The Tom Ferry Podcast Experience

It’s Time To Unfollow Some Socials | Mindset Monday 01.06.2026 1min

When you scroll through social media, how does it make you feel? If the answer is angry, exhausted, or scared, that’s not going to help you in business or life. On this Mindset Monday, I’ll take you through why it’s time to start cleaning up what you follow on social.

The New Trend in Video: Moving Beyond Polished Reels to Storytelling | Outliers 28.05.2026 45min

Welcome back to Tom Ferry's Outliers Series—where we study the disciplines of agents who are doing extraordinary things. What does it take to go from no clients and no money to leading the top-producing medium-sized team in the country at Real Broker? In this episode, Tom Ferry sits down with Shannon Gillette to unpack her remarkable journey of growth and the leadership principles that fuel her 300+ transaction-a-year business. Shannon shares a candid look at the mistake that cost her a $2 million listing and the specific communication systems she implemented to ensure it never happens again. She also explains why she is abandoning "polished" video trends for a more authentic, "talk to a friend" approach that is already winning her multi-million dollar listings before they even officially launch. If you are feeling the burnout of being a solo agent, struggling to stay consistent with your content, or looking for a way to stand out in a crowded market, this conversation is your blueprint for the next level. In this episode, you’ll learn: The Communication Reset: How using automated, detailed seller reports can prevent you from getting fired and prove your value every week. The Content Rebrand: Why big captions, speed ramps, and "sales voices" are dying, and what the new era of authentic storytelling looks like.The Culture Code: Why Shannon considers gossiping or complaining a form of "stealing" from the team and how to hire only those who align with your core values. The YouTube Advantage: How to leverage the world’s second-largest search engine for listing marketing that attracts buyers who aren't even actively looking.The Reality of Scaling: The first move you must make to transition from a solo agent in a panic to a team leader who actually experiences traditional weekends. Ready to build a business that serves your life instead of consuming it? The most successful agents don't just work harder; they build better systems and surround themselves with the right mentors. Discover how Tom Ferry coaching can help you find your path to 300+ deals while reclaiming your time. Schedule a free coaching consultation today: 📞 https://www.tomferry.com/free-coaching-consultation/

The 2026 Market: What to Tell Your Clients Right Now 21.05.2026 32min

How's the market? It's the question every agent gets asked. And in Summer 2026, no two markets give the same answer. This week, Tom sits down with David Childers, CEO of Keeping Current Matters, for the data and context agents need to give clients the right answer right now. David brings the latest on mortgage rates, inventory, pricing, and foreclosures. And contrary to what most of the headlines are saying: no, the market isn't crashing. If your sellers think they'll get asking price, your buyers think rates will crater, and everyone thinks foreclosures mean another 2008 — this episode is your reset. In this episode, you'll learn: The Bifurcation Map: Why California, Washington, and Florida prices are softening — while the Mid-Atlantic and Northeast remain rock-solid. The Rate Reality: What mortgage rates are actually doing — and the lender play that can lower a buyer's rate today. The Equity Cushion: The number every agent should have memorized. The 80/40 Listing Truth: 80% of sellers expect to get their asking price. Only 40% do. Here's how to use that gap on listing appointments. The Inventory Reality: Why only 15 states have returned to 2019 inventory — and what that means for your local market. Watch the episode now and then make sure to download David’s slides to use them in your presentations, conversations, and marketing. Get David’s slides here: 👉https://docs.google.com/presentation/d/1iOsH-FyajxgrpXIUdpEnLK78zGfiUz97/edit?usp=sharing&ouid=110484379841180842609&rtpof=true&sd=true Ready to become the agent your market actually trusts for answers? The agents who thrive in markets like this don't have better opinions. They have better data — and the discipline to use it. That's the foundation of Tom Ferry coaching. Schedule a free conversation with our office to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/

Building a $10 Million Luxury Brand from Scratch 21.05.2026 45min

This week on the podcast, you’ll hear from an agent who defied all the rules of real estate and came back more profitable than ever. At just 30 years old, Avi Becker of Santa Barbara, CA, has already scaled to $30 million in annual production. But after reaching the top, he did the unthinkable: he bought a one-way ticket to Bali and spent 11 months traveling. Now, he’s back, going solo, and proving that stepping away can be a shockingly profitable decision. You’re about to learn the mindset and tactical shifts required to build a high-level business that funds your wildest dreams instead of consuming them. In this episode, you’ll learn: The Sabbatical Strategy: Why Avi took 11 months off to travel the world and how he prepared his business to survive it. The "Meeting the Parents" Hack: A genius charisma trick for open houses that turns cold visitors into lifelong clients. The Long Game: How a $10.6 million luxury deal took five years of consistent, low-pressure follow-up to close. The Value-Add Listing Strategy: How taking a seller to see a neighbor’s open house secured a $2 million listing over the competition. Mindset Over Fear: The meditation and mental reframing techniques used to turn the "fear of going solo" into pure excitement. The $5,000 Charity Bet: The exact prospecting discipline Avi uses to ensure his "reset year" hits $23 million. Avi’s success wasn’t an accident. It was built through the structure of Tom Ferry coaching. Ready to build a business that actually supports the life you want? Schedule a free call with a Tom Ferry consultant to see if coaching is your next step. 📞 https://www.tomferry.com/free-coaching-consultation/

Where I Get Advice | Mindset Monday 18.05.2026 2min

It doesn’t matter how smart you are — going it alone isn’t a good idea. You need to have mentors to bounce ideas off, get outside perspectives, and help you see what you’re missing. In this Mindset Monday, I’m talking about the mentors who keep me on track. Looking for a top-tier mentor to guide you in your real estate business? That’s what we do. 👉https://www.tomferry.com/free-coaching-consultation/

The Ultimate Strategies for Real Estate YouTube 14.05.2026 33min

Most agents are either ignoring YouTube — or posting videos nobody is searching for. Both are costly mistakes. In this episode, Tom sits down with Aaron Cuha, a YouTube coach, real estate veteran, and host of Listing Velocity—YouTube Edition — a revolutionary new YouTube training program only for Tom Ferry Coaching members. Aaron has helped agents sell billions of dollars of real estate using YouTube. Here he gives you the full playbook: how to get found, build trust fast, and convert views into listings — even if you hate being on camera. In this episode, you’ll learn: The #1 video type that drives real buyer and seller search traffic How to build a posting rhythm the algorithm actually rewards Simple SEO moves that move the needle fast Hooks and thumbnails that earn the click How to turn one video into content everywhere The mistakes that kill your reach before you even start Want the full system? Listing Velocity — YouTube Edition is a coaching-member-only program built to turn your YouTube channel into an active listing pipeline.

“Someday” Is Too Late | Mindset Monday 11.05.2026 1min

Episode Description: If it’s not in your calendar, then how much longer are you really going to keep putting it off? This Mindset Monday is a reminder that you don’t have as much time as you think you do. Want to really make the most of your life and not look back with regrets? That’s what we help real estate agents do. Schedule a call. 👉https://www.tomferry.com/free-coaching-consultation/

How to Discover Your Purpose | Mindset Monday 04.05.2026 2min

What do Steve Jobs, Walt Disney, and all the great entrepreneurs have in common? They’ve answered five questions. If you answer and live by these questions, your life will change. So why doesn’t everyone do it? It’s not as easy as it seems. Need help in getting real clear on what’s important in your life and business? 👉Schedule a free consultation with my team. That’s the first step to clarity. 🔗https://www.tomferry.com/free-coaching-consultation/

Age 24. 300 Deals. Here's How He Did It. | Outliers 30.04.2026 36min

This week on Tom Ferry’s Outliers series, you’ll hear from an agent whose story will inspire agents at any level. At just 24 years old, Elio Alanis of Houston, TX, is already pacing 300 transactions a year. He closed 11 deals in his first year and built his entire business without a sphere of influence, without cold calling, and without a single strategy you'd expect. You’re about to learn genius-level strategies that other agents haven’t even heard of, which prove you don’t need years of experience or an established network to break big in your market. In this episode, you’ll learn: The New Construction Edge: Why Elio visited model homes every day during COVID — and how it became his first unfair advantage. Mobile Showrooms: How bus rides earn Elio's team 10 signed contracts per trip. The Marketing Discount: How $100 turns scrollers into signed buyers. Audience Engineering: The social strategy he used to reach buyers before they were ready. Text HOME: The dead-simple lead capture that converts where other CTAs don't. The "Broke Broker" Save: Why his Tom Ferry coach talked him out of opening a brokerage at 23 — and what that one conversation saved him. And as you'll learn from Elio, the structure behind his growth wasn't instinct. It was built inside Tom Ferry coaching. Ready to build a business that doesn't look like everyone else's? Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/

3 Words. 1 Idea. Total Freedom | Mindset Monday 27.04.2026

If you're hesitating to post that video, send that text, or make that hire...The only person you're hurting is yourself. When fear or doubt strikes, there are three words I always come back to.They're the absolute truth, and knowing them will set you free.Ready to truly move past fear and start executing with consistency in your business?Schedule a call. It costs nothing and gives you real clarity:https://www.tomferry.com/free-coaching-consultation/

The AI & Marketing Behind a $100M+ Team-Style Brokerage | Outliers 23.04.2026 43min

Tom Ferry’s Outliers series continues with a masterclass in high-volume scaling. Doug Edrington doesn't just run a team; he runs a "team-ridge"—a brokerage that operates with the tight-knit culture and lead-generation power of a team. After 21 years in the business, Doug has cracked the code on per-person productivity, with his agents averaging an incredible 28 units per year. This week, Tom and Doug dive into the tech, the shifts in mindset, and the "meritocracy" required to grow a business from 500 to over 800 transactions. You’ll learn: The AI bots that Doug’s team uses to roleplay, book appointments, and more The controversial website move that lets buyers "swipe" to choose their agent before they ever see a house The 18-month rule of leadership that Doug lives by Breaking the "Family" Habit: Why treating your business like a family might be the one thing stopping your growth. The brilliant billboard strategy that won their marketplace Want to see how your team can become an industry outlier like Doug’s? Right now, Tom Ferry is running a special offer designed for team leaders looking to use this market to scale rapidly. It starts with a short consultation to learn more and see if we’re a good fit. Schedule here: https://www.tomferry.com/free-coaching-consultation/

Boomer or Doomer? | Mindset Monday 20.04.2026 1min

Real estate is not a business for doomers. Your mindset is the foundation of everything – your income, your quality of life, and the opportunities you attract. Need help? That’s what we do at Tom Ferry Coaching. Check out this free video that shows you the real systems that agents are using to master their own minds, manage their schedules, and boost their income. 🔗https://www.tomferry.com/ewebinar/

How To Run A $100M Real Estate Business From Anywhere | Outliers 16.04.2026 30min

Tom Ferry's Outliers series is back — this time with a deep dive into the world of luxury real estate. Lourdes Maestres runs a $100 million luxury team out of Fort Lauderdale with a team of just 15 people. And she travels four months out of the year. Where most agents hustle harder to earn more, Lourdes rebuilt her business to do both — produce at the highest level and actually enjoy her life. This week, Tom talks with Lourdes about exactly how she did it and how you can too. If you think scaling means sacrificing your freedom… this episode will prove you wrong. You'll learn: The team restructure that unlocked her freedom (and why she cut her roster nearly in half) The mailer campaigns quietly driving her luxury pipeline Why she ditched lead buying — and what she replaced it with The "cheesy" marketing move that landed a $13.5 million listing Why even a $100M producer won't make a major decision without a coach And as you'll learn from Lourdes, having a sounding board at every level of success isn't optional — it's the strategy. Ready to build a business that gives you more of everything? Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/

Why Your Business Feels Unstable 13.04.2026 1min

What’s the material your business is made out of? That’s the question of the week. Because if a market shift can blow your house down, it’s time to start laying some real bricks. If your business feels unstable, inconsistent, and fragile in any way, Tom Ferry has the free trainings, podcasts, and playbooks to help. 🔗TomFerry.com

How to Get Out of Production & 2X Sales Every Year | Outliers 09.04.2026 33min

Tom Ferry’s Outliers series is back, with a special focus on building and leading extraordinary real estate teams! Kyle Zene was just 27 years old when he opened his own brokerage in February of 2020—a few weeks before the world shut down. Where most leaders would’ve panicked, Kyle pivoted his strategy and implemented systems that allowed him to step out of production and double his business every year since then. This week, Tom talks with Kyle about exactly how he did it and how you can too. If you're still the hardest-working person on your team… this episode will show you what's actually holding you back. You’ll learn: The single hire that lets you step out of production How to use AI to spot missing opportunities & lost deals The decision-making habit of today’s best leaders How to guarantee your agents keep getting better (hint: it’s not training) And as you'll learn from Kyle, the structure behind his growth was built inside Tom Ferry Team Coaching. Ready to stop being the engine and start building the machine? Visit https://www.tomferry.com/coaching-team/ to learn more.

This is Why Most Agents Lose Opportunities | Mindset Monday 06.04.2026 1min

How long does it take you to write the perfect email or send the perfect text? By the time you're done, someone else will probably already have that listing appointment. Real estate isn’t about perfect. It’s about first and fast. Are you serious about growing your business FAST? Coaching is the shortcut that makes sure you make the right moves and never miss a beat. Schedule your free consultation to learn more: 🔗https://www.tomferry.com/free-coaching-consultation/

Update: How I Would Handle Every Paycheck Today 02.04.2026 30min

13 million views. 8 years later. And it still hits a nerve. Back in 2017, Tom posted a video about how the wealthy manage their money, and the internet lost its mind. Now he's back to react to it. Not because he had to. Because he couldn't not. Most of what he said back then? Still dead-on. But some things have changed in the last 8 years. And the stuff that's changed might surprise you. This is the reaction video that will change the way you think about money — for good. In this episode, you'll learn: Why top producers get stuck in a cycle of rich and broke, and how to break it The "Three C's" quietly killing your financial growth Why 80% of agents are making a critical mistake with every commission check Tom's personal "1% per quarter" strategy for compounding net worth over 20 years Why singles and doubles beat home runs every time Ready to build real wealth? Tom Ferry Coaching members get exclusive access to Financial Foundations — an on-demand training led by Toby Mathis of Anderson Business Advisors, one of the top financial strategists in the game. This tool is only available to coaching members and is built specifically for real estate professionals ready to gain financial awareness, make informed decisions, set realistic goals, and achieve financial freedom and success! Book a free call with a Tom Ferry sales consultant to learn more about coaching and see if it's right for you. 🔗 https://www.tomferry.com/real-estate-coaching-programs/ 🎥Want to see the original video? Check it out here: https://www.youtube.com/watch?v=wJB90G-tsgo

An Unpopular Fact About Business | Mindset Monday 30.03.2026

This is something that a lot of business owners don’t want to hear. And if you’re one of them, then you especially need to hear it. The easy way is the easiest way to keep wasting time and money. Ready to choose a better way? Tom Ferry's Coaching doesn’t make the things you do easier — it makes YOU more capable of doing hard things with less pain. And it guarantees that your hard work pays off. Schedule a free consultation now to learn what I mean. 🔗in bio.

The 3 Emotional States of Business—And How to Climb to Greatness 26.03.2026 29min

Stop guessing and start generating. In this impromptu masterclass, Tom Ferry reveals why most real estate businesses are currently in a state of "disease"—and the exact, unapologetic steps required to move past "wellness" and into "greatness." If you feel like you're "waiting" for the market to improve while top producers are pulling ahead, this is your wake-up call. Tom breaks down the professional standards that separate the industry's wealthiest agents from the rest, including the specific daily habits that build an unstoppable flywheel of success. In this episode, you’ll discover: The 3 Emotional States of Business: Are you operating in disease, wellness, or greatness? The Checklist Rule: How to get things done with less mental strain. The 200-Day Challenge: A simple commitment that will transform your bank account and your self-esteem. The 5-5-4 Power Routine: The exact conversation counts you need in your CRM every single day. 4 Weekly "Anchor" Meetings: The secret to maintaining momentum and managing the health of your business. Ready to achieve greatness? Don't leave your success to chance. Schedule a free coaching consultation to see how Tom Ferry Coaching can help you dominate your market: 🔗 https://www.tomferry.com/consultation/

3 Things You Need to Stop NOW! | Mindset Monday 23.03.2026 1min

There are three things killing your happiness and success. You probably do them every day, but if you stop them now, I promise that everything in your life will improve. Give it a shot now. Need help getting your mind & business in check? Schedule a free business strategy session and learn how to take real control of your life: https://www.tomferry.com/real-estate-coaching-programs/