Slay The Spray

The Psychology of Sales: How You Can Become The Top Spray Tan Salesperson (Without Feeling Salesy) 05.07.2026 40min

In this episode of Slay The Spray, Kelly Callaghan shares her corporate sales background — from working mall kiosks for Sprint and Verizon to becoming a top producer at Cox Communications — and breaks down the sales psychology that helped her build her spray tanning business into a seven-figure company. She reframes selling as a skill built through repetition rather than a talent you're born with, and shows how to shift from feeling like a pushy salesperson to acting as a trusted guide for your clients. Enjoy an exclusive Bronzite discount at xtansunless.com with the code PODCAST. By the end of this episode, you will learn about: Clients don't buy products, they buy results — confidence, convenience, and looking and feeling better — so sell the outcome, not the service. Ask guiding questions instead of just taking orders to naturally open the door to upsells and better client outcomes. Five closing techniques — the assumptive close, social proof, giving reasons, question-asking, and scarcity — give you real phrasing to sell with confidence. Sounding unsure kills a sale, so stay confident and disciplined with your boundaries, especially around scarcity promotions. "Stop selling from your wallet" — never assume a client won't spend money just because you wouldn't. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

Spray Smarter: A Conversation with Fuji Spray Sunless 01.07.2026 42min

In this episode of Slay The Spray, Jim from Fuji Sunless shares his journey from customer service rep to strategic partnerships lead over his 10 years with the company, along with the story behind Fuji's rebrand from The Ugly Stepchild black-and-yellow Fuji Spray Tan into today's Fuji Spray Sunless line. By the end of this episode, you will learn about: Why airless sprayers (1,600–3,000 PSI) are dangerous compared to HVLP turbines for spray tanning The difference between flow-through motors (portable, 10–15 tans/day) and tangential bypass motors (durable, 40–60+ tans/day) How to troubleshoot common turbine noises and applicator pressure issues Why warm water beats pricey gun cleaners, and why WD-40 should be avoided How to choose between the Solo, Studio, and Salon Tan units, plus what makes the ergonomic FT5 applicator different Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

How to Level Up When You're Not Ready 28.06.2026 31min

In this episode of Slay The Spray, Kelly Callahan shares her raw and unfiltered journey of betting on herself with nothing but $2,000, zero support, and an unshakeable belief that everything is figureoutable. Kelly gets real about why waiting for the perfect time, the perfect confidence, or someone else's permission slip is quietly keeping you stuck — and how doing the scary thing over and over again is the only way to level up in both business and life. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. Enjoy an exclusive Bronzite discount at xtansunless.com with the code PODCAST. By the end of this episode, you will learn about: Why confidence comes after action, not before it How thinking of entrepreneurship like a video game changes the way you handle failure Why not investing in yourself has nothing to do with money and everything to do with self-belief How saying yes to scary things over and over builds an unshakeable confidence nobody can take from you Why letting fear make your decisions is costing you more than just your business Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

From Solo Artist to CEO: Scaling a Spray Tan Empire 21.06.2026 58min

In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter and Jaclyn Cook to talk about scaling a spray tan business beyond yourself — the hiring mistakes, the identity crisis, and the mindset shifts it takes to finally get off the schedule. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How to know when it's time to make your first hire, and how to avoid overpaying or overextending yourself in the process. A stress-free system for transitioning your shift hours to new staff without taking a financial hit. Why being fully booked out is actually stalling your growth and costing you clients. How to navigate the identity crisis that comes with stepping back from being "The Spray Tan Girl." The real signs of burnout in the sunless industry, and how to build a business that can run without you in an emergency. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

Spray Tans & Sinners: Mobile Tanning Tips, TikTok Growth, and Staying Authentic 14.06.2026 1godz 7min

In this episode of Slay The Spray, Kelly Callaghan and Emily November Strand of Spray Tans and Sinners share their journey from mobile spray tanning to building a thriving studio business through raw, authentic social media content. They dive into everything from vlogging client appointments to navigating brand partnerships, hiring staff, and creating an inclusive space in an industry that hasn't always felt welcoming. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How Emily used authentic, unscripted vlogs of her mobile spray tan appointments to build trust and grow a loyal client base on TikTok. The practical systems Emily uses for mobile spray tanning, including time-blocking, mileage limits, a minimal mobile bag, and safety tools like InvisaWear bracelets. How Bestie Tanning Sessions, Hospitality Discounts, and Partnerships with tattoo shops and salons help maximize group bookings. Why Emily chooses spray tan solutions based on brand values and inclusivity, not just product performance. Emily's path from mobile tanning to opening her own studio room, including how she's hiring and compensating her first employee. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

Turning Pain Into Power: How My Darkest Moment Changed Everything 08.06.2026 18min

In this episode of Slay The Spray, Kelly Callaghan shares her raw and deeply personal journey of hitting rock bottom after a devastating divorce, and how she transformed her darkest moments into the fuel that built her thriving business and community. By the end of this episode, you will learn about: How to turn your pain into power and use hardship as a catalyst for growth Why no one is coming to save you and how owning that truth changes everything The importance of resilience when your business and personal life are falling apart simultaneously How to trust your gut and stay aligned with your vision no matter what life throws at you Why giving up on your dreams is never the answer, even when you're at your lowest Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

Collaboration vs Competition: The Real Industry Talk 01.06.2026 26min

In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey from having a scarcity mindset to embracing collaboration, networking, and genuine industry friendships. She gets real about what collaboration over competition actually looks like in the spray tan world — the good, the bad, and the downright fake. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How shifting from a scarcity mindset to an abundance mindset can completely transform your business Why "collaboration over competition" isn't always true and when to walk away The green flags and red flags to watch for when collaborating with brands and artists How to network authentically without feeling fake or salesy How to protect your time, energy, and peace when a collaboration stops feeling right Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

Everything You Need to Know About Slay the Spray 2027 25.05.2026 35min

In this episode of Slay The Spray, Kelly Callaghan shares her heartfelt vision behind the annual Slay The Spray event, why she created it, who it's truly made for, and what makes the 2027 Los Angeles event the most ambitious and transformational one yet. She gets real about the power of making bold decisions, betting on yourself, and walking into a room that can completely change the trajectory of your spray tan business. By the end of this episode, you will learn about: How Kelly turned a gap in the spray tan industry into a thriving annual event built on community, education, and women empowering women Why indecision is secretly killing your business and how saying yes to something scary can unlock a new level of confidence and momentum How to choose the right ticket tier whether you're a complete beginner or a seasoned veteran to get the most out of the event What makes Slay The Spray different with its unique mix of education, fun, connection, and high-vibe community that keeps women coming back year after year What's new for 2027 including a bigger crowd, deeper experiences, more audience involvement, extended mastermind sessions, and flexible payment option Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

The Metrics Every Spray Tanning Business Owner Needs to Track 19.05.2026 36min

In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey of managing explosive 150% month-over-month growth at her e-commerce brand X-tan Sunless — including the scary reality of investing a down-payment-sized sum in inventory and discovering she had been unknowingly losing money on one of her bestselling products for years. She breaks down why revenue alone is never the full story and walks spray tanning artists through the exact numbers they need to track to build a truly profitable and sustainable business. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: Why a bigger number on paper doesn't always mean more money in your pocket. How to price correctly by accounting for every hidden expense you've been ignoring. How to earn more from the clients you already have without hustling for new ones. Why keeping a client is always cheaper and smarter than chasing a new one. Why month-to-month numbers lie and what to track instead. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

10X Is Easier Than 2X: The Mindset Shift That Changes Everything 11.05.2026 34min

In this episode of Slay The Spray, Kelly Callaghan shares how the concept from "10x Is Easier Than 2x” completely shifted her approach to business, money, and energy. She opens up about doing everything herself, battling ADD and burnout, and how moving from doer to visionary helped her simplify, delegate, and focus only on what truly moves the needle. You’ll also get practical exercises to step into your 10x self, clarify your big vision, and stop operating like the 2x version of you. Use code PODCAST for 15% off your order at xtansunless.com. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: The difference between 2x vs 10x thinking and why 10x actually feels easier once you stop trying to do everything. How to identify and eliminate low-level tasks using a simple paper exercise. How to apply the 80/20 rule so you double down on the 20% of offers, content, and services that drive most of your revenue. Practical ways to prevent burnout and decision fatigue by simplifying and putting systems in place. A daily visualization practice to embody your future and make decisions as her right now. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

From Burnt Out to Booked Out: How Your First Hire Changes Everything 04.05.2026 32min

In this episode of Slay The Spray, Kelly Callaghan shares her real, behind-the-scenes journey from 16-hour days and burnout to buying back her time through smart hiring, better systems, and leveraging tools like ChatGPT, VAs, and GlossGenius so spray tan artists can actually grow without doing it all themselves. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: Signs you are ready to hire and no longer do everything alone. How to decide what to delegate first so you free up the most time. Common hiring mistakes Kelly made and how you can avoid them. Starting small with Virtual assistants, Admin help, and Social media support. Creating simple systems and SOPs so your first hire actually works out. To follow Kelly’s story, connect with her on the Slay the SprayFacebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Slay The Spray!

Why You Don’t Need 10 Solutions to Be a Great Spray Tan Artist 27.04.2026 34min

In this episode of Slay The Spray, Kelly Callaghan shares her step-by-step approach to simplifying your spray tan solution wardrobe so you can stop hoarding bottles, reduce confusion, and deliver consistent, high-level results every time. She breaks down why more solutions don’t equal better artistry, introduces the Bronzite line as a neutral, brown-based core system, and explains how to use drops and DHA percentages strategically instead of guessing with every client. Enjoy an exclusive Bronzite discount at xtansunless.com with the code PODCAST. By the end of this episode, you will learn about: Why having too many solution brands and bases destroys your confidence and consistency. How a neutral, brown-based core solution like Bronzite can work on almost every skin tone. The role of quality ingredients in longer-lasting, better-fading tans. How climate affects solution performance and what Bronzite is designed to handle. How to customize tans simply with violet, red, and green drops—without overloading your shelves or your brain. To follow Kelly’s story, connect with her on the Slay the SprayFacebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.And of course, don’t forget to join us next time for another episode of Slay The Spray!

How to 3X Your Ticket: Turning Every Client into a $150+ Appointment 21.04.2026 27min

In this episode of Slay The Spray, Kelly Callaghan shares her simple, actionable strategy to help spray tan artists dramatically increase their revenue per client using premium solutions and smart retail, without feeling salesy or needing a huge client base. By the end of this episode, you will learn about: How to turn a basic $50 tan into a $90–$150 ticket with small, intentional upgrades. Positioning premium solutions so clients happily pay more for better, longer-lasting results. Using retail products (scrub, body wash, tan extender) to boost income while genuinely improving client results. Having natural, friendly sales conversations that feel like helping, not pushing. A simple 30-day challenge to consistently offer at least one retail product per client and start permanently raising your average ticket. To follow Kelly’s story, connect with her on the Slay the Spray Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann.Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Slay The Spray!

You Don't Need More Strategy - You Need a New Identity 13.04.2026 43min

In this episode of Slay The Spray, Kelly Callaghan shares how to step into the highest version of yourself as a spray tan artist while keeping your business simple and sustainable. She dives into identity shifts after motherhood, the power of choosing who you want to become, and how her Bronzite solution helps artists avoid overwhelm and deliver consistent, natural-looking results. Use code PODCAST for 5% off your order at xtansunless.com. By the end of this episode, you will learn about: How to choose and embody your next-level identity instead of staying stuck in old patterns. How confirmation bias makes your brain prove whatever story you tell yourself. A thought-reframing exercise to turn negative self-talk into powerful new beliefs. A visualization practice to pre-live your goals and program your subconscious for success. Why simplifying your solutions (like using Bronzite Light) reduces overwhelm and creates consistent client results. To follow Kelly’s story, connect with her on the Slay the SprayFacebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann.Kelly also posts on her YouTube channel, Kelly Callaghan.And of course, don’t forget to join us next time for another episode of Slay The Spray!

From $2,300 Months to 7 Figures: The Real Mindset Behind My Growth 06.04.2026 36min

In this episode of Slay The Spray, host Kelly Callaghan launches the refreshed show format for spray tan artists who want to be fully booked, confidently paid, and iconic. She kicks off with the Product of the Week: Bronzite Rapid by X-Tan Sunless, a 14% brown-based rapid solution. Kelly shares how she wore it overnight for a photoshoot as a skin type III and got a deep, true brown tan with no brassiness.By the end of this episode, you will learn about: The new episode structure with product highlights, X-TAN girly features, and community invites. How to position and use Bronzite Rapid for different skin types and tan depths. Why mindset and identity work matter more than tactics alone in business growth. How to set clear, tangible income goals and track your numbers with intention. How small, consistent actions compound into long-term success in your spray tan business. To follow Kelly’s story, connect with her on the Slay the Spray community at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.And of course, don’t forget to join us next time for another episode of Slay The Spray!

Inside Slay the Spray 30.03.2026 45min

In this episode of Slay The Spray, Kelly Callaghan shares her 12-year journey from investing her last $2,176 in a mobile spray tan business to building a million-dollar sunless brand and the global Slay The Spray community. By the end of this episode, you will learn about: How Kelly went from broke and burned out in corporate to launching a mobile spray tan business with her last dollars. The core mindset that carried her from driving rideshare to running a seven-figure sunless brand. Why deep, genuine client relationships became a key growth driver. How she redesigned her business model to support freedom, flexibility, and motherhood. The bigger vision behind Slay The Spray and why she chooses collaboration over competition in the industry. To follow Kelly’s story, connect with her on the Slay the Spray Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.And of course, don’t forget to join us next time for another episode of Slay The Spray!

Goodbye Beauty Business Babes! Hello Slay the Spray! 24.03.2026 15min

In this episode of Beauty Business Babes, Kelly Callaghan shares her decision to sunset the Beauty Business Babes brand and fully rebrand everything under Slay the Spray. She reflects on how her personal journey from the pain of her annulment to launching “Wake Up to Level Up” and building powerhouse live events led her to realize that the spray tanning community is her true home. Kelly opens up about following her intuition, embracing a fresh start, and recommitting to serving spray tan artists through a more intentional, year‑round community. By the end of this episode, you will learn about: Why Kelly is retiring the Beauty Business Babes name and shifting everything to Slay the Spray How her past events and personal challenges shaped this new direction Why she’s choosing to focus specifically on the spray tan community What to expect from the new Slay the Spray podcast format and community involvement To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann.Kelly also posts on her YouTube channel, Kelly Callaghan.If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another beauty pro who needs this message. Your support helps us grow the Slay the Spray community.

How Strong Systems Support Strong Businesses 16.03.2026 49min

In this episode of Beauty Business Babes, Anna Hollowell recaps the “Slay the Spray” event in San Diego and introduces WellnessLiving, the booking and business management software she recently switched to and partnered with. She’s joined by Luciana, Product Marketing Manager for Health & Beauty, and Sonya, Senior Product Demo Specialist, to share how WellnessLiving supports spray tan artists, mobile beauty pros, med spas, and salons.By the end of this episode, you will learn about: How WellnessLiving started and why it was built for real-world wellness and beauty business challenges. Why beauty pros need more than a simple booking app to truly scale. Key features that help spray tan artists and mobile providers save time and reduce no‑shows. Tools that boost client experience, retention, and referrals (loyalty, forms, automations). How to claim the special partner pricing and $500 cash‑back bonus through the Slay the Spray / X10 Sunless referral link. Slay the Spray Exclusive Partner Offer Get 75% OFF for 4 months when you subscribe to our Business or BusinessPro Plan. Plus a $50 gift card for attending a demo. Offer Expires on March 20th, 2026Follow Anna on Instagram at https://www.instagram.com/glowwithanna/ Follow Luciana on Instagram at https://www.instagram.com/lucianapbridges/ Follow Sonya on Instagram at https://www.instagram.com/soar_wellness/ To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann.Kelly also posts on her YouTube channel, Kelly Callaghan.And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

What Really Happens Behind the Scenes at Slay the Spray 09.03.2026 59min

In this episode of Beauty Business Babes, Kelly Callaghan and Anna Hollowell discuss the real, behind-the-scenes experience of hosting Slay the Spray—from the emotional rollercoaster and personal challenges they faced to the wins, lessons, and powerful community moments that made this year feel different.By the end of this episode, you will learn about: The hidden work and logistics that go into producing Slay the Spray. How Kelly and Anna balanced major personal challenges while running the event. What makes the Slay the Spray community and energy so unique in the beauty industry. How the mastermind breakout sessions were structured and why they were so impactful. How to know if Slay the Spray 2027 is right for you—and what it means to bet on yourself and your business. Follow Anna on Instagram at https://www.instagram.com/glowwithanna/ To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann.Kelly also posts on her YouTube channel, Kelly Callaghan.And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

2026 Digital Marketing Trends with Grant Kantsios 10.02.2026 37min

In this episode of Beauty Business Babes, Anna Hollowell interviews Grant Kantsios, founder of Go Happy Beauty, about how beauty pros can build a powerful online presence and leverage modern marketing, websites, and AI to grow their businesses.By the end of this episode, you will learn about: Grant's journey from spray tan artist to Go Happy Beauty founder. Essential website elements like service pages and effective calls to action. The impact of AI on SEO and the value of long-form content. How marketing channels like your website, Google Business Profile, and social media work together to boost bookings. You can reach Glow Beauty & Piercing Academy here: Website: https://gohappybeauty.com/ Instagram: https://www.instagram.com/gohappybeauty Facebook: https://www.facebook.com/gohappybeauty To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.And of course, don’t forget to join us next time for another episode of Beauty Business Babes!