My Amazon Guy

How To Calculate Customer Acquisition Costs(CAC) on Amazon 03.07.2026 12min

Send us Fan Mail See how Amazon sellers calculate customer acquisition cost using reports, ads, and repeat orders. Amazon does not show customer acquisition cost as clearly as Shopify or WooCommerce. This video walks through the Business Reports, Brand Analytics, repeat purchase data, ad spend, ad orders, TACoS, CPC, conversion rate, and new-to-brand reporting needed to estimate CAC on Amazon. Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu #AmazonPPC #A...

5 Steps to Grow Your Amazon Sales and Market Share 02.07.2026 3min

Send us Fan Mail Amazon main image optimization helps sellers improve CTR, Amazon SEO ranking, and product traffic. This video explains how better images, backend keywords, A+ content, PPC, and outside traffic can help a product gain market share. Learn how Amazon listing optimization, sponsored ads, influencer traffic, and search ranking work together when sales are stuck. Stop guessing which listing change will move sales, get a real Amazon growth plan built around your CTR, PPC, and ranki...

HUGE NEWS! This Amazon June Update Will Kill Your Rankings (Here's Why) 01.07.2026 10min

Send us Fan Mail Amazon’s June 2026 update brings a new 75-character title limit, item highlights, Premium A+ Content access, AI image labels, and expanded price history. This video explains what changed, why it may affect rankings, and what sellers need to check before the July 27 deadline. Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu #AmazonSEO #AmazonSellers #AmazonListingOptimization #AmazonFBA #SellerCentral Want free resources? Dowload our Free ...

Why 15,000+ TikTok Sales Prove UGC Beats Traditional Advertising 30.06.2026 2min

Send us Fan Mail UGC content is beating traditional ads because people trust real product videos more than polished commercials. This video breaks down why people hate being sold to, why micro influencers feel more believable, and why one simple TikTok product video hit over 15,000 sales while a salesy video only reached 245. The difference is not the product. It is how the product is shown. Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu #UGCContent #AmazonSe...

Amazon Price History Goes Back 1 Full Year and Can Set Buy Alerts For Customers 29.06.2026 2min

Send us Fan Mail Amazon price history now shows 365 days of pricing through Alexa for Shopping and price alerts. Amazon sellers need to track discounts, dynamic pricing, lowest prices, and shopper price alerts. This update changes how shoppers compare deals, wait for discounts, and decide when to buy. Stop letting random discounts train shoppers to wait, get a pricing plan built for Amazon sales: https://bit.ly/4jMZtxu #AmazonPriceHistory #AmazonSellers #AmazonPricing #AmazonDeals #AlexaFor...

50+ Brand Deals Show What Really Affects Ecommerce Valuation 26.06.2026 27min

Send us Fan Mail Sell ecommerce business smarter by learning valuation, SDE multiples, buyer red flags, and exit prep. This episode covers Amazon FBA valuation, Shopify brand sales, clean financials, documentation, multi-channel risk, and gross margin. Learn how eCommerce sellers can prepare books, reduce buyer concerns, and protect business value before a sale. Ready to sell or value your eCommerce brand? Contact Bizport and talk through your next move: https://biz-port.com Reach Frank dir...

Amazon SEO & DTC: How to Scale Outside the Marketplace 25.06.2026 28min

Send us Fan Mail Direct to consumer strategy for Amazon sellers helps protect customer data, margins, and brand control before account risk hits. This video covers Amazon to Shopify strategy, ecommerce paid media, UGC ads, email SMS retention, website conversion rate, and fulfillment. Learn how Amazon sellers can use customer data, Meta ads, TikTok ads, Google Shopping, MCF, and ecommerce funnels for brand growth. Stop letting Amazon own the customer relationship, get a growth plan built bef...

How to Fix Amazon Product Identifier & Image Errors 24.06.2026 6min

Send us Fan Mail Amazon main image suppressed? Fix UPC issues, product identifier errors, low CTR, flat file updates, and AI listing comparisons. Learn when to use GS1 UPCs, ASIN or UPC in flat files, main image A/B testing, price checks, self-targeting ads, and keyword relevance. See how Amazon sellers can write stronger bullet points for AI shopping tools, product comparisons, CTR, and organic conversion rate. Fix the listing issue before Amazon buries the ASIN, get a live account check an...

Why Big Brands Pay LESS for Amazon PPC (The Relevancy Secret) 23.06.2026 3min

Send us Fan Mail Learn how Amazon PPC relevancy impacts ad placement, CPC, and keyword performance. In this video, we break down why big brands like KitchenAid can often pay less for Amazon ads while newer sellers may need higher bids to compete on broad keywords like “kitchen scissors.” This overview explains how Amazon uses sales velocity, click-through rate, conversion history, reviews, and organic ranking signals to decide which products are most relevant for search terms. Get hel...

The AI Shopping Revolution: Is Your Amazon Brand Ready? 22.06.2026 27min

Send us Fan Mail AI agents like Amazon Rufus are changing how customers buy. Are you ready for Agentic Commerce? Learn how to transition from human-driven tasks to "Human-in-the-loop" AI strategies to scale your Amazon FBA brand in 2026 Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/3SH8m0l #AmazonAI #AmazonSellers #EcommerceAI #AmazonMarketing #RetailMedia Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD...

Founder Update: My Mission To Build A 1,000 Year Company 19.06.2026 28min

Send us Fan Mail Founder journey, entrepreneurship, leadership, and personal growth shape this honest update on building a company, culture, jobs, and long-term impact. Steven Pope covers founder life, business purpose, remote team culture, Amazon brand work, content creation, personal change, dating, fatherhood, and life goals. He also shares thoughts on AI, SaaS, sales, persuasion, company values, education-based leadership, and building work that can last beyond one person. Amazon brands ...

How To Increase Your Amazon Ads Spending Limit and Charging Frequency Higher Than $500 18.06.2026 3min

Send us Fan Mail Amazon Ads billing cycle limits can cause frequent $500 charges, cash flow stress, and payment issues for sellers. This video explains how Amazon Ads credit limits work, how to request a higher payment frequency limit, and when sellers should ask for $1,000 or $1,500. Learn how Amazon PPC billing threshold changes can help reduce charge frequency, support ad spend, and give sellers more time between payments. Stop letting Amazon Ads billing issues squeeze cash flow. Get a cl...

How to Scale Amazon PPC with 50+ SKUs (Single ASIN vs Grouped) 17.06.2026 3min

Send us Fan Mail Managing more than 50 SKUs on Amazon gets tricky when deciding whether to group products together or separate them by ASIN. In this video, Kevin breaks down how to structure Sponsored Products campaigns based on parent-child variations, separate listings, and shared keywords. You’ll learn when it makes sense to let Amazon’s algorithm favor the best-performing child variation, how the variation “halo effect” can help traffic move between products, and why separate listings us...

The Scaling Secret Most Founders Discover Too Late 16.06.2026 37min

Send us Fan Mail Are you struggling to scale your CPG brand? In this interview, the founder of Startup CPG shares the critical lessons every brand owner needs to hear to navigate the journey from startup to established player. Whether you're selling on Amazon or expanding into retail, these insights on brand building, community, and strategy are essential for your growth. Ready to take your Amazon or CPG brand to the next level? Don't navigate the complex marketplace alone. Let's buil...

Amazon Opens Premium A+ Content To All Sellers and Requires AI Image Disclosures 15.06.2026 2min

Send us Fan Mail Amazon Premium A+ Content is now open to Seller Central brand owners, changing product detail pages and A+ access. This Amazon seller update covers Premium A+ Content, Seller Central, A+ Content Manager, AI-generated images, and brand owner rules. Learn what changed, why AI image disclosure matters, and how sellers should handle A+ Content before listing issues appear. Stop guessing with Premium A+ Content, get a listing review before Amazon flags the parts sellers usually m...

Amazon SEO For AI Agents Full Walkthrough Guide 12.06.2026 9min

Send us Fan Mail Amazon search is changing fast. It’s no longer just about keywords. AI shopping tools like Rufus and Alexa are now answering customer questions and shaping buying decisions before shoppers even open a listing. In this Amazon SEO for AI Agents walkthrough, we cover how Answer Engine Optimization, or AEO, works on Amazon, where to place clear answers in your bullet points and crawlable A+ Content, and why intent-based listing optimization matters for sellers. You’ll also see h...

BREAKING NEWS: Amazon Releases New Two Part Title Requirements 11.06.2026 6min

Send us Fan Mail Amazon product title requirements now limit titles to 75 characters, with item highlights changing how listings appear in search. This video explains Amazon SEO update 2026, title character limits, AI title rewrites, mobile shopping, and listing compliance. Sellers learn why shorter product titles matter, when to edit listings, and how to protect keyword ranking before the deadline. Do not let Amazon AI rewrite your listing for you, get a FREE listing review before the title...

Amazon Ranking Dropped? Do THIS to Regain Sales Velocity 10.06.2026 5min

Send us Fan Mail Amazon ASIN ranking recovery starts with restock timing, sales rank, coupons, PPC bids, and top of search ads. This video explains how sellers can revive Amazon out of stock lost ranking, restart ads after restock, and rebuild sales velocity. It also covers FBA inventory age, aged inventory surcharge, low inventory fees, FC transfer status, and inventory planning. If stockouts, ranking drops, and FBA fees are eating margin, get an Amazon growth plan before the next inventory...

Stop Deep Discounting on Prime Day: The High-Margin Playbook for 2026 09.06.2026 5min

Send us Fan Mail Prime Day isn't just about massive discounts, it's about margin protection and long-term audience building. In this video, we break down why a "Low-Discount" strategy often yields higher net profit and how to use technical tools like Amazon Marketing Cloud (AMC) and Brand Tailored Promotions to capture sales after the event ends. Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu #AmazonPrimeDay #AmazonFBA #AmazonSellers #AmazonPPC #amazonm...

Amazon SEO has CHANGED: Stop Keyword Stuffing (New 2026 AI Ranking Rules) 08.06.2026 38min

Send us Fan Mail Master the 5 Phases of Amazon SEO to outrank competitors in the new AI-driven era. Amazon's ranking algorithm has shifted from simple keyword stuffing to "Buyer Intent" and AI-driven questions. In this masterclass, We break down our proven 4-phase SEO framework and introduce the unofficial Phase 5: Intent & AI Prompting. Learn how to optimize your listing for Rufus, Amazon’s new AI shopping assistant, and why your A+ content is now your secret weapon for indexing. Get b...