Paid to Know

Episódios

• Ep 4: Why More Inquiries Don’t Always Mean More Clients 21.06.2026 28min

  In this episode of Paid to Know, Ricka talks about inquiries, capacity, and the hidden data behind the leads service providers attract. She shares how her inquiries currently come from referrals, LinkedIn, Instagram, and even AI recommendations, and why she no longer treats every inquiry as an opportunity. The episode unpacks why à la carte marketing often fails, why bad-fit leads are useful feedback, and how service providers can build stronger positioning around the full system instead of selling disconnected pieces.
• Ep 3: Client Feedback Is Not a Personal Attack 13.06.2026 30min

  In this episode of Paid to Know, Ricka talks about the part of client work that nobody really prepares you for: client feedback. She shares how she used to take revisions, unclear comments, and negative feedback personally, until she learned that feedback is not always instruction — sometimes it is fear, confusion, lack of trust, or a process issue. This episode breaks down why creatives, strategists, freelancers, consultants, and service providers need to stop reacting from panic and start diagnosing what feedback is really saying. Ricka explains how strong processes, clear boundaries, better presentation, and leadership protect both the work and the relationship. At its core, this episode is about learning how to receive client feedback without losing yourself, your strategy, or your authority. Because the client is not always right, but the client is always telling you something.
• Ep 2: Pricing Is a Container, Not Just a Number 07.06.2026 18min

  In this episode, Ricka shares how client pricing became one of her biggest business lessons. After reviewing different yearly client containers, she realized that pricing is not just about charging more — it is about making sure the work has enough room to be delivered properly. She explains why smaller budgets can still be valid, but they cannot be expected to hold the same level of strategy, execution, systems, content direction, follow-up, and performance review as a full growth program. This episode also breaks down why The Digital Authority now uses a specific calculated amount as the base pricing for its Growth Program, and why renewal season is not just about continuing the work, but correcting the container.
• Ep 1: Welcome to Paid to Know 03.06.2026 13min

  In Episode 1 of Paid to Know, Ricka welcomes listeners into the podcast and gives an overview of what the show is really about. She explains the themes that will shape the episodes — creative work, pricing, client relationships, systems, positioning, visibility, and the business lessons behind the work people often do not see. She also shares the structure of the show, including solo episodes, personal stories, business reflections, client lessons, and future guest conversations with creatives, service providers, recovering designers, and business owners. This episode sets the foundation for Paid to Know as more than a podcast about design. It is a show about turning experience, judgment, strategy, and lived lessons into work that is respected, trusted, and paid for.
• Teaser: I Almost Didn’t Do This 01.06.2026 2min

  In this teaser episode, Ricka Raga introduces Paid to Know and shares why she almost didn’t launch the podcast, write the book, move to the US, or say yes to the bigger life calling her forward. She opens up about the personal shift behind the show and what listeners can expect: honest stories, client lessons, business patterns, pricing truths, marketing systems, and the hard-earned knowledge she has been paid to learn.