Novel Marketing

Odcinki

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  SEO for Author Websites: The Only Guide You Need in 2026 05.08.2026 1godz

  If a reader Googled your name right now, what would come up? An abandoned LinkedIn profile from a career you left behind? A neglected Goodreads page? An insurance agent in Albuquerque who happens to share your name? There's only one number-one spot on Google, and if you don't claim it for your name, someone else will. The good news is that your most powerful tool for winning that spot is the one piece of the internet you fully control. It’s your author website. In this week’s episode, y...
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  The Comprehensive Guide to BookFunnel 29.07.2026 59min

  You know you need an email list. You've heard about reader magnets and maybe you even have one, but you're stuck at a handful of subscribers, wondering how other authors build lists of tens of thousands of engaged readers who actually buy their books. Damon J. Courtney knows how. He's an author and the creator of BookFunnel, a service that helps authors grow their email lists and deliver many types of digital products to readers. In this week’s episode, you’ll learn Whether you need a "...
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  Why Your Cover, Blurb, and Hook Are All Just Guesses 22.07.2026 1godz 5min

  Every month, traditional publishers lose more ground to indie authors. One reason it’s happening is that in trad publishing, a committee or the highest-paid person in the room makes the call on book covers, marketing copy, and even what they suppose readers might like. Both get it wrong far more often than they want to admit. Most indie authors aren't much better off. They just swap the highest-paid person’s opinion for their own, and trust their own gut on covers, titles, and blurbs. But sav...
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  The 5 Tiers of Audiobooks: Which One Should You Publish? 15.07.2026 59min

  For most of publishing history, creating an audiobook meant writing a check for thousands of dollars and hoping you'd earn it back in sales. Because of the expense, many authors decided it wasn't worth the risk. So, they skipped audio entirely. Here's the problem. That decision now backfires in a way nobody saw coming. The number one sign that a book was written by AI isn't bad writing. It's the missing audiobook. In this week’s episode, audiobook expert Derek Doepker will map out exactly how...
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  Estate Planning for Authors: How to Protect Your Books (and Your Family) After You Die 08.07.2026 44min

  You will die. It could be today, it could be 15 years from now, but no one lives forever. Your books, however, can outlive you. In fact, seventy years after you're gone, they’ll live in the public domain. That means your grandchildren's grandchildren could end up responsible for your intellectual property. Most authors have done zero planning for what happens to their books, passwords, and royalties when they're no longer around to manage them. In this week’s episode, attorney Kelley Wa...
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  Why Amazon Is Terminating Innocent Authors 01.07.2026 1godz 6min

  What do you do if your Amazon account gets suspended but you didn’t do anything wrong? Unfortunately, Amazon doesn't care if you're innocent. That's not pessimism. It's strategy. Once you understand what Amazon cares about (hint: it's not you, the law, or fairness), you can start speaking a language they respond to. In this week’s episode, I spoke with Lesley Hensell, co-founder of one of the largest Amazon consulting firms in the world. She has helped thousands of authors claw their ac...
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  Author's PR Playbook: How to Get Media Coverage Without a Publicist 24.06.2026 55min

  Is hiring a publicist a waste of money or not? A typical book publicist charges between $3,000 and $10,000 per month, and they often require a three-month minimum. At $3 of profit per book, you'd need to sell 5,000 copies just to break even. Most PR campaigns don't come close to selling 5,000 copies. But the publicist gets paid either way, while the author takes all the risk. Here's what most authors don't know: the access publicists used to sell is now free. There are tens of thousands of po...
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  How to Level Up Your Writing With Chris Fox 17.06.2026 54min

  Do you feel like an imposter as a writer? You probably are. Most authors who experience imposter syndrome are imposters, but they don't have to be! As the saying goes, “There are no good writers; just bad writers who didn’t quit.” Every author starts off as a bad writer. To make a living at writing you must improve through hard work, determination, and training. In this week’s episode, you’ll hear from Chris Fox, author of over 80 books and three million copies sold. You'll learn:...
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  How to Revive a Dead Book With a Promo Stack 11.06.2026 44min

  Are your book sales stuck? Maybe sales have slowed. Maybe your launch never took off. Or maybe you're spending money on ads without seeing results. This week on Novel Marketing, Amazon ad specialist Bryan Canter explains how "promo stacking" can revive a struggling book and put it in front of new readers. You'll learn: What promo stacking is and why it worksWhich promotions deliver the best ROI for your genreThe ideal order and timing for each promotionHow promo stacking can generate more rea...
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  Why I'm Giving Away a $249 Course This Month 03.06.2026 8min

  Instead of a guest interview or a marketing deep-dive, in this week’s episode I'm inviting you to something I've spent years building for authors who want to be taken seriously. You’ll discover: How you can get lifetime access to my $249 course this month for $0 How you can get your questions answered by me live on a monthly basis How you can get my digital doppelgänger (ie. AI Thomas) to answer your questions faster and (sometimes better) than I can. Listen to this short episode or read the ...
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  Announcing the 2027 Novel Marketing Conference 27.05.2026 24min

  A writers conference with no pitch appointments, no breakout tracks, and no recordings? What’s left? A conference that sold out last year! The Novel Marketing Conference is different, and every single attendee that responded to our survey said they were glad they came in 2026. In this week's episode, I break down exactly why I removed those traditional writers conference elements and what we added instead. Here are three things you'll learn: Which feature past attendees consiste...
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  The Four Loves That Drive Book Sales 14.05.2026 1godz 15min

  Have you ever finished a book you loved, handed it to a friend, and heard back, "It was fine"? That disconnect has nothing to do with the quality of the writing. It has everything to do with a principle C.S. Lewis understood well enough to write classics that have endured for decades. In this week's episode, I sat down with bestselling novelist Angela Hunt to break down the four ancient loves that drive all fiction, and how mastering them can help you produce a bestseller and a classic. You’l...
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  Rules for Book Advertising with David Gaughran 06.05.2026 1godz

  The difference between making thousands of dollars on your next book and losing money can come down to a few cents per click. If your ads generate even a few pennies of net profit, you can run them until you've sold tens of thousands of books. But if you're losing money, no amount of spending will fix it. In this week's episode, David Gaughran, a veteran of digital advertising, joins me to talk about how to make your book advertising actually pay you back. Here's a taste of what you’ll ...
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  My Worst Takes & Mistakes Over 500 Episodes 29.04.2026 44min

  We’ve arrived! It’s the 500th episode of Novel Marketing. To celebrate, I’m giving away the MacBook Neo I reviewed a few episodes ago, but I’m also revealing my worst takes and biggest mistakes over the past 500 episodes. Some of those takes were correct, but when circumstances changed, the advice was no longer good. But sometimes, I was wrong from the start. Gather ‘round and hear the tale of the evolution of the host and his book marketing advice. Listen in or read the blog to find out whic...
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  Stop Guessing: How to Know If Your Book Marketing Is Working 15.04.2026 51min

  Most authors can tell you their royalties but not their net profit per book. They spend money on ads, see sales come in, and assume things are fine. But are they? Sales and profit are not the same thing. How can you find out if you’re making money or just making sales? In this week’s episode, you’ll hear from Eiri Theodorou, founder of Publisher Champ, an analytics platform used by over 25,000 authors. You’ll learn How one of Amazon’s metrics is somewhat misleading (and how to find the truth)...
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  The Cultural Zeitgeist Shift That's Making Indie Authors Rich 08.04.2026 1godz 2min

  There’s a culture shift underway that most authors aren’t seeing. Even traditional publishers can’t figure out why their titles are resonating. If your book isn’t selling, it could be a cover or craft problem, but it might be a zeitgeist problem. In this week’s episode, you’ll hear from fantasy and LitRPG author Seth Ring. We discuss the biggest cultural shift in storytelling in two decades and what it means for your books. You’ll discover What’s become of the morally conflicted anti-h...
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  Apple's Cheapest Laptop Ever: Should Authors Buy It? 01.04.2026 44min

  I bought and tested Apple's cheapest laptop so you don't have to. I stress-tested the MacBook Neo with a 250,000-word document, ran every major writing app, and pushed the machine to its limits. Whether the Neo is right for you depends on what you use your computer to do, because authors do more than just type words into a word processor. In this week's episode of Novel Marketing, you’ll learn What you should look for (and ignore) when buying a laptop in 2026Which laptops I recommend for aut...
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  Your Friends Lied About Your Book Cover 25.03.2026 44min

  Your author friends are lying to you about your book cover. Well, not on purpose. They can’t help it. When authors are trying to pick a book cover, they often ask their friends which cover they like best. But that strategy doesn’t work because your friends look too closely. They think about your feelings. They vote based on which cover has more votes. But your cover isn’t for your friends. It’s for strangers. In this week’s episode, we unpack why beautiful covers, which are loved by your frie...
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  Reader Magnets Are Dead? Why Most Reader Magnets Fail 11.03.2026 47min

  Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches. In this episode, you’ll hear from author, podcaster, and producer of the Novel Marketing podcast, Laurie Christine, who built an email list of thousands using various reader magnet strategies, all while writing for Christian moms and middle-grade boys. You’ll discover: How many reader magnets you actu...
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  Your Author Toolbox: Part 2 04.03.2026 52min

  Do you ever wish you had a team of writing, publishing, or marketing professionals to consult? Do you wish you had an assistant to help with the business and marketing side of writing? What if you could have both for less than the cost of a couple of lattes? In this week’s episode, you’ll hear about the newest additions to the Novel Marketing Patron Toolbox, a growing suite of practical tools designed specifically for authors like you. Inside this episode, you’ll discover: New editing tools t...