Long Run Labs: The Business of Endurance

Episoder

• 
  Can Running Influencers Be Trusted? Raziq Rauf on Journalism vs. Paid Promotion 13.10.2026 46min

  Raziq Rauf has spent more than 20 years working in journalism, from covering music to building his own running media platform, Running Sucks, and writing the book This Is Running. He joins Jon to unpack the increasingly blurry line between journalism, ...
• 
  From 24 SKUs to 3,500 Retailers: How Joe Earley Built Tifosi and Keeps Evolving 06.10.2026 52min

  Joe Earley co-founded Tifosi Optics more than 20 years ago after spotting a gap in the market for high-quality eyewear at an accessible price. What started with 24 SKUs has grown into a brand carried by thousands of retailers around the world. Joe join...
• 
  Why Salomon Is Going All In on All-Terrain Endurance 29.09.2026 49min

  Salomon has long been synonymous with trail and mountain sports, but the brand’s ambitions in endurance are getting much bigger. Erin Cooper, Director of Marketing for Performance and Sportstyle at Salomon North America, joins Jon for a conversation ab...
• 
  Science in Sport's Dan Lampard on When Athletes Don't Need a Gel 22.09.2026 53min

  Dan Lampard is Chief Commercial and Operating Officer at Science in Sport (SiS), where his background in finance meets a lifelong interest in sport and performance. Recorded at SiS headquarters in Blackburn, England, Dan shares how he thinks about buil...
• 
  Why NNormal Hires Trail Runners and Builds From Inside the Community 15.09.2026 48min

  Sito Luis spent more than two decades at Camper before an idea born during the pandemic eventually brought him together with Kílian Jornet to launch NNormal. Now, as CEO, he’s helping build a trail running brand around authenticity, durability, and a g...
• 
  How Lyft Stood Out When It Sold the Same Product as Uber | Brian Button 08.09.2026 57min

  What makes someone choose one brand over another when the products themselves aren’t all that different? Brian Button joins Jon to talk about brand strategy, authenticity, and what companies can learn from his time helping build brands like Lyft, DoorD...
• 
  How Roll Recovery Built a Global Brand on Word of Mouth, Grit, and Zero Outside Capital 01.09.2026 1t 12min

  Jeremy and Adriana Nelson did not set out to build a company. Jeremy was a mechanical engineer tinkering in his garage with rollerblade wheels. Adriana was a professional runner from Romania training twice a day at altitude in Boulder. When Jeremy coul...
• 
  What UTMB Gets Right About Supporting Women Beyond the Podium 25.08.2026 45min

  Karen Merlin on UTMB, women’s trail running, and growing the sport sustainably. Karen Merlin, elite athletes and inclusion programs manager at UTMB, joins Jon to talk about how UTMB is evolving its race ecosystem, how athlete feedback drives change, an...
• 
  How Osprey Thinks About Creators, Athletes, and Authentic Brand Building 18.08.2026 55min

  Leland Kohere is the marketing manager at Osprey Packs, one of the most trusted names in outdoor gear. He oversees their athlete program, field marketing, content, and social media. And after five years on the inside, he has a pretty clear view of what...
• 
  How the RiNo 5K Is Building Community, Funding Impact, and Proving a Neighborhood Race Can Be More Than Just a Race 11.08.2026 1t

  John Gonzalez started the RiNo 5K in 2017 as a passion project while working full time in cybersecurity. Named after River North, one of Denver's most vibrant neighborhoods, it is a road race, a run club gathering, a fundraiser, and a community event a...
• 
  Dr. Marc Bubbs on the Fueling Mistake Even Elite Athletes Still Make 04.08.2026 1t 3min

  Dr. Marc Bubbs has spent twenty five years on the frontline of performance nutrition. Working with Canada Basketball, US Soccer, NBA teams, Olympians, and elite endurance athletes. And after two and a half decades of watching the same problems show up ...
• 
  Rabbit and Halo on Missing the Middle of the Pack and What Real Event Activation Looks Like 28.07.2026 1t 1min

  Monica Devreese is the CEO and co-founder of Rabbit, a running apparel brand celebrating its tenth year in business. Hilary Fenet is the founder of Halo, a platform built to solve the logistics and community gap that exists when runners travel to races...
• 
  From Porsche to Nike to OnWater: Alex Maier on Product-Led Growth 21.07.2026 1t 9min

  Alex Maier has spent his career building brands that actually listen. From Porsche and Audi to Nike to onX Maps to his current role as president of OnWater, he has consistently chosen the path of product led growth over marketing led noise. And the thr...
• 
  The Business Case for Diversity in Trail Running | Vivek Gowri, SFRC 14.07.2026 55min

  Vivek Gowri has spent his career at the intersection of technology and community. Six months ago he added running store owner to that list, buying San Francisco Running Company and stepping into the shoes of a brand that has been a pillar of Bay Area t...
• 
  We Asked AI 2,200 Questions About Running. Here's What the Machines Actually Think. 07.07.2026 1t 23min

  What does AI actually think about the running industry? Not what brands want it to think. Not what their SEO teams have optimized for. What does it actually say when nobody is watching? Michael Rueckert of Centium AI ran the biggest AI visibility study...
• 
  From Olympic Rower to Employee #3 at Momentous to Building the Water Brand Doing What Nobody Else Will 30.06.2026 56min

  Sara Hendershot has spent her career at the intersection of elite sport and early stage brand building. She rowed at the 2012 Olympics, was employee number three at Momentous before it became one of the most trusted names in performance supplementation...
• 
  Why the Creator Economy Is Just Getting Started and What Investors Are Betting On 23.06.2026 1t 4min

  Megan Lightcap runs the creator fund at Slow Ventures, one of the first venture funds built specifically around creator entrepreneurs. Her thesis is simple: creators are just a new type of founder. And the ones who own a niche, build a world around the...
• 
  How LSKD Went from $3M to $200M by Going Back to Basics 16.06.2026 54min

  Jason Daniel didn't set out to build a global brand. He set out to race motocross, and when that didn't pan out, he spent years working as an electrician, a bricklayer's yard manager, and a carpenter while quietly building a clothing brand out of a nic...
• 
  Building the Event Trail Running Has Been Missing 09.06.2026 1t 1min

  Trail running is growing faster than anyone predicted. New brands are entering the space, race fields are selling out, course records are falling, and the sport is attracting capital, media attention, and mainstream audiences it has never seen before. ...
• 
  The Accidental Business Owner Who Built the Science of Endurance Fueling 07.06.2026 56min

  Andy Blow didn't set out to build a company. He set out to stop ending up in the medical tent. As a triathlete who kept collapsing in the heat, Andy discovered that electrolyte loss is deeply individual, got a sweat test, changed his nutrition, and rea...