Fine, I'll Do It: Business Playbooks for Mom Founders

Episoder

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  From $750 to Legendary Milk — How Luna Aziz Built a Lactation Brand Moms Actually Wanted 10.08.2026 52min

  Send us Fan Mail Luna Aziz started Legendairy Milk with $750, a newborn, and a problem she was trying to solve for herself. After struggling with low milk supply and realizing that many of the lactation products available contained ingredients she didn’t want to use, Luna started researching alternatives. What began as a personal solution quickly turned into something much bigger. In this episode, we break down how Luna went from researching lactation support as a new mom to building Legendai...
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  Pink Lily's Tori Gerbig: What I'd Do Differently at $1M 27.07.2026 35min

  Send us Fan Mail Show Notes — Tori Gerbig, Pink Lily Tori Gerbig started Pink Lily in 2011 selling random items on eBay with her husband Chris — both working corporate jobs, a newborn at home, and about $65K in student loan debt, plus a mortgage, plus car payments – they were trying to dig out from under. She launched the actual boutique out of their living room with just $300 in investment. Today Pink Lily is a $140M+ brand, and they didn't leave the living room until 2015. In this episode, ...
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  Erika Ayers Badan: The Barstool Sports CEO Who Bet on Herself 13.07.2026 26min

  Send us Fan Mail Erika Ayers Badan is best known as the former CEO of Barstool Sports, but her story is about far more than one company or one massive exit. In 2016, Erika stepped into a 12-person operation valued at roughly $15 million and became Barstool Sports’ first CEO. During her time there, the company grew into one of the most recognizable media brands in the country and was eventually acquired in a deal valued at approximately $550 million. But this episode is not a step-by-step brea...
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  600K from Digital Courses and Potty Training Infants | The Story of Andrea Olson 06.07.2026 44min

  Send us Fan Mail This Mom entrepreneur found a corner of the internet nobody else wanted — and built a real business there. In this episode, we break down how one mom turned a topic most people would never think of into a following, a brand, and an income (actually 3 income streams) and what it actually took to get people to trust her enough to pay for it. We get into the early doubts, the pricing mistakes, how she found her first paying customers from a blog and an e-book, and the moment she...
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  Fine, We'll Tell You Who We Are 24.06.2026 1t

  Send us Fan Mail In this episode of Fine, I’ll Do It, Jenn and Faith finally introduce themselves. We’re sharing how we each found our way into business while raising kids, building families, and figuring it out as we went. Faith shares how she went from the wine industry to building a kid-friendly wine tasting room and play café in Napa Valley in just three months. Jenn shares how she went from nursing to helping scale a family real estate business from 11 units to 250, while also building c...
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  A Stay-at-Home Mom With a Blow Dryer and Two Toddlers | How Alli Webb Built Drybar 01.06.2026 29min

  Send us Fan Mail Alli Webb was a stay-at-home mom with two toddlers, a background in hair, and zero business plan. What she had was a gap in the market, a Yahoo mommy group, and the audacity to charge $40 to drive across LA and blow out her friends’ hair. That side hustle became Drybar — 150+ locations and $255 million later. And this was not planned. In this episode, we trace how a mom who needed something for herself accidentally built an industry. We cover the mobile blowout days, ...
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  She Started a Jewelry Business With $500 and a 3-Month Old | Kendra Scott 01.06.2026 44min

  Send us Fan Mail This is the story of a mom who was running out of options and had a 3 month old baby. She needed to make some additional income while her husband was in between jobs and she didn't have the luxury or time to casually pursue a hobby. She noticed a gap in the jewelry market where you could buy really expensive jewelry for a lot or really cheap jewelry that didn't last. So after taking a few jewelry making classes and having friends ask her to make them custom pieces, she...