Titans of Luxury

Odcinki

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  The House of De Beers - Part 2 30.09.2026 3godz 9min

  Luxury is engineered. We show you the engineering. In Part 2 of our opening luxury House, we wrap up the second half of the De Beers and diamond industry story. We resume from the Oppenheimer family takeover, and explore the journey of the company from father, to son Ernest, to grandson Harry. In 1939, fewer than one in ten American engagement rings held a diamond. Forty years later, eight in ten did. We cover N.W. Ayer's category campaign and the four words that closed the secondhand m...
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  The House of De Beers - Part 1 31.08.2026 2godz 36min

  Luxury is engineered. We show you the engineering. A diamond is carbon, the fourth most abundant element in the universe. However, for most of the last century, a diamond has been the single most reliable symbol of luxury. That gap is not an accident. It was built and engineered. In Part 1 of our two-part opening story, we trace the history of the diamond business from the (literal) ground up. We start a thousand years before Cecil Rhodes ever reached Africa, with the Indian riverbeds t...
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  Titans of Luxury Trailer - Season 1 24.07.2026 2min

  Luxury isn't romance. It's not heritage, taste, or timeless craft trickling down from the aristocracy. It's an economic system — built, defended, and occasionally lost, exactly like any other. This is the thesis of Titans of Luxury, a new series from Folclore Capital partners Nick Walker and Dolly Moorhead that takes the great houses of luxury apart the way you'd diligence a company. Titans of Luxury — episodes coming soon. OL54vQZ6bMfgdKx7xM34 Titans of Luxury is hosted by Nick Wal...