮🚀 Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Former Banker & Master Tailor: PROFF (AskOkey) – Reinvention, Identity, & The Power of Dressing Well 08.04.2026 1t 18min

  The Gstaad Guy sits down with PROFF, the man behind the AskOkey universe, a former JP Morgan investment banker turned tailor, blogger, and one of the most quietly compelling voices in men's style, to explore what it truly means to dress with intention and live with purpose. From the boardroom to the cutting table, PROFF reflects on a life shaped by reinvention, resilience, and the profound relationship between how we dress and how we carry ourselves. The conversation ventures into the philosophy beneath the cloth: the stoicism that steadies him, the desire to grow that drives him, and the responsibilities inherited along the way that forced him to find his footing faster than most. PROFF shares what it means to build something from nothing, why necessity has always been his greatest teacher, and how observation, solitude, and a commitment to becoming the best version of yourself can quietly transform a life. A thoughtful and deeply personal conversation about identity, grit, and the elegance of knowing exactly who you are. Filmed in the One&Only One Za’abeel Royal Suite. (00:00) Intro ✨🎙️ (00:58) Aura ✨🌀 (02:55) Solaro Suit 👔🌞 (05:32) Ask Okey Universe 🌍🙏🏼🙏 (07:49) Public Persona 🎭😎 (09:55) Becoming A Tailor 🧵✂️ (11:58) Audience Engagement 🎤👥 (15:04) What You Stand For 🏛️💪🏻 (17:00) Life Changing Moment ⚡🔄 (20:00) JP Morgan 🏦💰 (26:30) Playbook For Life 📖🗺️ (28:27) Stoicism 🧘⚖️ (30:18) Desire To Grow 🌱📈 (34:18) "Why Am I Doing This?" 🤔💭 (37:40) Spending Time Alone 🌙🚶 (38:49) "The Journey vs. The Destination" 🛤️🏁 (40:49) The Irony Of Life 😏🔄 (43:46) Being Content With Progress 😌✅ (47:35) Family 👨‍👩‍👧‍👦❤️ (48:39) Necessity Is The Mother Of Invention 💡🔧 (53:00) Gentle Guidance 🧭🌿 (53:26) Grit 💪🏻🔥 (57:25) The Greatest Gift Is Observation 👁️🎁 (59:56) Knowing Where You Come From 🌍🏠 (1:02:21) Be The Best Version Of Yourself 🌟💯 (1:05:38) Looking For Knowledge 📚🔍 (1:08:01) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Michelin-Starred Chef & Restaurateur: Björn Frantzén – Fine Dining, Football, and the Art of Casual Elegance 01.04.2026 1t 18min

  The Gstaad The Gstaad Guy sits down with Björn Frantzen, the Swedish chef and restaurateur who holds nine Michelin stars across three separate restaurants, making him the only chef in the world to simultaneously manage three three-Michelin-starred establishments, to explore what it truly means to pursue excellence in the kitchen and beyond. From a football injury that rerouted his entire life to earning some of the most coveted accolades in gastronomy, Björn reflects on the discipline, creativity, and relentless hard work that transformed a passion for food into a world-class institution. The conversation explores the complexities of life as a restaurateur, the delicate balance between being a chef and running a business, and the Swedish philosophy of "lagom" as a quiet force behind great work. Björn shares how he designs a dish, builds a team, and innovates within a tradition as exacting as French fine dining, all while maintaining the spirit of casual elegance that defines his approach. A rich and absorbing conversation about craftsmanship, culture, and what it takes to make people feel something through food. Filmed at Hôtel de Crillon, A Rosewood Hotel in Paris. (00:00) Intro ✨🎙️ (00:33) Inspiration ✨🌟 (03:28) Earning A Michelin Star ⭐🏆 (09:20) Consumer vs. Creator 🍽️🎨 (11:35) Creativity 🎨💡 (12:35) Discovering Cooking 👨‍🍳🔍 (14:00) Football Career ⚽🏃 15:18) Sports & The Restaurant Industry 🏅🍴 (16:55) Swedish Business Acumen 🇸🇪💼 (21:28) "Lagom" ⚖️🧘 (28:32) Chef To Entrepreneur 👨‍🍳🚀 (30:33 Being A Restauranteur 🍽️🏠 (34:37) Acquiring Experience 📚🌱 (38:27) Next Generation 👶🏻🔮 (42:54) Designing A Dish 🎨🍴 (45:16) Innovation In The Industry 💡🔧 (49:00) Wine Pairing 🍷🍾 (54:09) Kitchen Environments 🔪🍳 (59:00) Being A Good Customer 😊🤝🏻 (1:01:21) Music 🎵🎶 (1:02:01) Balance Between Personal Life & Work ⚖️❤️ (1:04:54) Specialisation 🎯🔬 (1:09:07) Food In Japan 🍣🇯🇵 (1:09:47) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Cohen Handler Founder & CEO: Simon Cohen – Real Estate, Risk, and Reinventing the Rules 25.03.2026 1t 8min

  The Gstaad Guy sits down with Simon Cohen, the South African-born, Australian-raised entrepreneur behind Cohen Handler, the buyer's agency that turned a gap in the market into a movement, to explore what it truly takes to build something original in an industry resistant to change. From discovering real estate to flipping the traditional agent model on its head, Simon reflects on the drive, honesty, and relentless problem-solving that transformed a bold idea into one of Australia's most trusted property firms. The conversation ventures into the lessons only life can teach, taking risks before you're ready, earning client trust through radical transparency, and why chasing your dreams means being willing to reinvent the wheel entirely. Simon shares the values that shape his team, the passion that fuels his process, and why in a world of imitators, being genuinely original is still the greatest competitive advantage. A candid, grounded conversation about building with purpose, betting on yourself, and what luxury real estate truly demands of the people who serve it. Filmed at the TASCHEN London bookstore. (00:00) Intro ✨🎙️ (01:33) Discovering Real Estate 🏠🔍 (03:00) Seller Agent vs. Buyer Agent 🤝🏻🤝⚖️ (04:56) From Salesman To Entrepreneur 💼🚀 (06:45) Entrepreneurial Landscape 🌍📈 (09:08) Doubt 🤔😰 (09:56) Main Business Driver ⚙️💡 (11:06) Australian Market 🦘🇦🇺 (12:19) Innovation 💡🔧 (15:40) Earning Trust 🤝🏻🏆 (18:38) Team Values 👥❤️ (20:16) Passion 🔥❤️ (21:16) Outcome vs. Process 🎯🛠️ (26:10) Building Connections 🤝🏻🌐 (30:41) Competition Breeds Innovation ⚡💡 (34:34) Buying A Property 🏡💰 (38:38) The Real Life Gstaad Guy 🎿🏔️ (43:33) Decision Makers 🧠👔 (44:23) Who You Want To Be 🪞✨ (46:33) Technology 💻📱 (48:12) Remote Lifestyle 🌴💻 (51:10) Seizing Opportunities 🙌🏻⚡ (54:19) Understanding Your Customer 👂🏻🎯 (57:32) Transfer Of Wealth 💸🔄 (59:31) Luxury Requires Luxury 💎👑 (1:01:30) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Elie Saab Group CEO & Vice Chairman: Elie Saab Jr. – Vision, Family Business, & Building a Global Luxury House 18.03.2026 1t 4min

  The Gstaad Guy sits down with Elie Saab Jr., CEO and Vice Chairman of Elie Saab Group, to explore how a family vision rooted in haute couture grew into one of the world’s most recognisable luxury houses. Reflecting on the inception of the brand and the influence of his father, Elie Saab, Elie Saab Jr. shares how family values, Middle Eastern roots, and an upbringing centred on groundedness and resilience shaped his approach to leadership. From curiosity and ambition to grit and the desire to succeed, he discusses the mindset required to step into a legacy business while carving out your own path. The conversation dives into joining the company, restructuring the organisation, and expanding the brand globally while protecting the spirit of couture craftsmanship. Elie Saab Jr. reflects on diversifying the house into a broader lifestyle brand, the realities of the fashion industry, and why passion must always be balanced with humility. They also explore leadership, learning, choosing the right partner, and building the support system required to sustain long-term growth. A thoughtful look at turning dreams into action, driving innovation without losing heritage, and preparing a family business for future generations. Filmed at Elie Saab's London Bruton Street Boutique. (00:00) Intro ✨🎙️ (01:28) Inception Of Elie Saab ✨🧵 (03:10) Family 👨‍👩‍👦‍👦❤️ (06:58) Work Environment 🏢💼 (07:15) Middle Eastern Roots 🌍🕌 (09:53) Celebrating Life 🥂🎉 (11:14) Desire To Thrive 🔥🌱 (13:44) Joining The Business 🤝🏻🏢 (17:25) Upbringing & Values 🧬🧭 (20:20) Choosing Your Partner 💍🤝🏻 (25:01) Future Generations 👶✨ (25:55) Diversifying The Business 🌐📈 (32:59) Becoming A Lifestyle Brand 🏡💎 (33:42) Reality Of The Fashion World 👗⚖️ (36:35) Passion vs. Humility 🔥🙏🏼 (40:35) Learning 📚💡 (41:35) Becoming CEO 👔🏆 (45:41) Restructuring 🔧📊 (50:27) Driving Growth 🚀📈 (53:16) Future Of The Industry 🔮✨ (56:50) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices