The Art of the Impossible

The Art of the Impossible

Autodesk Limited
Kraj Wielka Brytania
Gatunki Biznes, Technologia
Język EN
Odcinki 40
Najnowszy 22.09.2026

The Art of the Impossible explores digital transformation in design and manufacturing. Industry pioneers, business leaders, and emerging talent share how they use new technology to improve products, streamline production, and monetize innovation. The show is hosted by Asif Moghal, Senior Industry Manager for Design and Manufacturing at Autodesk. Each episode offers practical insights into how companies are adopting cutting-edge tools and reshaping their industries.

Odcinki

  • Transformation never ends 22.09.2026 45min
    Tom Loader joined Multiplex in 2018 as an architect by background. Today, he leads the global contractor’s digital transformation across technology, data, AI, and digital skills. In this episode of The Art of the Impossible, he argues that the grand phrase ‘digital transformation’ hides what’s really a slow, incremental, never-finished process, and that setting that expectation early is one of the most important things any transformation leader can do. From the early work of rationalising shadow IT to a Microsoft Copilot rollout now running at 92% utilisation, Tom traces a journey that’s fundamentally about people and helping them become the most effective version of themselves, not simply making them faster.Shaping what comes nextAutodesk gives design and engineering teams the tools to innovate faster, work more sustainably, and go to market with confidence.Explore our manufacturing ecosystem Hosted on Acast. See acast.com/privacy for more information.
  • Taking play seriously 01.09.2026 47min
    What does play have to do with design and manufacturing? Everything. In this episode Michelle Lee, Partner and Executive Managing Director at IDEO, reframes play not as a fun distraction but as a discipline: a deliberate practice of curiosity, creativity, and experimentation that has helped global brands crack their hardest problems. Drawing on a career spanning aerospace engineering, the toy industry, and the world’s most influential design consultancy, she makes a compelling case: the leaders willing to ask the dumb question and prototype the bold idea are the ones who land on genuinely transformative answers. Technology, she argues, is only ever as powerful as the human curiosity behind it.Shaping what comes nextAutodesk gives design and engineering teams the tools to innovate faster, work more sustainably, and go to market with confidence.Explore our manufacturing ecosystem Hosted on Acast. See acast.com/privacy for more information.
  • Taking products to market in a 21st-century world 02.02.2026 32min
    In December 2024, Joe Zak acquired Fonda Flexible Manufacturing, a precision sheet-metal fabrication and component manufacturing company. Now leading both Fonda and Zentrypoint, he’s driving both businesses to stay at the cutting edge of design and manufacturing technology.A key focus for Joe is sustainability. He’s positioning Fonda for B Corp certification, exploring opportunities in climate tech, and balancing startup support with long-standing partnerships for clients like Assa Abloy.Joe is also modernizing Fonda’s operations with Autodesk Fusion 360 and generative AI tools to develop proprietary systems that boost efficiency. And unlike many consultancies that stop at design, Fonda goes further – helping startups with early-stage manufacturing to bring their ideas to life.On this episode of The Art of the (Im)Possible, Joe shares his vision for the future of sustainable, tech-enabled manufacturing.Shaping what comes nextAutodesk gives design and engineering teams the tools to innovate faster, work more sustainably, and go to market with confidence.Explore our manufacturing ecosystem Hosted on Acast. See acast.com/privacy for more information.
  • Rocket fuel for change: driving digital transformation in aerospace manufacturing and beyond 26.01.2026 37min
    Meng Zhu, former blue-chip consultant with IBM, Accenture, and Deloitte, has driven digital transformation for global leaders including Meta, Pfizer, PVH, Hilton, and aerospace innovator Blue Origin. She reveals how Organizational Change Management (OCM), AI, and a people-first strategy can turn ambitious visions into measurable results – from boosting adoption and streamlining processes to significantly cutting rocket engine production cycles from double-digit to single-digit weeks – and why leadership alignment is key to making transformation stick.Shaping what comes nextAutodesk gives design and engineering teams the tools to innovate faster, work more sustainably, and go to market with confidence.Explore our manufacturing ecosystem Hosted on Acast. See acast.com/privacy for more information.
  • Creating product prototypes with iterative AI 19.01.2026 39min
    Tom Jarvis, Head of Industrial Design at Kingfisher plc, is exploring how generative AI can reshape product design. Leading a small team of seven UK-based designers, he discovered that pairing AI with CGI creates rapid prototypes for stakeholder feedback – streamlining decisions and accelerating the production of hundreds of products each year.By iterating designs in Photoshop, Tom’s team has proven that new technology can scale even within large manufacturing organizations.In this episode of Art of the (Im)Possible, host Asif Moghal and Tom discuss flat-hierarchy teamwork, rapid prototyping, and the role of AI in transforming design and manufacturing.Shaping what comes nextAutodesk gives design and engineering teams the tools to innovate faster, work more sustainably, and go to market with confidence.Explore our manufacturing ecosystem Hosted on Acast. See acast.com/privacy for more information.
  • Designing for impact: Phil Gilbert on transforming industries with ‘design thinking’ 12.01.2026 55min
    As Head of Design at IBM, Phil Gilbert helped over 400,000 employees adopt new workflows by introducing design thinking – shifting focus from products to customers. The result? Faster time to market, reduced costs, and higher employee engagement.Now Founder of Gilbert Workshop and Managing Partner at Ten X Labs, Phil has spent his career – from start-ups to global enterprises – proving how lasting transformation at scale can be successfully achieved. He has authored a new book on the subject, titled Irresistible Change.In this episode of Art of the (Im)Possible, Phil shares how to hardwire digital transformation into every level of a business – and why lasting results start with a new perspective on change leadership.Shaping what comes nextAutodesk gives design and engineering teams the tools to innovate faster, work more sustainably, and go to market with confidence.Explore our manufacturing ecosystem Hosted on Acast. See acast.com/privacy for more information.
  • Driving people-led change in the manufacturing industry 08.12.2025 44min
    Joanna Cooper, General Manager at Daimler Truck North America, is proving that people-led leadership drives measurable results. Her approach has already delivered more than $13 million in operational efficiency improvements across the organization.Starting as a Procurement Specialist, Joanna rose through the ranks by embracing digital transformation and leading change with her teams. She grounds her leadership in the ACTIVE framework: Authenticity, Courage, Trust, Integrity, Vision, and Empathy – believing that when people are trained, trusted, and empowered, business success follows.Shaping what comes nextAutodesk gives design and engineering teams the tools to innovate faster, work more sustainably, and go to market with confidence.Explore our manufacturing ecosystem Hosted on Acast. See acast.com/privacy for more information.
  • Bolts to bytes: transferring digital transformation principles across industries 24.11.2025 38min
    Digital transformation is reshaping the design and manufacturing industry, no matter the speciality. Few know this better than Emma Alexander, Chief of Staff (Engineering) at Relativity Space. After starting her career at John Deere, Emma has leveraged her expertise from farm vehicles to aerospace, demonstrating that innovation can be applied across diverse industries.Emma champions iteration over perfection. Rather than delaying change with endless tweaks, she believes in launching, testing, and refining with her team until new practices truly work.In this episode of Art of the (Im)Possible, host Asif Moghal and Emma explore staff-led decision-making, lessons from moving between industries, and how digital transformation will shape the future of engineering.Shaping what comes nextAutodesk gives design and engineering teams the tools to innovate faster, work more sustainably, and go to market with confidence.Explore our manufacturing ecosystem Hosted on Acast. See acast.com/privacy for more information.
  • Designing and digitising liveable spaces beyond earth 06.01.2025 37min
    Space exploration is in a constant state of innovation and development. As we advance understanding of it, astronauts are able to go further, and stay longer, in space. An inevitable step in this evolution is to explore how human habitats can exist in space and beyond. Sebastian Aristotelis is doing just this. As founder of SAGA, an architectural firm specialising in space architecture, he uses his terrestrial experience in extreme environments like the Arctic to build structures fit for elsewhere in the galaxy. With such an impressive goal, Sebastian started SAGA with a clear plan of action: to put human wellbeing first. Hosted on Acast. See acast.com/privacy for more information.
  • Revolutionising India’s mini-mobility industry 06.01.2025 37min
    The automotive industry thrives on the pursuit of innovation—newer, bigger, and better. Vayve Mobility approaches this demand with a unique vision, focusing on agility and sustainability at the core of its vehicle designs.With two models currently on the market, Vayve Mobility creates next-generation cars powered by electric charging and solar energy, aligning performance with environmental responsibility. Headquartered in India, the company designs vehicles specifically tailored to withstand high temperatures and navigate dense traffic seamlessly.Nilesh Bajaj, CEO of Vayve Mobility, has leveraged his expertise in electronics design to spearhead the development of the company’s groundbreaking vehicles. Vayve made history by introducing India’s first line of eCars and earned the 2024 Global Startup Award for Best Greentech of the Year. In this episode, Nilesh delves into Vayve’s digital transformation journey and its vision for shaping the future of the automotive industry. Hosted on Acast. See acast.com/privacy for more information.
  • Ensuring net-zero employment rates in the rise of AI 06.01.2025 38min
    Digital transformation is a constantly evolving process, with new technology rapidly entering the fray. Currently, the biggest buzz centres around artificial intelligence (AI), which offers several opportunities – although some can be controversial. Riddhi Karambelkar is Head of Manufacturing Engineering at Brompton Bicycle and strives to make AI and humans work together. With the belief that new technology should enhance jobs, not replace them, she is streamlining Brompton’s workflow by allowing AI machinery to perform everyday tasks, enabling more time to focus on profound creativity. In this episode, Riddhi shares insights into how to ethically implement digital tools all while valuing the skills of employees. Hosted on Acast. See acast.com/privacy for more information.
  • Data visualisation – the key to driving business performance? 06.01.2025 46min
    Druck has taken a very manual industry and turned it into something very digital. The company specialises in highly-configured pressure sensors developed for a range of applications–from nuclear engineering to aerospace. Claire Aitchison is Druck’s Executive Operations Leader. During her time at the company, she noticed that many customers needed Druck’s products, but didn’t have the resources or budget to go through an extensive trialling process. This led Claire to forming a data-driven solution for Druck customers. She breaks down her approach in the next episode of The Art of the Impossible. Hosted on Acast. See acast.com/privacy for more information.
  • Digitising traffic management for cities of the future 06.01.2025 47min
    Yunex Traffic is a global leader in intelligent traffic solutions. The company creates digital options for a previously practical industry, working with highway authorities to improve the function of roads. Its solutions transform cities into places where people can live, work, and move more freely with a better quality of life.The company maintains a strong focus on sustainability, aiming to reduce emissions in the automotive industry – which accounts for a large portion of the climate crisis. Improved systems such as LED traffic lights and wireless systems cut down on materials like copper and provide a more efficient use of energy that makes the right steps toward a sustainable future for traffic control. Simon Martin, Head of Global Manufacturing for Yunex Traffic, reflects on the company’s digital transformation process, the introduction of AI and AR to its workflow, and its unwavering commitment to sustainability. Hosted on Acast. See acast.com/privacy for more information.
  • A transitionary tale – top tips from a product design expert turned consultant 06.01.2025 34min
    As consumer products become more plentiful and accessible, it is increasingly difficult to get noticed. However, product consultancies like Zentry Point take away this challenge and provide production advice as well as design expertise.  Zentrypoint Co-founder, Joe Zak, shares insights from his journey in product design and consultancy, discussing how embracing digital transformation has reshaped both his approach and the outcomes for his clients when bringing a new product to market. Hosted on Acast. See acast.com/privacy for more information.
  • dormakaba: creating a flourishing data ecosystem 05.01.2024 35min
    One of the cornerstones of digital transformation is integration. Making systems work together efficiently so no data is lost is a challenge that all companies face in their journeys. How do you manage it internally and how does it affect other parts of the business? From recruitment to clients and the product itself, we explore how Alexander Bradfisch, Senior Vice President of EntriWorX at dormakaba, found the solution to this challenge, and how this new ecosystem transformed their business. Hosted on Acast. See acast.com/privacy for more information.
  • Northvolt: 3D Design at the Heart of a Sustainable Future 05.01.2024 44min
    Most people would assume that a transition to 3D and digital design is more about productivity and efficiency but for some businesses, the added objective of achieving greater sustainability triumphs profit. Sustainability through innovation is at the core of the Swedish battery manufacturer Northvolt. They have taken digital transformation a step further by innovating across the entire business infrastructure. Not only does this apply to the design of products, it’s even reflected in the design of the global manufacturer’s factory floors. All the way through to the recruitment process which embeds strong values of passion to drive change and sustainability. Factory Layout and Modelling Engineering Manager Axel Save has been with the scale up since 2020, while the business was still a start-up, and has implemented and overseen the transition from 2D into 3D factory layout design across the manufacturer’s ten global sites. At the heart of Axel’s journey with Northvolt has been strong passion to deliver positive change through the production of sustainable batteries and this starts before the beginning of the manufacturing process – with the design of the factories. Hosted on Acast. See acast.com/privacy for more information.
  • Nijhuis Saur Industries: Moving into 3D 05.01.2024 50min
    From technical drawings to visual walkthroughs, 3D in design has been a game changer on all levels. 3D visualisation enables more iterative and agile workflows, leading to more straightforward communication with internal and external stakeholders.In the third episode of season three, we explore the move from 2D to 3D with Ted Page, Head of Digital Design at Nijhuis Saur Industries We delve into the challenges, potential blockers, and the opportunities that derive from the move between 2D to 3D. Hosted on Acast. See acast.com/privacy for more information.
  • Rathbane Group: digital transformation and change management 05.01.2024 42min
    Change can seem daunting even to the most experienced of managers. Anticipation and effective communication is key to ensuring the successful delivery of a digital transformation project. From leveraging efficiencies to mediating resistance, having a solid plan and a change management strategy can mark the difference between success and failure. Jude McCann, Innovation Manager at Rathbane Group, looks back on the transition from 2D to 3D and the implementation of a growing business systems team that is responsible for identifying digital innovation opportunities that not only improve design output but production pipeline and data efficiencies also. Hosted on Acast. See acast.com/privacy for more information.
  • Visiconsult: The AI revolution in Design & Manufacturing 05.01.2024 33min
    Artificial intelligence is rapidly becoming the next frontier of digital transformation. From automating processes to writing code and increasing productivity, the use cases for AI are as versatile as the companies that utilise them.But it’s also one of the most hotly contested topics: how can companies in the D&M sector harness its power? Which processes lend themselves best to automation? How does it affect the job market, and what are the ethics and boundaries of using AI?We discuss these topics with Lennart Schulenburg, CEO of VisiConsult. Hosted on Acast. See acast.com/privacy for more information.
  • Bridgestone Tyres: unlocking the potential of Smart Factories 05.01.2024 43min
    Like much of the technological jargon, the term Smart Factory seems to be used in a variety of ways with multiple meanings to it. Asif unpacks how one famous brand, Bridgestone Tyres defines a Smart Factory and what it has been doing to spearhead digital transformation from the factory up.Andy Warren, Senior Engineering Services Support Manager at Bridgestone Tyres Americas, discusses the potential behind Smart Factories, the challenges of the transformation process, and the lessons learned along the way. Hosted on Acast. See acast.com/privacy for more information.

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