On Top of PR with Jason Mudd

Episódios

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  Applying leadership frameworks to AI 03.08.2026 45min

  Send us Fan Mail In this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption. Tune in to learn more! Meet our guest: Our guest is Ken Jacobs, principal of Jacobs Consulting & Executive Coaching. Ken helps public relations, communications, and marketing leaders become more effective and inspiring leaders through executive coaching and consulting. Bef...
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  Managing communications and PR in the AI era with Brenda Duran 27.07.2026 45min

  Send us Fan Mail In this episode, LA County communications leader Brenda Duran joins host Jason Mudd to discuss how to manage communications and public relations in the AI era through trust and authentic storytelling. Tune in to learn more! Meet Our Guest: Our guest is Brenda Duran, director of external affairs at the Los Angeles County Justice, Care and Opportunities Department. An award-winning public affairs and communications executive with more than 12 years of experience, Brenda speci...
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  How public relations changes business outcomes 13.07.2026 8min

  Send us Fan Mail In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage. Tune in to learn more! Five things you’ll learn from this episode: 1. Why organizations should measure PR by business outcomes instead of media outputs 2. How awareness can remove growth barriers for great products and services 3. Why earned media builds credibility that influences custom...
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  How trusted strategic advisors influence leaders 06.07.2026 49min

  Send us Fan Mail In this episode, James (Jim) Lukaszewski joins host Jason Mudd to discuss how to influence leaders through trust, candor, and strategic communication. Tune in to learn more! Meet our guest: Our guest is James (Jim) Lukaszewski, president and CEO of The Lukaszewski Group. Jim has advised business leaders through crises and high-stakes situations for more than five decades. He shares practical strategies for becoming the trusted strategic advisor leaders rely on when making i...
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  Why PR is the last budget line you should cut (and what happens if you do) 23.06.2026 28min

  Send us Fan Mail In this episode, Heidi Howell joins host Jason Mudd to discuss why organizations should think twice before cutting PR during economic uncertainty. They explore the connection between reputation, recruiting, employer branding, visibility, trust, and revenue growth. Tune in to learn more! Meet our guest: Our guest is Heidi Howell, she is a marketing executive who leads efforts to transform marketing into a revenue-driving function within healthcare staffing and human resourc...
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  Inside the newsroom: Media relations advice from a former CNN producer 15.06.2026 56min

  Send us Fan Mail In this episode, former CNN producer Tiffany Anthony joins host Jason Mudd to discuss media relations best practices, newsroom operations, and journalist preferences. Tune in to learn more! Meet our guest: Our guest is Tiffany Anthony, a communications and storytelling professional and former CNN cross-platform producer at Warner Bros. Discovery. With more than 18 years of experience in broadcast, digital, and social media, Tiffany has helped shape high-impact stories and a...
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  The best argument for PR? Surprisingly, it's AI 08.06.2026 13min

  Send us Fan Mail In this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search. Tune in to learn more! Five things you’ll learn from this episode: 1. Why earned media is the primary driver of visibility in AI-generated search 2. How ChatGPT, Gemini, and Claude determine which brands to recommend 3. What the 2% pitch overlap statistic means for PR and marketing teams 4. Why media velocity and recency matter mor...
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  The secrets every professional speaker knows (that you don't) 02.06.2026 43min

  Send us Fan Mail In this episode, Matt Mosich joins host Jason Mudd to discuss what separates professional speakers from aspiring speakers. From storytelling and stage presence to preparation, mindset, and memorable messaging, Matt shares practical insights from years of coaching executives, founders, and business leaders. Tune in to learn more! Meet our guest: Our guest is Matt Mosich, president and owner of The Mosich Group. Matt is a communication and speaker coach for execut...
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  From newsroom to PR: How journalists can successfully make the switch 25.05.2026 47min

  Send us Fan Mail In this episode, CNN producer Tiffany Anthony joins host Jason Mudd to discuss one of the most talked-about career pivots in media today — journalists transitioning into public relations and corporate communications. Tune in to learn more! Meet our guest: Our guest is Tiffany Anthony, cross-platform producer at CNN/Warner Brothers Discovery. Tiffany is a communications and storytelling professional with 18+ years of experience crafting clear, high-impact narratives ac...
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  Advanced AI media relations strategies for public relations 18.05.2026 1h 9min

  Send us Fan Mail In this episode, Qwoted’s Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies. Tune in to learn more! Meet our guest: Our guest is Shelby Bridges, director of customer success at Qwoted. Shelby works at the intersection of PR, media, and technology, helping communicators build stronger relationships with journalists through smarter, more strategic data usage and ...
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  When a crisis hits, say this or stay silent 11.05.2026 44min

  Send us Fan Mail In this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence. Tune in to learn more! Meet our guest: Our guest is Michele Ehrhart, senior vice president and chief marketing and communications officer at the University of Memphis. Michele is a crisis communications expert with three dec...
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  How PR influences recruiting, retention, and workforce quality 04.05.2026 8min

  Send us Fan Mail In this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation. Tune in to learn more! Five things you’ll learn from this episode: 1. How candidates evaluate your reputation before your careers page 2. Why PR influences recruiting outcomes before HR gets involved 3. The role of visibility, credibility, and interpretation in hiring decisions 4. Why employer brand perception is formed in search and...
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  Stop agency pitches: Build better client partnerships 27.04.2026 54min

  Send us Fan Mail In this episode, Brand Revolt’s Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions. Tune in to learn more! Meet our guest: Our guest is Camden Bernatz, creative director and strategist at Brand Revolt and author of “Stop Asking for Pitches: 10 Rules to Fix the Client-Agency Relationship.” Once drawn to psychiatry, he now applies that same curiosity...
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  Behavioral science secrets behind top brands 21.04.2026 43min

  Send us Fan Mail In this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world’s most successful brands and how to apply those principles in marketing and PR. Meet our guest: Our guest this episode is Richard Shotton, founder of Astroten. Richard is a behavioral scientist and best-selling author of “The Choice Factory,” “The Illusion of Choice,” and “Hacking the Human Mind.” He specializes in applying behavioral science to marketing ...
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  Ageism in the workplace: Hiring bias, careers, and the future of work 13.04.2026 44min

  Send us Fan Mail In this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams. Tune in to learn more! Meet Our Guest: Our guest on this episode is Carly Roszkowski, vice president of financial resilience at AARP. She leads strategy and outcomes within AARP’s Work and Jobs and Financial Resilience initiatives, helping individuals over 50 strengthen their competitiveness ...
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  Embedded AI: The future of PR and communication workflows 07.04.2026 22min

  Send us Fan Mail In this episode, Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows. Tune in to learn more! Meet Our Guest: Our episode guest is Greg Galant, CEO and cofounder at Muck Rack. A returning guest on On Top of PR, he is a leading voice at the crossroads of PR, technology, and media. Greg is also recognized as an early champion of generative engine optimization, shaping the emerging frontier of brand visibility...
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  Why isn’t your press release getting any coverage? 30.03.2026 16min

  Send us Fan Mail In this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement. Five things you’ll learn from this episode: 1. Five reasons your news release isn’t getting coverage 2. Understanding the move from “press releases” to news releases 3. Common mistakes that cause press releases to be ignored 4. How to write headlines and content that attract attention and clicks 5. Adopting an ...
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  Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw 23.03.2026 39min

  Send us Fan Mail In this episode, Microsoft CCO Frank Shaw joins host Jason Mudd to discuss how AI is reshaping PR workflows, strategy, and corporate communications. Tune in to learn more! Meet Our Guest: Our episode guest is Frank X. Shaw, chief communications officer at Microsoft. Frank leads global communications strategy, product PR, media and analyst relations, executive and employee communications, and global agency partnerships. He shares insights on how communicators can leverage AI...
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  Media-first PR in the AI era with Storyblok’s Brandon Watts 16.03.2026 41min

  Send us Fan Mail In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era. Tune in to learn more! Meet Our Guest: Our episode guest is Brandon Watts, director of PR and communications at Storyblok. With 20-plus years in shaping narratives for startups and enterprise tech, Brandon brings insights from both the media and PR sides. He’s also contributed to Fast Company, Entrepreneur, and Adweek. ...
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  HARO’s comeback: Modern sourcing for journalists and brands 10.03.2026 34min

  Send us Fan Mail In this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching. Tune in to learn more! Meet Our Guest: Our episode guest is Brett Farmiloe, founder and CEO at Help a Reporter Out (HARO). Brett has scaled startups and worked with global brands, and he helps professionals share their expertise online. His mission is to make knowledge more accessible and human. Five things you’ll learn from this episode: 1. Why ...