AdTech Women Power by Blasto

AdTech Women Power by Blasto

Polina Smoliar, CMO at Blasto

0

Land USA

Sjanger Teknologi

Språk EN-US

Episoder 1

Siste 08.07.2026

AdTech Women Power by Blasto is a podcast and interview series dedicated to the voices, ideas, and leadership of women shaping the future of advertising technology.

Programmatic advertising, data infrastructure, AI-powered media buying, connected TV, retail media, and privacy-first advertising are transforming the global marketing ecosystem. Hosted by the team at Blasto, a global programmatic advertising ecosystem, the podcast goes beyond surface-level discussions and focuses on the real mechanics of the industry: how companies grow, how technology evolves, how leadership decisions made.

Episoder

AdTech Woman Power by Blasto: Manal Saho on Programmatic Performance, AI & Leadership | Preciso 08.07.2026 16min

Another AdTech Woman Power episode is here 🎙️This time, we speak with Manal Saho, Regional Sales Director at Preciso.And this conversation goes straight into the questions that matter in programmatic today:🔸 Why automation does not equal efficiency by default🔸 Where the industry still confuses activity with impact🔸 How AI is changing bidding, targeting, and optimization🔸 Why human judgment still matters in campaign strategy🔸 What it takes to grow into leadership in AdTech salesOne of my favorite points from Manal:automation without strategy can simply scale inefficiency.Thank you, Manal, for sharing such a practical and honest perspective on performance, AI, transparency, and leadership in AdTech!#AdTechWomanPower #AdTech #ProgrammaticAdvertising #WomenInAdTech #Preciso #Blasto #AIinAdvertising #DigitalAdvertising

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