Geronimo Unfiltered

Odcinki

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  The 3 Systems You Need To Go from Reactive to $115k Months 28.07.2026 42min

  Everyone tells you you're killing it. But your week is back-to-back fires, the business only works because you're holding it up, and deep down you know this pace has a price. Book your free discovery call and let's map out what your studio actually needs next: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered: ⁠Spotify ⁠⁠Apple Podcasts⁠⁠ YouTube⁠⁠ Instagram⁠ Connor built five businesses by 28 and it nearly killed him. This is the story of one cardiac ward, two business sales, and the three systems that turned Athletic Culture into a $115k a month gym. He was doing 16-hour days and hadn't taken a real holiday in ten years when his heart gave out last August. A hole in his heart nobody picked up at birth, two weeks on a cardiac ward surrounded by 70-year-olds, then open heart surgery. Most owners would have used that story as the reason to quit. Connor used it as the reason to redesign everything. He sold the pasta bar from his hospital bed, let go of a cafe, and went all in on the gym he calls his baby. Three months after surgery his partner sent him a video of my heart attack, he inquired that day, and signed the same afternoon. Eight months later Athletic Culture has gone from stuck and reactive to $115k months, and he hit a goal we set for the end of this cycle before we were even halfway through it. Me, Connor and Sophie get into exactly what changed, and then his manager Taylor takes the chair to tell the owner's side of the story back to us. In this episode you'll hear: How Connor built a $100k a month gym with no sales system, no leads and no paid ads, and why that run was always going to hit a ceiling The retention play that turned the slowest weeks of the year into his biggest Fitness Passport month ever The playbooks and structure Taylor now runs, so problems get sorted before they become fires How to prove your culture instead of just claiming it, plus the hiring rule that protects it: character over qualifications, no dickheads What Taylor says owners get wrong the moment they finally hire a manager Loved this one? Binge this next: The Hidden Reasons Your Culture Sucks and How to Build One Built to Win. Connor says culture is his secret sauce. That episode is how you build yours on purpose. Connor went from a cardiac ward to $115k months in under a year, working fewer hours than he ever has. If you're ready to find out what that looks like for your studio, book your free discovery call here: ⁠https://bit.ly/p-your-studio-check-up⁠ Chapters 00:00:00 Five businesses, 16-hour days, then a cardiac ward at 28 00:07:25 Why he didn't quit, he redesigned everything instead 00:11:21 Selling the pasta bar and the second cafe 00:15:00 System 1: sales 00:16:12 Culture is king, and how to actually prove it 00:19:33 How a 21-year-old ends up with five businesses 00:26:05 System 2: retention and the Survivor Series 00:27:57 System 3: playbooks, structure, no more firefighting 00:28:44 The heart attack video that brought him to Geronimo 00:34:40 Taylor takes the chair: the manager's view 00:41:06 The letting-go conversation every owner needs to hear 00:47:05 The 3-2-1 goal game: naming the November number 00:49:58 Final advice for owners and managers
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  The Studio Growth Playbooks that Took a Dog Training Business from $50k-$100k/mo 21.07.2026 41min

  Everyone tells you your business is different too. Your market, your model, your members, your suburb. If that story is the reason you haven't fixed your intro offer or built your rollover process, grab the free Vision Book Template that Nath used to rebuild his business: https://bit.ly/p-vision-book-template And if you want to see exactly how this playbook maps onto your studio, book a discovery call here: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered: Spotify Apple Podcasts YouTube Instagram A dog training business joined a gym growth academy and doubled to 100k months in six months. This is the episode that kills the "my business is different" excuse for good. Every week someone tells me their market is unique, their clients are special, and the model wouldn't work for them. Then Nath called my sales team, said "I'm not your avatar, but I want in," and joined a coaching program built for gym owners with a dog training business. My first reaction was to ring my sales team and ask what the hell they were doing. Six months later he's doubled the business on the exact playbook we teach studio owners, with nothing watered down or adapted for dogs. What almost stopped him had nothing to do with the industry, and everything to do with what he was refusing to let go of. That part of the story is the reason to listen to the whole thing. In this episode you'll hear: The exact model: a four week Calm Dog Kickstart, a 70% rollover rate, and a $148 a week membership (yes, for dogs) The moment he rang his coach to quit at 75k months, and the answer that turned it into 56% growth in two months The identity shift from doing the work to owning the business, and what was actually underneath the refusal to let go The 70% rule in action: he launched his vision book, lost four of his twelve staff in a week, and kept going anyway Why "you can't teach an old dog new tricks" is a lie, in dogs and in business owners (including a live fix for Doza's whinging Labradoodle) If this one hit, binge this next: STOP Playing Small. It's the other half of this story, because Nath's real unlock wasn't the kickstart or the rollover process, it was refusing to stay at the level everyone said was already good. Nath came in at 50k months running a dog training business, and the same frameworks took him past 100k with a mission to save 10,000 dogs. If he can do that in an industry we'd never coached before, imagine what the playbook does inside an actual studio. Book your discovery call here: ⁠https://bit.ly/p-your-studio-check-up⁠ CHAPTERS 00:00:00 The dog training business that broke our avatar 00:02:03 "I'm not your avatar, but I want in" 00:04:50 The business model: entry points and the Calm Dog Kickstart 00:07:47 Inside the $148 a week membership 00:11:31 Recap: 50k to 75k, then the bottleneck 00:12:28 The call with Rob that nearly ended it 00:14:47 Why he couldn't let go: the identity underneath 00:16:46 PSA: "my business is different" 00:20:58 The mission: 10,000 dogs 00:22:20 The 70% rule: losing a third of the team 00:24:57 What's next: the 10k Dogs podcast 00:26:33 Live demo: fixing Duke's whinging 00:28:44 Burnout, Separation Sunday and family 00:33:55 Moving the goal: 300k months 00:37:08 Business principles, not business models
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  The Forcing Function: From Backwards for a Year to Best Month in a Decade 14.07.2026 44min

  If nothing is technically wrong with your studio but nothing is really moving either, that's the exact position this episode is about. Book a discovery call and I'll tell you what I see. Follow the show: Spotify Apple Podcasts YouTube Instagram Hassan had four weeks to move a gym he'd been in for ten years. He lost 24 members, went backwards for a year, and then recorded his best month in a decade. He wasn't in trouble before the eviction. The gym was healthy, the community was strong, the reviews were good, and people found him because they'd been driving past him for years. He was comfortable. And he sat in that comfort for six years, growing on word of mouth and a Google rating, right up until a developer activated a demolition clause and took the choice away from him. He told me straight out that he needed the forcing function. Without it, he'd still be there, still fine, still not moving. Sophie and I take him through what actually turned it around, and none of it is a hack. It's a media-first approach that stopped him being invisible, a decision to stop dabbling and start showing up like a professional, and a weekly ritual that gave him direction. Then we do the maths live on stage and prove that the goal he thinks is enormous is eight leads a week. In this episode you'll hear: What it feels like to lose members and momentum at the same time, and why the momentum costs more. Why he kept doing exactly what had always worked, and why it stopped working overnight. The moment the content flywheel clicked, and what he changed the following week. The three beliefs a buyer has to reach before they'll ever call you, and how content moves all three. Why the comfortable studio owner is in more danger than the one in crisis. Chapters: 00:00:00 Four weeks to get out 00:02:05 Losing 24 members in a five-minute move 00:03:24 The twelve months of grinding that didn't work 00:04:52 Coming in skeptical and broke 00:05:55 Best month in ten years 00:08:17 Fix one: going media-first 00:10:17 The content flywheel moment 00:15:30 The three beliefs every buyer needs 00:18:05 Live maths: 35 members down to eight leads a week 00:21:18 Cost per lead, price, and why he's underpricing 00:23:26 Fix two: leadership and turning pro 00:32:21 Fix three: clarity, Power 12 and Separation Sunday 00:34:14 Raising the stakes with the people you love 00:38:58 The forcing function, and the love letter to the developer If you liked this one, go back and listen to this: Coming back from ROCK BOTTOM with Travis Young from Reborn. If you want me to get specific about your studio, book a discovery call here.
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  How She Went from 9k to 41k By Getting Off the Floor 07.07.2026 42min

  Everyone told her she was killing it too. Book a free studio check-up and we'll show you the moves between where you are now and a studio that runs without you. Follow the show so you never miss an episode: Spotify Apple Podcasts YouTube Instagram From $9k to $41k a month, 100 new members, a full team. And the hardest part wasn't the growth, it was working out who she is on the other side of it. Everyone told Abbey she was killing it. Full classes, high vibes, happy members. She was also up at 3:30am, finishing at 7:30pm, stress rash on her hands, $9k a month against $4k rent. Today her Central Coast CrossFit box, TWA, is at $41k a month. But this one isn't about the revenue. Sophie and I take Abbey somewhere most growth stories skip: what happens to who you are when the business finally works without you. She hit $41k and the ground got shaky, not because the numbers were bad, but because her whole identity was welded to the work. We call it the 40k fuckery. It's an upper-limit problem, and it stalls owners right when they should be flying. In this episode you'll hear: The three moves that took TWA from $9k to $41k a month (and why none were "work harder") Why hours and effort stop equalling growth, and what to focus on instead How Abbey made sales her superpower, then handed it off to her first hire The identity trap that hits studio owners the moment the business starts working How to separate who you are from what you built, so scaling doesn't feel like a crisis If this one landed, go back and listen to Indi's story next. 👉 From Burnt Out to Booked Out: How Indi Took Back Control of Her Studio Abbey went from $9k and burnt out to $41k with a team running the floor. If you want a look at what's between you and that, book a free studio check-up and we'll map your quick-win opportunities. Chapters 0:00:00 "Everyone said you're killing it" (the $9k trap) 0:04:12 The wake-up call: fine is dangerous 0:06:06 Busy as a badge of honour, and the identity shift 0:08:28 Elevate: from trainer to manager to owner 0:13:09 Rewind to $9k a month, doing everything solo 0:14:53 The three moves that changed everything 0:15:50 Fuck free trials: the intro offer that replaced them 0:17:06 The first sale she didn't make 0:22:41 Building the team and the rollover system 0:23:15 Why the room you're in decides how big you think 0:26:37 The identity wobble nobody warns you about 0:29:22 It's not an Abbey problem, it's a design problem 0:31:07 Welcome to the 40k fuckery 0:33:02 The upper limit: self-sabotage near the goal 0:36:41 Where to from here: 250 members and the vision book 0:40:03 Look at the proof: reflecting on how far you've come
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  How To Leave The Floor Without Your Gym Falling Apart 30.06.2026 44min

  Want us to look at your studio and find the quick wins then book a free 15-minute discovery call. Follow the show so you never miss an episode: Spotify Apple Podcasts YouTube Instagram Reece and Summer own a studio that's just hit 0% churn at 200-plus members, with Reece finally off the floor after 11 years and a million-dollar studio on track for their one-year anniversary. In this episode I sit down with both of them to break down exactly how they did it. Everyone says they want to work on the business instead of in it. Almost nobody does, because it was never really a time problem. It's that the whole business lives in the owners' heads, and getting it out means becoming a different kind of owner. They did it one system at a time. Killed free trials. Installed a paid intro. Learned the sales script so Reece could hand it off. Brought on a VA and got 20 hours a week back. Built a retention system the whole team runs. And somewhere in there, Reece stopped seeing himself as "just a PT" while Summer kept the vision and the systems pointed at where they're actually going. In this episode you'll hear: Why getting off the floor is an identity shift, not a scheduling fix Why we kill free trials and install a paid intro instead How to learn a sales script so someone else can run it for you The right way to bring on a VA, and the feedback loop that makes it stick The retention system holding a 200-plus member studio at 0% churn Why every member gets allocated to a named trainer The vision book, the Polaroid wall, and the "make yourself proud" standard Why looking at your numbers every week is the unlock, not the threat Reece and Summer's advice for anyone standing where they were a year ago If this one resonated, go back and listen to "The Retention Revolution: What the Top 1% of Studios Are Doing Differently". It's a perfect follow-on. And if your head's spinning and you're thinking "okay, what do I actually do now" - book a free 15-minute discovery call and we'll look at how your studio's going right now and where the quick-win opportunities are. Chapters 00:00:00 12 months in: from burnt out to back-to-back record months 00:02:01 11 years on the floor, and why getting off it isn't about the hours 00:02:40 The first change: delegation and learning to trust the team 00:04:21 Why we killed free trials and installed a paid intro 00:06:05 Learning the sales script (and why it's not about being a closer) 00:08:11 Bringing on a VA: where to start and what to hand over first 00:12:20 Training a VA with playbooks and a feedback loop 00:13:55 The retention systems: going from feel to a real system 00:18:45 The Polaroid wall and 0% churn at 200-plus members 00:20:43 Allocating every member to a trainer: the secret past 350 00:22:17 What "working on the business" actually means 00:23:54 The vision book and the three-year picture 00:28:35 The identity shift from trainer to leader 00:31:52 Leaving for the summit, and what they found on return 00:36:18 What's next: more locations, more impact 00:40:05 The advice: right people, know your numbers, lean in
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  How to go from $17k to $55k Per Month Without Running Every Shift 23.06.2026 49min

  Book a free 15-minute studio review call and we'll look at how you're tracking right now and where the quick-win opportunities are to get you moving faster. FOLLOW THE SHOW: Spotify Apple Podcasts YouTube Instagram A year ago Siennah was burnt out, running every shift, and doing 17K a month. Today she's at 55K with 180 members and a studio that runs without her glued to the floor. I got her in for her pod debut to pull apart exactly how she tripled the business in 12 months, while she was still only in her third year of operation. This one's honest. She started in a park dragging her coffee customers to a boot camp, moved into a single-car garage hauling mats in and out every day, and nearly lost the love for the thing she'd built before her mum kicked her up the backside to get coached. We get into the three moves that actually moved the needle, the identity crisis of becoming a leader at 25, and the grit underneath it all. In this episode you'll hear: How Siennah tripled from $17K to $55K/month in 12 months The three stepping stones she points to as the real difference Why getting off the floor meant trusting someone else to run her standard Going from a $20/week trial to a $249 intro that converts ~70% on the phone Why she slept on inductions and what changed when she installed them How an 80% rollover rate became her fastest growth lever Building a model that serves members from age 10 to 95 The identity work behind stepping up as a leader at 25 Why content is the leverage that grows the movement past the four walls Grit, growing pains, and the 24-hour rule for when it all feels too much CHAPTERS 00:00:00 - Pod debut: Siennah's in the house 00:00:30 - 17K to 55K in 12 months 00:01:18 - Who she was a year ago 00:02:40 - How the podcast pulled her in 00:08:30 - The three biggest moves she made 00:09:09 - Trusting someone else to run her standard 00:10:17 - Becoming a leader at 25 00:11:55 - From $20/week trial to a $249 paid offer 00:13:53 - The selling shift and 70% conversion 00:14:11 - Why she slept on inductions 00:15:22 - Rollovers, churn and the real accelerator 00:28:06 - Age 10 to 95: the multi-demographic model 00:30:12 - The identity shift 00:33:29 - The million-dollar studio goal 00:35:08 - Content as leverage 00:41:08 - The traits that set the top studios apart 00:42:30 - Grit, growing pains and the 24-hour rule 00:45:43 - Her advice to anyone sitting in "fine" 00:48:39 - Wrap-up If this one landed, go back and binge the episodes on getting off the floor and building a team that runs without you here. And if your head's spinning and you want to know your next move, book a free 15-minute studio review call and we'll find the quick wins together.
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  The System That Builds Powerhouse Pilates Instructors for You 16.06.2026 51min

  Not sure where your studio's leaking time or money? Book a free discovery call with my team here: https://bit.ly/p-your-studio-check-up Follow the show: Spotify Apple Geronimo Unfiltered YouTube Instagram: @thegeronimoacademy Follow our guest, Jade Winter here: https://www.instagram.com/jadewinter/ He built a global reformer Pilates franchise with 130+ studios. No memberships. No free trials. Just one simple model run with relentless consistency. I sat down with Jade Winter to pull apart how he did it, and to get the operating principles any studio owner can steal, whether you do Pilates, strength, or anything in between. We covered the contrarian stuff most people are scared to touch. Why free trials train people not to value you. Why he ditched memberships for prepaid packs and never looked back. And the exact revenue ceiling, what we call the "40K fuckery," where owners hit a wall, dip about 20% for three months, and either learn to lead or burn out. If you've ever felt like you ARE the business instead of owning one, this one's for you. In this episode you'll hear: Why Jade kills the free trial and what he runs instead The prepaid pack model and the 80 to 90% repurchase rate behind it How he solved instructor inconsistency with screens, voiceover, and 100+ hours of training The "don't blame them, train them" rule Why base plus commission beats paying instructors hourly The "$50 of value for $25" test that survives any downturn The wake up call that forced him to build real systems What the top 10% of studios do differently (hint: it's not talent) The one tactical move to make first thing Monday morning CHAPTERS 00:00:00 Meeting on neutral ground 00:02:00 Kill the free trial: why paid intros win 00:03:00 Prepaid packs vs memberships 00:05:49 How the 100-hour instructor model works 00:07:33 The screens and voiceover origin story 00:10:00 Instructor inconsistency: the real enemy 00:19:53 Don't blame them, train them 00:22:24 The 80% conversion benchmark 00:24:30 Base plus commission 00:30:00 Deliver $50 of value, charge $25 00:42:28 The wake up call: being the business vs having one 00:43:46 The "40K fuckery" explained 00:50:52 The Monday morning move 00:53:58 Wrap up If you got something from this, then you need to listen to "Coming back from rock bottom with Travis Young from Reborn." And if your studio's not where you want it, book a free discovery call with my team and we'll map the fix: https://bit.ly/p-your-studio-check-up
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  The Playbook System That Grows Your Business While You Rest 09.06.2026 24min

  How Rod and Jenny went from "close the doors" to a near million-dollar run rate in six months, and the playbook system that now lets them holiday while the business grows. 👉 Want the playbook that gets work off your plate? Grab the Team Handbook Builder GPT: https://bit.ly/p-team-handbook-builder Follow Geronimo Unfiltered Spotify Apple Podcasts YouTube: @GeronimoUnfilteredOfficial Instagram: @thegeronimoacademy Most owners think a holiday is a money problem. It's not. It's that the business only works when you're the one running it. Rod and Jenny owned a calisthenics gym in Newcastle. In debt, burnt out, doing everything themselves. Jenny gave Rod an ultimatum: profitable by December, or they close. Six months later they're planning a two-week holiday they call the Japan test. The goal isn't survival while they're gone. It's growth. Ryan breaks down exactly how they did it. The real order of operations, not the highlight reel. In this episode you'll hear: - Why a holiday is a team problem, not a revenue problem - The order Rod and Jenny built their team in, and why sales came first - What a playbook is and how to write one anyone can run in seven days - Why splitting sales from rollovers converts higher - Why hiring a salesperson feels wrong and is your highest-leverage move - How systems beat the "no one does it as well as me" trap - What actually triggers the owner-to-CEO shift - What the Japan test is and how to know you're ready for one Chapters: 00:00:00 Intro and the Japan test 00:03:00 Meet Rod and Jenny: close-the-doors to turnaround 00:05:40 The core constraints holding them back 00:06:30 What a playbook actually is 00:07:30 The trust barrier and letting go 00:09:10 The owner-to-CEO shift 00:11:00 Level two: buying back your time 00:13:50 Mapping the million-dollar team 00:15:25 Why they hired the salesperson first 00:16:00 Owning the rollover number 00:17:45 The dual converter formation 00:20:30 Why sales and rollovers can't be one role 00:22:00 The wins start landing 00:23:40 Six months, start to finish 00:25:00 Your next three steps If you want more like this, go back to "How Newstrength Went From 'Good Enough' to a $1M Run Rate." And if you're ready to write your first playbook, the Team Handbook Builder GPT asks you the questions and pops out the doc: https://bit.ly/p-team-handbook-builder
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  Deep Dive into Ads: Create the right ads and get more members without losing money 02.06.2026 31min

  👉 Steal the Avatar 550 framework free: five questions to ask 50 members so you know exactly who you're talking to and what to say. Grab it here: https://bit.ly/p-avatar-550 Want to know where your studio is actually leaking? Book a free 15-minute studio check-up and we'll show you the quick-win opportunities to get you moving faster: https://bit.ly/p-your-studio-check-up Subscribe and follow so you never miss an episode: Spotify Apple Podcasts YouTube @GeronimoUnfilteredOfficial Instagram @thegeronimoacademy The boss is out getting an MRI, so we went rogue. Jess and I took over the pod to break down everything we coach our clients on about marketing a gym or studio in 2026. She's nine years in the industry, seven with us, and helps manage over five million dollars in ad spend a year. We can tell an owner's ads are broken without looking at a single metric. This episode is how you spot the same ten things we spot, and what to do instead. Here's the uncomfortable truth: your ads probably look beautiful and convert nobody. The generic, talk-to-everyone, free-trial playbook is dead. You've got 1.7 seconds to stop the scroll, and in a trust recession, polished reads as fake. The fix is getting so specific it's almost uncomfortable, and using language you already have in your DMs and sales calls. In this episode you'll hear: - Why the old generic ad playbook stopped working in 2026 - The offers quietly killing your lead quality - How to build a hero narrative and why a demographic isn't an avatar - The avatar 5x50 framework we give away free - The raw, face-to-camera content converting right now - The only two Meta metrics that matter and the benchmarks to hit - Short vs long copy and why creative beats the buttons you press - The three action steps to start with if your ads are broken Chapters: 00:00:00 What's different about studio marketing in 2026 00:01:22 The old way: generic, polished, and dead 00:02:53 The offers killing your lead quality 00:06:34 The three coaching conversations we have every day 00:07:12 Building a hero narrative so specific it's uncomfortable 00:08:23 Why a demographic is not an avatar 00:10:52 Why raw and unfiltered beats polished right now 00:12:46 The face-to-camera content that's actually working 00:15:08 The IDEA copywriting framework 00:16:30 Short copy vs long copy 00:19:28 The only two Meta metrics that matter 00:22:07 The benchmarks you need to hit 00:23:04 Where to start if your ads are broken 00:25:24 Step one: get clear on your avatar 00:25:43 Step two: ad copy and creative 00:27:49 Step three: get comfortable on camera 00:29:50 Your first move and the free Avatar 550 framework If this one got your head spinning in the best way, go deeper: listen to 10x Your Leads in 2025: Why Your Ads Aren't Working (And What To Do Instead) next, it's one of our most downloaded episodes for a reason. And when you're ready, book your free 15-minute studio check-up here: https://bit.ly/p-your-studio-check-up
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  The Onboarding Process That Took a Pilates Studio to 600 Members Without a Single Ad (7 Steps) 26.05.2026 32min

  Want to know where your studio is quietly leaking members? Book a free 15-minute studio check-up and I'll show you the quick wins hiding in your member experience: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered so you never miss an episode: Spotify Apple Podcasts Subscribe to our YouTube The Geronimo Academy IG 600 members. Four studios. Zero paid ads. Kat from Good Times Pilates breaks down the exact seven-step experience every new member moves through before they touch a reformer. I'll be honest, this one broke my brain a little. Kat has built Good Times to 600 members and four studios in under eight years, and almost none of it came from ads or a referral program. Her edge isn't a clever offer. It's a seven-step experience that makes people feel like they found her on their own, makes them feel seen the moment they walk in, and sends them home better than they arrived. We mapped the whole thing out, step by step, so you can run it on your own studio this week. In this episode you'll hear: Why Good Times treats itself as a lifestyle brand, not a Pilates studio The seven-step member experience that runs before a single first class How to make new members feel like they discovered you organically The welcome message and community guidelines that set people up to succeed What a five-star arrival and first-class check-in actually look like The post-class moment and follow-up that turn one visit into a habit Why niching down hard grew the business instead of shrinking it The "pretend you're a client" audit to run on your own studio this week The real referral numbers behind 600 members Chapters 00:00:00 600 members, no ads, no referral program 00:01:48 The right people find you (lifestyle brand, not a Pilates studio) 00:06:42 Why do you exist? Stand for something 00:09:22 Business by design: why niching down grew the studio 00:12:43 The 7-step member experience, start to finish 00:12:45 Step 1: The welcome message that sets people up for success 00:16:30 Step 2: The tours and what to expect 00:17:08 Step 3: The arrival experience 00:20:33 Step 4: How they enter the room 00:21:30 Step 5: What the teacher does for a first-timer 00:25:00 Step 6: The post-class moment 00:25:56 Step 7: The follow-up that closes the loop 00:28:23 Why no callbacks, no ads, no compromise 00:29:12 Where to start: pretend you're a client 00:30:42 The real referral numbers behind 600 members If this one hit home, listen to "How Kye Made His Studio a Second Home + Created a Membership Base FULL of Organic Leads" next. It's the same organic-growth playbook from a different operator. And when you're ready to find the quick wins hiding in your own member experience, book your free 15-minute studio check-up here: https://bit.ly/p-your-studio-check-up
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  The Conversation Every Business Partnership Needs 19.05.2026 29min

  👉 Want to audit your own studio structure? Book a free 15 minute studio check-up here. Follow Geronimo Unfiltered so you never miss an episode. Geronimo Unfiltered Official YouTube @thegeronimoacademy Ange and Tanya from Feel Good Pilates have built four studios on track for $4M with one business partner and zero drama. This is the framework, plus Doza's own war story of nearly losing the business before Geronimo Academy even started. Around 40% of studio owners are in business with a partner. Most are one tough week away from the argument that never quite gets resolved. Money stress shows up, resentment shows up, and suddenly you're parked in a suburban street on the phone to your lawyer working out who gets the house. Doza has been there with Ben in the first year of Geronimo. Ange and Tanya have run a cleaner version of the partnership model from day one. In this episode, Doza pulls out a big piece of paper, draws a line down the middle, and walks them through the two-column rule live. Then he maps it to the eight KPIs every studio business runs on. If you've ever felt foggy about who owns what in your partnership, this is the episode to send your business partner. In this episode you'll hear: The two-column rule that ends partnership confusion forever Why one throat to choke per KPI is the most underrated rule in business Doza's full story of nearly losing his business and his oldest mate The eight KPIs every studio business actually runs on Why Feel Good Pilates have only ever had to fire two people The single ego trap that kills most business partnerships The exact starting move Monday morning if your partnership needs this conversation Chapters: 00:00:00 Cold open 00:01:59 Why partnerships go murky 00:03:14 Doza and Ben, the lawyered-up war story 00:06:49 The mastermind room that saved Geronimo 00:08:01 The two-column rule, drawn live on paper 00:08:28 Who's actually the CEO at Feel Good Pilates? 00:09:00 How they secretly run a RACI model 00:10:18 Ange's column: culture, retention, team, ops 00:13:17 Numbers: why this one is always shared 00:15:20 Tam's column: lead flow, sales, content, brand 00:17:03 Mapping the 8 KPIs to one throat to choke 00:18:26 Why this clarity is why they'll hit $4M 00:19:00 Buy back your time: what each partner would delegate first 00:22:53 Did the split happen naturally? 00:25:20 The biggest mistake Doza sees in failing partnerships 00:28:18 Where to start Monday morning 00:29:48 Where the pilates industry is going 00:30:30 Vision reveal: 10 studios in 10 years Where to go next: If this hit, listen to The Real Reason Your Team Isn’t All In (It’s Not the Money). Ready to audit your own studio structure? Book a free 15 minute studio check-up here.
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  Bricks and Clicks: How to turn your studio into a 7 figure media business | Danny Kennedy 12.05.2026 54min

  You can't grow a fitness studio on media alone, but you can't grow it on a business plan alone either. Doza sits down with Danny Kennedy, host of one of Australia's biggest fitness pods with 12 million+ downloads and counting, and reverse-engineers Danny's $49 / $250 / 1:1 offer stack live on camera. Then Danny flips the mic and teaches the belief loop that decides whether you'll ever actually do the work. If you own a studio, this one maps straight back to your bricks. You'll learn about the attention engine, the conversion engine, the 5-minute lead rule, sell by chat, and the mindset piece most studio owners skip. Want Doza to do the same diagnosis on your studio? Book your Studio Check-Up Here. If this one landed, go back and binge: Matt Purcell - Turn Content Into Cash. Enjoyed this episode? Here's where to find more: Follow Geronimo Unfiltered Follow Doza on Instagram Follow Geronimo Academy on Instagram Chapters 00:00:00 Intro 00:03:04 You're in the media business in 2026 00:05:41 Personal brand — when's the right time to lean in? 00:06:25 Attention engine vs conversion engine 00:09:00 Why we canceled our short-form shoots 00:11:21 12M downloads, a 5-year commitment, and 2 years of silence 00:14:08 Your reality is always catching up to who you're being 00:19:53 The Vegas cocktails moment that changed how Danny records 00:22:41 Danny's offer stack — app, school, 1:1 00:29:09 The 40-out-of-100 signal you're under-pricing 00:38:30 The 5-minute lead rule — 100x more conversions 00:40:01 Pods as ads — how Doza grew 500% in 12 months 00:41:50 Sell by chat — 5 chats a day, non-negotiable 00:44:14 Doza's diagnosis: kill the app, build the back end 00:47:34 Bricks & clicks for studio owners 00:49:46 Monday morning — where do you actually start? 00:52:03 The belief loop, drawn out 00:55:29 The black coffee theory 00:57:35 You don't experience the world as it is, you experience it as you are
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  The AI Playbook for Studio Owners (Without Breaking Your Business) 05.05.2026 25min

  Most studio owners are doing one of two things with AI right now. Ignoring it. Or trying to automate everything and breaking their business. Both will lose. There's a third path - and it takes 45 minutes to set up. Try Gerry - our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Get a free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Claude Code found $2.3 million of hidden money in our business in five minutes. Stuff we'd been chasing for two years. Four people couldn't crack it. AI did it in five. But the first place most studio owners go with AI is sales. That's the one thing you should never automate. In this episode, Doza and Geronimo Head Coach Ryan walk you through the three Northstar principles that stop you breaking your business with AI - and the three workflows every studio owner can have running by Friday. Try Gerry - practice your sales script with our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot In this episode, you'll learn: — The 3 Northstar principles that stop you breaking your business with AI — Why you should never automate sales (and what happens if you do) — Why "departments are dead" and workflows are replacing them — Workflow 1: How to build an email marketing project that sounds like you — Why Claude beats ChatGPT for gym owners (and the exact stack to switch to) — Workflow 2: How to turn voice recordings into team playbooks in minutes — Workflow 3: The HR project that scripts hard team conversations for you — Why you're now the Chief Sprinkle Officer in your own business — The "AI Friday" rule that stops you wasting your week down the rabbit hole — How to use AI in a Pilates studio, yoga studio or gym without breaking what's already working If you've been ignoring AI - or breaking your business trying to use it… Listen now. Tools mentioned in this episode: — Claude → https://claude.ai — Claude Code → https://claude.com/code — Wispr Flow → https://wisprflow.ai Chapters 00:00:00 Claude Code found $2.3M in 5 minutes 00:01:32 The trap most studio owners are walking into 00:02:51 Northstar 1 — Don't start with AI, start with workflows 00:03:33 Northstar 2 — Skin to skin (human in the loop) 00:04:09 Why you should never automate sales 00:06:04 Northstar 3 — You're still the operator (the Iron Man rule) 00:07:49 Workflow 1 — Email marketing project 00:10:39 Wispr Flow — the tool that changes everything 00:14:03 Why most studios get email dead wrong 00:15:36 Workflow 2 — Playbook builder 00:17:51 You're the Chief Sprinkle Officer now 00:19:38 Workflow 3 — HR project (the whisper in your pocket) 00:22:48 The "AI Friday" rule 00:23:42 Where to start on Monday
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  The Real Reason Your Team Isn't All-In (It's Not the Money) 28.04.2026 29min

  Your team will never run through a wall for a revenue target. But they will run through one for a vision they're written into. Most problems in your business come back to one thing - no vision. Not lack of leads. Not pricing. Not your team. No vision. You think hitting the next revenue number will fix your team's energy. It won't. Your team is not going to fight for $1M, $2M or $3M. Why would they? They're not the ones taking it home. Ryan managed a $1M studio. He quit. Not because of the money - because there was no future he could see himself in. In this episode, Doza and Geronimo Head Coach Ryan break down why revenue targets fail as a team vision, what a real vision actually looks like (3 years out, written in present tense, in magazine format), and walk through 5 real client case studies of studios who rebuilt their vision and watched culture, retention and team buy-in shift in months. They finish with the exact "Monday morning move" to start writing yours. Practical for fitness studio owners, gym owners, Pilates business owners, yoga studio owners and any wellness studio founder whose team is showing up for shifts but not for the mission. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Want the Vision Book template Doza references in this episode? Get the exact rip-and-raid template delivered to your inbox → https://bit.ly/p-vision-book-template CHAPTERS 00:00:00 — The one thing every business problem comes back to 00:00:36 — Ryan: why I quit a $1M studio 00:02:36 — What would've made me stay 00:03:10 — The Vision Book: 3 years, present tense, magazine format 00:04:02 — What actually goes in a vision book 00:04:39 — No vision, no fork in the road 00:05:34 — Why a clear vision creates instant buy-in 00:06:31 — Case study: She Can 00:09:21 — Case study: New Strength 00:12:29 — Case study: More Time Academy 00:14:43 — Case study: Frontline 00:18:21 — Case study: G3 King of the Mountain 00:23:32 — Your team will not get excited about a number 00:24:34 — Monday morning move 00:25:30 — The Geronimo manifesto, read live
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  Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem 21.04.2026 23min

  Your team isn't unmotivated. Your hires aren't the problem. If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up You learned the skills. You got off the floor. You even hired a team. But you're still doing everything yourself. Still swooping in. Still saying "no one does it like I do." That's not leadership. That's fear wearing a busy costume. The studios that break through aren't run by better operators. They're run by owners who killed the old version of themselves and became someone new. Your revenue says you're at level 2. Your behaviour says you never left level 1. Doza and Geronimo Head Coach Sophie map the three identity levels every studio owner must move through - operator, manager, multiplier - and what has to die at each one. They walk through a real client case study (Bexy) who wanted to quit at every transition point but pushed through all three levels to build a self-running, net-growing studio. The pattern was every time she got stuck, it wasn't a business problem. It was an identity problem in disguise. The line that will hit you: "If your team isn't all in, that's not a team problem. You haven't become the person worth quitting three other jobs for." Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up In this episode, you'll learn: • The 3 identity levels every gym and studio owner must move through (operator, manager, multiplier) • Why your revenue can say level 3 while your behaviour keeps you trapped at level 1 • The "double dip paradox" — why results always get worse before they get better when you delegate • What "no one's as good as me" is really telling you about your identity, not your team • Why most studio owners accumulate skills but never make the actual identity shift • How one studio owner went from overwhelmed operator to multiplier with consecutive months of net growth • The self-coaching prompt that changes everything: "Where am I contributing to this?" If you own a gym, Pilates studio, yoga studio, or any fitness business and you're successful on paper but stuck in practice… Hit play. Next episode worth your time: Why Some Studio Owners Win - And Others Stay Stuck [https://youtu.be/_kBG1in5UAw] CHAPTERS 00:00:00 — "I'm making money but I don't love my business anymore" 00:01:15 — Level 1: The Operator — victim to victor 00:03:10 — What level 1 sounds like 00:05:02 — The adult learning curve 00:05:50 — Level 2: The Manager — letting go of control 00:07:04 — Why you won't delegate (and what you're really afraid of) 00:09:01 — The double dip paradox 00:09:41 — Level 3: The Multiplier 00:12:18 — The complacency trap at level 3 00:13:27 — "My team isn't all in" is an identity problem 00:14:51 — Becks: from operator to multiplier (full case study) 00:20:48 — Monday morning move
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  STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero 14.04.2026 22min

  No brand. No list. No members. No reputation. If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order? Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Most people start with the fit-out. Black walls. Fancy equipment. Vowels missing from the logo. Nobody cares. And they shouldn't - because you haven't given them a reason to. The studios that win in 2026 aren't the prettiest. They're the ones that solved a real problem before they signed a lease. If you don't know your point of view and your total addressable market, you shouldn't even start. Doza and Geronimo Head Coach Sophie both wrote down the five things they'd do to build a million dollar studio from scratch - independently, no cheating - then compared answers live. They agreed on three. They fought about two. And the order they landed on is the exact roadmap Geronimo uses to launch studios at a profit. The math: net 3 member growth per week × 50 weeks = $1M run rate in 12 months. That's 3 sales, 2 rollovers, no more than 1 cancel - every single day. No vibes. No energy. Just the number in the box. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up In this episode, you'll learn: • Why your point of view and total addressable market matter more than your equipment or fit-out • The content-first strategy that lets you build an audience before you even sign a lease • How to lock in a rent deal that doesn't put you underwater from month one (60% of revenue rule) • Why Doza and Sophie disagree on what comes second — and what that tells you about your situation • The exact focus order once doors open: media, sales, product, then AI workflows • How to reverse engineer a $1M run rate into daily KPIs you can actually hit • The "win the day" discipline that separates studios that grow from studios that vibe If you're planning to open a gym, Pilates studio, yoga studio, or wellness business in 2026 - or you're already open and want to rebuild smarter… Hit play. Next episode worth your time: The 5-Phase Formula to Launch Your Studio at a Profit (and Avoid a Total Flop) Chapters 00:00:00 — No brand, no members, no list — what do you do first? 00:00:33 — Round 1: Problem + total addressable market 00:03:17 — Round 2: Content team vs rent deal (they disagree) 00:06:06 — Round 3: Solid rent deal + business model forecast 00:08:32 — The founder-led content strategy 00:10:17 — Round 4: Focus order once you're open 00:13:38 — You're a media business in 2026 00:15:21 — Round 5: Three months in — what now? 00:16:22 — The million dollar roadmap 00:17:55 — Reverse engineering $1M to daily KPIs 00:19:27 — Monday morning move
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  F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio 07.04.2026 21min

  "Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could. Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up ———————————— Fine is stable revenue, a decent team, and a business that's technically working. It's also the most dangerous place a studio owner can be. Because fine shrinks your ambition to fit your fears. Burnout has a protocol. Fine has a comfort zone. And comfort zones don't build the business — or the life — you actually wanted. In this episode, Doza and Sophie break down why "fine" is more dangerous than struggle, what it actually costs you over 12 months, and the four-step framework to go from fine to f*ck yeah. Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up ———————————— In this episode, you'll learn: — Why fine is more dangerous than burnout for gym and studio owners — The one question to ask yourself on Monday morning that reveals if you're actually stuck — The four steps from fine to f*ck yeah — decision, identity, design, action — Why your ambition shrinks to fit your fears (and how to reverse it) — The be-do-have framework and why most fitness business owners have it backwards — The daily non-negotiables that keep successful studio owners out of fine for good — Real examples of studio owners who went from $20k to $100k months after making the shift If nothing changes in the next 12 months — same revenue, same team, same life — would that be fine? If it's not a f*ck yeah, listen to this. Next up: Why you're not in the fitness business — you're in the media business. And if you don't realise that now, you're going to lose. Chapters 00:00:00 Fck fine — why "good enough" is killing your fitness studio 00:00:15 What "fine" actually looks like (and why it's scarier than survival mode) 00:02:05 Fine is more dangerous than burnout — here's why 00:02:49 What happens when ambition shrinks to fit your fears 00:03:30 The Pilates studio owner who stopped believing in her own goal 00:06:06 The fine line between fine and burnout — and how fast it descends 00:06:58 The spectrum: from drowning to fine to fck yeah 00:08:29 Fine is an identity problem and a design problem 00:08:51 Step 1 — the decision: kill your 1.0 00:10:09 Step 2 — identity shift: become the chief want officer 00:11:14 The number one regret of the dying (and what it sounds like) 00:12:12 Step 3 — design the life: be, do, have 00:13:47 Step 4 — massive action and daily habits 00:15:41 The five daily non-negotiables that keep you out of fine 00:16:45 Achievement roadmap, Power 12 and Separation Sunday 00:18:30 Monday morning — the one question that changes everything 00:19:52 What's next: you're not in the fitness business, you're in the media business
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  Unf*ck Your Sales in 3 Steps 31.03.2026 35min

  You've got leads. You're not converting them. That's not a lead problem. That's a sales problem. Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-free3step ———————————— Most studio owners hate sales. They call too late. They don't pick up. They wing it. Harvard says calling within five minutes makes you 100x more likely to convert. We called 5 real studios live on this episode. Three didn't pick up. They're all running ads. The transformation starts at the transaction. In this episode, Doza does a live unscripted SOLVER call from cold intro to close — no notes, no safety net. Practice the script before you practice on real leads → https://bit.ly/p-gerry-sales-call-bot ———————————— In this episode, you'll learn: — The 3 mistakes killing your lead conversion rate — Why calling within 5 minutes makes you 100x more likely to convert — The double tap: the simplest trick to get a pickup — How to run a SOLVER call live — from intro to close — Why going deep on pain converts better than pitching your offer — How to close with conviction and handle payment hesitation — How to hand the script off so you never have to do this yourself If you want leads that actually convert…Listen now. Next up: Magic Mike Sales Ep 1 — how to build a sales team that runs without you → https://open.spotify.com/episode/21FzjhIYQVMSXHFstaBL5E?si=XjljjeZ8T5OvFLERfss-3A Chapters 00:00:00 Unf*ck your sales in 3 steps 00:01:23 Why sales feels icky (and why that has to change) 00:03:17 Mistake 1 — not calling within five minutes 00:05:42 The double tap and the 3x3x3 method 00:07:49 The lifeguard reframe: sales = service 00:09:34 Mistake 2 — not picking up (live proof) 00:14:34 Mistake 3 — not following the script 00:17:48 Live SOLVER roleplay begins 00:18:09 The pre-frame 00:20:00 Building rapport and qualifying 00:24:28 Finding the real emotional pain 00:32:58 Moving to the close 00:36:26 Handling objections and taking payment 00:37:25 Why the script works every time 00:41:45 Gerry — the AI roleplay bot 00:43:03 Wrap up
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  Unf*ck Your Offer in 3 Steps 24.03.2026 19min

  You're running ads. You're posting content. You're doing the work. But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a leaking bucket. In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match. This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks. What you'll learn: • The North Star Principle — the 3 rules every profitable offer must pass before you spend a dollar on ads • Why 21–28 day programs convert better than trials every time (it's psychology, not logistics) • The Hero Offer triangle: name, price, inclusions — and how to get all three right • Why clear beats cute — and what the Special Mum Spectacular taught us about naming • The CAC maths: how to price your offer so you're making $120 profit per sale, not losing money trying to win someone over • The inclusion trap: why unlimited access, free parking, and grippy socks are killing your conversions • How to use the Hero Offer Builder to create your complete offer in under 60 minutes The Monday Morning Move: Run your current intro offer through three questions: Is it profitable? Does it fix a specific problem? Is it for a specific person? Fail any one — it's not an offer. It's a discount with a deadline. Rebuild it before you run another ad. Links & Resources: 🔍 Free Offer Audit — get your current offer reviewed before you build a new one → https://bit.ly/p-offer-audit 🤖 Hero Offer Builder (AI tool) → https://chatgpt.com/g/g-69b1f908f9d081919bbeec980da14164-hero-offer-builder 🎙️ Ep. 1 — Unf*ck Your Avatar → https://open.spotify.com/episode/6q9GxefWK9BO7xixgMsPcr?si=74c4e5c60471449e 📞 Free 15-minute Studio Check-Up → https://bit.ly/4kZSlya Next episode: The offer's built. Now let's make a sale a day. Doza and Ryan break down the exact conversation that converts. Chapters: 00:00 Why your offer is broken — and why it's not your fault 01:00 Step 1: The North Star Principle 02:10 Offer ≠ discount — the distinction that changes everything 03:10 The Hero Offer triangle: name, price, inclusions 03:30 Clear beats cute — how to name your offer right 05:10 The pub test 05:40 Building the 21 Day Mums Restart live 06:20 Step 2: How to price your intro offer (the 10% rule) 07:35 The CAC maths: why $14 trials lose money every time 09:15 Step 3: Inclusions — what to put in and what to cut 10:55 The signature on-ramp 11:30 Accountability vs access 13:10 Bonuses — when they help and when they hurt 14:00 The profitable offer checklist 14:25 Hero Offer Builder — live demo 16:00 Busy Dad Strength Kickstart built in real time 18:30 The Monday Morning Move 19:00 Next week: how to make a sale a day
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  Unf*ck your Marketing in 3 Steps 17.03.2026 31min

  Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working) Most studio owners think their lead flow problem is an ads problem. It's not. In this episode — the first of our Money March series — we go live with Ryan to diagnose the real reason your marketing isn't hitting, and give you a step-by-step framework to fix it. Plus, we debut something we've never shown publicly before: GAV, the Geronimo Avatar Creator — an AI bot built specifically to help studio owners unlock their ideal member avatar and craft their hero narrative in real time. If you've been throwing money at ads without results, or posting content that gets zero traction, this one's for you. What you'll learn in this episode: • The #1 reason your marketing is invisible (and it's not your budget) • Why "women 25–68" is a lazy avatar — and what to do instead • The 3 mistakes killing studio owners' lead flow right now • How to find out exactly who your ideal member really is using the Avatar 550 framework • The EPIC content formula: the 4 types of posts that actually attract the right people • Why polished creative is working against you in 2026 • A live demo of Gav — our AI avatar creator — building a complete hero narrative from scratch in under 10 minutes The 3 Steps to Unfuck Your Marketing: 1. Define who they were before they found you — Stop guessing. Interview 10–50 current members using the 5 key questions (link below). The gold is in who they were before you fixed their problem. 2. Build the frown-to-smile offer — Stop selling access (unlimited classes, $21 trials). Start showing people exactly how you take them from where they are to where they want to be — in a way no one else can. 3. Fix your creative — Raw and real beats polished every time in 2026. We're in a trust recession. In-feed, authentic content stops the scroll. Timetable posts do not. The EPIC Content Formula: • E — Edutainment (turn your FAQs into content) • P — Proof (the human transformation story, not just before/after photos) • I — Invitation (lead magnets, story CTAs, hand-raisers) • C — Connection (founder-led storytelling — people buy from people, not logos) Resources mentioned: • 🤖 Gav — The Geronimo Avatar Creator → https://bit.ly/p-geronimo-avatar-creator • 📋 The Avatar 550 (5 questions × 50 members) → https://bit.ly/p-avatar-550 • 📞 Free 15-minute studio checkup → https://bit.ly/4kZSlya Chapters: 00:00:00 Your lead problem isn't ads 00:01:13 Mistake #1: Too broad 00:02:46 Mistake #2: Generic offer 00:03:36 Mistake #3: Wrong creative 00:05:32 The Avatar 550 framework 00:08:54 Frown to smile offer 00:10:21 Choosing your avatar 00:11:07 The student gym story 00:13:37 The EPIC content formula 00:15:05 Why before & afters don't work 00:15:55 The invitation play 00:16:01 Founder-led content 00:17:54 LIVE: Gav AI demo 00:19:00 Building a hero narrative 00:25:01 The hero narrative reveal 00:27:31 How to access Gav free 00:29:47 Money March: what's next This is part of Money March — our 3-episode series on making more money in your studio: • Ep 1: Unfuck your marketing ← you're here • Ep 2: Build a profitable offer that attracts your ideal avatar • Ep 3: Nail your sales If this hit home, do one of two things: leave a review, or send it to a studio owner who needs to hear it.