Joanna Wiebe

Odcinki

• 
  How to script a sales video - Copyhackers 16.09.2026 37min

  In this Tutorial, conversion copywriter Joanna Wiebe welcomes Ry Schwartz as he shows you, step-by-step, how the team at Copyhackers writes scripts for sales page videos that are responsible for some of the biggest launches in the last 10 years.Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  Success Comes When You Stop "Waiting To Be Ready" 15.09.2026 15min

  The "Start Anyway" extras are right here - you're gonna want these! 👇When You Want to Leave Your Job to Start Your Own Thing:https://joannawiebe.co/pbbkWhen You Want to Make Your Freelance Biz Much Bigger:https://copyhkr.com/one-pagerWhen I'm running workshops with companies, without fail, the star student in the session will come up to me privately and say, "Jo, how do I do what you do?" And I say EVERYTHING I'm going to share with you in this video, including:👉 Start because you're not ready to - that'll shake the cobwebs out! 👉 Start now because every day you wait is a day you forget you want this and can do it...👉 Starting now - instead of waiting - is a skill you're going to need IN SPADES when you finally start doing the thing you've been thinking of (because every day is a new start to a new something)...❌ No one is going to give you permission to start --- you are the only one who can do that. If you don't feel ready to start that project, business or creative idea, this video will show you how to begin anyway... and why waiting to feel "ready" is actively killing your best work at possibly the best moment to do that work IN YOUR LIFE.------------------------Resources people typically ask for 🎉📚 Wanna surround yourself with go-getters? Go get it: https://copyhkr.com/one-pager📕 Wanna write a book? I wrote a book: https://copyhkr.com/book-preorder▶️ Wanna change careers? Try copywriting: https://copyhkr.com/copy-school------------------------If you're ready to build your thing, I've put together a ton of resources for you here: https://joannawiebe.co/full-toolkit Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  How to script a sales video (Part 3) - Copyhackers 15.09.2026 24min

  So, you’ve learned the whats and hows of sales page videos… scripting the big idea, breaking the inertia and beginning the transformation, but, when in your video scripts should you be saying what? When should you message the discount…When should you message the value prop… When should you compare to competitors… When should you list the ways to use the solution you’re selling? When? In this Tutorial, Ry Schwartz answers these when questions to reveal how the Copyhackers’s team keeps the momentum going in the third sales video to build trust, confidence and excitement leading into a launch.Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  How Social Media Hooks Hack Your Brain 14.09.2026 19min

  The "How to Hook" proof is here, so check this out too 👇https://www.instagram.com/therealjoannawiebe/In this video, I break down why most videos lose viewers in the first 5 seconds and how to fix it with better hooks - based not on trends but on PROVEN old-school direct response copywriting. Yup, old-school DR stuff... as in what junk mail can teach us about hooking people TODAY. You will see exactly 🚨 how to:✅ Build a “super hook” that carries the whole video✅ Layer in mini-hooks to keep attention ✅ Strengthen every opener with clearer payoff, real tension, and specific bait.And this is killer 👇You'll get a simple test for spotting weak hooks... confirmation that viral formats are not a long-term strategy... and super-quick checks to keep hooks feeling fresh across YouTube, Instagram, and TikTok. THE PROOF IT WORKS: Here's the gold...We’ve generated 2.2M views on YouTube in the last six months, and we’re averaging 5.3M views a month on YouTube, with only 3 months of focusing on hooks! The hooking strategy you’ll learn in this video has directly led to our growth, so you have got to watch to the end. Best 14 mins you'll spend. And when you're like "oh hot damn yup," then you'll wanna do one of these three things:📚 Get coached by me: https://copyhkr.com/one-pager📕 Buy my book: https://copysellingbook.com/▶️ Take it beyond hooks - convert those 👀 into 💰: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  How to script a sales video - Part 2 - Copyhackers 13.09.2026 26min

  You’ve learned how Copyhackers scripts their first sideways sales page video to convey the big-idea, the big opportunity. Now you’re wondering, ‘What about that first practical step to achieve the transformation promised?’.Wonder no more…Join the Copyhackers’s crew for this Tutorial, featuring Ry Schwartz, to learn the skills you’re about to teach… the 0 to 30 mile per hour skill sharpener to create the best script for your second sales video.Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  How To Never Feel Awkward Ever Again 12.09.2026 19min

  If you've ever frozen mid-conversation, walked away from a networking event replaying every awkward pause, or wondered why small talk feels like a chore you can't escape, this video will show you how to master the art of conversation, and why the people who seem effortlessly charming aren't just "naturals." I break down the 7 strategies I use to turn shallow small talk into real connection, handle high-stakes career conversations (like asking for a raise or promotion), and walk into any room without freezing. Great conversation isn't about talking more. It's about entering the other person's world, so every interaction, from a casual intro to a critical negotiation, becomes a bridge instead of a hurdle.💬 Comment on the conversation situation that trips you up most.🔔 Subscribe for more on communication and confidence.📚 Mastermind with me: https://joannawiebe.co/mastermind📕 Buy my book: https://copysellingbook.com/▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  How to come up with breakthrough blog post topics - Copyhackers 11.09.2026 25min

  Do you struggle to come up with blog post topics that are exciting and stand out from what already out there? Joanna walks you through how to take really basic, potentially dull AF ideas, like myths about A/B testing, and turn them into blog posts that actually say something different. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  Why Less Interesting People Get More Attention Than You 10.09.2026 26min

  If you've ever walked into a room and instantly felt smaller, wondered whether the person across the table is actually buying what you're saying, or replayed a meeting trying to figure out where you lost them, this video will show you how to read any room you walk into, and how to project confidence before you ever open your mouth. I break down the 7 body language shifts I use to command a room, decode what people are really thinking, and build instant trust with clients, coworkers, and anyone whose respect I want to earn, because body language isn't about tricks or posing, it's the unspoken half of every conversation, and once you can read it and use it, you stop guessing how you're landing and start steering the room.💬 Comment the body language habit you're working on breaking.🔔 Subscribe for more on communication, confidence, and influence.📖 Grab my book, *The Copy Selling System*, for more on crafting a message that actually convinces. Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  How to Use Conditional Messaging in Emails - Copyhackers 10.09.2026 23min

  Are you looking for a way to make your emails more relevant?In this tutorial, Joanna Wiebe walks you through the essentials of using conditional messaging to do just that.What your subscriber sees (or doesn't see) in an email is more within your control than you might believe when you sit down to write an email that works for everyone.Allow us to introduce you to the beauty of conditional messaging. Want to learn the tips and tricks of writing emails that convert? Check out our Email Copywriting playlist here -https://youtube.com/playlist?list=PLnfaOpPSsCZYQNFn6R8QaBG8-GDZd8-Io&si=-wfx2vpQRgvK2nCyClick here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  The #1 Secret To Staying Calm In The Chaos 09.09.2026 19min

  If you've ever felt your chest tighten before a hard conversation, spiraled after harsh feedback, or watched your composure crumble right when you needed it most, this video will show you how to stay calm under any pressure and why "just breathe" advice never actually works. I break down the brain hacks I use to stop a panic spiral, handle ego-bruising criticism, and lead with clarity when everything's on fire.Staying calm isn't about ignoring stress. It's about building a buffer so nothing can knock you off center, not a client tearing apart your work, not a comment section, not a team crisis.💬 Comment the situation that triggers you most at work. 🔔 Subscribe for more on resilience and staying grounded.📚 Mastermind with me: https://joannawiebe.co/mastermind📕 Buy my book: https://copysellingbook.com/▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  Are you ready for a virtual assistant (VA)? 08.09.2026 32min

  In this Tutorial, we’ve brought in VA Sandra Booker to give you a quick run-down of: 1) Unexpected ways she's saved many a butt over the years, 2) how you can find a VA that'll fit what YOU need (even if you're not sure what that is), 3) tips for vetting a VA (so you don't get a, um, dud) and 4) how to make the most of your VA once you've got one. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  What to ask for from your clients 07.09.2026 21min

  The conversion copywriting process always begins with research and discovery. Some research you’ll do on your own. And some research you’ll collect from your clients – in the form of reports, analyses, data lists, etc. If you want to know what to ask your clients for at the start of a project, this Tutorial Tuesday is for you. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  Watch This Before You Burn Out Creatively 07.09.2026 20min

  Here’s the promised **cheatsheet** for 7 systems creative pros need👇 https://copysellingbook.com/cheatsheet-cpLook - if you've ever stared at a blank page waiting for inspiration to show up or finished a creative project feeling more drained than proud……. or if you’ve watched your output drop the harder you tried to push through… I’m here to validate what you’ve suspected:It’s not your fault. Creative pros are expected to produce new genius - on demand - from scratch by the hour. It can feel like you’re only as good as your last video / illustration / email copy.The result is burnout. But it doesn’t have to be. When you watch this video, I’ll show you (and the people who review your work!) how to create more without burning out, using systems instead of willpower. I’ve been a creative professional for more than 20 years - from agencies to in-house to running multiple agencies serving clients like Shopify, Canva and Resident. So I’ve learned - and trained other creative pros and their teams - to create more without burning out. I’ll show you:✅ The 4 frameworks I use to triple my creative output ✅ The Disney-inspired DRC loop✅ The "Floors in the Skyscraper" method for explosive production✅ The love-hate litmus test for spotting breakthrough workAND:✅ The system made just for copywriters — The Copyselling System. Get copies of the book “The Copyselling System” for yourself or your team: https://copysellingbook.com/And if you’re a creative pro watching this… and you wish your team would watch it… take the lead! Send this video around to them, and invite a conversation / lunch ‘n’ learn to come up with ways to produce stronger creative thanks to intentional systems + creative operations. (We can help!) 💬 Comment the part of your creative process that drains you the most.🔔 Subscribe for more on creative systems, output and avoiding burnout.📚 Mastermind with me: https://joannawiebe.co/mastermind📕 Buy my book: https://copysellingbook.com/▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  YouTube Changed My Life. Copy What I Did To Change Yours in 90 Days 07.09.2026 26min

  Grab the interactive Business Builder Roadmap here 👇https://joannawiebe.co/roadmapGreat, now if you've ever watched another creator blow up while your channel sits at the same subscriber count… I’ve been there. If you’ve talked yourself out of starting because you think you're too old or too late… I’ve been there. If you’ve felt stuck between your 9-to-5 and chasing something bigger… I have been there too! I made this video to show you exactly how to start and grow a YouTube channel in 2026 IN SPITE OF all the reasons you think you shouldn’t (or couldn’t). In it, I break down the 7 lessons I'd tell my former self after spinning my wheels for 7 years and then gaining 65,000+ subscribers in 90 days, including:👍 why your day job is actually your secret weapon and 🤖 the exact content machine I'd build if I started today. Get started now because YouTube isn't just a creator platform - it's the most underrated career insurance policy you can invest in.💬 Comment what's stopping you from hitting publish on your first video.🔔 Subscribe for more on building a personal brand that actually pays off.📚 Mastermind with me: https://joannawiebe.co/mastermind📕 Buy my book: https://copysellingbook.com/▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  Fix these 5 things in your copy to look more pro stat 07.09.2026 29min

  No matter what kind of copywriting potential you have, the first time(s) you sit down to actually pen an actual work of conversion copywriting genius – not just to talk about it or think about it – you are likely to make one or two really simple mistakes in your copy. Or maybe even five. And any of these five mistakes can signal pretty fast to the people reading your copy that you are soooo new at this. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  How To Build an Attention Span So Good It Feels Illegal 07.09.2026 20min

  I’ve led the meetings where decisions were made about how to capture, hold and refuse to release YOUR limited attention. And now I’m spilling what YOU need to know about the manipulations that smart, well-paid marketers are engineeering to distract you from your very own LIFE…This is critical training for you because, if you've ever opened your phone to check one thing and resurfaced 40 minutes later… sat down to do deep work only to feel a phantom itch to check notifications every two minutes… or ended a "busy" day with nothing important actually finished… you know that forces beyond your control are getting in your way.In this video, I’ll show you how to fix your attention span and focus better than 99% of people. I break down the 5 countermeasures I use to fight back against the:🐭 variable rewards, 😰 near-miss loops, and 🪝re-entry hooks that billion-dollar product teams engineer into your apps on purpose…Because a short attention span isn’t permanent. But no one is going to fix it for you. If you want to write the book, make the film, finish the training or get the promotion, you need to modify your habits starting now. I’ll show you how.💬 Comment the app or habit that steals the most focus from your day.🔔 Subscribe for more on deep work, focus and reclaiming your attention.📚 Mastermind with me: https://joannawiebe.co/mastermind📕 Buy my book: https://copysellingbook.com/▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  Top 10 KPIs for conversion copywriters 07.09.2026 29min

  If you go into fight-flight-or-freeze mode when someone brings up bounce rates, drill-down reports or campaign attribution, know this: Google Analytics (GA) is actually every conversion copywriter’s ally. You can’t do your job well without it. And your team / clients can’t measure how badass you are at your job without it. GA is only scary if you don’t know what you’re looking at… Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  How to win enough clients for a whole year with a single blog post - Copyhackers 07.09.2026 34min

  Can you win enough clients for a year…with a single blog post? One freelancer did. And she’s sharing how she did it today in a brand new Tutorial Tuesdays. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  Vibe Coding With Lovable (Full Tutorial) 07.09.2026 26min

  Check out the generator I built here:https://copysellingbook.com/unique-mechanismI’ve paid developers and development agencies $10K+ to code small apps like the generator I built with Lovable in this video. It’s out-of-control easy.If you’re a creative - like a copywriter - who’s struggled to bring your vision to life for the client, vibe coding with Lovable makes it so easy. Produce a client portal, a webinar funnel, a detailed client intake form, a quiz - or a generator like I did. This video will show you how any creative professional can vibe code a real web app using Lovable, in under an hour, with zero coding experience. I walk through the 8 steps I used to build a working lead-magnet app for my new book, like:✅ writing prompts like a product spec ✅ iterating in small feedback loops✅ locking down security ✅ QA'ing before you publishBecause vibe coding isn't just a trend - it's quietly replacing entire web teams, and the people who learn it now are the ones shipping ideas while everyone else is still getting quotes.💬 Comment what you'd build first if you knew it'd only take an hour.🔔 Subscribe for more on shipping stronger ideas faster as a creative.📚 Mastermind with me: https://joannawiebe.co/mastermind📕 Buy my book: https://copysellingbook.com/▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
• 
  5 Secrets Used By The Most Interesting Brands In The World 07.09.2026 20min

  Use this link to book a call about your challenger brand:https://joannawiebe.co/contactSome of the world’s biggest brands aren’t interesting - but the challengers eating market share absolutely are. If you’ve struggled with building an interesting brand - for yourself or your business - this video will break down what to do and how… without resorting to gimmicks or trying too hard.Watch this vide to the end to see how I break down the 5 secrets behind unforgettable people and brands, using examples from Duolingo, Goop, Apple, and Patagonia. Plus, the psychology that makes them stick (the Von Restorff, Zeigarnik, pratfall, and Marmite effects). Because being liked is what forgettable brands and forgettable people aim for. Being interesting is the free, unfair advantage almost nobody has the guts to actually use. Need help finding the courage to be really interesting and build your brand? Book a conversation with our team:https://joannawiebe.co/contactFind your brand voice and message👇https://cs.copyhackers.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices