CEO Coaching International Podcast

Episódios

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  What Buyers Are Actually Looking For with Jonathan Sherrill of Waypoint and “The Extraordinary Exit” 23.07.2026 45min

  Jonathan Sherrill, Founder of Waypoint, built Quicken Steel from a shuttered sawmill and sold it in 2022. He explains what buyers really test for before they buy. He co-authored “The Extraordinary Exit” with Andy Harris; the book won the Gold Medal for Best Adult Non-Fiction Informational eBook at the 2026 IPPY Awards. Through Waypoint, Jonathan advises founders on the personal side of the exit.Key Takeaways:00:00 Introduction03:31 What six years working for private equity taught him about what buyers really want13:14 Why his daughter's diagnosis changed what he was building his company for19:31 The test buyers quietly run before they'll ever make an offer20:23 A flat tire question that reveals whether a business can run without its founder24:33 The leadership team question most CEOs would rather not answer honestly28:02 Why a coach who pushes back beats an advisor who just agrees34:51 The charitable commitment that nearly delayed a multi-million dollar closing37:17 What it actually felt like when the emails and calls just stopped45:43 His advice for any founder still carrying self-doubtSubscribe to Make BIG Happen for more conversations with the CEOs and coaches shaping what's next.Resources Mentioned:Waypoint website:https://waypointfounders.com/ “The Extraordinary Exit” by Andy Harris and Jonathan Sherrill:https://www.theextraordinaryexitbook.com/ #CEOCoaching #ExecutiveLeadership #BusinessGrowth
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  Agreement Is Optional, Commitment Is Not with Jaime Donnelly at Integrity Staffing Solutions 17.06.2026 47min

  The most important decisions arrive before the answers do.In this episode, Jaime Donnelly, CEO and President of Integrity Staffing Solutions, shares what leadership really looks like when the stakes are high and the industry is shifting — from navigating a devastating client loss to rebuilding an entire sales team against industry headwinds.Key Takeaways:00:00 Leadership is tested most when the industry turns and people’s livelihoods are on the line02:02 Losing a major client forces fast, decisive action to protect the bottom line and the team07:44 Integrity adopted AI voice recruiting tools years before competitors to handle candidate volume at scale14:44 Rebuilding the entire sales team during an industry contraction led to over 60% revenue growth in 202517:39 A clear decision-making framework gives a CEO the autonomy to act without constant founder approval26:21 Project Home empowers the team to identify and support associates facing housing instability44:39 Shortening the time between clarity and action drives better outcomes for leaders and their teamsSubscribe now and be ready when the conversations begin.Resources Mentioned:Integrity Staffing Solutions: https://www.integritystaffing.com CEO Coaching International: https://ceocoachinginternational.com #MakeBIGHappen #CEOCoaching #Leadership
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  From Crisis to Competitive Advantage with Fred Crosetto at AMMEX and iSupport Worldwide 27.05.2026 1h 9min

  Most leaders wait for the data to be obvious before they act.In this episode, Fred Crosetto, Founder and Chairman at AMMEX and Founder of iSupport Worldwide, talks about acting before anyone else is even paying attention. He built his business across three decades, navigated the chaos of COVID from both sides of the world, and came out stronger on every front. We unpack how he saw the pandemic coming before the US did, why he replaced his entire C-suite two years before COVID hit, and what it really means to run your own race in business and in life.Key Takeaways:00:00 Introduction03:00 A book on megatrends sent Fred to Asia at 2306:40 How Fred built AMMEX by calling every dentist he could find15:16 Being in China first gave AMMEX an unfair advantage21:40 Replacing the entire C-suite two years before COVID23:09 Pressure testing remote work six weeks before the world shut down28:01 Glove communism and whale hunting: how they won the pandemic46:15 The one question every founder must answer before stepping back50:13 The biggest mistake Fred made as a founder58:22 Competing in the cross-country skiing world championships at 61Resources Mentioned:AMMEX Group Website https://www.ammex.com/iSupport Worldwide Website https://isupportworldwide.com/#MakeBIGHappen #CEOCoaching #Leadership #Entrepreneurship #BusinessGrowth
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  After 11 Years With Top CEOs, Here Is What Actually Matters with Steve Sanduski 06.05.2026 55min

  Everyone wants the answer.Very few build the discipline to find it.In this episode, I sit down with Steve Sanduski, Founder of Belay Advisor and longtime Host of CEO Coaching International podcast. Steve has had 11 years of conversations with some of the most successful CEOs and entrepreneurs in the world.We unpack what actually drives leadership at the highest level, from the pressure and loneliness of the role to the systems and disciplines that separate those who scale from those who stall. We also explore how the job of a CEO is evolving in real time and what the next decade will demand.Key Takeaways:00:00 Introduction03:30 Leadership is more pressure than most expect05:45 AI is increasing complexity and decision speed08:12 Entry-level skill building is being disrupted12:36 Coachability separates the best leaders14:48 Great CEOs build teams, not dependence22:20 Most growth problems are leadership problems25:00 Culture acts as the operating system29:38 Resilience defines breakthrough moments45:37 The next decade will test leadershipResources Mentioned:Steve Sanduskihttps://www.linkedin.com/in/stevesanduski/Belay Advisorhttps://www.linkedin.com/company/belay-advisor/CEO Coaching International | Websitehttps://ceocoachinginternational.com/#CEOCoaching #ExecutiveLeadership #BusinessGrowth
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  From $20K to Over $1 Billion: How Two 22-Year-Olds Built a Global Powerhouse Through Systems, Culture, and Coaching 08.04.2026 47min

  In this episode, I sit down with Jaspar Weir to unpack what it really takes to build a billion-dollar company from scratch—and why most founders get the fundamentals wrong early on.Jaspar Weir is the Co-Founder and President of TaskUs, a global outsourcing company that scaled to over a billion dollars in revenue.Join us as we walk through the real journey behind the growth—from scrappy early days and failed ideas to defining moments that tested the business, shaped leadership, and built a culture that actually scales.Key Takeaways:00:00 Building a billion-dollar vision starts early.03:38 Funding the first business through unconventional hustle.04:30 Early failure in Argentina led to a global business insight.08:53 Crisis moments reveal the strength of the team.11:36 Frontline employees are the true product.17:20 Continuous self-improvement drives long-term growth.18:48 Setting bold goals creates alignment and momentum.25:30 Hard people-decisions are necessary to scale.27:35 Measuring culture makes it actionable and scalable.Resources Mentioned:Jaspar Weirhttps://www.linkedin.com/in/jasparweir/TaskUs | LinkedInhttps://www.taskus.com/TaskUs | Websitehttps://www.taskus.com/ENPS (Employee Net Promoter Score) https://lattice.com/articles/what-is-employee-net-promoter-score-enpsThe 4-Hour Workweek by Tim Ferrisshttps://fourhourworkweek.com/Subscribe now and be ready when the conversations begin.#CEOCoaching #ExecutiveLeadership #BusinessGrowth
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  Introducing the Make BIG Happen Podcast for Leaders Who Build To Win BIG with Mark Moses, CEO Coaching International 25.03.2026 3min

  Leadership looks decisive from the outside. Behind the scenes, it’s different. Growth stalls. Execution slips. The stakes rise, and every decision carries weight.Listen to candid discussions with CEOs and founders about the moments that test leaders most. These are the turning points that shape companies and define leadership. If you’re building something meaningful, leading through uncertainty, or preparing for the CEO seat, these stories are for you.Subscribe now and be ready when the conversations begin.#CEOCoaching #ExecutiveLeadership #BusinessGrowth
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  Pushing the Possible: How to Drive Exponential Growth in a PE-Backed Firm with Peter Platten 03.03.2026 33min

  Guest: Peter Platten, Chief Revenue Officer of Protos Security. Peter joined the company in 2020 and has helped lead its transformation from a $150 million organization to a $750 million revenue firm today. Overview: Private equity doesn't reward incremental thinking. It rewards leaders who can scale under pressure, build systems that outperform, and push past what most teams believe is possible to Make BIG Happen.  On today's show, Peter Platten explains his four-move framework to grow fast in a private equity environment. He also discusses how to build teams that overshoot goals instead of simply meeting them and why systems-thinking -- not siloed optimization -- is the real key to exponential success.
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  Is Your CFO Actually a 'CF-No'? How to Find True Strategic Financial Leadership with Jerry Vance and Scott Crawford 24.02.2026 35min

  Guests: Jerry Vance, the Founder and Managing Partner of Preferred CFO, and Scott Crawford, a Partner at Preferred CFO focused on client prioritization and new business development. Overview: A CEO who's led their company past the "I'll Do Everything" stage needs a true financial strategist at their side to stop surviving and start scaling. But the CEO also needs clarity on what kind of financial expertise their company truly needs at various stages of growth. Paying a full-time CFO to act like a glorified bookkeeper isn't going to accelerate your trajectory. And a "CF-No" who builds a moat around your cash might not share the CEO's bold vision for BIG.  On today's show, Jerry Vance and Scott Crawford explore the state of the fractional CFO industry and why forecasting and five-year planning are strategic leadership tools, not just accounting exercises.
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  Why You Need a Data Strategy to Anchor Your AI Strategy with Tim Kreytak and Jason Breazeale 17.02.2026 42min

  Guests: Tim Kreytak, CEO and Co-Founder of Ironside, one of North America's leading analytics and data consulting firms and a multiple Inc. 5000 honoree. Jason Breazeale, Vice President of Technology at Burn Boot Camp, a rapidly growing fitness franchise with nearly 400 locations. Overview: Yes, your company needs to be using AI. But before you start buying subscriptions and upgrading your tech stack, you need to understand what actually drives successful AI integrations: a bedrock of solid data. Without clean, accessible, and trusted data, even the most advanced AI tools will fail to deliver results. On today's show, Tim Kreytak and Jason Breazeale discuss why you need BIG data mastery before AI can help your company Make BIG Happen.
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  Jose Vergara on Why AI is a Leadership Challenge, Not Just a Technology Project 03.02.2026 36min

  Guest: Jose Vergara, a coach at CEO Coaching International. Jose is a seasoned CEO, president, and operator with deep experience leading organizations across public companies, private equity-backed businesses, family-owned firms, founder-led companies, and partner-owned enterprises. Quick Background: If AI was just a technical problem, the solutions would be simple. Upgrade your tech stack. Hire the best AI experts. Buy more bandwidth. But the true challenge of AI is how it challenges leadership. CEOs who feel the need to "do something" often sacrifice identity and trust for speed. And in their haste, they fail to communicate a clear vision that reduces employees' anxiety around AI and transforms the company's culture. On today's show, Jose Vergara discusses how his 5-step AI roadmap for CEOs can help companies embrace AI, improve productivity, and Make BIG Happen.
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  Randy Wootton Shares the Hard-Earned Secrets of Successful CEOs 27.01.2026 43min

  Guest: Randy Wootton, a coach at CEO Coaching International. Randy is a seasoned executive, board member, and advisor with more than two decades of experience leading companies through strategic inflection points, turnarounds, and technology shifts. Randy served 8 years in the Navy before taking senior leadership roles at companies including Microsoft and Salesforce, and working as the CEO of public and private equity-backed companies including Rocket Fuel. Quick Background: No one pauses your climb up the corporate ladder to teach you how to be a great CEO. And yet, once you do earn the BIG job, every decision carries weight, and every mistake gets more expensive. CEOs who accelerate through leadership growing pains often lean on experienced mentors, coaches, and peer groups for expertise that helps them avoid common mistakes and Make BIG Happen. On today's show, Randy Wootton shares the hard-earned secrets of success he's gathered over a career that took him from the cockpit of a Navy jet to the boardrooms of Silicon Valley.
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  Why a 'Healthy' CEO Is the New Competitive Advantage with Dr. Jeff Graham 20.01.2026 44min

  Guest: Dr. Jeff Graham, a physician and the Chief Medical Officer at Wild Health, where he works with high performers to help them extend not just their lifespan but their healthspan as well. Overview: If you ran your business the way many CEOs manage their health, you'd have to call an emergency board meeting immediately. The same successful CEOs who lead with precise data and dashboards often rely on "gut feel" when it comes to their own biology. Or, worse, they brush aside stress, exhaustion, and that funny feeling in their chest as just part of the job.  On today's show, Dr. Jeff Graham explains why CEOs who want to perform at a high level over decades need to treat their health as a measurable, optimizable operating system. He also discusses how "precision medicine," recovery, and adaptability can help leaders stay mentally sharp, improve their health, and keep Making BIG Happen.
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  The CEO's Guide to Strategic Risk Management and Protecting Valuation with Integrated Insurance Solutions Founder Trey Mauck 06.01.2026 39min

  Guest:  Trey Mauck, founder and CEO of Integrated Insurance Solutions, one of the top one hundred insurance agencies in the United States. Overview: The BIGGEST danger to a company's enterprise value isn't bad strategy. It's unmanaged risk hiding in plain sight. CEOs who view insurance as a "Nice to Have" need to look beyond the line item and start integrating risk management into their long-term growth plans. On today's show, Trey Mauck discusses how strategic risk management protects valuation, reduces disruption, and can become a competitive advantage on the way to Making BIG Happen.
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  Your Multi-Million Dollar Liquidity Event is Coming, Here's What You Should Do with Saman Samii and Mitch Slater of UBS Wealth Management 02.12.2025 40min

  Guest:  Saman Samii and Mitch Slater  from UBS Wealth Management. Saman and Mitch have guided founders through countless liquidity events and helped them navigate one of the most emotionally charged transitions in business: from business owner to living off the proceeds after your BIG exit. Overview: Sometimes in the life of an entrepreneur, Making BIG Happen is the easy part. Years of meticulous planning and exceptional leadership bring their company to a successful sale. But then they realize that they haven't put the same level of preparation into what happens after the transaction closes and the money hits their account.  On today's show, Saman Samii and Mitch Slater discuss how to prepare yourself emotionally, financially, and structurally for the BIG moment when most of your net worth suddenly becomes liquid.
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  The CEO's Guide to SEO, AEO, and Humanizing Your Digital Marketing with GreenBanana SEO Founder Kevin Roy 18.11.2025 42min

  Guest:  Kevin Roy, a pioneer in digital marketing and the co-founder and CEO of GreenBanana SEO, a three-time member of the Inc. 5,000 Fastest-Growing Companies list. Overview: If your digital marketing strategy is still focused on improving your company's SEO rankings, you're playing an outdated game. To get BIG in 2026, your company has to be the answer to the questions that customers are asking AI. On today's show, Kevin Roy explains how the rise of AI and large language models like ChatGPT, Gemini, and Claude is transforming the way businesses attract leads, build demand, and Make BIG Happen.
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  Dr. Mario Simon on How Great CEOs Turn Self-Awareness Into Business Mastery 21.10.2025 38min

  Guest: Dr. Mario Simon, a coach at CEO Coaching International. Mario is a transformational leader who has a global track record of building companies and helping CEOs unlock breakthrough growth and cultural impact. Quick Background:    If you want to 10X your company, start by 10Xing the one indispensable resource that drives everything: the CEO. Your company's culture, its growth trajectory, its resilience, its ability to pivot, its attractiveness to top talent and potential buyers, and ultimately, its legacy, are all a reflection of you. Learning to lead from "the inside out" can help you make the most of that responsibility and Make BIG Happen. On today's show, Dr. Mario Simon explores the three stages of a leader's evolution and how CEOs can transform their mindset and self-awareness into a competitive advantage.
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  David Desharnais On Driving Your Company from Stagnation to Breakout Growth 14.10.2025 53min

  Guest: David Desharnais, a coach at CEO Coaching International. David  is a high-impact technology CEO and enterprise operator with over 25 years of experience leading organizations through scale, transformation, and value creation across more than 20 industries. Quick Background:   Companies don't stall because their industries are stalling, or because of tariffs, or because of AI. They slow down because the CEO doesn't have a plan to maintain growth through the good and the bad.  When your dashboards start blinking red, you need to find ways to plug your company into a broader ecosystem of customers, products, and partnerships that can recalibrate your business' trajectory, no matter what's going on in the rest of the world.  On today's show, David Desharnais discusses how CEOs can break out of stagnation and accelerate their growth, as well as how to build a Jim Collins-style flywheel that will keep propelling your company towards BIG.
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  Greg Solomon's 4-Stage Process for Scaling From Start-Up and His 10X Philosophy 07.10.2025 40min

  Guest: Greg Solomon, a coach at CEO Coaching International.  Greg is a former CEO who led McDonald's South Africa for 14 years. He quadrupled the size of the business and added 300-plus new restaurants while navigating three ownership transitions, a flat economy, riots, and a global pandemic. Quick Background:   Scaling a business isn't just about growth. It's about evolving your systems, your people, and yourself as a leader so that you can keep pace with the opportunities in front of you and create some new opportunities along the way. On today's show, Greg Solomon explains his  four-stage model for scaling a business 10X. We also discuss how leaders can reinvent themselves and their companies to stay relevant, keep growing, and Make BIG Happen.
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  Michael J. Slater on How to 'Dream Backwards' and Realize Your Vision of BIG 30.09.2025 35min

  Guest: Michael J. Slater, a coach at CEO Coaching International.  Michael is a longtime YPO member who co-founded and served as the CEO of Nik Software, an international software startup in digital photography that he co-founded and led to a $200M+ valuation before ultimately selling to Google. Quick Background:  Every great company begins with a dream. But turning that dream into a reality requires more than just vision. It requires a defined process and an inspired team that rallies the whole company around the leader's BIG goals.  On today's show, Michael J. Slater explains how his process of "Dreaming Backwards" can establish the principles and strategy CEOs need to Make BIG Happen.
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  Sasha Kelberg: You Are Not Your Business — And That's How You Scale Faster 23.09.2025 28min

  Guest: Sasha Kelberg, a coach at CEO Coaching International. Sasha is a Wharton-trained entrepreneur, CEO, and strategic advisor with over two decades of experience building, scaling, and exiting high-tech manufacturing and export businesses. He has led teams from lab concept to global scale with a leadership style grounded in accountability, continuous improvement, and values-based culture. Quick Background:  It's impossible to lead your business with clarity if your identity is fused with your business. And it's impossible to achieve meaningful scale if your connection to the business is concentrating too much decision-making at the top. The best CEOs evolve beyond a start-up mindset as they learn to let go, pivot towards opportunity, and reinvent themselves as both leaders and as people.  On today's show, Sasha Kelberg explains why learning to separate yourself from your business is one of the most overlooked keys to Making BIG Happen.