Choose Hard with Cody McBroom
Cody McBroom
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Choose Hard is a podcast hosted by Cody McBroom, an online fitness and nutrition coach with over 15 years of experience. The show provides science-backed training insights, business-savvy coaching strategies, and values-driven leadership lessons for coaches, athletes, and high-performers. It focuses on actionable tools to build your body, grow your business, and lead with purpose, without fluff or hacks.
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#114 - From D1 Football to Training Hollywood: John Damon on Elite Coaching For High Performers 30.06.2026 1godzWhat does it actually take to coach the people who can't afford to fail — Hollywood talent, elite athletes, executives whose bodies and schedules are under constant pressure?In this episode of the Choose Hard Podcast, Cody McBroom sits down with John Damon — former Division I football player at Boston College, celebrity trainer, performance coach, and founder of The Cave — to break down the journey from athlete, to coach, to gym owner, to builder of one of the most talked-about private training spaces in the industry.John has spent his career inside rooms most coaches never get access to — The Sports Club/LA, Equinox, and now his own premium gym-design business — and this conversation goes deep into what actually separates good coaching from elite coaching.What's covered in this episode:✅ The athlete-to-coach transition — What John's D1 football career at Boston College taught him that still shapes how he coaches today, and how that competitive background changed his relationship with discomfort and standards.✅ From trainer to owner — What pushed John to stop just training people and start building gyms, brands, and businesses around performance.✅ Coaching high performers and celebrities — How John broke into coaching talent and executives, and what high performers actually need from a coach that most trainers get completely wrong.✅ Training under pressure — What changes when your client's body, schedule, and public reputation are all on the line at once.✅ Why the environment matters as much as the training — John's philosophy on why the room, the equipment, and the culture around a client can matter just as much as the program itself — and how that thinking led him to build The Cave.✅ What it takes to build a long career in this industry — John's advice for young trainers and entrepreneurs on what to obsess over, what to ignore, and what separates a good coach from a great one.If you're a coach trying to level up your standards, a gym owner thinking about environment and experience, or just someone who wants to hear how elite performance actually gets built — this episode is for you.GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#113 - [Q&A]: Helping a Client w/ Victim Mindset, Re-igniting Motivation During Self-sabotage, Navigating Resistance to Tracking Food, and More… 23.06.2026 48minEvery online coach loves the client who follows the plan perfectly and gets linear results. But what happens when the coaching gets messy? In this episode of the Choose Hard Podcast, Cody McBroom delivers a comprehensive masterclass on nutrition troubleshooting and client psychology, addressing the exact roadblocks that separate amateur trainers from elite specialists.Cody breaks down how to handle the psychological bottlenecks, emotional self-sabotage, and the dreaded "I'm doing everything right" roadblock. If you want to build solid standard operating procedures (SOPs) around nutrition data without turning your clients' lives into an obsessive prison, this episode provides your tactical blueprint.✅ The "I'm Doing Everything Right" Dilemma: How to investigate hidden data and metrics versus true metabolic adaptation when the scale is ticking up—and when it’s actually time to look at clinical interventions like peptides or GLP-1s.✅ Dismantling the Food Identity Crisis: How to coach a client out of a victim mindset ("I can't eat like a normal person") and break the toxic reward/punishment relationship they have with food.✅ Overcoming the 75% Fatigue: The psychological play to re-ignite a client who gets three-quarters of the way to their goal and stalls out because they’ve become complacent with "good enough."✅ The Post-Binge Protocol: The exact, chronological steps to take when a client admits to blowing past their targets. Learn how to respond using nervous-system regulators and the "Urge Jar" to drive behavioral change without casting shame.✅ Overcoming Tracker Resistance: How to effectively onboard a client who is fiercely resistant to tracking food or using apps like MyFitnessPal without making them feel judged, restricted, or micromanaged.—GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://tailoredcoachingmentorship.com/ {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com Key Coaching Problems Solved In This Episode:
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#112 - 5 Lessons Every Coach and Business Owner Needs to Hear in 2026 16.06.2026 52minMost coaches think their biggest problem is leads or content. It's not. In this episode, Cody McBroom breaks down 5 of the most important lessons he's learned as a coach and business owner in 2026 — lessons that touch on client retention, personal integrity, identity-based standards, what actually drives long-term motivation, and trusting the process even when you can't see the outcome.Here's what's covered:The real reason coaches lose clients — It's not your marketing. It's your onboarding, your check-ins, and your referral system (or lack of one). Most coaches are fixing the wrong problem.Respect is the one thing you can always maintain — When someone wrongs you, when the situation goes sideways, when you have every right to react — your response is the only thing that defines how people remember you. You can't control what happens. You can control what they have to say about you afterward.Core values are meaningless without standards and rules — A value without a standard is just a soundbite. Cody breaks down the framework he uses personally and with clients: Value → Identity → Standard → Rule, and why this is the actual architecture behind sustainable behavior change.Pain is a powerful motivator — until it isn't — You can build a lot running from something. But once you've created enough distance from that pain, the drive disappears. This episode unpacks how to shift from a pain-driven pursuit to a purpose-driven one — and why that shift is the key to breaking the all-or-nothing cycle for good.God's a weaver — and your story isn't finished — A woven blanket can take over 100 hours to make. Buying one takes seconds. Your life is being woven the same way. Moses spent 40 years after exile before God spoke to him again. Situations Cody thought would never end took months, over a year — and now he can see exactly what they were for.If you're a coach, a business owner, or just someone trying to build something that lasts — this episode is for you.GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#111 - The Future of Fitness: 7 Trends Reshaping the Coaching Industry (And My Raw Take on Each) 09.06.2026 55minAI analyzed the fitness industry and spit out 7 trends that are actively changing the game for coaches, trainers, and health professionals.In this episode, I'm breaking down each one — what's real, what's overhyped, and what you actually need to do about it. We're talking about the GLP-1 problems being discovered, why behavior change coaching is now more valuable than periodization knowledge, the wearable data opportunity most coaches are sleeping on, and more. If you want to stay ahead of where this industry is heading, this one's for you.Here’s what’s covered in this podcast:1. Pivot from "Fat Loss" to the "GLP-1 Care Ecosystem"2. Adopt Hybrid Coaching as Your Default Operating System3. Master the Interpretation of Wearable Data4. Expand into Longevity, Women's Health, and Active Aging5. View AI as Your Assistant, Not Your Competitor6. Behavior Change Beats Programming & Periodization7. The "Social Fitness" Boom: Combating the Loneliness EpidemicGET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#110 - How to Choose the Best Training Split for Your Goals (10 Options Ranked) 02.06.2026 43minNot every training split is built for every lifter — and choosing the wrong one is quietly killing your progress. In this episode, Cody breaks down 10 training splits across 3, 4, 5, and 6-day schedules, covering full body, upper/lower, push/pull/legs, and specialization variations.You'll learn exactly how to match your split to your schedule, training age, and goals — so you stop guessing and start building. Whether you're a beginner figuring out your first program or an experienced lifter who keeps spinning their wheels, this episode gives you a clear, no-fluff framework for making the right call.The splits covered in this podcast are:1. Full Body / Full Body / Full Body [3-Day Split]2. Upper / Lower / Full Body [3-Day Split]3. Upper / Lower / Upper / Lower [4-Day Split]4. Push / Pull / Lower / Upper [4-Day Split]5. Legs / Push / Legs / Pull + Glutes [4-Day Specialization]6. Upper / Lower / Push / Pull / Legs [5-Day Split]7. Push / Pull / Legs / Push / Pull [5-Day Split]8. Lower / Upper / Lower / Upper / Lower [5-Day Split]9. Upper / Lower / Upper / Lower / Upper [5-Day Split]10. Push / Pull / Legs / Push / Pull / Legs [6-Day Split]You can also find a full breakdown of these splits, who they are for, the benefits of each training split, and extra resources to go along with each of them, all within the two following articles:https://tailoredcoachingmethod.com/top-7-hypertrophy-training-splits-for-men-science-based-guide/https://tailoredcoachingmethod.com/training-splits-women/ GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#109 - 375 Miles, 10 Days, Zero Excuses: Bridger Deaton on Running Across Arizona 26.05.2026 55minBridger Deaton runs Lean & Lethal Coaching — and recently ran 375 miles across the state of Arizona in 10 days to raise money for cancer patients.In this episode, Bridger breaks down what happens to your body, your mind, and your identity when you voluntarily do something most people can't comprehend. We get into how elite personal standards directly translate into business execution, why systems beat willpower every time, and how coaches who lead by example stop treating their business like a jobby and start building something real. If you've been waiting for a reason to raise your standard — this is it.Follow Bridger on instagram:https://www.instagram.com/bridgerdeatonpt/ Listen to the Lean and Lethal Podcast:Apple: https://apple.co/49mDw61 Spotify: https://spti.fi/iq2nlLW GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#108 - 11 Systems Every Online Coach Needs to Scale Results AND Revenue 19.05.2026 51minMost coaches hit a ceiling not because they lack talent — but because their entire business lives inside their head. In this episode, Cody breaks down the three core pillars every online coaching business needs to scale without sacrificing results: Delivery, Operations, and Growth.You'll learn the exact systems, tools, and frameworks that allow you to coach more clients at a higher standard, build a team that executes without you micromanaging, and market consistently without being glued to your phone.If your business can't run without you, you don't have a business — you have a job. This episode will show you how to change that.GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#107 - How to Coach a Client Through Contest Prep: Timelines, Tactics, and Peak Week 12.05.2026 43minContest prep is the most demanding thing you can ask of a client — and of yourself as a coach.In this episode, Cody breaks down the full framework for taking a client from off-season to stage: who's actually ready to prep, how to build an honest timeline, managing nutrition and training as the show approaches, surviving the psychological grind, and why post-show recovery is the most important phase nobody talks about. If you coach physique clients — or want to — this is the blueprint. GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#106 - Dr. Joey Munoz: Shifts in the Industry, Coaches Using Ai, & What it Takes To Scale 05.05.2026 1godz 8minDr. Joey Munoz is an evidence-based nutrition coach, PhD, and founder of a successful online coaching company. In this episode, Cody and Joey break down how the online fitness coaching space has shifted, why most coaches struggle to scale past themselves, and how Joey used AI to reverse-engineer his ideal client from real sales call transcripts.They also get into the realities of building a team, hiring for roles outside your expertise, what it actually costs to grow a business, and why staying in your lane — as a coach, a content creator, and a human being — is still the ultimate edge. If you're a coach trying to build something real, this one's worth your full attention.Follow Joey on IG: https://www.instagram.com/dr.joeymunoz/ GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#105 - How Busy Dads Stay Lean: The Non-Negotiable Framework for Fit Fathers 28.04.2026 40minThe "Dad Bod" isn't a badge of honor — it's a lack of leadership.In this episode, Cody McBroom breaks down exactly how to stay lean and strong as a dad, husband, and business owner without sacrificing family time or business performance.You'll get the Non-Negotiable Framework: how to schedule training like a million-dollar-meeting, a simple nutrition strategy for business lunches and on-the-go eating, how to train for longevity (not ego), and the overlooked role stress and cortisol play in keeping fat on your frame.If you're a busy dad who's ready to stop making excuses and start leading your body the way you lead your family and your business — this one's for you.----GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#104 - Q1 Reflections: 6 Lessons on High Agency, Burnout, & Winning in 2026 21.04.2026 43minAs we move into the second quarter of 2026, Cody McBroom reflects on the 6 most critical lessons that have shaped his business and personal life, so far this year. This episode is a deep dive into the psychology of high performance, moving beyond surface-level tactics to address the core mindsets required to win in a crowded industry. Cody explores why "high agency" is your ultimate competitive advantage, how to distinguish between genuine burnout and the frustration of losing, and why the marketplace is currently shifting toward raw, authentic community over polished, AI-driven content.- The Power of High Agency: Why the ability to find a way, regardless of circumstances, is the most vital trait you can develop.- The Burnout Truth: Burnout is often a byproduct of stagnation; when what you are doing is actually working, "winning" provides the energy to keep going.- Navigating Seasons: Accepting that life moves through cycles—good, hard, boring, and great—is essential for long-term consistency.- Integrity as Currency: In business and life, your word is all you truly have; follow-through is the foundation of trust.- Action Over Information: You cannot consume your way to success; stop letting "learning" become a form of procrastination and start doing the work.- The Craving for "Raw": Why people are rejecting filtered perfection in favor of real coaching, authentic content, and genuine community.To register for the 2026 Tailored Coaching Mastermind, visit: https://www.tailored-coaching.com/tailored-live-mastermind GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1The 6 Lessons from Q1 2026:INQUIRIES – info@tailoredcoachingmethod.com
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#103 - Navigating Peptides, Client Stress, and Industry Predictions [Q&A] 07.04.2026 42minIn this Q&A episode of the Choose Hard Podcast, Cody McBroom dives deep into the tactical and psychological side of running a high-level coaching business. From navigating the rising trend of peptides to solving the "6-month churn" that kills growth, this episode is a blueprint for coaches who want to move from "local trainer" to national specialist.Cody answers 10 pressing questions about industry trends, technical nutrition protocols like auto-regulated refeeds, and the exact moment an entrepreneur should stop being a "solopreneur" and hire an assistant.In this episode, we discuss:✅ Peptides & Clinical Guidance: How to navigate the conversation of performance and fat-loss peptides with your clients ethically.✅ The Adherence Gap: Strategies for coaching clients through high-stress seasons without losing their adherence.✅ Lead Generation Beyond Instagram: How to build referral systems that provide consistent growth without relying on a social media algorithm.✅ Refeeds & Diet Breaks: Why the industry is shifting from scheduled breaks to "auto-regulated" protocols based on biofeedback markers.✅ Fixing Early Churn: The systems you need to put in place to ensure clients stay beyond the 6-month mark.✅ Software & Scaling: Do you actually need a CRM if you only have 10 clients?✅ Psychology of the Plateau: Managing client "buy-in" when the physical data says one thing, but their brain says another.✅ Future Predictions: Where the fitness and nutrition industry is headed over the next 1–3 years.Resources & Mentions:- Submit Your Q&A Questions: Visit choose-hard.com and click on the Q&A link.- The TCM Mentorship: https://www.tailored-coaching.com/mentorship-coaching - Tailor Trainer App: https://onelink.to/uqsr56GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#102 - Client-Adherence Masterclass: Why Willpower Fails and Systems Win 31.03.2026 47minMost people fail their fitness goals not because they lack discipline, but because they treat adherence like a character test they pass or fail, rather than a muscle they train. If you’ve ever told yourself you’re "lazy" or "unmotivated" because you fell off your diet, you’re listening to a lie.In this masterclass on execution, Cody McBroom breaks down the Component Skills of Adherence. You will learn how to move past fickle motivation and build a bulletproof framework for unwavering consistency. We go deep into the science of behavioral change, the hierarchy of systems, and the psychological "sticky stuff"—like shame and perfectionism—that creates the friction stopping your momentum.In this episode, we discuss:Adherence as a Physical Skill: Why consistency is a muscle that requires specific "reps" just like a bicep curl.The Hierarchy of Change: Moving from tools (apps and scales) to strategies, component skills, and ultimately, autonomy.The "Flick it, Flip it, or Feel it" Drill: A powerful 3-step filter to manage intrusive thoughts and cravings in real-time.Frustration Tolerance: The hallmark of the elite—learning how to "feel bad and still take action."Identity-Level Change: Why long-term success happens when you stop asking "Why am I a failure?" and start treating slips as environmental data.Stop being a victim of your impulses and start becoming the commander of your thoughts. Adherence isn't about being perfect; it's about being impossible to discourage. GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#101 - Kevin "The Terminator" Smith: Tactical Training with Former Green Beret 24.03.2026 1godz 10minWhat does it take to earn the nickname "The Terminator" in the Special Forces? For Kevin Smith, it was squatting 450 lbs, deadlifting 550 lbs, and running seven 6-minute miles followed by an 8-mile ruck—all in a single four-hour window.In this episode of Choose Hard, Cody McBroom sits down with Kevin "The Terminator" Smith, a former Special Forces Medical (18D) and Intelligence Sergeant (18F) turned online trainer. We dive deep into the reality of operating at an elite military level for 12 years and the "Identity Death" many veterans face when transitioning to entrepreneurship.In this episode, we discuss:- The "Terminator" Origin: The legendary feat of strength and endurance that earned Kevin his name.- The Junk Volume Trap: Why "smoke sessions" and training until you puke are actually detrimental to tactical selection.- Hybrid Training for Selection: How to balance the barbell and the pavement to become "hard to break" in high-stress environments.- The "Land Nav" Mindset: How navigating a forest at night with a 60lb ruck translates to running a business and personal growth.- Recovery as a Discipline: Re-wiring Type-A hard-chargers to realize that 8 hours of sleep is as productive as an extra 5-mile run.- The Anti-Mediocrity Standard: Why society is moving away from "Hard" and the true cost of modern comfort.- Whether you are preparing for SFAS, RASP, or simply looking to eliminate mediocrity from your own life, Kevin’s "no-BS" approach to training and psychology is a masterclass in Choosing Hard.Follow Kevin on IG at https://www.instagram.com/terminator_training/ GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#100 - Coaching Q&A: The #1 Onboarding Mistake, How to Build Trust, Templates vs. Customization, & More… 17.03.2026 49minIn this high-velocity Round 2 Q&A, Cody McBroom is joined by Arielle DeYampert, Director of Coaching at Tailored Coaching Method, to answer 15 burning questions for online fitness and nutrition coaches. Putting 60 seconds on the clock for each topic, they move past the "fluff" to provide tactical, intuition-led answers derived from over a decade of industry experience.From the psychological nuances of onboarding to the raw math of business scaling, this episode is a masterclass in professionalizing your online coaching practice.In this episode, we dive into:- The Onboarding Error: Why failing to set appropriate expectations is the number one mistake new coaches make.- The Check-in Container: How to streamline weekly responses to 5–10 minutes while maintaining deep client connection.- Reducing Churn: Why you should treat the client in front of you as if they are the only lead you will ever get.- The "Coach’s Cap": A realistic look at how many clients one coach can handle (hint: it's between 50–60) before the service begins to downgrade.- Sales Call Mastery: Why features don't sell—benefits and human connection do.- Systemization vs. Customization: Using principles as your "templates" and methods for your individual tweaks.- Knowing When to Hire: Why Cody believes you should experience burnout once to truly understand your capacity before delegating.- The Proof of Concept: Why lack of transformations or social proof is the ultimate red flag in a coaching business. Whether you are trying to break past your first 10 clients or looking to automate your billing and administrative "dirt" to focus back on the craft, this episode provides the "Choose Hard" blueprint for your business growth.- Submit Your Coaching Q&A: choosehardpodcast.com- The Mentorship: Tailored Coaching Mentorship- In-Person Mastermind (May 2026): Limited to 30 seats—https://www.tailored-coaching.com/tailored-live-mastermind - Follow the Podcast on IG: @choosehardpodcastGET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1Resources & Mentions:INQUIRIES – info@tailoredcoachingmethod.com
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#99 - Why Most Online Coaches Fail (and How to Fix Your Business Systems) w/ Arielle DeYampert 10.03.2026 1godzIn this episode of the Choose Hard Podcast, Cody McBroom is joined by Arielle DeYampert, Director of Coaching at Tailored Coaching Method, to pull back the curtain on the real-world struggles online coaches are facing in 2026.While the industry is flooded with marketing gurus and business "hacks," Cody and Arielle argue that high-quality coaching must come first. They share how TCM built a $1.5M yearly revenue business without relying on paid ads, proving that results and referrals are the ultimate growth engines.In this episode, we dive into:- The Certification Gap: Why most coaches lack the systems for effective onboarding, check-ins, and client communication.- Tactical Mindset Coaching: How to help clients break the "all or nothing" cycle by removing judgment language (like the word "should") and building emotional resilience.- Driven vs. Dragged: Understanding the pivot from pain-driven motivation to desire-driven fulfillment.- Building Irresistible Trust: The framework behind moving a client from a stranger to a vulnerable, high-adhering advocate who refers to their entire circle.- The Content Flywheel: How to repurpose one long-form video into scripts, reels, blogs, and emails to dominate search results (AEO/SEO) across multiple platforms.- High-Agency Thinking: Why successful coaches must gather value even from people they personally dislike to solve problems for their clients.Whether you are a new coach struggling with imposter syndrome or a veteran business owner looking to scale with integrity, this conversation provides the tactical, science-backed blueprint for professional coaching success.- Submit Your Coaching Q&A: choosehardpodcast.com- The Mentorship: Tailored Coaching Mentorship- In-Person Mastermind (May 2026): Limited to 30 seats—https://www.tailored-coaching.com/tailored-live-mastermind - Follow the Podcast on IG: @choosehardpodcastGET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1Resources & Mentions:INQUIRIES – info@tailoredcoachingmethod.com
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#98 - The Online Coach’s Blueprint: Results, Retention, & Referrals 03.03.2026 48minIn this solo episode of the Choose Hard Podcast, Cody McBroom breaks down the essential systems every online coach needs to move from a "hobbyist" to a high-level professional. Addressing the most common struggles in the digital coaching space, Cody dives into the psychology of client retention, the art of the efficient check-in, and the specific "coach personas" that are actively killing your business.Whether you are struggling to get your clients to track their food accurately or you want to trigger more organic referrals, this episode provides a tactical blueprint for improving the client experience. Learn how to help your clients navigate a true identity shift so that their results—and your working relationship—last a lifetime.Attend The Live Mastermind on May 15-16th: https://www.tailored-coaching.com/tailored-live-mastermind Specific Topics Covered in Episode:📌 The 4 Pillars of Client Retention📌 5 Essential Onboarding Questions📌 The 5 Versions of "YOU" Your Clients Didn't Hire📌 How To Be More Efficient and Effective w/ Your Weekly Check-ins📌 Helping Your Clients Track Calories More Accurately📌 Simple Strategies For Increasing Your Client ReferralsGET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#97 - From $250 to $30 Million: DadGang on Building an Iconic Brand & Global Community For Dads 24.02.2026 1godz 33minWhat happens when three friends in a group text decide to turn a shared passion for fatherhood into a business? You get Dad Gang, a brand that started with just $250 and has since sold over $30 million in hats. In this episode, I’m joined by co-founders Bart and EJ to pull back the curtain on one of the most inspiring entrepreneurship stories I’ve heard in years.We dive deep into the "origin story" of Dad Gang—from selling out their first 100 hats in 36 hours to building a community of over 14,000 dads who support each other through the "forever marathon" of parenting. Bart and EJ open up about the hard transitions they made, including the moment EJ realized his daughter needed his presence more than his paycheck, leading him to resign from a 15-year career with no backup plan.In this episode, we discuss:- The Power of the Niche: Why they ditched "corny" dad gear to create a streetwear-inspired brand for the modern father.- Operational Excellence vs. Marketing Magic: How staying in their "lanes" allowed them to scale to a million hats sold without the typical friction of a partnership.- Fatherhood as Training: Using the challenges of parenting as a catalyst for personal growth and spiritual discipline.- The "If You Know, You Know" Philosophy: The meaning behind their iconic side-hit and why community is the real product, not the apparel.- The Lean Startup Model: Why they prioritize efficiency and profit over head-count and ego.Whether you're an entrepreneur looking for the blueprint to scale or a dad trying to be the best role model for your kids, this conversation is a masterclass in choosing the hard path to build a life of alignment.Connect with Dad Gang:Website: dadgang.comInstagram: @dadgang.coFacebook Group: Dad Gang VIP (14,000+ members)GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1INQUIRIES – info@tailoredcoachingmethod.com
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#96 - Q&A: Parenting Standards, Business Burnout, & Aging Like an Athlete 17.02.2026 48minAre you addicted to the scale moving? Do you struggle with an "all-or-nothing" personality that sabotages your progress after one bad meal? In this high-intensity Q&A episode, Cody McBroom tackles 10 listener questions that bridge the gap between elite physique science and the psychology of high performance.From the "Maintenance Mental Block" to the truth about functional training and the pitfalls of "soft" self-care, Cody delivers a masterclass in brutal honesty and logical decision-making. Whether you’re a parent trying to instill discipline in your children or a 35+ trainee looking to stay athletic into your 50s, this episode provides the "Choose Hard" blueprint for leveling up every area of your life.✅ Mastering the Maintenance Phase: How to stop viewing "protect" seasons as wasted time and channel your addiction to progress into other areas of life.✅ The Logic of Rest vs. Avoidance: Distinguishing between genuine recovery needs and just being "soft" by using third-person perspective and brutal honesty.✅ Training for the Long Game: Why age doesn't dictate volume, but skill acquisition and joint-friendly exercise selection do.✅ Rewiring the 'All-In' Fallacy: Using the "Is that really true?" technique and if-then statements to build resiliency after a slip-up.✅ Legacy and Success: Why "ignorance is bliss" in business and how the evolution from Boom Boom Performance to Choose Hard changed Cody's perspective on the difficulty of success.GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1In This Episode, We Cover:INQUIRIES – info@tailoredcoachingmethod.com
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#95 - The Hybrid Athlete Blueprint: A Step-by-Step Guide to Strength & Running 10.02.2026 1godz 19minCan you truly build world-class strength while training for an ultra-marathon? For years, the "interference effect" told us that cardio kills gains—but the science says otherwise.In this definitive solo episode, Cody McBroom breaks down the Hybrid Athlete methodology: a training system designed to make you a more capable, resilient, and high-performing human being.Cody dives deep into the research, debunking the myth that aerobic work eats away at muscle tissue. Instead, he explains how improving your aerobic capacity actually enhances your ability to build muscle by boosting mitochondrial health, nutrient delivery, and recovery between sets.Whether you want to look like a bodybuilder but perform like an elite athlete, this episode provides the step-by-step blueprint to fueling, programming, and periodizing your way to a hybrid physique.- The Science of "Both": Why the interference effect is a myth of improper dosing, not biological incompatibility.- Mitochondria as Muscle Fuel: How zone 2 training improves oxidative capacity, allowing you to handle more lifting volume.- The 6-Phase Hybrid Blueprint: From auditing your baseline to managing "stress buckets" and building a weekly split.- The High-Low Model: Consolidating high-intensity stressors to maximize CNS recovery.- The "Hybrid Tax": How to calculate your fueling needs and utilize intra-workout carbs to prevent "bonking" without ruining your body composition.- Injury Prevention: Why unilateral work and posterior chain training are non-negotiable for runners who lift.📌 Read The Ultimate Hybrid Athlete Training Guide, Here: https://tailoredcoachingmethod.com/hybrid-training-program-the-step-by-step-guide-to-strength-running/GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:⇨ question.choosehardpodcast.comℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:⇨ www.fatlosstransformation.com {1-On-1 Coaching}⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:⇨ www.thetailoredtrainer.com🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):https://jockofuel.com/discount/CHOOSEHARD🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:- SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW:📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guidesIG -https://www.instagram.com/codymcbroomYOUTUBE - https://www.youtube.com/codymcbroom1In This Episode, We Cover:INQUIRIES – info@tailoredcoachingmethod.com
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