The LinkedIn™ Branding Show
Michelle B Griffin and Michelle J Raymond (#MichelleSquared)
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The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses to use personal and business branding on LinkedIn to attract dream clients and industry opportunities. Hosted by Michelle B Griffin and Michelle J Raymond, the show provides real conversations and actionable takeaways. It focuses on a 'good together' approach to branding, moving beyond common LinkedIn clichés. The hosts also authored a LinkedIn branding book available on Amazon.
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How to Prepare Your Brand For LinkedIn's New Second Home Feed Coming Soon 23.07.2026 16minThere's a new feature coming soon to your home feed that will make your LinkedIn experience a bit different, depending on your goals and usage.In this episode, we share the latest update and exactly what to do to prepare your personal brand and profile so you're not confused or left out of a hopefully upgraded LinkedIn feed experience.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself, Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.GET UNSTUCK WITH YOUR PERSONAL BRANDWhen you need clarity fast, Michelle's Power Hours give you a clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock.Learn More & Book your session here https://michellebgriffin.com/powerhour/ SUBSCRIBE TO SOCIAL MEDIA FOR B2B GROWTH PODCASTListen to Michelle J Raymond's Other PodcastIf you enjoy The LinkedIn Branding Show, you’ll also love Social Media for B2B Growth Podcast, where Michelle shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen. -
The LinkedIn Mid Year Brand Reset: The 4-Steps to Win The Second Half of 2026 09.07.2026 16minNot happy with your LinkedIn presence so far? Good news, we're celebrating the Mid-Year Reset Strategy, the mindset and method we use to get our brands back in gear to meet our personal & professional goals.Tune in for the exact steps you can take to make the rest of the year one that wins on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself, Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.GET UNSTUCK WITH YOUR PERSONAL BRANDWhen you need clarity fast, Michelle's Power Hours give you a clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock.Learn More & Book your session here https://michellebgriffin.com/powerhour/ STAY AHEAD OF WHAT'S WORKING ON LINKEDINIf LinkedIn feels important to your business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
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The Latest in LinkedIn Premium & Perks: Is the Value There & Benefits Worth It? 25.06.2026 16minWe're asked this often when we work with clients, speak and train on LinkedIn...should we use LinkedIn Premium?In this candid episode, we cover the latest benefits rolled out and explore if they are truly worth the investment. We cover the pros/cons and the candid realities of the Premium & Perks Program for you to decide what's best for you.List of LinkedIn Premium Partner Perks: HereCONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.KEEP LEARNING HOW B2B TEAMS WIN ON LINKEDINIf you enjoy The LinkedIn Branding Show, you’ll also love Michelle J Raymond’s other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen or catch the episodes here - https://socialmediaforb2bgrowthpodcast.com/episodesGET UNSTUCK WITH YOUR PERSONAL BRANDWhen you need clarity fast, Michelle's Position Yourself Power Hour™ gives you a 60-minute clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock.Book your session here https://michellebgriffin.com/powerhour/
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LinkedIn Video: What's REALLY Going On + The Latest Update Impacting Your Feed 11.06.2026 16minDepending on where you live, the video icon in your feed may have been nonexistent for a while. That's because LinkedIn was hard at work making video a better experience for us. Or did they? In this episode, we share the new, good, bad, and reality for video to build your brand on LinkedIn. And spoiler: it's not for everyone. But do tell us what you think, we'd love to hear from you.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.KEEP LEARNING HOW B2B TEAMS WIN ON LINKEDINIf you enjoy The LinkedIn Branding Show, you’ll also love Michelle J Raymond’s other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen or catch the episodes here - https://socialmediaforb2bgrowthpodcast.com/episodesGET UNSTUCK WITH YOUR PERSONAL BRANDWhen you need clarity fast, Michelle's Position Yourself Power Hour™ gives you a 60-minute clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock.Book your session here https://michellebgriffin.com/powerhour/
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Why Everyone Sounds the Same on LinkedIn Right Now: How To Ensure You Don't Become One of Them 28.05.2026 14minIN THIS EPISODEWhy is that that so many B2B and personal brands seem like clones on LinkedIn? Looking and sounding the same where so it's just one endless blur? In this episode, we share why it's so easy to fall victim to blurred branding, and how you can escape it if you're feeling a tad blended too.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.GET UNSTUCK WITH YOUR PERSONAL BRANDWhen you need clarity fast, Michelle's Position Yourself Power Hour™ gives you a 60-minute clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock.Book your session here https://michellebgriffin.com/powerhour/ STAY AHEAD OF WHAT'S WORKING ON LINKEDINIf LinkedIn feels important to your business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
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If Your Brand Foundation Is Cracked, LinkedIn Just Won't Work: Here's The Fix 14.05.2026 16minIN THIS EPISODEStruggling on LinkedIn lately? Let's look deeper....is your brand positioning and messaging set to do the heavy lifting so it's crystal clear who you are and what you're known for?In this episode, we share our brands stories when we ventured off and how we got back our brand magic, plus the top tips to take now to get back to a foundational first brand.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.GET UNSTUCK WITH YOUR PERSONAL BRANDIf you’re overthinking your message, positioning, or next move, Michelle’s Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with clarity and confidence.Book your session here https://michellebgriffin.com/powerhour/KEEP LEARNING HOW B2B TEAMS WIN ON LINKEDINIf you enjoy The LinkedIn Branding Show, you’ll also love Michelle J Raymond’s other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen.
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Celebrating Our 200th Episode - The Branding Lessons that Impact Most + Show Update 30.04.2026 14minIN THIS EPISODE:We are so excited and honored to drop our 200th episode that has impacted listeners on a global and often binge-worthy scale they tell us. We're celebrating and sharing the updates impacting LinkedIn branding that works today plus a SHOW UPDATE moving forward.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.ARE YOU SHOWING UP IN AI SEARCH?AI is now the front door to opportunity for experts like you. The Recognition Ready™ AI Visibility Guide for Experts by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters.Download the guide here: https://michellebgriffin.com/aivisibility/NEWSLETTER SUBSCRIPTIONIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
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Switching Industries or Careers? How to Pivot Your Profile and Show Up Confidently on LinkedIn 23.04.2026 16minIN THIS EPISODE:If you've left a company, role or industry how do you handle the changes on LinkedIn? We share the strategies you need for your profile and your content to align so the people and algorithms make sense of your new path.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.ARE YOU SHOWING UP IN AI SEARCH?AI is now the front door to opportunity for expertslike you. The Recognition Ready™ AI Visibility Guide for Experts by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters.Download the guide here: https://michellebgriffin.com/aivisibility/FIX WHAT'S HOLDING YOUR LINKEDIN BACKIf LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour helps you gain clarity, direction, and a practical plan to fix exactly what’s not working. Learn more here - https://b2bgrowthco.com/power-hour-session/
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The Power of Ownable Ideas in Content: Why a Unique Concept Is the Key to Differentiate Your Brand On LinkedIn 16.04.2026 16minIN THIS EPISODE:Tired of blending in with your content? We makes the case for a strong branded idea to differentiate your content that makes you untouchable and uncopyable on LinkedIn and stand out against the slop of AI content in the feed.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.NEWSLETTER SUBSCRIPTIONIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/BECOME THE RECOGNIZED AUTHORITY WITH THEOWN YOUR LANE™ PODCASTIf you’re enjoying The LinkedIn Branding Show, you’ll love Michelle B. Griffin’s solo podcast, Own Your Lane™, the personal branding and PR podcast for women experts ready to be chosen for what they do best. If you’re an author, speaker, or thought leader ready for more visibility, recognition, and opportunity for your next-level era. Listen here –https://michellebgriffin.com/podcast/
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How To Get Over Your Fear and "Put Yourself Out There" on LinkedIn 09.04.2026 14minIN THIS EPISODE:Why does LinkedIn feel so scary to step out and be seen? Especially for women, whom this episode is focused, we're sharing the exact shifts and steps that got us off the sidelines to grow our brands and businesses, and how you can, too, starting today.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.HOW YOU SHOWING UP IN AI SEARCH?AI is now the front door to opportunity for experts like you. The Recognition Ready™ AI Visibility Guide for Experts by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters.Download Michelle B. Griffin's Recognition Ready™ AI Visibility Guide + Scorecardhttps://michellebgriffin.com/aivisibility/NEWSLETTER SUBSCRIPTIONIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
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10 Ways to Stand Out on LinkedIn (When Everyone Sounds the Same) 02.04.2026 12minIN THIS EPISODE:If your brand, profile or content are blending in, this episode will change all that. We’re sharing 10 surefire ways to stand out on LinkedIn and stop sounding like everyone else.. Let us know, which one will you try first?CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.POSITION YOURSELF POWER HOURGet Unstuck in One Focused HourIf you’re overthinking your message, positioning, or next move, Michelle B. Griffin's Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with clarity and confidence.https://michellebgriffin.com/powerhour/SUBSCRIBE TO SOCIAL MEDIA FOR B2B GROWTH PODCASTListen to Michelle J Raymond's Other PodcastIf you enjoy The LinkedIn Branding Show, you’ll also love Social Media for B2B Growth Podcast, where Michelle shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen.
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Why You’re Not Seeing “Your People” on LinkedIn Anymore (And What to Do About It) 26.03.2026 15minIN THIS EPISODE:LinkedIn doesn’t feel the same and it’s not just you. As the platform shifts from connection to discovery, you’re seeing fewer of your people and more random content.In this episode, we break down what’s actually happening behind the feed and how to stay connected, visible, and energized without burning out or disappearing altogether.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.BECOME THE RECOGNIZED AUTHORITY WITH THE OWN YOUR LANE™ PODCASTPosition Your Brand. Build Visible Authority.If you’re enjoying The LinkedIn Branding Show, you’ll love Michelle Griffin’s solo podcast, Own Your Lane,™ the personal branding and PR podcast for women experts and leaders ready to be chosen for what they do best. Learn how to sharpen your positioning, build visible authority, and get visible across LinkedIn, stages, media, podcasts, and AI search.Listen here –https://michellebgriffin.com/podcast/FIX WHAT'S HOLDING YOUR LINKEDIN BACKIf LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour helps you gain clarity, direction, and a practical plan to fix exactly what’s not working. Learn more here - https://b2bgrowthco.com/contact/
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The TOP Content Formats Helping You Stand Out on LinkedIn RIGHT Now 19.03.2026 12minIN THIS EPISODE:Content is one way to stand out on LinkedIn but let's face it, not all formats are treated or seen equally by humans and the algorithm. In this episode, we share the strategies behind the top formats, tips and tools to use right now to give your personal brand a boost in the busy LinkedIn feed.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSSocial Media Today article on LinkedIn Articles In LLMsKEEP LEARNING HOW B2B TEAMS WIN ON LINKEDIN If you enjoy The LinkedIn Branding Show, you’ll also love Michelle J Raymond’s other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen.BE THE EXPERT AI RECOMMENDSAI is now the front door to opportunity forexperts like you. The Recognition Ready™ AI Visibility Scorecard by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters.Download Michelle B. Griffin's RecognitionReady™ AI Visibility Scorecard at https://michellebgriffin.com/aivisibility/
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Our #1 Rule That Will Make Or Break Your Personal Brand On LinkedIn 12.03.2026 11minIN THIS EPISODEWhat's the #1 way to you stay consistent with personal branding on LinkedIn? While most would say a brand guide, content galore or an AI tool, these are not even close.In this episode, we share and even normalize this reality that can bring incredible opportunities if followed diligently no matter what.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.STAY AHEAD OF WHAT'S WORKING ON LINKEDINIf LinkedIn feels important to your business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/POSITION YOURSELF POWER HOURGet Unstuck in One Focused HourIf you’re overthinking your message,positioning, or next move, Michelle’s Position Yourself Power Hour gives youclear direction and practical next steps so you can move forward with confidence.Book your session here – [Insert Link]https://michellebgriffin.com/powerhour/
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LinkedIn Comments Are The New Content: The Latest Updates & Tips To Leverage Comments 05.03.2026 13minComments are the new content, are using them to your advantage? We share the latest updates from LinkedIn on their crackdown on AI comment usages + strategic ways to use organic comment analytics as a branding and visibility leverage your brand faster without posting content more.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSLinkedIn VP of Product Management CrackDown PostFIX WHAT'S HOLDING YOUR LINKEDIN BACK If LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour will help you gain clarity, direction, and a practical plan to fix exactly what’s not working. Learn more here - https://b2bgrowthco.com/contact/BECOME THE RECOGNIZED AUTHORITY WITH THEOWN YOUR LANE™ PODCASTPosition Your Brand. Build Visible Authority.If you’re enjoying The LinkedIn Branding Show, you’ll love Michelle Griffin’s solo podcast, Own Your Lane,™ the personalbranding and PR podcast for women experts and leaders ready to be chosen for what they do best. Learn how to sharpen your positioning, build visible authority, and get visible across LinkedIn, stages, media, podcasts, and AI search.Listen here - https://michellebgriffin.com/podcast/
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How to Navigate LinkedIn If You're Jumping In From Other Social Media Sites 26.02.2026 13minIN THIS EPISODE:New to LinkedIn or back from years ago? LinkedIn is a whole new world and the place to be. This episode shares what to know, where to start and how to navigate the platform to get comfortable, begin posting and the first place to start to get ahead.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSBE A STANDOUT WITH THE OWN YOUR LANE™ PODCASTPosition Your Brand. Build Visible Authority.If you’re enjoying The LinkedIn Branding Show, you’ll love Michelle Griffin’s solo podcast, Own Your Lane™ the personal branding and PR podcast for women experts and leaders ready to be chosen.Learn how to sharpen your positioning, build visible authority, and get selected for speaking, media, podcasts, and even AI search.Listen here POWER HOURFix What’s Holding Your LinkedIn BackIf LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour helps you gain clarity, direction, and a practical plan to fix exactly what’s not working. Book here - https://b2bgrowthco.com/power-hour-session/
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LinkedIn "Content Pirates" - How to Handle Them When Your Best Work Is Ripped Off 19.02.2026 9minIN THIS EPISODE:If you post content (or want to) on LInkedIn, there's a side of it that can cause you to question everything. It sure did for MJR and in this episode, we peel back the flip side of content creation, what "Post Pirates" and "AI Content ReShufflers" can do to dampen but not squash your best work. We share our top tips to help you handle them as well. We want to know, has this happened to you and how do/did you handle it? Please share with us.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSPOSITION YOURSELF POWER HOURGet Unstuck in One Focused HourIf you’re overthinking your message, positioning, or next move, Michelle B. Griffin's Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with confidence.Learn more and book your session here. NEWSLETTER SUBSCRIPTIONIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here https://b2bgrowthco.com/newsletter/
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Demystifying LinkedIn Top Voices: What They Really Are + How You Can Become One 12.02.2026 12minLinkedIn has announced its new quarterly class of "Top Voices," and we're peeling back the mystique as to what they are, who qualifies, and how you can become one. Plus, our branding tips help you elevate your voice, value and visibility without the blue badge.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSPOSITION YOURSELF POWER HOURGet Unstuck in One Focused HourIf you’re overthinking your message, positioning, or next move, Michelle’s Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with confidence.Book your session hereSUBSCRIBE TO SOCIAL MEDIA FOR B2B GROWTH PODCASTListen to Michelle J Raymond's Other PodcastIf you enjoy The LinkedIn Branding Show, you’ll also love Social Media for B2B Growth Podcast, where Michelle shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen. MENTIONSLinkedIn Top Voices - January 2026 global listQualifications CriteriaLinkedIn Top Voice Nomination Form
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LinkedIn Services Pages: Should You Have One To Boost Your Sales? 05.02.2026 9minLinkedIn Service Pages are free dedicated landing pages that showcase your services and businesses and are offered globally (except in China.)In this episode, we detail the pros and cons of activating a services page and share our personal experience + honest feedback so you can decide if one is right for you.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You’re Really Worth?You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
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LinkedIn’s 360 Brew Algorithm: Why Your Profile Clarity Means Everything Now 29.01.2026 14minLate last year, LinkedIn introduced its new 360 Brew algorithm, shifting how profiles, content, and expertise are evaluated on the platform. In this episode, we share observations we've seen in these past 90 days as well as practical steps you can take to strengthen your profile so you’re easier to understand, easier to find, and aligned with LinkedIn’s expertise-driven direction.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.comBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You’re Really Worth?You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourFix What’s Holding Your LinkedIn BackIf LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour will help you gain clarity, direction, and a practical plan to fix exactly what’s not working. Book here - https://b2bgrowthco.com/power-hour-session/
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