Inside Independent Publishing (with IBPA)

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  The Book Strategy Session Every Indie Publisher Should Have with Their Team & Authors 27.08.2026 45min

  In this episode of “Inside Independent Publishing (with IBPA), PTP Press Publisher Joylynn Ross explains why one of the most important conversations an independent publisher can have with their team and their authors should happen before the publishing process even begins. By aligning with your team’s and the author's visions for the book, defining clear goals, and creating a shared strategy for success, publishers can build stronger partnerships and set realistic expectations from day one.
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  How to Build Sustainable Business Growth through Niche Publishing 30.07.2026 36min

  In this episode of “Inside Independent Publishing (with IBPA),” AdventureKEEN Publisher and COO Molly Merkle shares advice about the power of niche publishing and the strategies publishers can use to build loyal readers, stronger sales, and resilient businesses.
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  The Book Editing Roadmap: Every Stage Your Book Needs 28.05.2026 45min

  The Editorial Freelancers Association’s Director of Professional Development Asher Rose Fox demystifies what it really takes for independent publishers, author-publishers, and authors to transform a manuscript into a market-ready book—covering every stage of editing, what you can expect to invest, and how to collaborate effectively with editors.
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  An Insider’s Guide to Selling Your Books to Schools and Educators 30.04.2026 36min

  Breaking into the education market can transform your publishing business—but many independent publishers and author-publishers don’t know where to start. On this episode of “Inside Independent Publishing (with IBPA),” Teacher Created Materials Publisher, Trade Division Kyra Ostendorf pulls back the curtain on how books actually get into schools and classrooms, revealing the strategies, positioning, and industry know-how to turn your titles into trusted classroom resources. If you’re ready to unlock a powerful new revenue stream and get your books directly into the hands of students, this episode shows you how.
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  From Local to Global: How Independent Publishers Land International Rights Deals 26.03.2026 38min

  Want to take your books beyond the U.S. and into global markets—but not sure where to start? In this episode, Gryphon Publishing Consulting Owner Mary Jo Courchesne breaks down the entire process of selling international rights, so independent publishers can turn their books into opportunities around the world. You’ll learn: - how to determine whether your title is a good fit for international markets - how to research genre trends in other countries - how to connect with international publishers - how major rights marketplaces like the Frankfurt Book Fair, London Book Fair, and more help publishers land deals - and so much more! If you want to expand your book’s reach—and revenue—beyond your home market, this conversation gives you a clear, practical roadmap for getting your books into readers’ hands across the globe.
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  Live Events, Real Results: Marketing, Logistics & Sales Tips for Independent Publishers 26.02.2026 48min

  In a crowded marketplace, a well-executed in-person event can do more than sell books—it can elevate a publisher’s brand, build lasting reader relationships, and open doors to new opportunities. In this episode of “Inside Independent Publishing (with IBPA),” W. Brand Publishing Founder JuLee Brand will dive into practical, real-world advice for independent publishers who want to turn live events into powerful marketing and sales engines. We’ll discuss: - what materials you need to bring - smart logistical planning that keeps your event running smoothly - proven strategies for promoting your appearance and drawing a crowd - and more! If you’re ready to boost book sales and expand your publishing company’s visibility, this conversation is for you.
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  Funding 101 for Independent Publishers: Grants, Fellowships, and Other Creative Ways to Raise Money 29.01.2026 37min

  Running an independent press on a tight budget? You’re not alone — and you’re not out of options. This episode of Inside Independent Publishing (with IBPA) explores funding opportunities many indie publishers miss. Shero Comics founder Shequeta Smith shares practical advice on finding and securing grants, fellowships, paid creative opportunities, and other nontraditional funding sources to help sustain and grow your publishing program. She also discusses how Substack can boost visibility and become an additional revenue stream for your brand. If you’re looking for smarter ways to fund your publishing goals, this episode is full of actionable ideas you can start using now.
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  Unlocking AI: Expert Tips Every Independent Publisher Needs Now 25.12.2025 42min

  Every single day, there are news stories about artificial intelligence (AI)—most notably, controversies about unethical practices by companies that offer AI services—so independent publishers are trying to determine if using AI is the right fit for their businesses. Author and Indie Author Magazine Co-Founder and Publisher Chelle Honiker joins “Inside Independent Publishing (with IBPA)” to share her expertise on the subject, including the ethical concerns about using AI, what the most effective AI platforms are for publishers, how AI can be used to help publishers run their businesses more efficiently, and much more.
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  Audiobooks: Insider Tips to Produce & Sell Titles More Profitably 27.11.2025 44min

  Audiobook sales have been on the rise for many years, and they show no signs of stopping; so many independent publishers are hoping to take advantage of this boom. But there are important factors to consider first. Will the return on investment be worth the cost of producing an audiobook? How do you produce a quality audiobook on a lean budget? What genres perform the best as audiobooks? Do you market your audiobook differently than your print and ebooks? Podium Entertainment has had great success in the audiobook market, so Publisher Victoria Gerken joins the podcast today to answer those questions, as well as discuss their transition from being an audiobook-only publisher to now also publishing print and ebooks.
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  Best (and Worst) Book Marketing Strategies 30.10.2025 46min

  The question that IBPA staff probably gets asked the most by publishers is: How do I sell more books. We’re always happy to help, so IBPA’s Chief Content Officer Lee Wind joins “Inside Independent Publishing (with IBPA)” to share advice on the most effective and ineffective book marketing tactics, including how you can get your book vetted so bookstores, librarians, and consumers will be more likely to buy it; how you can make your books more discoverable to buyers; how you should successfully market your book pre-publication, during the launch, and post publication; and much more.
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  How to Find Your Book Publishing Niche to Thrive 25.09.2025 42min

  Canadian publisher Page Two found their publishing niche early on, honed it to perfection, and have had great success since then. It’s always helpful to learn from other publisher’s stories to improve your own publishing business, so Page Two Co-Founder and Co-CEO Trena White joins the podcast today to share details about how their team discovered the best books for their business, how they build strong relationships with their authors, how they built their staff, and much more.
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  How to Create a Sensational Book Marketing Plan 28.08.2025 43min

  Do you have an organized, detailed, strategic marketing plan for every book that you publish? President and Founder of Media Kit Buzz Brian Feinblum joins “Inside Independent Publishing (with IBPA)” to share expert tips about the most important aspects of a book marketing plan pre-publication, during publication, and post-publication, including what your budget should be, best practices for marketing through email lists, social media, advertisements, and much more.
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  How Do You Set Up a Hybrid Publishing Company? 30.07.2025 37min

  Should you set up your publishing company as a hybrid publisher? To help answer that question, Broad Book Group’s co-founder Dr. Jennifer Dorsey joins “Inside Independent Publishing (with IBPA)” to share details about how they formed their hybrid publishing business, including how they set up contracts with authors, how they handle book distribution, how they decided what types of marketing services to offer, and much more!
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  Savvy Strategies for Book Advertising on Google, Facebook, Instagram, & More 26.06.2025 40min

  Advertising on Google, Facebook, Instagram, and various social media sites can be exceptional exposure for your books and possibly lead to more sales, but which platforms are better for garnering sales as compared to visibility, and what types of images and copy work best for each site? Also, how long is the ideal time to run an ad? Ingram Content Group’s Senior Manager, Consumer Products & Services Development Erin Cox visits “Inside Independent Publishing (with IBPA)” to answer these questions and more!
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  Improve Book Marketing Strategies by Understanding Reader Habits 29.05.2025 36min

  Understanding reader habits can help independent publishers and author-publishers improve their book marketing strategies, hopefully boosting book sales. With over 550,000 readers on the popular digital review copy platform NetGalley, their team has collected invaluable data about reader’s preferences, so NetGalley’s Customer Success Manager Katie Versluis and Social Media Manager Hallie Fields join “Inside Independent Publishing (with IBPA)” to discuss where readers say they discover books, the social media platforms that readers tend to share their book recommendations on the most, tips for how publishers can garner reviews, and much more.
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  How Independent Publishers Can Maximize Their Author’s Bookselling Reach 24.04.2025 41min

  The more independent publishers and their authors work together on their book marketing strategies, the better chance they have of selling more books. One of the main focuses of independent publisher Wordeee is figuring out how to leverage the relationships that their authors already have to maximize the reach of their book marketing efforts. Wordeee CEO Marva Allen and COO Patrice Samara join “Inside Independent Publishing (with IBPA)” to share the interesting book marketing tactics they employ with their authors, partnerships they’ve created for the film and audiobook rights of their books, and more.
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  Which Book Distributor is the Right Fit for Your Goals - IngramSpark, Draft2Digital, Or Another? 27.03.2025 36min

  To set your books and audiobooks up for the best chance at success, you need to make your titles available to purchase in as many retail outlets as possible. Author and book publishing consultant Erin Wright joins “Inside Independent Publishing (with IBPA)” to share her expertise about the most effective methods to distribute books and audiobooks to as many retail sites as possible, including details about how to best use IngramSpark, Draft2Digital, PublishDrive, Author’s Republic, Bookvault, and more for your publishing goals.
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  Amazon: How to Strengthen Book Sales & Discoverability 27.02.2025 33min

  Amazon is still the world’s largest bookseller, so naturally, many independent publishers and author publishers want to know how they can succeed on the platform. IBPA is always working to help indie publishers take their businesses to the next level, so we invited Firebrand Technologies’ Director of Sales and Education Joshua Tallent as a guest on “Inside Independent Publishing (with IBPA)” to share his expertise. He discusses how the Amazon search algorithms work to garner more exposure for your books, how Amazon sales ranks are calculated, smart strategies for Amazon advertising, and more.
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  Increase Profits by Selling Clever Book-Related Products 30.01.2025 35min

  Publishing books is the main focus and source of revenue for independent publishers, but there are many alternative revenue streams that can be lucrative. President and Publisher for Gibbs Smith Books & Gift Suzanne Taylor joins “Inside Independent Publishing (with IBPA)” to share tips about the sidelines they create, including how they decide what products to make, which are the most popular, where they sell them, how they’re manufactured, and much more.
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  Pitching for Publicity from Podcasts, Blogs, and More 26.12.2024 35min

  To garner as much attention for your books as possible, it’s important for independent publishers and author publishers to connect with audiences outside their network. Alliance of Independent Authors (ALLi) Campaigns Manager Matty Dalrymple joins “Inside Independent Publishing (with IBPA)” to share expert advice about how to land interviews on podcasts, blog sites, and with reviewers, including whether to pitch yourself or hire a publicist, how to best craft your pitch, how to promote the interview to get the most out of it, and much more!