New Media

Episódios

• Best and Worst INCOME STREAMS For Creators In 2026 01.07.2026 1h 18min

  Build a community product with nothing but a prompt, try Circle AI free 👉 https://circle.so/eclipse Kolby and Matt rank 25 creator income streams and reveal the simple consulting-call-to-agency funnel that took Growletter to 7-figures. Timestamps: 02:28 Is Speaking Worth Your Time? 06:03 One-on-One Coaching's Underrated Upside 10:29 Sponsorships and Brand Deals 14:32 Programmatic Ads and MrBeast's $20M Month 20:00 Affiliate Marketing's Race to the Bottom 2...
• $1M+ Email Marketing HACKS You’ve Never Heard Of With Daniel Bustamante 24.06.2026 41min

  Daniel Bustamante (Velocity, Ship 30 for 30) joins Matt and Kolby to break down the email launch tactics that add 20% to every launch—the mid-launch bonus that kills the dead middle, the $99 product that made $25K in 48 hours, the post-launch downsell, and the feedback email that makes your next launch better. Timestamps: 00:55 Expiring Mid-Launch Bonuses (Kill the U-Shape) 03:18 What Bonus to Offer & Ideal Launch Length 07:36 The 48-Hour Flash Sale: $25K From a $99 ...
• The Truth About Local Newsletters No One Wants To Admit with Daniel Berk 17.06.2026 39min

  Daniel Berk (Moneywise Podcast by Hampton) joins Matt and Kolby to talk about why the local newsletter isn't the business—the audience is, how AI services are the untapped green space for local brick-and-mortars, why the viral Substack tweet got email wrong, and how an X DM with Sam Parr turned into a podcast hosting gig. Timestamps: 00:00 Intro 02:00 Palmetto Parents: Three Local Newsletters 06:40 How Local Newsletters Actually Make Money 11:00 "Own The Town" — Arbitragi...
• Monetization Brainstorm with Justin Moore - Events, Paid Challenges, Books, Best Funnels For Creators, and More 10.06.2026 47min

  Justin Moore (Creator Wizard) joins Matt and Kolby to talk about how Sponsor Games lost ~$10K in year two but still turned a profit, why 22% of his challenge attendees upgrade to VIP every single time, the great event food debate, and how to find your real ICP with a book funnel. Timestamps: 00:00 Intro00:26 Sponsor Games Year Two: A $10K Loss and a Reality Show03:50 How the Mastermind Offer Made It Profitable04:15 Marketing a Novel Event With No Speakers05:56 Changing the Date and Venue for...
• This Guy Makes $1,500,000 PER MONTH From Texting 04.06.2026 44min

  Matt Paulson (MarketBeat) joins Matt and Kolby to talk about the SMS playbook that's now 25% of MarketBeat's revenue, why he pays Twilio $400K a month to make it work, and the case for treating digital media as a depreciating asset he'll shut down at 65 rather than sell. Timestamps: 00:00 Intro 03:30 SMS Is The New Email 06:00 SMS Is Now 25% Of MarketBeat's Revenue ($1.5M+/Month) 10:00 Promoting Advertiser Offers Over Your Own 13:30 $100 Paid Webinars That Se...
• HubSpot Spent $100M on Creators — Here's Why (With Jonathan Hunt VP of HubSpot Media & Head of The Hustle) 27.05.2026 45min

  Jonathan Hunt (VP of HubSpot Media) joins Matt and Kolby to talk about how HubSpot built a 50M-reach owned-media network, the four-part test they run on every acquisition (Hustle, Mindstream, Starter Story, Futurepedia), and why they killed every audio-only podcast on the network. Timestamps: 00:00 Intro 03:33 Why HubSpot Buys Media Companies 04:45 What HubSpot Media Actually Is (65 People, 3 Pillars) 07:15 The Editorial Thesis Behind Every Acquisition 12:26 The HubS...
• The Secret Behind $100M+ Personal Brands 20.05.2026 55min

  Katelyn Bourgoin (founder of Unignorable) joins Matt and Kolby to break down the 6 types of ownable ideas, the 5-question framework she uses to engineer one, why courses are losing value to AI-enabled "brainware" agencies, and a live audit of Matt's ownable idea. Timestamps: 00:00 Intro 00:39 The Why We Buy → Unignorable Rebrand 04:16 Ownable Ideas: Test Round (Sinek, Welsh, Sanchez) 09:30 What an Ownable Idea Actually Is 12:22 The 6 Types of Ownable Ideas 16:...
• $100M Course Seller: Info Products Are Dead Forever (Here’s What’s NEXT) 13.05.2026 1h 1min

  Ryan Deiss (DigitalMarketer, Scalable.co) joins Matt to talk about why he killed an eight-figure course business, the 80% sales drop that forced the pivot, why AI is replacing courses faster than anyone wants to admit, and how to actually monetize expertise in a post-course world. Timestamps: 00:00 Intro 00:28 Why Ryan "Retired" From DigitalMarketer 03:32 The Real Reason Course Sales Collapsed 06:37 Why AI Beats Courses Every Time 11:54 DigitalMarketer's 80% Revenue ...
• The Media Trends Nobody Is Talking About 07.05.2026 54min

  Brian Morrissey (The Rebooting) joins Matt and Kolby to talk about his three-archetype theory of modern media, why most TBPN streaming-show clones will fail, the real strategic value of SMS, and why aging out of LinkedIn is a bigger flex than flying private. Timestamps: 00:00 Intro 00:06 The 3 Media Archetypes: Artists, Suits, Engineers 05:54 Streaming Media and MTS vs TBPN 08:00 Why Webinars Punch Above Their Weight 12:37 The Power of Parasocial Podcast Connec...
• Inside a Top 10 Spotify Podcast Business, Local Newsletters To Agency Funnel, Will AI Change Email Marketing Forever? 30.04.2026 1h 50min

  In today's episode, Ethan Brooks (Austin Business Review), Alyssa Dulin (Kit), and Jonathan Barshop (Modern Wisdom) join Matt and Kolby to discuss how to monetize a local newsletter with services instead of ads, what AI is actually doing to email deliverability, and the unconventional growth tactics that move a podcast in 2026. Timestamps: 00:00 Intro 03:00 Ethan Brooks on Austin Business Review and Local Media 07:30 Why Local Newsletters Are Best Monetized as Services (...
• Life Update 27.04.2026 6min

  Join here: WriteGrowSell.com Enrollment ENDS May 4th at 11:59 pm EST. This is the last opportunity to join Write, Grow, Sell for the next 5+ months and get in at the lowest price since 2024.
• This Free Site Makes More Than His $10M Course (w/ Neville Medhora) 23.04.2026 51min

  In today's episode, Neville Medhora (Swipefile, Copywriting Course, ex-AppSumo) joins Matt and Kolby to talk about how good copy delivered AppSumo's first $10,000 day, why his flagship Copywriting Course business is being eaten by AI while Swipefile.com is soaring, Neville's content workflow, and why selling software is dead in 2026. Timestamps: 01:19 House of Rave and Dropshipping in High School03:21 Finding Copywriting and AppSumo's First $10K Day05:53 Copywriting Course Dying, Swipefile S...
• He Raised $4M in 4 Hours With One Email 16.04.2026 49min

  Walker Deibel (Buy Then Build) joins Matt and Kolby to talk about how he wrote a category-defining book, built a newsletter to 300,000 subscribers, and used that list to raise $4 million in four hours. They cover his grassroots book launch strategy, why he believes newsletters are the most impactful asset any entrepreneur can build, and his framework for navigating private capital markets as what he calls the "new family office." Want to get your first 1,000 newsletter subscribers in 30 days?...
• The Real Reason OpenAI Acquired TBPN for $100M+ 14.04.2026 46min

  Matt and Kolby break down OpenAI's acquisition of TBPN for over $100 million and what it actually means for media. They dig into why the deal was less about audience size and more about an aqua hire of founders John Coogan and Jordi Hayes, how tech companies consistently use media as a PR and storytelling asset, and what lessons indie creators can take from TBPN's 18-month run to a nine-figure exit. Want to get your first 1,000 newsletter subscribers in 30 days? Go here 👉 https://www.newslett...
• How to Build a Creator Business Worth Acquiring 09.04.2026 38min

  Taylor Cromwell (Creator Diaries) joins Kolby to talk about what it actually takes to go from creator to founder — and what makes a media business acquisition-ready. They break down the Starter Story and Salary Transparent Street deals, how to eliminate key-face risk, why IRL events are the next big creator play, and the surprising business Taylor's mom accidentally built in Italy. Want to get your first 1,000 newsletter subscribers in 30 days? Go here 👉 https://www.newsletteroperator.com/sub...
• Is Mr. Beast The Next BuzzFeed?, SMS Is The New Email, Durable Creator Businesses 07.04.2026 1h 26min

  In today's episode, Matt and Kolby dig into what's actually working in audience building right now — fandom vs. impressions, the channels that actually build real community, and why frameworks are the ultimate cheat code for creator brands. Chenell Basilio (Growth in Reverse) joins to talk pop-up newsletters, cross-promotion strategy, and what's next after email. Plus, the guys debate whether Mr. Beast is the next BuzzFeed and what the rise of AI slop means for creators who actually give a da...
• How Trade Shows Make Millions 02.04.2026 52min

  Brent Davidson built a 500-person trade show for HVAC contractors from scratch — and in this episode, he breaks down the business model behind it: how exhibitors and sponsors pay the bills, how to design attendee flow, and why in-person marketplaces are more durable than anything algorithm-dependent. Matt and Kolby dig into the operational side of running a trade show — from booth pricing and venue logistics to speaker strategy and influencer relationships. If you're thinking about events as ...
• The Substack TRAP, Why Creators Plateau, How To Create Frameworks 31.03.2026 40min

  In today’s episode, we sit down with Matt Ragland to break down how top creators actually build leverage, grow audiences, and scale sustainable media businesses. We dive into frameworks that make you memorable, the reality of plateauing on YouTube, and how to evolve from solo creator to true operator. Matt also shares lessons from working behind the scenes with some of the biggest names in newsletters and creator education. Timestamps: 00:00 Introduction to Matt Ragland 03:42 Why Every Creato...
• $6M Newsletter With 1 Employee, HubSpot Buys Starter Story, $500k/Month WITHOUT Ads 26.03.2026 1h 7min

  In today’s episode we break down four media companies including Breaking Points, Starter Story, Lenny's Newsletter, and Colin and Samir's creator summit, pulling out what's working, what's being left on the table, and what every media founder should take notes on. Plus, we get into the AI slop debate and what it actually means for creators trying to build something real. Timestamps: 00:00 Overview of Topics 01:04 Breaking Points: A Case Study in New Media Success 13:39 Starter Story's Acquisi...
• New Media in 2026: What Actually Works 24.03.2026 1h 20min

  Welcome to the first episode of the New Media Podcast with Matt McGarry and Kolby Hatch. In this episode, we break down the business of media—from newsletters and YouTube to events and monetization strategies. We also dive into lessons from New Media Summit, building profitable media companies, and what’s actually working right now. If you’re building in the creator economy, this is the behind-the-scenes conversation you don’t usually hear. 🍿 Watch on YouTube here. Chapters: 00:00 Introductio...