Flying Solo

Episoder

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  Are you the bottleneck in your business? 24.07.2026 36min

  Jayne Robinson is a former primary school teacher who redefined her life and career after asking herself the critical question: Is this all there is? Jane shares her journey from a career crossroads to becoming a personal transformation coach, international speaker, and author. In this episode they explore what happens when the business you built becomes a cage instead of freedom, how self-limiting beliefs can become bottlenecks in your work and life, and why embracing courage—and a little discomfort—might be the key to truly transformative change. Whether you’re feeling stuck, comfortable, or standing on the edge of your next big move, this conversation is packed with practical insights on breaking free from the “cage of comfort” and living life on your own terms. Key topics Jane Robertson’s Journey and Transformation Left teaching after a crisis of purpose and confidence Built a new career as a transformation coach and author Utilised personal adversity as a catalyst for change Overcoming Limiting Beliefs in Business Surface problems often mask deeper stories and self-limiting beliefs Childhood experiences frequently shape current business behaviors Increasing self-awareness and reframing beliefs is crucial for growth The challenge of comfoirt zones The “cage of comfort” keeps many from pursuing true fulfillment Resentment, stagnation, or burnout signal a need for change Courage is needed to sacrifice comfort for personal and business evolution Action vs. Overthinking Over-reflection and learning can become forms of procrastination Taking imperfect action is more effective than waiting for certainty Asking for help and accepting you can’t do it all speeds growth Lessons from "The Freedom Experiment Writing the book increased Jane Robertson’s visibility and authenticity The book encourages readers to reflect honestly and pursue courageous change True freedom means living by your own values while making a positive impact Time-stamped overview 00:00 Questioning my teaching career 06:21 Navigating early career challenges 07:02 Choosing a niche in life coaching 10:13 Understanding identity and self-perception 14:00 Recognizing and managing default self 18:32 Choosing comfort over growth 23:06 Navigating fear and risk decisions 26:51 Overcoming Decision Paralysis 28:35 Discussing The Freedom Experiment 31:56 Finding clarity and creating change 34:50 Episode conclusion and outro Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Discipline over talent: Jason Dunn’s guide to success in sport and business 16.07.2026 48min

  At 62, Jason Dunn is a pretty remarkable individual. He has completed more than 14 Ironman events, multiple ultramarathons, and built several successful businesses along the way; and he’s still chasing new challenges, In this episode of Flying Solo, Dunn shares insights from his latest book, Greatness Doesn't Care, arguing that real success relies less on talent and more on the everyday choices we make. So settle in, as we explore the connections between discipline, resilience, overcoming self-doubt, and the mindset of an endurance athlete. Whether you’re building your business from scratch or facing tough times as a solo entrepreneur, this episode is packed with wisdom on pushing through discomfort, building habits that stick, and finding your own path to greatness—no matter what life throws your way. Time-stamped overview 00:00 Life experiences and personal growth 04:12 Struggling with purpose and habits 06:52 Overcoming fear through swimming 10:56 Creating actionable daily plans 15:41 Importance of planning and discipline 17:34 Mastering mindset for success 22:12 Overcoming challenges and thriving 24:01 Embracing challenges in training 29:55 Learning social media and helping others 31:22 Starting a Running Routine 35:47 Finding purpose through struggle 40:24 Learning vulnerability in leadership 44:03 Improving team communication 44:46 Finding mentors from other industries Key Topics 1. Discipline and Routine Jason Dunn emphasizes that discipline is critical for achieving success, whether in athletic pursuits or business Discipline involves consistently taking action on the most important tasks, regardless of how you feel . The Stoic philosophy of self-mastery resonates strongly, focusing on aligning wisdom (planning) with action 2. Mindset and Resilience Mastering your mindset is foundational for self-mastery and success Resilience is not just about surviving significant events, but about facing daily challenges and making small decisions consistently. Jason Dunn reframes struggle and failure as essential elements for growth and meaning, advocating to associate them with success . 3. Purpose vs. Goals Purpose is more powerful and sustainable than simple goal-setting). Many people fail at goals like New Year’s resolutions because they lack a deeper purpose behind the goal. A strong, meaningful purpose helps carry individuals through difficult moments and sustains motivation over time . 4. Avoiding Comparison and Harnessing Vulnerability Jason Dunn warns that comparison—especially through social media—undermines confidence and joy. Progress should be measured against your own previous self, not others, because greatness is being "better than yesterday. Embracing vulnerability leads to greater personal and business growth, allowing for admitting mistakes and creating deeper connections.   Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How managing energy beats time management for business owners 10.07.2026 46min

  Dr Amantha Imber is an organisational psychologist, founder of Inventium, and host of the acclaimed How I Work pHodcast. Despite years spent teaching leaders how to work smarter, Dr. Imber found herself burning out, leading her to question whether time management is really the answer to sustainable high performance. In this episode Cec and Amantha explore the importance of managing energy—not just time—and share practical, science-backed strategies for boosting, resting, and protecting your energy so you can thrive in your business without running yourself into the ground. If you’re a solo operator feeling overwhelmed or exhausted, this episode is packed with insights and tips to help you recharge and avoid burnout. 1. Energy Management vs. Time Management Many believe time management is the key to success, but managing energy may be more important for sustainable performance. Burnout can occur even when using optimal productivity systems and time management tools. The importance of understanding and actively managing energy, not just time, is emphasised for business owners. 2. Recognising Burnout and Early Warning Signs Burnout is often a slow build-up, not an overnight event. Early warning signs involve depletion in three areas: physical (chronic fatigue), mental (brain fog, difficulty making decisions), and emotional energy (heightened sensitivity, frequent tears). Being able to identify these signs early can help individuals intervene before reaching a crisis point. 3. Practical Strategies for Boosting and Protecting Energy Simple, evidence-backed strategies (like a 30-second cold shower, the “mint hit,” or a “silent walk”) can rapidly improve energy levels Protecting energy is as crucial as boosting it—using tactics like the “70% rule” for delegating tasks to prevent unnecessary energy drain. Experimenting with different techniques and tracking results makes it easier to find what works for each individual’s unique needs. 4. The Role of People and Culture in Energy Management Working with “dementors” (energy-draining people) can significantly deplete emotional energy; addressing or removing such influences is key. Even valuable team members or clients may need feedback or boundaries if they negatively impact energy and culture. Firing clients and performance-managing team members who consistently drain energy may be necessary for long-term sustainability Timestamped overview 00:00 Experiencing burnout as a CEO 04:12 The burnout recovery fantasy 08:38 Research and writing the third book 13:41 Finding the minimum viable dose 15:40 Cold water therapy strategies 21:12 Struggling with low sales and stress 23:55 Firing difficult clients 26:09 Managing team performance issues 29:39 Boost, rest, and protect strategies 34:50 Delegating with the 70% rule 36:49 Challenges of Untrained AI Use 42:03 Recognizing early burnout signs 43:48 Using peppermint oil for energy Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Making your small business newsworthy: Expert advice from Liz Nable 02.07.2026 42min

  Liz Nable is a former television journalist turned business owner who now specialises in helping entrepreneurs and small businesses to secure media coverage, build their public profiles, and position themselves as experts. Drawing on 15 years in newsrooms, Liz shares insider tips on what journalists look for, how to craft a compelling brand story, and why being the face of your business is a powerful advantage in today’s media landscape. Whether you’re overwhelmed by the thought of PR or wondering how to get your story noticed without a big budget, this episode is packed with actionable advice on pitching, standing out, and making your business unignorable to the media. Key topics 1. Common Misunderstandings About Media & PR Many small business owners perceive media and PR as overly complicated and too time-consuming to tackle alongside daily business demands There is a misconception that you must know journalists personally or be an expert in PR to get coverage Owners often underestimate the value of their own story and hesitate to be the face of their business, even though this human element is highly attractive to media 2. Effective Media Pitching Strategies Make it about the problem you solve or the issues in your industry, not just your product or service     Keep pitches concise—avoid lengthy, two-page life stories that overwhelm busy journalists Tailor your pitch by understanding the outlet’s audience and having familiarity with their recent content 3. Building Authority and Consistent Visibility Consistently pitch and show up in front of media professionals—being visible and easy to work with increases chances of being featured repeatedly Use social media and owned channels (website, email list, podcast) to reinforce expertise and share your story, which can complement and amplify earned media. Consider every piece of content or pitch as reusable across different channels, and repurpose ideas to maximize their reach 4. Trends and Evolving Media Landscape·      Journalists have a constant need for fresh content due to digital platforms, making it an opportune time for small business stories       There’s a growing appetite for authentic, human stories, especially those focusing on health, innovation, personal journeys, and cost-of-living challenges       Media is favoring independent, Australian-owned small businesses over faceless corporations, and human connection is more valued than ever  Timestamped overview 00:00 Introducing media expert Liz Nabel 03:15 Pitching to the Media 06:20 Tips for Effective Media Pitching 11:34 The power of human connection 15:59 Realizing the impact of business skills 18:08 Media Masters Academy for small businesses 20:41 Using the same content idea 24:59 Understanding Your Audience Online 28:35 Using social media for PR 30:55 Repurposing content for marketing 34:36 Growing interest in health media 39:59 Sustaining PR for small businesses 41:38 Sharing website and program info Learn more about your ad choices. Visit megaphone.fm/adchoices
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  From hustle to happiness: rewriting the rules for small business success 25.06.2026 45min

  Declan Edwards is the founder of BU Happiness College,  a positive psychology researcher, and author of the book How to Be Happy. In this episode of Flying Solo, Declan explains why happiness isn’t just a lucky outcome or the reward for success—but a practical skill that anyone can learn and practice. Declan shares insights from more than a decade of happiness research, unpacks the myths around what truly brings fulfillment (beyond just landing the next big client or hitting a revenue milestone), and delivers actionable strategies so that solo business owners can build happier, more meaningful lives—without waiting for everything to be perfect. If you’ve ever found yourself postponing happiness for some future achievement, this episode is for you. Declan Edwards emphasises that happiness is not just a fleeting emotion or lucky accident, but a skill that can be learned and practised through evidence-based methods. The concept of the "hedonic treadmill" (the "I'll be happy when..." mindset) traps individuals in a perpetual pursuit of future milestones rather than experiencing happiness in the present. Declan Edwards built his curriculum around 75 distinct skills that can increase one's happiness, though mastering all is not necessary—expanding your toolkit is what matters. The pressures of business ownership often amplify the happiness trap, as soloists connect their worth and contentment to their business outcomes. Introspection and self-knowledge are highlighted as vital skills, helping business owners separate their identity from the success or failure of their business. Success does not guarantee happiness; research shows that building happiness skills first makes professional and personal success more likely. The notion that happiness is simply about thinking positively or manifesting outcomes is refuted; Declan Edwards stresses that this kind of toxic positivity can be harmful and counterproductive. Negative emotions are seen as essential to a full human experience—happiness is not the absence of challenge or discomfort but the ability to navigate them effectively. The expectation that happiness means feeling good all the time is a misunderstanding; emotional complexity and resilience are key. Simple practices such as regular introspection, gratitude journaling, and savoring positive moments foster greater happiness and satisfaction. Human connection and relationships play a critical role; happiness is interdependent, benefiting both the individual and those around them through a measurable ripple effect. Declan Edwards encourages listeners to move beyond knowledge and actually implement takeaways from these discussions to see real change in their lives. 00:00 Chasing Success and Finding Happiness 06:11 Building a happiness skillset 07:34 Selecting key happiness skills 11:38 Balancing work and personal life 14:25 Goals and pursuit of happiness 19:14 Defining personal happiness 23:29 Balancing success and happiness 26:34 Practicing daily gratitude journaling 28:59 Practicing daily introspection 34:13 Contagiousness of happiness and its impact 35:20 Spreading happiness through our actions 38:32 Criticism of manifestation trends 42:31 Inspiring action from learned insights     Host: Cec Busby Sound: Abu Baker Guest: Declan Edwards Find out more about Declan. Key topics1. The Science and Skill of Happiness2. Happiness and Business Ownership3. Common Misconceptions and Toxic Positivity4. Practical Habits and The Ripple EffectTime-stamped overviewListen now: Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The power of purpose: Cherie Mylordis on thriving in tough times 19.06.2026 36min

  Work futurist Cherie Mylordis explores the powerful role purpose plays in helping soloists and small business owners thrive—especially when times get tough. Drawing on her transformative experience as part of the founding team for the Sydney 2000 Olympic Games, Cherie Mylordes shares insights into how a shared sense of purpose can energize teams, guide decision-making, and act as an antidote to burnout and uncertainty. Cherie  unpacks the practical ways any business—no matter the size—can define and activate its purpose to engage people, attract the right customers, and build a motivated, resilient culture. If you’ve ever wondered how to reconnect with what drives you or how to stand out in challenging times, this conversation has you sorted. Key topics 1. The Power of Purpose in Business Purpose unites people and drives engagement, as seen in the Sydney Olympics experience. Organizations grounded in purpose respond better during crises and uncertainty. Aligning personal and business purpose enhances motivation and combats burnout. 2. Making Purpose Practical for Small Businesses Purpose shapes customer experience, branding, and business ethos (e.g., nursery and mechanic examples). It serves as a filter for decision-making and prioritization, especially amid overwhelm. A clear purpose can attract ideal customers and staff while repelling mismatches. 3. Defining and Embedding Purpose Purpose is broader and more enduring than a vision or mission statement. Use thought-provoking questions (“Why do I exist? What if I couldn’t fail?”) to articulate purpose. Purpose must be seen, felt, and lived—visible in branding and present in daily actions. 4. Purpose as a Driver of Culture and Adaptability Purpose-driven organizations foster meaningful work and strong workplace cultures. Giving employees autonomy and permission to act on purpose ignites innovation and engagement. Revisiting and evolving purpose periodically ensures continued relevance as the business changes. 5. Future Trends and Takeaways Rising generations demand meaningful, purpose-driven work and flexibility. Technology should streamline tasks, freeing people for purposeful, human-centered work. Reflecting on purpose regularly guides businesses through uncertainty and opportunity. Time stamped overview 03:49 Preparing for the international Games 07:48 Eden Gardens business philosophy 10:36 Evaluating priorities through purpose 15:07 Exploring deeper business motivations 18:07 Recognizing team strengths and roles 20:17 Empowering Elderly to Thrive 24:15 Building a Purpose-Driven Team 29:53 Reevaluating business purpose 31:08 Rethinking business impact and growth 34:37 Finding clarity through purpose Host; Cec Busby Sound: Abu Baker Guest Cherie Mylordis Find out more abut Cherie and Nextgenify https://nextgenify.com/     Learn more about your ad choices. Visit megaphone.fm/adchoices
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  From revenue to real wealth: Smart financial strategies for solopreneurs 11.06.2026 44min

  Salena Kulkarni  is a chartered accountant, property investor, and the founder of Freedom Warrior . In this episode of Flying Solo,Cec and Salena sit down to unpack one of the biggest blind spots for solopreneurs: building personal wealth outside their business. With over 25 years of experience helping entrepreneurs make smarter financial decisions, Salena shares essential insights into common money mistakes, why being good with money isn’t the same as building wealth, and practical strategies to stop working harder and start making your money work harder for you. Whether you’re struggling with cash flow, balancing personal and business finances, or just wondering how to set yourself up for long-term financial security, this episode is packed with actionable advice to help you shift your money mindset and take control of your financial future. Key Topics 1. Common Money Mistakes for Solo Business Owners Focusing solely on revenue and profit, while neglecting broader measures of business health and personal wealth (Salena Kulkarni at 02:48) Reinvesting all spare capital back into the business without considering if it could work harder elsewhere (Salena Kulkarni at 03:07) Failing to separate business and personal finances, leading to lack of structure and vulnerability in cash flow disruptions (Salena Kulkarni at 03:54) 2. Importance of Mindset and Money Psychology Many business owners believe they’ll start building wealth “when the business is stable”—a threshold that often never arrives (Salena Kulkarni at 03:33) Money psychology (scarcity vs. abundance) drives financial behaviour and outcomes, often more than income level (Salena Kulkarni at 07:28) Developing financial literacy and actively working on shifting mindset is as crucial as managing mechanics and cash flow (Salena Kulkarni at 24:08; 25:52) 3. Creating and Managing a Money System Establishing a clear separation between business and personal finances and setting up money systems for both (Salena Kulkarni at 05:26; 23:30) Implementing disciplined cash flow management, including regular transfers to tax, profit, and savings accounts (Salena Kulkarni at 29:16) Paying oneself as an employee to avoid the feast-and-famine cycle and manage personal expenses consistently (Salena Kulkarni at 31:55) 4. Investing Beyond the Business for Long-Term Wealth Not relying on the business as a sole retirement plan; diversify investments to reduce exposure (Salena Kulkarni at 13:28) Learn about investment risk, identify 3–5 investment “pillars,” and avoid rushing into deals without understanding them (Salena Kulkarni at 18:31) Building assets outside of the business creates financial security and a “sleep at night” factor, regardless of business volatility (Salena Kulkarni at 06:19; 20:31) Time-stamped overview 00:00 Career transition to wealth building 05:44 Importance of cash flow management 09:39 Managing business finances and wealth 11:09 Managing cash flow and investor mindset 15:52 Analysing Business Finances 19:12 Planning Strategic Business Investments 23:17 Personal money systems and investing 26:46 Binary views on wealth and success 29:06 Setting up separate bank accounts 34:53 Financial planning and business survival 38:25 Learning from investment losses 41:31 Influence of The Millionaire Next Door 43:21 Closing and listener reminders Host : Cec Busby Guest: Salena Kulkarni Sound Abu Baker Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Redefining success: How to thrive without sacrificing your wellbeing 04.06.2026 45min

  This week, we dive into the perils of hustle culture and ask: what happens when your drive for success starts to derail your health, energy, and happiness? Our guest is Andrew Horsfield—author of Better: Escape Average, Beat Burnout, and Own Your Life. Once a high-flying corporate achiever himself, Andrew hit burnout hard and was forced to radically rethink how we define success and pace ourselves in business. Today, Andrew helps professionals and business owners tackle the everyday stress, uncertainty, and self-doubt that can come with running your own operation—without sacrificing wellbeing along the way. In this episode, we get real about burnout, decision fatigue, and why we chase "finish lines" that always seem to move. We'll explore practical strategies to protect your energy, set boundaries, and rediscover a sense of freedom in your work. If you're grinding non-stop or feeling stuck despite looking successful on the outside, this conversation is for you. Key topics Burnout signs and when to change Normalising overwork culture Metaphorical finish lines and happiness metrics Optimising daily routines and travel prep Role transitions and mental boundaries Handling failure and self-awareness Separating identity from business success The importance of rest and recovery Managing inner critics and self-doubt Progress tracking and celebrating small wins Time-stamped overview 00:00 Introduction to Burnout and Success 01:16 Understanding Burnout: Personal Experiences 04:45 The Finish Line Mentality in Business 08:39 Optimising Work and Daily Routines 10:23 Transitioning Between Roles 12:46 Managing the Inner Critic 15:44 Dealing with Failure and Setbacks 20:21 Separating Identity from Business 23:41 The Importance of Rest 27:58 Embracing Boredom for Creativity 30:55 The Power of Saying No 34:00 High Performance and Pressure 37:05 Tracking Progress and Rewarding Yourself 40:20 Redefining Success Host: Cec Busby Sound: Abu Baker Guest: Andrew Horsfield. Find out more about Andrew /https://www.andrewhorsfield.com/ Buy his book https://www.andrewhorsfield.com/book Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The experiment mindset: Small tests, big business wins 28.05.2026 44min

   In this episode, leadership coach Tamsin Simounds shares insights from her book 'The Experiment Mindset' on how to ditch perfection, take smarter risks, and make sustainable progress in personal and professional growth. Discover how to reframe your approach to goals, overcome imposter syndrome, and embrace a learning-focused mindset. Key topics The concept of the experiment mindset and its application in personal and business growth Overcoming imposter syndrome through evidence and identity mapping The importance of focusing on the process rather than just outcomes    How to set meaningful horizons and test hypotheses in life and business Common mistakes in adopting the experiment mindset and how to avoid them Time-stamped overview 00:00 The Quest for Perfection in Business Planning 04:50O vercoming Imposter Syndrome 10:42 Rethinking Growth and Success 15:53 Understanding the Experiment Mindset 21:55 Implementing Small Experiments for Progress 23:32 Maximizing Profits Through Experimentation 26:45 Increasing Revenue and Exposure 28:36 Overcoming Fear of Failure 31:24 The Experiment Mindset vs. Goal Setting 34:28 Understanding Behavioral Systems 38:48 Interpreting Data Effectively 43:45 Conclusion and Key Takeaways Host: Cec Busby Sound :Abu Baker Guest: Tamsin Simounds. Find out more about Tamsin Buy a copy of The Experiment Mindset Connect with Tamsin on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How successful founders spot opportunity and build brands 21.05.2026 48min

  Bernadette Schwerdt is a copywriter, ghostwriter, business book coach, and founder of one of Australia’s leading copywriting schools. She’s spent years uncovering what makes entrepreneurs turn million-dollar ideas into thriving businesses … insights she’s compiled in her book, Secrets of the New Online Entrepreneurs. In this episode, Bernadette takes us through her unconventional career journey from acting to advertising to building a successful online business. We’ll dive deep into how she’s worked with top founders from brands like Airtasker, Bondi Sands, and Luxury Escapes, discovering what really sets successful businesses apart. We’ll unpack how to spot real opportunities (and avoid those that are doomed), the pivotal role of storytelling in building your brand, and how AI is reshaping the entrepreneurial landscape. Whether you’re just starting out or looking to grow your business, you’ll come away with practical tips on research, risk-taking, and building your personal brand, all straight from the frontline of Australia’s entrepreneurial scene. Key topics 1. Turning Ideas Into Businesses Bernadette explores why few people turn great ideas into million dollar businesses, emphasizing the differences between dreamers and doers. Bernadette shares real-world examples from entrepreneurs she’s interviewed, highlighting how successful founders have built global brands from scratch. Core lessons include spotting real opportunities, understanding what builds a thriving business, and leveraging both passion and pragmatism. 2. Research, Validation, and Risk-Taking Bernadette stresses the importance of deep research, using competitor and adjacent market analysis before launching a business. The balance between pragmatic realism (e.g., Google searchest o invalidate ideas quickly) and taking calculated risks is highlighted with stories such as the coffee shop/barber example and her nephew’s Pokémon card arbitrage. Effective founders conduct pre-mortems and scenario planning—preparing for the worst and having contingency plans, as illustrated by experiences from companies like Swiss and Seek.com. 3. The Role of AI in Business and Content Creation AI is recognised as a powerful research and productivity tool, but Bernadette urges not to rely solely on it—human judgment, passion, and external conversations are still essential. In the copywriting world, AI is considered an “intern” or co-writer, and the value of trained writers is heightened due to their ability to brief AI effectively and filter quality from generic output . For small businesses, AI’s key benefit is productivity—handling repetitive or time-consuming tasks and assisting with research, hiring, and summarizing content . 4. Storytelling and Personal Branding Bernadette breaks down the structure of business storytelling: context, challenge, action, result, and learnings, emphasising its power in connecting with audiences and communicating core beliefs. Preparation and authenticity are crucial for public speaking; Bernadette shares that effortless speeches require significant rehearsal and a clear focus on audience takeaways. Building a strong personal brand, both online and in-person, is increasingly critical in a world where AI screens applicants and consumers buy from people, not just businesses. Timestamped overview 00:00 Beginning the ghostwriting journey 03:17 Pursuing passion in creative careers 07:22 Remote work versus office culture 10:01 Radek Sali's risk-taking decision 16:11 Discovering the card arbitrage opportunity 18:54 Finding a unique product niche 20:51 Pursuing passions carefully 26:03 Importance of clear storytelling structure 26:59 Advice for success stories 31:36 Overcoming growth challenges on a budget 35:58 Using AI for transcriptions 38:45 Importance of personal branding online 41:01 Building a Personal Brand 43:55 Becoming comfortable with social media Host: Cec Busby Guest: Bernadette Schwerdt. Find out more about Bernadette Sound: Abu Baker Learn more about your ad choices. Visit megaphone.fm/adchoices
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  From cringe to confidence: how to make selling feel good 14.05.2026 36min

  Does the thought of sales and selling make you squirm? You’re not the only one. Yet, selling a part and parcel of doing business, so how can you get over the ick? To help us reframe our thinking and banish that cringe factor for good  we're joined by Kate Toon. Kate is an ,award-winning business mentor, digital marketing coach,and author of the bestselling "Six Figures" series, including her latest, "Six Figures in Sales." We discuss what it really takes to sell without sleaze, why honesty trumps hype, how to price your services with confidence, and why building genuine rapport is your greatest sales asset—whether online, offline, or somewhere in between. If you’ve ever struggled with selling, this episode is packed with practical wisdom to help you find a sales style that actually feels good. Time stamped overview 00:00 Applying advertising skills to small business 03:56 Criticism of Meta advertising platforms 09:27 Setting freelance income goals 10:56 Discussing pricing strategies 15:28 Understanding Google's EEAT criteria 18:00 Challenges of running a bookshop 22:35 Importance of honesty in sales 23:38 The impact of brand connection 28:06 Improving your website's about page 30:17 The importance of strong writing skills 33:29 Focusing on emotional appeal Key topics 1. Mindset Shift in Selling ·     Selling  is not inherently "pushy," but simply about matching solutions to the people who need them and overcoming objections rather than convincing uninterested parties (05:12). ·     Highlighting that discomfort with selling often comes from a misconception—it becomes easier and less "cringe" when you know your audience genuinely wants or needs what you offer (05:35). ·      Moving away from "bro marketing" and push tactics, Kate Toon advocates for honesty, conversation, and real rapport with potential clients (00:48, 08:31). 2. Pricing and Value Perception ·     Accurate pricing starts with logical, unemotional calculation understanding minimum viable income, realistic billable hours, and tiered income goals (09:27). ·     Price is rarely the main objection in sales; most clients can afford the service or product but are concerned about value and outcome (14:10). ·     Transparent communication about what is feasible within a client's budget and honest conversations about the value provided are crucial for long-term trust (12:21, 13:38). 3. Building Trust and Reputation ·     The "EEAT" (Experience, Expertise, Authority, Trust) acronym from SEO as vital for any business's digital and real-world reputation (15:28). ·     Consistent branding and authentic rapport—both online and offline—help potential customers feel confident, acknowledged, and valued (19:11). ·     Testimonials, peer recommendations, and clear evidence of qualifications play a pivotal role in building the authority and trust that drive conversion (16:43, 28:24). 4. Human-Centric Digital Marketing (Beyond Ads) ·     Kate Toon advocates for organic methods over paid advertising, emphasizing SEO, content quality, and relationship-building (04:53, 27:01). ·      Businesses should build extensive and authentic about pages, accumulating third-party endorsements and trust signals to enhance their digital footprint (28:24). ·     Content—especially copywriting—should be clear, jargon-free (unless appropriate to the audience), personable, and genuinely reflective of the brand's voice (30:17).   Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The rhythm of influence: mastering modern persuasion 07.05.2026 37min

  In this episode of Flying Solo, Jeff Purser, communication strategist and author of Yes Yes Yes, shares insights on modern persuasion techniques. He emphasises the importance of timing, empathy, storytelling, and listening skills for soloists and small business owners to influence effectively without manipulation. Key  topics The shift from hard sell to empathetic influence The importance of timing in persuasion Storytelling as a persuasion tool Masks of persuasion and emotional sequencing Listening skills as a key to influence Timestamped overview 00:00 Introduction to Persuasion for Soloists and Small Business Owners 01:12 Jeff Persa's Career Journey and Inspiration for the Book 03:08 Why Old School Sales Tactics No Longer Work 04:19 What Healthy Persuasion Looks Like Today 05:21 The Critical Role of Timing in Influence 07:07 Preparing Your Approach Before Engaging a Client 09:43 The Three Act Structure of Persuasion and Influence 11:21 The Power of Timing in Idea Landing and Authority 14:00 Lessons from Steve Jobs and Bill Gates on Persuasion 16:31 The Customer as the Hero in Business Storytelling 18:41 The Five Heartbeats Framework for Emotional Sequencing 21:03 The Masks of Persuasion and When to Use Them 23:29 Listening Skills as a Foundation for Influence 25:26 Effective Questioning to Understand Customer Needs 27:02 Persuasion in Internal Business Relationships 28:31 Overcoming Introversion and Presentation Anxiety 35:58 Key Takeaway: Persuasion is a Learnable Skill   Host: Cec Busby Sound: Abu Baker Guest Jeff Purser Find out more about Jeff: https://jeffpurserproductions.com/ Buy a copy of Yes! Yes! Yes! Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Small budget, big buzz: Jasmin Hyde’s PR playbook for soloists 30.04.2026 29min

  Jasmin Hyde is the founder of strategic communications agency Hyde & Seek. She sits down with Flying Solo to explore the ins and outs of PR for small businesses. Jasmin brings a wealth of insight on building visibility and telling powerful brand stories. Discover why PR isn’t just for big brands, how to get your story noticed without a huge budget, tips for pitching tobmedia, and how to communicate your brand’s purpose authentically. Plus essential advice on navigating reputation management and the rise of AI in communications. If you’re looking to level up your brand’s profile, this episode is packed with actionable tips to help you find your voice and get your message out there. Timestamped overview 00:00 Introducing Jasmine Hyde 05:20 Starting a brand during Covid 06:52 Early PR and brand building 12:43 Media briefing session tips 14:35 Researching the right media contacts 18:10 AI's impact on media industry 22:43 Importance of proof in green claims 25:44 Benefits of proactive PR 27:35 Understanding PR's supportive role 30:20 Ending and subscription reminder Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Running on Empty? The health wake-up call for solo business owners 23.04.2026 36min

  In today's episode,we're tackling a crucial yet often overlooked facet of entrepreneurship: your health. As a business owner, you enjoy unparalleled freedom, but it also means you're the sole safety net—no HR to check in and no one to notice when you’re burning out. Our guest is Daniel Kirkbride, founder of Cyora specializes in helping founders and CEOs uncover hidden health issues that could be holding them back. Drawing from thousands of health reports, Daniel shares eye-opening insights about why most high performers are operating well below their biological capacity—even if they think they’re doing fine. We’ll explore the "solo founder health trap," how to identify early warning signs of burnout, the importance of sleep, nutrition, and movement, and practical steps you can take to avoid running yourself into the ground while building your business. If you’re running on coffee and adrenaline and wondering if it’s really sustainable, this episode will help you tune into what your body is telling you and move towards a healthier, more resilient way of working. Timestamped overview 00:00 Early career and clinic beginnings 04:08 Transition to functional medicine 06:24 Why functional medicine matters 10:22 Common deficiencies in high achievers 15:07 Simplifying before adding improvements 19:17 Listening to your body's signals 19:54 Common signs of underlying health issues 24:14 Fitness basics and starting points 28:15 Healing timelines for health issues 32:12 Simplifying health and wellness routines 33:57 Prioritizing health like business 36:49 Closing remarks and goodbye   Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Preparing your business for sale: Insights on exit planning with Simon Bedard 16.04.2026 33min

  Today we’re diving into a critical topic that many business owners overlook—your exit plan. After pouring years of passion and energy into your business, have you thought about how you’ll eventually move on? Simon Bedard is a seasoned expert with over 20 years of experience guiding owners through the exit process and author of "Exit Like an Expert." Bedard reveals why the biggest challenge in selling a business isn’t the market, but lack of preparation—only 20 to 30 per cent of businesses that go to market actually sell. So, we’ll explore the mindset shifts needed, the importance of planning ahead, common pitfalls to avoid, and strategies to maximise the value of your business when it’s time to say goodbye. Whether you’re thinking about selling soon or just want to prepare for the future, this episode is packed with essential advice on creating a smooth and rewarding exit. Timestamped Overview 00:00 Why business owners need exit plans 05:39 Closing down a small business 08:56 Reducing owner dependence 10:15 Making a business attractive to buyers 16:17 Types of buyers explained 17:09 What buyers look for 20:41 Advice for selling a business 25:44 Preparing your business for sale 29:16 Seller remorse and post-exit regret 33:03 Preparing for a business exit 34:27 Closing and next steps Key topics 1. Exit Planning for Business Owners Many business owners neglect to plan their exit, leading to complications or missed opportunities when it’s time to move on (00:15, 05:02). Only about 20-30% of businesses that go to market actually sell, largely due to lack of preparation (00:37, 02:23). Starting exit planning early gives owners more control over outcomes and allows for smoother transitions (05:04, 22:39). 2. Risks and Challenges in Selling a Busines Smaller businesses are harder to sell due to higher risks and difficulties obtaining funding (02:45, 02:55). Owner dependence—when the business relies heavily on the owner—makes transition difficult for buyers (09:05, 09:40). Concentration risk, such as relying too heavily on one customer or supplier, can lower the business’s value and turn buyers off (11:57, 19:02). 3. Buyer Perspectives and Value Drivers Buyers are primarily interested in the future earning potential of a business, not just its past success (17:00, 18:00). Strategic buyers look for synergies, like technology, IP, or key clients that fill gaps in their own business (15:49, 16:10). Factors like recurring revenue, diversified client base, and robust operational systems are attractive to buyers (11:02, 18:00, 18:21). 4. Emotional Aspects of Exiting Many owners feel emotionally attached to their businesses, which can lead to “seller’s remorse” or failed deals at the last minute (14:36, 29:16). Some owners prioritize legacy and the future of their employees or business mission over getting the highest price (14:49, 13:49). Planning for life after business—having purpose or activities lined up—helps avoid existential crises post-exit (30:44, 31:13). Learn more about your ad choices. Visit megaphone.fm/adchoices
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  From million-dollar mistakes to marketing mastery with UNTMD Founder Maria Kathopoulis 09.04.2026 38min

  Maria Kathopoulis has firsthand experience with the frustrations of marketing spend that fails to deliver results. After investing $250,000 in agencies across two businesses without seeing the returns, she took a bold new approach—launching UNTMD, a consultancy that flips the traditional agency model on its head and prioritises tangible revenue and real outcomes over vanity metrics. Maria shares her journey from costly missteps to scalable growth, exploring why understanding your business metrics, knowing your customer, and demanding accountability from your marketing partners is more important than ever. Plus, discover how AI is transforming marketing strategies for solopreneurs and small businesses, and learn practical tips for maximising your budget, no matter how lean. Timestamped overview 00:00 Frustration with marketing spend 05:18 Rebuilding and marketing the app 07:08 Learning business metrics and marketing 13:37 Focusing on what drives profit 15:45 Common business mistakes and misconceptions 19:33 Marketing strategies for different industries 23:21 Using AI to empower businesses 27:06 Using AI for business growth 30:27 Using AI to streamline tasks 34:32 Focusing on high-yield channels 36:25 Challenges scaling and building teams 39:39 Keys to business longevity'' Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Rethinking networking: How to make real business connections 02.04.2026 31min

  Karen Dennett is a business and enterprise teacher, mentor, and founder of Hello Monday. She sits down for a chat with Flying Solo to explore why traditional networking doesn’t work for everyone and how a new approach is needed. Karen shares her journey from corporate teaching to building communities rooted in friendship, support, and vulnerability. In this chat we unpack the “ick factor" of performative networking, and discuss the importance of psychologically safe spaces, and practical ways to cultivate genuine relationships that foster sustainable business growth. If collecting business cards and small talk leaves you cold, tune in for fresh strategies to connect with like-minded business owners and build a community where you belong. Key topics 1. Rethinking Traditional Networking Many soloists and small business owners find conventional networking events exhausting and performative 00:24. Traditional networking can leave individuals feeling inadequate, isolated, or excluded 02:19. There's a growing shift toward building genuine relationships, not just collecting contacts 00:41. Friendship-based communities offer a more authentic and supportive approach 00:53. 2. Building Psychologically Safe Communities Vulnerability and authenticity are essential for creating safe spaces 08:29. Leaders set the tone by sharing their own challenges and experiences 08:45. Safe environments allow meaningful conversations, enabling members to be themselves 10:07. Fun activities and open-ended questions foster trust and openness 18:21. 3. Practical Steps for Friendship-Based Business Connections Use local venues like coffee shops and community groups for casual meetups 10:49. Avoid communities with high fees or performative expectations 11:36. Focus on curiosity about others, listening, and letting people feel seen 12:54. Create criteria to select suitable communities (location, goals, industry focus) 16:03. 4. Benefits of Relationship-Driven Networks These communities lead to organic business referrals and collaborations 22:20. Enhanced trust and credibility from ongoing, genuine conversation—not just exchanging business cards 23:07. Sustainable growth means new leads, improved development, and mutual support 23:55. Personal and professional growth is fostered through skill-sharing and encouragement 24:09. Timestamped overview 00:00 Rethinking networking for small businesses 05:37 Finding support in business 08:41 Creating a safe, supportive space 10:49 Building community at coffee shops 14:44 Building trust and finding your tribe 19:05 Setting intentions and building impact 20:13 Creating goals through shared reflection 24:28 Balancing in-person and online connections 29:02 Building confidence and networking 30:45 Rethinking traditional networking Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Mental health and wellbieng secrets for soloists 19.03.2026 34min

  Graeme Cowan is a resilience expert, workplace mental health advocate, and founding director of R U OK. Graeme shares his personal journey through one of the most severe cases of depression his psychiatrists had ever seen, revealing the early warning signs he missed, the pressures that contributed to his burnout, and the steps he took to rebuild his life. Now, as the author of "Great Leaders Care," he’s on a mission to educate business owners on why mental health is not a luxury but an essential skill for high performance. Cec and Graeme explore practical strategies for building resilience, creating supportive connections, and leading by example, both for yourself and your team. This episode is packed with tangible advice to help you nurture your wellbeing and stay in the “green zone”—where productivity and creativity thrive. Key topics 1. Mental Health and Early Warning Signs ·       Graeme Cowan shares his personal experience with severe depression, including early signs like waking up at 3-4am with anxiety and ignoring them until they became overwhelming. ·       He emphasizes the importance of recognizing individual warning signs and taking corrective action, such as cutting back on commitments and prioritizing sleep and exercise. ·       The role of self-care for solo business owners is highlighted, especially since there’s often no one else to check in on their well-being. 2. The Importance of Relationships and Connection ·       The Harvard Adult Development Study is cited, showing quality relationships are key to a longer, healthier, and happier life. ·       Graeme Cowan discusses creating “scaffolding” through regular connections and rituals with friends to support mental health. ·       Soloists often let relationships slide due to busy schedules, but scheduling time with people who are good for you is vital for emotional resilience. 3. Actions for Boosting Mood and Productivity ·       Intentional daily actions account for 40% of mood improvement, while genetics and life events have lesser influence. ·       Graeme Cowan recommends focusing on “VIP” – Vitality (physical health), Intimacy (relationships), and Prosperity (career purpose) – and investing in each area every week. ·       Being in the “green zone” (positive mood) leads to enhanced productivity, creativity, and performance. 4. Leadership, Well-being, and Modeling Healthy Practices ·       Leaders in small businesses must prioritize their own mental health, as modeling well-being motivates 91% of employees (compared to 38% if not modeled). ·       The ICARE framework outlined by Graeme Cowan helps leaders identify, support, and encourage help-seeking for those struggling. ·       Scheduling your “one thing” (the activity that centers you) and making it non-negotiable is a powerful mindset shift for avoiding burnout.  Timestamped overview 00:00 "Solo Business and Mental Health" 06:02 "Self-Care for Solopreneurs" 07:02 Mastering Mood and Happiness 12:20 "Prioritizing Relationships and Planning" 16:32 Origins of "Are You Okay?" 17:29 "Building the 'Are You Okay?' Movement" 22:44 Leadership Stress and Self-Care 27:39 "Finding Your One Thing" 28:43 "What’s Your One Thing?" 32:26 "Focus, Connection, Purpose"   Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Late career transitions: How to design a meaningful third chapter 12.03.2026 33min

  Robyn Greaves is a career transition specialist and author of Your Third Chapter. In this episode of Flying Solo, she dives into what it means to reimagine your career and find new purpose—especially if you're in your 50s, 60s, or beyond. Rather than viewing this stage as time to wind down, Robyn shares why more people are choosing to start something fresh, whether that's launching a solo business, transitioning into advisory or fractional roles, or simply exploring a new passion. If you're wondering how to shift your mindset, rebuild confidence after redundancy, or make the most of your experience in a changing world of work, this episode is packed with insight and practical tips for navigating the next phase of your career journey. Key topics 1. Rethinking Retirement and the ‘Third Chapter’ Many people in their 50s, 60s, and beyond are seeking more purposeful work rather than traditional retirement. The “third chapter” concept is about contribution, using one's wealth of experience, and designing work that feels meaningful. The traditional notion of retirement is evolving, with more people choosing to stay active and involved in new ways. 2. Navigating Career Transitions Later in Life Career changes can be prompted by redundancy, burnout, a desire for something new, or even health challenges. Transitioning successfully often involves self-reflection to identify values, transferable skills, and new aspirations. Robyn Greaves emphasizes experimentation—running small tests or starting side projects—to discover the right next steps. 3. Embracing Portfolio and Fractional Careers More people are building “portfolio careers,” combining several part-time, advisory, or freelance roles instead of relying on one job. Fractional roles allow experienced professionals to contribute to organizations in a flexible way, benefiting both parties. This approach provides greater work variety and income stability, often allowing people to pursue personal passions alongside professional work. 4. Mindset Shifts and the Value of Experience Overcoming internalized and societal misconceptions about age and retirement is critical for unlocking new opportunities. Building confidence after job loss or career change involves mapping out achievements and recognizing diverse skills. Experience, maturity, and resilience are major assets; leveraging them can offer significant business or consultative advantages. Timestamped overview 00:00 Redefining Work in Later Life 03:48 Aspirational Career Transformations 06:56 "Rethinking Purpose After Retirement" 10:10 Rethinking Work and Future Plans 14:17 "Burnout and Life Realignment" 20:19 Navigating Job Loss and Renewal 24:35 "Maturity Offers Unique Strengths" 26:32 "Clarifying Purpose and Values" 30:05 "AI Tools Need Human Oversight" 34:15 "Embrace Your Third Chapter" Host: Cec Busby Guest: Robyn Greaves Sound: Abu Baker Learn more about your ad choices. Visit megaphone.fm/adchoices
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  From spin to truth: Why integrity drives business growth 05.03.2026 41min

  Dominic Thurbon is a behavioral change expert, international speaker, and serial entrepreneur In this episode of Flying Solo Dominic tackles one of the most pressing challenges facing businesses in our era of misinformation and disinformation: honesty and truth. Drawing on experiences from his own entrepreneurial journey, his time as a climate change partner at EY, and insights from his upcoming book To Be Honest, Dominic  explores the profound impact truth—or the lack thereof—has on leadership, team performance, and the health of any business. He digs into the nature of truth in the workplace, the slippery spectrum between positioning and spin, and the crucial role psychological safety plays in creating a culture where people feel empowered to speak up. If you've ever wondered how to foster genuine honesty within your team, navigate the gray areas, or build lasting trust with customers, this episode will give you both practical strategies and thought-provoking perspectives. Key topics 1. The Crisis of Truth and Honesty in Business The modern business landscape is deeply affected by misinformation, disinformation, and AI-generated content, making it difficult to discern the truth Dominic Thurbon argues that truth is no longer just a “nice to have” but the foundation of a healthy business and society. A business that loses its commitment to honesty also risks losing effective leadership, sound decision-making, and overall trust within the organization. 2. The Three Types of Truth in Organizations Dominic Thurbon outlines three types of truth: “they truth” (truths about outsiders), “we truth” (truths about the group or company), and “me truth” (personal truths and self-awareness). Most conversations tend to focus externally (“they truth”), even though individuals have more control and impact dealing with “me truth.” Each type of truth requires a different approach and skill set to address honestly and effectively within an organization. 3. The Dangers of Spin and the Importance of Truth for Trust and Performance Businesses that indulge in spin, rather than truth, may see short-term gains but erode trust and sustainable value over time. Long-term customer relationships and high performance are tied to integrity management and cultures where honesty is fostered. Dominic Thurbon makes it clear that nothing “burns trust faster” than realizing a business is dishonest, and that authenticity, though valued, cannot substitute for truth. 4. Psychological Safety and Honest Communication Creating psychological safety is essential for enabling honest conversations and feedback in the workplace. Leaders must work harder than they think to create spaces where employees feel safe to speak up, especially because of inherent power dynamics in organizations. Modeling vulnerability and being the first to admit personal faults (as demonstrated by the story of Peter Sheehan) is a powerful way for leaders to foster honesty within their teams.  Timestamped overview 00:00 "Accidental Entrepreneurial Journey" 04:11 "Truth-Telling Amid Misinformation" 07:05 "In-Group Truths and Leadership" 10:37 The Paradox of Truth 14:33 Morality and Lies in Business 17:45 "Positioning vs. Spin Explained" 21:43 "Sustainable Value Over Short-Term Spin" 23:13 "Truth, Trust, and Authenticity" 28:02 "Honesty Drives Business Performance" 31:38 "Making Truth Safe Matters" 33:16 "Power Dynamics and Speaking Up" 40:06 Pete's Bold Leadership with Feedback 41:42 Extraordinary Leadership and Accountability Host: Cec Busby Guest: Dominic Thurbon Sound: Abu Baker Learn more about your ad choices. Visit megaphone.fm/adchoices